Violet Growth

Name

Violet Growth

Legal name

Exactius LLC

Website

https://violetgrowth.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing Analytics & Attribution Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418), Software Publishers (5132)

SIC

Services-Advertising (7310)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industries

Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE), Product & Growth Marketing Strategy (MPAAAFAE), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Marketing analytics platform
• Marketing attribution software
• Marketing mix modeling
• Incrementality testing
• Predictive customer analytics

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Analytics Platform SaaS: AI-powered analytics and attribution platform delivered as a composable SaaS solution. Provides real-time conversion, attribution models, and analytics applications.
2. Advisory and Managed Services: Ongoing expert advisory services including data and tracking engineers, data scientists, BI analysts, and executive-level strategic guidance.
3. Custom-built AI Features: Bespoke AI features built for specific client growth workflows and use cases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Violet Growth sells an AI-powered, composable marketing analytics and data attribution platform (The Violet Platform) that unifies marketing, sales, and finance data and delivers solutions for Marketing Mix Modeling, Modern Attribution, Incrementality Testing, Hourly Reporting, Predictive LTV, and Fully Loaded CAC & eLTV:CAC. It bundles these software capabilities with Advisory and Managed Services for enterprise marketing teams.

Product overview

Violet Growth is a marketing analytics and data attribution platform built as a composable, AI-powered data hub for CMOs. The platform operates on a modular architecture centered around The Violet Platform, which integrates with clients' existing stacks. The core offerings include Single Source of Truth (unifying marketing, sales, and finance data), Modern Attribution (MMM and DDA models), Incrementality Testing (causal testing), Hourly Report (real-time monitoring), Predictive LTV (ML-based customer forecasting), Marketing Mix Modeling (budget allocation across TV/online/print), Custom-built AI Features (bespoke solutions), and Fully Loaded CAC & eLTV:CAC (unit economics). Additional modules include Composable Model (flexible architecture) and Advisory and Managed Services (ongoing expert support). The product suite also includes specialized tools like Real-time Conversion, Analytics App, Attribution Models, and Violet Advisory. Violet AI Insights provides AI-powered Drivers and AI Insights dashboards for KPI analysis. The platform targets CMOs at companies with over $10M in marketing spend, serving industries including ecommerce, healthcare, fintech, iGaming, nonprofit membership, and multilocation services.

Differentiator

Problem solved

Functional benefit

Products and services

• The Violet Platform AI-powered, composable data hub that serves as the central infrastructure for unified marketing, sales, and finance data integration and analytics for enterprise CMOs and growth teams.
• Real-time Conversion Real-time conversion tracking and optimization capability within the Violet platform for day-to-day marketing performance management.
• Analytics App
• Attribution Models
• Advisory and Managed Services
• Violet Advisory

Quantifiable outcome

• 50% increase in demos in 8 months for B2B design company
• +6 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature10 records

Partnerships

One partnership is on record.

• ExactiuscoreImplementation/ SI/ Consulting PartnerExactius is the parent company and growth agency that owns Violet Growth. Violet is part of the Exactius ecosystem providing marketing analytics and data attribution alongside Exactius Growth's performance marketing and strategy services. The relationship is mutual with shared resources and expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Northbeam: Direct competitor providing multi-touch attribution and marketing analytics for DTC and ecommerce brands; competes head-to-head on attribution modeling and incrementality measurement.
• Measured: Direct competitor focused on cross-channel media mix modeling and incrementality for enterprise CMOs; directly competes on MMM and the CFO-aligned metrics narrative.
• Marketing Evolution: Enterprise-focused marketing measurement and MMM vendor; competes directly with Violet's MMM and attribution modules for Fortune 1000 CMOs.
• Triple Whale: Direct competitor offering an AI-powered marketing analytics and attribution platform focused on DTC and ecommerce brands; overlaps strongly with Violet's attribution, MMM, and LTV modules.
• Analytic Partners: Long-standing MMM and marketing ROI consultancy that pioneered commercial MMM; competes with Violet's MMM module for enterprise marketing measurement budgets.
• Rockerbox: Direct competitor offering marketing attribution, MMM, and incrementality testing aimed at mid-market and enterprise; overlaps heavily with Violet's full product suite.

Broad incumbents

• Skai: Enterprise marketing analytics and media intelligence platform; overlaps with Violet's channel performance, attribution, and measurement capabilities across paid channels.
• Wpromote: Large digital marketing agency that has built proprietary measurement and analytics capabilities as part of its media offering; competes for the same CMO enterprise budget via an agency-plus-tech bundle.
• Nielsen (NielsenIQ / Nielsen Media): Broad incumbent providing marketing effectiveness and MMM services at very large enterprise scale; competes for the same CFO-level marketing measurement wallet share as Violet.

Emerging players

• Fospha: Emerging marketing measurement platform specializing in incrementality and attribution for ecommerce brands; partial overlap with Violet's incrementality testing and modern attribution modules.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/violet-growth

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Violet Growth