Name

Mobilezone

Legal name

mobilezone ag

Website

https://mobilezone.ch

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Retail

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Carrier Billing & Telco Mobile Money (FSAMAEAD)

Keywords

• Mobile device retail
• Telecommunications services
• Enterprise mobility management
• Mobile subscription brokerage
• Device lifecycle services

Headquarters

HQ city

Rotkreuz

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mobile device and accessory sales: Retail sales of mobile phones, tablets, smartwatches, and accessories through physical shops and online store. Revenue generated from hardware margins and dealer commissions from manufacturers.
2. Mobile subscription agency: Sales of mobile plans from Swiss carriers (Swisscom, Sunrise, Salt, TalkTalk, Wingo, Migros Mobile, yallo, Lebara) as an independent intermediary. Mobilezone earns commissions from carrier partners for new subscriptions and renewals.
3. B2B fleet management services: Enterprise services including device procurement, fleet management, Device as a Service, EMM administration, and employee benefit programs. Revenue from service fees and device margins.
4. Repair and refurbishment services: After-sales services through mobilezone reload including authorized repairs, device refurbishment, spare parts supply, and certified data erasure. Services provided to retailers, network operators, insurers, and corporate clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mobilezone is Switzerland's leading independent telecommunications specialist, retailing mobile phones, tablets, smartwatches, and accessories through 125+ physical shops and an e-commerce platform, while brokering mobile subscriptions from all major Swiss carriers. The B2B division (mobilezone business) provides fleet management, Device as a Service (DaaS), Enterprise Mobility Management, and employee benefit programs via the BOOST digital platform, and the mobilezone reload subsidiary delivers authorized device repair, refurbishment, spare parts, and certified data erasure.

Product overview

Mobilezone operates as Switzerland's leading independent telecommunications specialist with a multi-brand, multi-service portfolio. The core business centers on retail sales of mobile devices (smartphones, tablets, smartwatches) and accessories through 120+ physical shops and online channels, combined with mobile subscription services from multiple Swiss providers. Key product lines include FLEXRATE (interest-free installment financing) and jusit (refurbished device sub-brand). The B2B division (mobilezone business) provides enterprise fleet management, Device as a Service, EMM, and employee benefit programs through the BOOST digital platform. Subsidiary mobilezone reload operates lifecycle services including repair, refurbishment, and spare parts supply, functioning as the leading repair/refurbishment specialist in Switzerland with over 80,000 repairs annually. Recent strategic moves include the acquisition of Apfelkiste e-commerce platform (March 2026) and sale of German operations (December 2025).

Differentiator

Problem solved

Functional benefit

Brands

• jusit: Refurbished and certified pre-owned mobile phones and devices sold at reduced prices with quality guarantee
• mobilezone reload
• mobilezone business (BOOST)
• mobilezone 360

