What Exactius does

Exactius is a Brooklyn-based private growth agency, founded around 2019, that operates an embedded operator model for scaling consumer and B2B companies rather than functioning as a traditional agency retainer. The firm deploys cross-functional squads — performance marketing, creative, BI, and CRM operators — directly inside client businesses, executing against LTV:CAC and contribution margin targets. Clients are concentrated in subscription, ecommerce, healthcare, B2B SaaS, fintech, iGaming, multi-location retail, and nonprofit verticals, with a stated primary focus on $5M-$30M companies and extension to $100M+ enterprises with proven unit economics.

The firm's core methodology is the Growth Operating System (GOS), a proprietary framework developed by founder and Managing Partner David Manela, which structures growth across four components — Growth Engine, Growth Infrastructure, Growth Culture, and Governance — centered on a continuous Capital Allocation Loop that redirects spend toward high-LTV cohorts and away from margin-draining channels. Data infrastructure is delivered through the Violet Growth Platform, an AI-powered analytics layer that integrates ad platforms, CRM, and finance systems into a single LTV:CAC signal with cohort payback curve visualization and predictive LTV modeling. Supporting the GOS are a self-service Growth Diagnostic tool, a published Growth Library educational resource, the All Dots Connected podcast, and customer acquisition financing delivered through the Castle Roads arm.

Exactius generates revenue through professional services for embedded operator squads, supplemented by subscription-like access to the Violet platform (bundled into engagements) and managed financial services via Castle Roads. Pricing is not publicly disclosed; all client engagements begin with a diagnostic call followed by a structured Diagnose phase (weeks 1-2) and Deploy phase (weeks 2-6) for data infrastructure build. Distribution is exclusively direct enterprise sales with no self-serve or marketplace channels. The firm employs 125+ professionals across four cities (Brooklyn, Tel Aviv, Kyiv, Madrid), operates as Exactius LLC legally domiciled in New York, and is founder-controlled with no disclosed institutional investment.

Name

Exactius

Legal name

Exactius LLC

Website

https://exacti.us

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Exactius is a Brooklyn-based private growth agency that embeds cross-functional operator squads inside scaling companies, deploying its proprietary Growth Operating System and Violet AI analytics platform to optimize LTV:CAC and capital allocation across subscription, ecommerce, and B2B clients.

Ownership category

akta.pro rank

Product category

Growth Marketing Agency Services

NAICS

Advertising Agencies (541810), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

CRM Strategy, Implementation & Managed Services (MPAAAIAD)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Embedded growth operations
• Performance marketing services
• Growth operating system
• LTV:CAC optimization
• Customer acquisition financing

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Embedded Operator Services: Exactius embeds cross-functional squads of operators (performance marketing, creative, BI, CRM) inside partner businesses. Operators execute against LTV:CAC and contribution margin targets as a continuous operating layer rather than a project or retainer engagement.
2. Violet Growth Platform Access: AI-powered analytics infrastructure providing LTV:CAC measurement, cohort payback curves, and capital allocation signals. Integrated as part of the embedded engagement.
3. Castle Roads Capital Financing: Customer acquisition financing structured around unit economics. Equity capital and strategic support for growth-stage companies.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Exactius embeds cross-functional squads of senior operators (performance marketing, creative, BI, CRM) inside scaling companies to execute against LTV:CAC and contribution margin targets, supported by the Violet Growth Platform AI-powered analytics layer that connects ad platforms, CRM, and finance systems into a single LTV:CAC signal. The offering is delivered through a phased engagement (Diagnose, Deploy, Operate) and extended by Castle Roads, which provides customer acquisition financing structured around client unit economics.

Product overview

Exactius operates as a Growth Operating System provider combining proprietary technology, embedded teams, and growth capital. The portfolio consists of three integrated layers: Exactius Growth (embedded cross-functional operator squads), Violet Growth Platform (AI-powered analytics and data infrastructure connecting marketing to financial outcomes), and Castle Roads (customer acquisition financing structured around unit economics). Supporting these are the Growth Library (educational reference) and the AI-Era Growth System Diagnostic (assessment tool). The ecosystem also includes the Hourly Report and Cohort Payback Curve as analytical features within Violet. Together these components form a capital allocation system designed to scale ambitious companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Exactius Growth Embedded cross-functional operator service (performance marketing, creative, BI, CRM) that deploys inside scaling companies and executes against LTV:CAC and contribution margin targets rather than traditional agency channel metrics; delivered via a Diagnose→Deploy→Operate phased engagement model.
• Violet Growth Platform AI-powered analytics platform that connects ad platforms, CRM, and finance systems into a single LTV:CAC signal built on contribution margin, enabling cohort payback curves, predictive LTV modeling, and capital allocation decisions for client growth teams.
• Castle Roads Customer acquisition financing service that provides equity capital and strategic support to growth-stage companies, structuring financing around the unit economics that drive sustainable scale and underwriting customer economics over time.
• AI-Era Growth System Diagnostic Self-service 16-question diagnostic tool that identifies dominant failure patterns in growth systems (Growth Engine, Signal, Governance, Cadence) and generates personalized reports with a 12-month cascade view and 5 priority moves, primarily targeting $5–30M consumer and B2B businesses.

Quantifiable outcome

• $1B+ enterprise value generated across client portfolio
• +6 more outcomes

Named customers7 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Violet GrowthcoreTechnology or IntegrationViolet Growth is part of the Exactius ecosystem—sister company providing the AI-powered analytics platform that connects fragmented data sources into a single LTV:CAC signal. Exactius Growth embeds operators who use Violet as the data infrastructure layer. Violet provides engineering and advisory services tailored to client businesses.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PMG: Enterprise digital media agency combining media, technology, and data services for global brands. Comparable as a broader incumbent offering integrated marketing services analogous to Exactius's integrated ecosystem.
• Wpromote: Large full-funnel digital marketing agency spanning paid media, SEO, creative, and analytics with Polaris platform infrastructure. Comparable as a larger incumbent doing scaled performance marketing with proprietary technology akin to Violet.
• MediaMonks: Global digital production and marketing services firm (part of S4 Capital) operating at the intersection of creative, media, and technology. Comparable as a broader incumbent spanning the operator-platform-capital continuum analogous to Exactius's ecosystem.
• Tinuiti: Large independent performance marketing agency covering paid media, SEO, analytics, and creative across ecommerce and B2B. Overlaps with Exactius in performance marketing and analytics but at significantly broader portfolio scale.

Direct peers

• Metric Theory: Performance marketing agency offering paid media, analytics, and creative for growth-stage brands. Similar to Exactius in offering mid-market to enterprise performance marketing with strong measurement orientation.
• Hawke Media: Growth marketing agency offering performance, creative, CRM, and analytics services to scaling DTC and ecommerce brands. Directly comparable as a multi-disciplinary growth partner to mid-market and scaling companies.
• Structured.nl: Growth consultancy embedding senior growth operators inside scaling DTC and SaaS businesses, with deep focus on attribution, unit economics, and capital allocation. Mirrors Exactius's embedded-squad positioning and LTV:CAC discipline.
• Power Digital Marketing: Full-service performance marketing agency combining paid media, SEO, creative, and analytics under a single operating model. Closely mirrors Exactius's embedded-team delivery model and outcome-based engagement structure.
• Cult. Marketing: Growth marketing agency focused on scaling consumer brands through paid acquisition, CRM, and lifecycle optimization. Directly comparable to Exactius in vertical focus (DTC, ecommerce, subscription) and LTV:CAC orientation.
• Acceleration Partners: Performance marketing agency specializing in affiliate, paid media, and growth operations for DTC and B2C brands. Directly comparable to Exactius in offering embedded channel-execution teams focused on measurable growth outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/exactius
• Facebookfacebook.com/exactius

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exactius