Developer docs
API playgroundTry for free, no card

Search company profiles

SHARE NOW

Full company profile

uuid0008esh

Namestring
SHARE NOW
Websiteurl
share-now.com
Company typeenum
Private
Founded yearint
2019
Descriptiontext

SHARE NOW operated a free-floating car sharing service enabling users to locate, reserve, and unlock vehicles on-demand via a mobile application for spontaneous or planned urban trips, without fixed rental stations. The company was formed in 2019 from the merger of Daimler's car2go and BMW's DriveNow as a joint venture between the two automakers, and served urban consumers and residents in major German cities including Berlin, Hamburg, Frankfurt, Munich, Cologne, Düsseldorf, and Stuttgart. Per the App Store listing ("free2move-formerly-share-now") and the consolidated Free2move website, the SHARE NOW service has been integrated into the Free2move platform owned by Stellantis, expanding operational scope to 16 European cities with a fleet of more than 10,000 vehicles and over 4 million customers.

The underlying technology stack centers on a mobile application that handles vehicle discovery, reservation, in-app unlock, and payment, paired with an in-vehicle telematics layer enabling remote access and fleet management. Business model mechanics are usage-based: minute rates from €0.17/min, hourly rates from €6.99/hour + €0.28/km, daily rates from €20.42/day + €0.19/km, and a monthly Free2move Pass subscription from €29.99/month. All-inclusive pricing covers fuel/charging, parking in the Home Area, maintenance, and insurance. Distribution is direct-to-consumer via mobile apps, with a dedicated B2B vertical (Car-sharing for Business, Preventive Maintenance, Connect Fleet, Car on Demand) extending into corporate fleet and maintenance segments.

Short descriptiontext

SHARE NOW, formerly Daimler car2go, operates a free-floating car sharing service for urban consumers across major German and European cities, now integrated into Stellantis's Free2move platform serving over 4 million customers with 10,000+ vehicles.

Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersBerlin, Germany
HQ citystring
Berlin
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
free-floating car sharing, urban mobility, vehicle sharing service, short-term car rental, on-demand transportation
Industry2 codes
1Free-Floating Carsharing (One-Way)
CodeTLAFAMABPrimaryYes
2Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance)
CodeTLAFAMAJPrimaryNo
NAICS code2 codes
  • Automotive Equipment Rental and Leasing5321
  • Passenger Car Rental and Leasing53211
SIC code1 code
  • Services-Auto Rental & Leasing (No Drivers)7510
Product category
Car Sharing Services
Social media profiles1 record
Cost components5 values
Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

SHARE NOW provides a free-floating car sharing service that enables users to locate, reserve, and unlock vehicles via a mobile application for spontaneous or planned trips in urban areas. The service operates without fixed rental stations, allowing users to pick up and drop off cars anywhere within a designated Home Area, with flexible per-minute, hourly, and daily pricing.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

SHARE NOW operates as a free-floating car sharing service. The company enables users to find and unlock vehicles through a mobile application for spontaneous or planned trips. According to the available sources, SHARE NOW is one of several car sharing providers operating in the German market, alongside Stadtmobil, Deutsche Bahn's Flinkster, Teil Auto, Cambio, and Sixt. No detailed product portfolio, modules, or sub-products are specified in the provided source material.

Product and service1 record
1ShareNow
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1car2go
Strategic tierMinorTypeOthers
Description

SHARE NOW was formerly known as car2go, a Daimler subsidiary that merged with BMW's DriveNow to form the current SHARE NOW joint venture between Daimler and BMW

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Free2move
TypeDirect peer
Description

Stellantis-owned mobility platform that has absorbed the SHARE NOW brand and now operates the same free-floating car sharing service across 15+ European cities. Directly comparable in service model, geography, and pricing structure.

2Sixt Share
TypeDirect peer
Description

Free-floating car sharing service from Sixt operating across German and European cities. Directly competes with SHARE NOW on the same stationless, app-based, 24/7 model in overlapping urban geographies.

3Stadtmobil
TypeDirect peer
Description

German car sharing cooperative operating across multiple cities. Competes directly with SHARE NOW in the German market with both station-based and free-floating offerings targeting urban consumers.

4Flinkster (Deutsche Bahn)
TypeDirect peer
Description

Deutsche Bahn's car sharing service, primarily station-based, operating across German cities including those served by SHARE NOW. Comparable target customers and urban mobility use cases.