Products and services

• FLEXRATE Installment Financing Interest-free installment financing for mobile device purchases over 24-36 months, available through mobilezone retail shops and e-commerce platform for customers meeting minimum cart value requirements.
• jusit Refurbished Devices Refurbished and certified pre-owned mobile phones and tablets sold under the jusit sub-brand at reduced prices, available in graded conditions (like new, very good, good) with a 12-month warranty.
• BOOST Digital Fleet Management Platform Proprietary digital platform for B2B fleet management enabling centralized device ordering, inventory management, cost tracking, selfcare functions, and integration with customer enterprise systems including Samsung Knox and Apple Business Manager.
• Device as a Service (DaaS) Monthly rental model for corporate mobile device fleets with 24-hour device exchange service, fixed pricing over 36 months, and flexible return or purchase options at end of term.
• B2B Fleet Management B2B subscription and device fleet management service including complete end-user support, centralized administration via the BOOST platform, and lifecycle management for enterprise mobile device fleets.
• Enterprise Mobility Management (EMM) Centralized enterprise mobile device management solution integrating Samsung Knox and Apple Business Manager for secure administration of corporate smartphones and tablets.
• B2B Support & Buyback B2B repair services, certified data erasure, and device buyback programs for enterprise device fleets to manage end-of-life device security and value recovery.
• Mitarbeiterangebote (Employee Benefit Program) Employee benefit program enabling businesses to offer staff mobile subscriptions, smartphones, tablets, wearables, and accessories at exclusive corporate rates via a self-service web portal.
• Handy-Abo Mobile Subscription Brokerage Mobile subscription brokerage service offering plans from multiple Swiss network providers (Swisscom, Sunrise, Salt, TalkTalk, Wingo, Migros Mobile, yallo, Lebara) sold with or without a bundled device.
• Mobilezone Werkstatt (Device Repair Service) Professional smartphone and mobile device repair service offered in mobilezone retail shops, with certified technicians using original parts and online repair status tracking.
• Handyversicherung (Device Insurance) Mobile device insurance service protecting consumers against damage, theft, and other unexpected events for purchased mobile devices.
• Handy verkaufen (Device Trade-In / Buyback) Trade-in and buyback service allowing customers to sell old mobile devices and receive credit toward new purchases through mobilezone channels.
• Click & Collect Online ordering service enabling customers to purchase products online and pick them up in any of the 120+ mobilezone retail shops across Switzerland.
• Travel SIM / Travel eSIM Prepaid SIM and eSIM solutions for travelers visiting Switzerland, offering flexible data plans without long-term contracts to avoid high roaming costs.
• Mobilezone Club (Loyalty Program) Customer loyalty and rewards program offering exclusive benefits, deals, and promotions for repeat mobilezone customers across retail and online channels.
• Authorized Repair (mobilezone reload) Authorized third-party repair service for mobile electronics including smartphones, tablets, and wearables, delivered by certified technicians using original manufacturer parts.
• Device Refurbishment (mobilezone reload) Device refurbishment and reconditioning service preparing used electronics for second-life use, supporting sustainability goals and the jusit refurbished device brand.
• Original Spare Parts Supply (mobilezone reload) Supply of original replacement parts from selected manufacturers, supporting authorized repair operations by mobilezone reload and its partners.
• Pool Solutions (mobilezone reload) Smart repair and service solutions for managing multiple devices within enterprise or commercial device fleets efficiently.
• Special Support (mobilezone reload) Custom after-sales solutions for devices lacking manufacturer warranty coverage, including imported devices and special brands without Swiss service options.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• AK Group AG (Apfelkiste.ch and MAREIN)coreStrategic or Co-development Partner · 19 March 2026Mobilezone agreed to acquire AK Group AG, comprising the e-commerce platform Apfelkiste.ch (online retailer of smartphone accessories and lifestyle products) and retail branding specialist MAREIN, for approximately CHF 180 million in cash. The acquisition combines mobilezone's 125 Swiss retail shops with Apfelkiste's established online platform to form an omnichannel strategy. Closing expected by end of June 2026.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Brack.ch: Large Swiss e-commerce retailer for electronics and household goods. Adjacent competitor on consumer electronics SKUs but without Mobilezone's telecom-carrier agency business.
• Fust: Swiss consumer electronics and household appliance retailer (Coop-owned), overlapping Mobilezone on tablets, smartphones, and accessories. Less direct competition than Interdiscount but a similar thematic adjacent on Swiss electronics retail.
• MediaMarkt Switzerland: Pan-European big-box electronics retailer operating in Switzerland with broad selection including mobile devices. Comparable only at the broad retail level — overlapping product mix and Click & Collect-style services but no multi-carrier subscription agency or B2B fleet offering.
• Interdiscount: Switzerland's largest electronics retailer (Coop-owned), with overlapping product categories in mobile devices, tablets, accessories, and connected home. Comparable on omnichannel retail scale for electronics but lacks Mobilezone's carrier-agnostic subscription agency model and B2B fleet services.

Broad incumbents

• Sunrise: Swiss mobile network operator with retail presence and mobile/device offerings directly competing with mobilezone.ch on subscription sales and hardware. Comparable on retail and bundled offering design, but positioned as a single-network carrier rather than an independent multi-carrier intermediary.
• Swisscom: Incumbent Swiss fixed-line and mobile operator with its own retail network and is a Mobilezone carrier partner. Overlaps Mobilezone on consumer mobile/device distribution but at much wider scope (telco infrastructure + TV + internet) rather than as a niche independent specialist.
• Salt Mobile: Third Swiss MNO with branded retail and bundled offers across mobile, fixed broadband, and TV. Smaller and more disruptive than Swisscom/Sunrise; carrier partner of Mobilezone but also a direct competitor for end-customer subscription and device sales.

Emerging players

• Digitec (Galaxus / Migros): Migros-owned Swiss electronics e-commerce retailer (and broader Galaxus marketplace) competing most directly with mobilezone.ch online. Strong on price comparison and digital CX; weaker on carrier-agnostic subscription agency and physical retail depth.

Direct peers

• Mobilcom-Debitel (1&1): Germany's largest independent multi-carrier mobile retailer, operating a network of carrier-spanning shops with subscription agency commissions as a primary revenue stream. Closest functional analog to Mobilezone: agency across multiple network operators, bundled device+subscribe offers, and enterprise fleet services.
• freenet AG: Largest independent mobile communications retailer and MVNO in Germany, comparable in business model to Mobilezone across multi-carrier distribution, subscription agency, device retail, and B2B lifecycle services. Direct relevance is reinforced by freenet's December 2025 acquisition of Mobilezone's German operations, putting the two on highly comparable trajectories across the rest of the portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mobilezone
• Facebookfacebook.com/mobilezone.ch
• Instagraminstagram.com/mobilezone.ch
• LinkedInlinkedin.com/company/mobilezone-ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilezone