Car2Go
Free2Move (operating as Car2Go) is a Stellantis-owned mobility platform offering free-floating car sharing, short-term rental, parking bookings, and enterprise fleet solutions to urban consumers and corporate clients across Europe, North America, and South America.
- Company typePrivate
- Founded2012
- HeadquartersAustin, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Car2Go does
Free2Move (the current operating entity behind the Car2Go brand) is a multi-service urban mobility platform wholly owned by Stellantis N.V. The company operates free-floating car sharing in 16 cities, traditional short-term vehicle rental (1 day to 1 month) through airport and city-center locations across 10 major US airports and multiple European cities, parking bookings across 500,000+ spaces in 65 countries, and dedicated enterprise mobility solutions under 600,000 business contracts. Its underlying technology is a mobile-first platform with GPS-based vehicle location, smartphone-based access and locking, cloud-based fleet management, and integrations with electric vehicle charging networks such as Belib.
The platform serves two principal customer segments: individual urban consumers seeking flexible, on-demand vehicle access without the costs and parking burdens of car ownership, and business/enterprise customers seeking to optimize corporate mobility, fleet electrification, and employee transportation programs. A secondary segment of travelers and tourists uses airport-based rentals and parking. The vehicle fleet is supplied largely through the Stellantis parent group (Citroën C3 Aircross and Citroën C-Zero EVs are explicitly named), creating structural cost and supply advantages relative to non-OEM-affiliated competitors.
Free2Move generates revenue through four streams: usage-based per-minute car sharing, recurring monthly subscriptions (including the newer "car on demand" product), short-term rental fees, and enterprise/transactional revenue from parking bookings and B2B fleet solutions. Pricing is not publicly disclosed in granular tiers; car sharing uses per-minute billing with maintenance, refueling, and parking bundled, while business solutions are quoted on custom annual contracts. The company is privately held as a Stellantis subsidiary with no independent funding history beyond a $85.9M round in March 2018 that predates the 2021 ownership transition.
Car2Go firmographics
Firmographics- Name
- Car2Go
- Legal name
- Free2Move SAS
- Website
- https://car2go.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Free2Move (operating as Car2Go) is a Stellantis-owned mobility platform offering free-floating car sharing, short-term rental, parking bookings, and enterprise fleet solutions to urban consumers and corporate clients across Europe, North America, and South America.
- Ownership category
- akta.pro rank
Car2Go industry classification
Industry- Product category
- Shared Mobility Services
- NAICS
- Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Free-Floating Carsharing (One-Way) (TLAFAMAB)
- akta.pro secondary industries
- Corporate Free-Floating Car Sharing (TLABALAB), OEM / Captive Car Subscription Programs (THADACAA)
Keywords
Where Car2Go is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Car2Go business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Per-minute car sharing: Pay-per-minute pricing for car sharing usage, allowing customers to use vehicles for short trips and pay only for time used
- Monthly subscription plans: Recurring monthly subscription model offering unlimited or discounted access to car sharing services
- Short-term vehicle rental: Traditional car rental service for 1 day to 1 month duration, targeting travelers and those needing vehicles for extended periods
- Business fleet solutions: Enterprise mobility solutions for businesses, providing fleet management and employee mobility services with 600,000 business contracts
- Parking services: Parking space bookings through platform with access to 500,000+ parking spaces across 65 countries
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-per-minute car sharing |
| Subscription | Monthly | Monthly subscription |
| Usage-based | Pay-as-you-go | Short-term rental (1 day to 1 month) |
| Subscription | Annual | Business/corporate solutions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels1 record
Car2Go product offering
Product offeringCore offering
Free2Move (operating under the Car2Go brand heritage) provides free-floating car sharing, short-term car rental, parking space booking, car-on-demand subscriptions, and enterprise mobility solutions through a unified mobile application. Customers access 450,000+ vehicles and 500,000+ parking spaces across 65 countries via smartphone-based self-service with no rental desk visits required.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Sharing (Free-Floating) Self-service free-floating car sharing allowing users to locate, unlock, and drive vehicles using a smartphone app, with one-way trips where users pick up and drop off anywhere within defined city zones. Maintenance, refilling, and parking are included; available per-minute or via monthly subscription in 16 cities.
- Short-Term Car Rental Traditional car rental for durations of 1 day to 1 month, accessible 100% digitally via the mobile app 24/7. Includes 3 drivers without additional fee, with new and regularly maintained vehicles available at airport and city center locations.
- Parking Space Booking Online platform to book parking spaces including 500,000+ places across 65 countries, with 24/7 secured locations, official airport car parks, and valet services available.
- Car on Demand (Car Subscription) Mid-to-long-term car subscription service offering flexible vehicle access without long-term commitment or ownership.
- Business Solutions (Enterprise Mobility) Enterprise mobility solutions for businesses providing employee mobility programs, fleet management, cost optimization, and support for the energetic transition of corporate fleets. Holds 600,000 business contracts globally.
Quantifiable outcome
- 24/7 secured parking locations available globally
- +1 more outcomes
Companies that use Car2Go
Customer profileSegments3 records
Ideal customer profiles3 records
Car2Go technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Car2Go partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Citroën (Vehicle Supply)coreParent company Stellantis supplies vehicles including Citroën C3 Aircross, Citroën C-Zero electric vehicles for the car sharing and rental fleet
- Airport Parking PartnersminorPartnerships with official airport parking facilities providing access to 500,000+ parking spaces across 65 countries including airport car parks and valet services
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Car2Go competitors and assessment
Company assessmentDirect peers
- Zipcar: Zipcar is the most direct competitor in station-based and free-floating car sharing in North America, owned by Avis Budget Group. Competes head-to-head with Car2Go/Free2Move in shared mobility, targeting urban consumers and universities with similar per-minute and per-hour billing.
- Turo: Turo operates the largest peer-to-peer car-sharing marketplace in North America. Comparable as an alternative to fleet-owned car sharing — both target urban/traveler demand for temporary vehicle access, though Turo relies on host-supplied vehicles rather than operated fleets.
- Getaround: Getaround is a peer-to-peer car-sharing platform with a focus on connected-car technology for keyless vehicle handoff. Direct competitor in the shared mobility space, particularly relevant given Free2Move's telematics-driven free-floating model.
- Share Now (legacy): Share Now was the predecessor entity formed from the merger of car2go (Daimler) and DriveNow (BMW), later acquired by Free2Move/Stellantis in 2021. It is the same operating business, but historically competed in free-floating car sharing and exited several US/EU markets — providing direct competitive context.
Broad incumbents
- Sixt: Sixt is a major European-based car rental and mobility-as-a-service provider with strong digital/app capabilities. Competes with Free2Move's rental arm across European airports and city centers, and offers car subscription services directly overlapping Free2Move's product mix.
- Enterprise Mobility (Enterprise Rent-A-Car): Enterprise is the largest car rental operator in North America and a major corporate fleet management provider. Competes with Free2Move's 450,000-vehicle rental fleet and enterprise mobility contracts (600,000 business contracts overlap directly with Enterprise's core market).
- Hertz Global Holdings: Hertz operates one of the world's largest rental fleets and has aggressively pivoted into EV rentals and subscription services. Comparable as a broad incumbent in passenger car rental with growing exposure to shared mobility partnerships.
- Avis Budget Group: Avis Budget owns Zipcar and operates a large multi-brand rental fleet globally. Direct competitor in both the rental and car-sharing segments, and as Zipcar's parent, also competes in the same free-floating and station-based car-sharing markets.
- Uber: Uber's mobility platform, including Uber Carshare (formerly Car Next Door) in Australia and partnerships elsewhere, competes for the same urban mobility budget. While primarily a ride-hailing company, Uber is increasingly encroaching on car sharing, car rental, and youth/occasional-driver segments.
Regional players
- Greenwheels: Greenwheels is a European car-sharing operator focused on the Netherlands, Germany, Belgium, and Scandinavia. Regional peer competing in the same free-floating and station-based car-sharing space, particularly relevant for Free2Move's Benelux and DACH market overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Car2Go social profiles
Digital presenceCar2Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Car2Go leadership team
Management profileNumber of profiles
Car2Go funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Car2Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Car2Go
What does Car2Go do?
Free2Move (operating under the Car2Go brand heritage) provides free-floating car sharing, short-term car rental, parking space booking, car-on-demand subscriptions, and enterprise mobility solutions through a unified mobile application. Customers access 450,000+ vehicles and 500,000+ parking spaces across 65 countries via smartphone-based self-service with no rental desk visits required.
Is Car2Go a public or private company?
Car2Go is a private company. It is classified as corporate owned and is currently operating.
When was Car2Go founded?
Car2Go was founded in 2012. It employs 251 to 500 people.
Where is Car2Go based?
Car2Go is headquartered in Austin, United States, in the North America region.
How does Car2Go make money?
Five revenue lines are on record. Per-minute car sharing is the primary driver. The others are monthly subscription plans, short-term vehicle rental, business fleet solutions and parking services.
Who are Car2Go's main competitors?
Direct peers on record are Zipcar, Turo, Getaround and Share Now (legacy). Broad incumbents are Sixt, Enterprise Mobility (Enterprise Rent-A-Car), Hertz Global Holdings, Avis Budget Group and Uber. Greenwheels is listed as a regional player.
Does Car2Go have an API?
No public API is recorded for Car2Go.
What industry is Car2Go in?
Car2Go's product category is Shared Mobility Services. Its primary akta.pro industry code is TLAFAMAB, Free-Floating Carsharing (One-Way), with a secondary code of TLABALAB, Corporate Free-Floating Car Sharing. Its NAICS code is 53211 and its SIC code is 7510.