5Cambio Carsharing
TypeDirect peer
Description

Belgian-German car sharing cooperative with operations in German and Belgian cities. Competes for the same urban consumer base with station-based and free-floating vehicles.

6Zipcar
TypeDirect peer
Description

One of the original car sharing operators, now owned by Avis Budget Group, operating across North America and the UK. Directly comparable business model (app-based, 24/7 vehicle access) with a more station-based orientation.

7Getaround
TypeEmerging player
Description

Peer-to-peer car sharing platform connecting private car owners with renters. Comparable category and end user, but a different supply model (private fleet) versus SHARE NOW's corporate fleet.

8Turo
TypeEmerging player
Description

Largest peer-to-peer car sharing marketplace globally. Competes for share of urban mobility demand that might otherwise flow to free-floating operators like SHARE NOW, but operates a different supply-side model.

9Sixt SE
TypeBroad incumbent
Description

Major European mobility group with car rental, car sharing (Sixt Share), and subscription services. Provides strategic scale and capital backing for Sixt Share, the closest German incumbent competitor.

10Enterprise CarShare
TypeBroad incumbent
Description

Car sharing arm of Enterprise Mobility operating across university campuses and urban areas in North America. Comparable service model and end customers, with the backing of a global rental incumbent.

Market position
Strengths1 record

Each record includes

Headline, Details, Source

Weaknesses1 record

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

SHARE NOW

Car Sharing Servicesshare-now.com

SHARE NOW, formerly Daimler car2go, operates a free-floating car sharing service for urban consumers across major German and European cities, now integrated into Stellantis's Free2move platform serving over 4 million customers with 10,000+ vehicles.

What SHARE NOW does

SHARE NOW operated a free-floating car sharing service enabling users to locate, reserve, and unlock vehicles on-demand via a mobile application for spontaneous or planned urban trips, without fixed rental stations. The company was formed in 2019 from the merger of Daimler's car2go and BMW's DriveNow as a joint venture between the two automakers, and served urban consumers and residents in major German cities including Berlin, Hamburg, Frankfurt, Munich, Cologne, Düsseldorf, and Stuttgart. Per the App Store listing ("free2move-formerly-share-now") and the consolidated Free2move website, the SHARE NOW service has been integrated into the Free2move platform owned by Stellantis, expanding operational scope to 16 European cities with a fleet of more than 10,000 vehicles and over 4 million customers.

The underlying technology stack centers on a mobile application that handles vehicle discovery, reservation, in-app unlock, and payment, paired with an in-vehicle telematics layer enabling remote access and fleet management. Business model mechanics are usage-based: minute rates from €0.17/min, hourly rates from €6.99/hour + €0.28/km, daily rates from €20.42/day + €0.19/km, and a monthly Free2move Pass subscription from €29.99/month. All-inclusive pricing covers fuel/charging, parking in the Home Area, maintenance, and insurance. Distribution is direct-to-consumer via mobile apps, with a dedicated B2B vertical (Car-sharing for Business, Preventive Maintenance, Connect Fleet, Car on Demand) extending into corporate fleet and maintenance segments.

SHARE NOW firmographics

Firmographics
Name
SHARE NOW
Website
https://share-now.com
Company type
Private
Founded year
2019
Headcount range
501–1,000 employees
Short description
SHARE NOW, formerly Daimler car2go, operates a free-floating car sharing service for urban consumers across major German and European cities, now integrated into Stellantis's Free2move platform serving over 4 million customers with 10,000+ vehicles.
Ownership category
akta.pro rank

SHARE NOW industry classification

Industry
Product category
Car Sharing Services
NAICS
Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)
SIC
Services-Auto Rental & Leasing (No Drivers) (7510)
akta.pro primary industry
Free-Floating Carsharing (One-Way) (TLAFAMAB)
akta.pro secondary industry
Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

Keywords

  • Free-floating car sharing
  • Urban mobility
  • Vehicle sharing service
  • Short-term car rental
  • On-demand transportation

Where SHARE NOW is headquartered

Location

Headquarters

HQ city
Berlin
HQ country
Germany
HQ region
Europe

Markets served

SHARE NOW business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

SHARE NOW product offering

Product offering

Core offering

SHARE NOW provides a free-floating car sharing service that enables users to locate, reserve, and unlock vehicles via a mobile application for spontaneous or planned trips in urban areas. The service operates without fixed rental stations, allowing users to pick up and drop off cars anywhere within a designated Home Area, with flexible per-minute, hourly, and daily pricing.

Product overview

SHARE NOW operates as a free-floating car sharing service. The company enables users to find and unlock vehicles through a mobile application for spontaneous or planned trips. According to the available sources, SHARE NOW is one of several car sharing providers operating in the German market, alongside Stadtmobil, Deutsche Bahn's Flinkster, Teil Auto, Cambio, and Sixt. No detailed product portfolio, modules, or sub-products are specified in the provided source material.

Differentiator

Problem solved

Functional benefit

Products and services

  • ShareNow

Companies that use SHARE NOW

Customer profile

Segments1 record

Ideal customer profiles1 record

SHARE NOW technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

SHARE NOW partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • car2gominorOthersSHARE NOW was formerly known as car2go, a Daimler subsidiary that merged with BMW's DriveNow to form the current SHARE NOW joint venture between Daimler and BMW

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

SHARE NOW competitors and assessment

Company assessment

Direct peers

  • Free2move: Stellantis-owned mobility platform that has absorbed the SHARE NOW brand and now operates the same free-floating car sharing service across 15+ European cities. Directly comparable in service model, geography, and pricing structure.
  • Sixt Share: Free-floating car sharing service from Sixt operating across German and European cities. Directly competes with SHARE NOW on the same stationless, app-based, 24/7 model in overlapping urban geographies.
  • Stadtmobil: German car sharing cooperative operating across multiple cities. Competes directly with SHARE NOW in the German market with both station-based and free-floating offerings targeting urban consumers.
  • Flinkster (Deutsche Bahn): Deutsche Bahn's car sharing service, primarily station-based, operating across German cities including those served by SHARE NOW. Comparable target customers and urban mobility use cases.
  • Cambio Carsharing: Belgian-German car sharing cooperative with operations in German and Belgian cities. Competes for the same urban consumer base with station-based and free-floating vehicles.
  • Zipcar: One of the original car sharing operators, now owned by Avis Budget Group, operating across North America and the UK. Directly comparable business model (app-based, 24/7 vehicle access) with a more station-based orientation.

Emerging players

  • Getaround: Peer-to-peer car sharing platform connecting private car owners with renters. Comparable category and end user, but a different supply model (private fleet) versus SHARE NOW's corporate fleet.
  • Turo: Largest peer-to-peer car sharing marketplace globally. Competes for share of urban mobility demand that might otherwise flow to free-floating operators like SHARE NOW, but operates a different supply-side model.

Broad incumbents

  • Sixt SE: Major European mobility group with car rental, car sharing (Sixt Share), and subscription services. Provides strategic scale and capital backing for Sixt Share, the closest German incumbent competitor.
  • Enterprise CarShare: Car sharing arm of Enterprise Mobility operating across university campuses and urban areas in North America. Comparable service model and end customers, with the backing of a global rental incumbent.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

SHARE NOW social profiles

Digital presence

SHARE NOW financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SHARE NOW leadership team

Management profile

Number of profiles

Profiles5 records

SHARE NOW funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SHARE NOW M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHARE NOW

What does SHARE NOW do?

SHARE NOW provides a free-floating car sharing service that enables users to locate, reserve, and unlock vehicles via a mobile application for spontaneous or planned trips in urban areas. The service operates without fixed rental stations, allowing users to pick up and drop off cars anywhere within a designated Home Area, with flexible per-minute, hourly, and daily pricing.

When was SHARE NOW founded?

SHARE NOW was founded in 2019. It employs 501 to 1,000 people.

Where is SHARE NOW based?

SHARE NOW is headquartered in Berlin, Germany, in the Europe region.

Who are SHARE NOW's main competitors?

Direct peers on record are Free2move, Sixt Share, Stadtmobil, Flinkster (Deutsche Bahn), Cambio Carsharing and Zipcar. Emerging players are Getaround and Turo. Broad incumbents are Sixt SE and Enterprise CarShare.

Does SHARE NOW have an API?

No public API is recorded for SHARE NOW.

What industry is SHARE NOW in?

SHARE NOW's product category is Car Sharing Services. Its primary akta.pro industry code is TLAFAMAB, Free-Floating Carsharing (One-Way), with a secondary code of TLAFAMAJ, Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance). Its NAICS code is 5321 and its SIC code is 7510.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
LearningloopThe Business Model: Pay Per Use. What it is, How it Works, Examples.The article provides a comprehensive analysis of the Pay Per Use business model, defining it as a pricing strategy where customers pay based on actual consumption rather than fixed fees or subscriptions. It outlines the operational mechanics, benefits such as reduced entry barriers and aligned value, and challenges including revenue unpredictability for providers. The piece highlights key industry examples like Amazon Web Services (AWS), Salesforce, Share Now, and PayPal to illustrate how this model is applied across cloud computing, software, car-sharing, and payments.Mobindustry8 Best Car Sharing Mobile Apps: Market Overview — MobindustryThis article provides a market overview of the car-sharing industry, highlighting its projected growth to $9 billion by 2026 and analyzing key operational models such as peer-to-peer and business-to-consumer services. It profiles eight leading mobile applications including Sixt, Zipcar, Turo, and SHARE NOW, detailing their features, market presence, and revenue metrics. The report also discusses the impact of the COVID-19 pandemic on operations and forecasts future trends involving self-driving vehicles and advanced app technologies.GlobeNewswireFree2move Becomes a World Leader in Mobility with Acquisition of Share NowFree2move completed the acquisition of Share Now, the European free-floating car-sharing leader, expanding its mobility hubs to 32 cities. The deal brings Free2move to over 6 million customers and supports Stellantis' Dare Forward 2030 goal of 15 million customers and €2.8 billion in revenue by 2030.Stellantis.comFree2move Becomes a World Leader in Mobility with Acquisition of Share NowFree2move has completed the acquisition of Share Now, the European leader in free-floating car-sharing, marking a significant step in its strategic growth plan. This transaction expands Free2move's customer base to over 6 million worldwide and extends its mobility hub network to 14 new cities across Europe and the United States. The move supports Stellantis' 'Dare Forward 2030' goals by aiming to reach 15 million customers and €2.8 billion in revenue by 2030.Auto Rental NewsFree2move Acquires Share NowFree2move has signed an agreement to acquire carsharing company Share Now, a joint venture between Mercedes-Benz Mobility Group and BMW Group. The transaction adds approximately 10,000 vehicles, over 3.4 million customers, and operations in 14 European cities to Free2move's existing fleet. This acquisition supports Free2move's strategic goal of reaching 15 million active users by 2030 and expanding its mobility services across the U.S. and Europe.GlobeNewswireFree2move Reinforces its Worldwide Leadership in Mobility Business by Acquiring Share NowFree2move signed an agreement to acquire Share Now, a joint venture of Mercedes-Benz and BMW, adding 14 European cities and 10,000 vehicles to its fleet. The deal aims to grow Free2move's user base to 15 million by 2030 and net revenues to €2.8 billion by 2030.INVERSCarsharing: An Industry OverviewA report by Berg Insight projects significant growth in the global carsharing industry, forecasting that station-based users will nearly triple to 147 million and free-floating users will reach 43 million by 2025. The analysis highlights regional variations in business models, with station-based services dominating Asia-Pacific while Europe sees a mix of free-floating and station-based operations driven by operators like SHARE NOW and Yandex. Key trends shaping the sector include the adoption of multi-modal fleets, new flexible pricing structures, and a rapid increase in electric vehicle adoption to meet regulatory and consumer demands.Auto2XtechFree-Floating Car-Sharing Fuels Growth to the German marketGermany's free-floating car-sharing market rebounded in early 2021 with a 25.5% year-over-year increase in subscribers, driven by a return of users to services like ShareNow and WeShare after pandemic-related declines. Major automotive groups including BMW, Daimler, and VW Group remain key players through joint ventures such as ShareNow and subsidiaries like WeShare, which are expanding their electric vehicle fleets.TechCrunchShare Now, the Daimler and BMW-owned car sharing service, is exiting North America and three European citiesShare Now, the car sharing service jointly owned by Daimler AG and The BMW Group, announced it is exiting North America and three European cities (Florence, London, and Brussels) as of February 29, 2020, citing the volatile state of the global mobility landscape and rising infrastructure costs. The company, which operated under both the Share Now and DriveNow brands, stated it could not commit to the level of investment needed for long-term success in those markets. In London specifically, the company acknowledged that customer numbers and demand were below expectations and lower than in other Share Now cities, blaming high operational costs and varying circumstances across individual boroughs.