Ticker
- Company typePrivate
- Founded2019
- HeadquartersGodalming, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Ticker firmographics
Firmographics- Name
- Ticker
- Legal name
- Ticker Limited
- Website
- https://ticker.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ticker industry classification
Industry- Product category
- Telematics Motor Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB)
- akta.pro secondary industries
- Pay-Per-Mile Personal Auto Insurance (FSAJAAAC), Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
Keywords
Where Ticker is headquartered
LocationHeadquarters
- HQ city
- Godalming
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ticker business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Premiums: Core revenue from annual motor insurance premiums charged to customers. Subscription-based recurring revenue model with monthly or annual billing options.
- Usage-Based Insurance: Pay-per-mile pricing model for low-mileage drivers where premiums are partially based on actual vehicle usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-per-mile coverage for low-mileage drivers |
| Unit Pricing | Monthly | RAC Roadside and Recovery add-on |
| Unit Pricing | Monthly | RAC Roadside, Recovery and At Home with replacement car |
| Unit Pricing | Monthly | RAC Legal Cover add-on |
| Unit Pricing | Monthly | No Claims Discount Protection |
| Unit Pricing | Monthly | Van RAC Roadside and Recovery |
| Unit Pricing | Monthly | Van RAC Roadside, Recovery and At Home with replacement van |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Ticker product offering
Product offeringCore offering
Ticker provides telematics-based motor and van insurance in the UK for underserved driver segments, including new drivers, drivers aged 65+, low-mileage drivers, van drivers, electric vehicle owners and drivers with past convictions. Coverage is enabled by a self-install black box device and a mobile app that collects driving behavior data used to calculate personalized premiums. As a Managing General Agent, Ticker combines proprietary telematics and machine learning pricing with capacity from Allianz UK, Munich Re and Liverpool Victoria to underwrite its policies.
Product overview
Ticker is a Managing General Agent (MGA) offering telematics-based motor and van insurance through a single unified platform. The core product is Connected Motor Insurance, supported by the Ticker App platform that enables real-time driving behavior monitoring via black box devices or smartphone apps. The portfolio spans specialized car insurance products targeting distinct segments (new drivers, young drivers, convicted drivers, EV owners, low-mileage drivers) and van insurance with telematics options. Additional coverage is provided through modular add-ons including RAC Breakdown Cover, RAC Legal Cover, Motor Legal Protection, and Protected No Claims Discount. The telematics system collects driving behavior data to power pricing optimization and automated underwriting decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- New Driver Car Insurance Telematics-based car insurance for newly qualified drivers holding a UK licence for less than five years, with a self-install device and app-based driving feedback designed to help new drivers build a positive driving history and earn premium discounts.
- Older Driver Car Insurance Connected motor insurance for UK drivers aged 65 and over, offering telematics-based pricing that uses actual driving behavior rather than age alone to determine premiums and reward safe driving.
- Pay-Per-Mile Car Insurance Usage-based car insurance for low-mileage UK drivers where premiums are calculated partly based on the actual miles driven, tracked via the telematics device and Ticker app.
- Van Insurance Telematics-enabled van insurance for vans up to 3.5 tonnes, 5-star Defaqto rated, with personal injury cover up to £5,000, medical expenses up to £200 and optional van telematics for safe-driving premium reductions.
- Convicted Driver Insurance Specialized motor insurance for UK drivers with convictions, points, past bans or multiple claims, including a self-install telematics device and driving feedback mechanisms to help drivers demonstrate improved behavior.
- Electric Vehicle Car Insurance Electric vehicle insurance for UK EV owners covering charging cables, home charging equipment, consequential loss from power failure and personal injury, with optional RAC breakdown cover designed for EV incidents.
- Ticker Mobile App Native iOS and Android mobile application that enables Ticker policyholders to manage their insurance policy, monitor their real-time driving score, make policy changes themselves, add or remove drivers, view mileage for pay-per-mile policies, initiate claims, chat with support and renew policies.
Quantifiable outcome
- 200,000+ drivers insured, demonstrating market traction and customer adoption
- +2 more outcomes
Companies that use Ticker
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
Ticker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature4 records
Ticker partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Allianz UKcoreFive-year partnership with Allianz UK announced for November 2025, providing a significant endorsement and capacity support for Ticker's insurance products.
- RACcorePartnership with RAC for connected motor products. RAC provides roadside assistance and breakdown cover as add-ons to Ticker insurance policies, distributed through rac.ticker.co.uk and integrated with RAC's services.
- Davies MGA Services LimitedcoreAppointed representative relationship where Davies MGA Services provides delegated underwriting and operational support services for Ticker as a managing general agent.
- RoadSafeminorSponsorship and partnership relationship with RoadSafe, a road safety organization, for marketing and awareness initiatives.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Ticker competitors and assessment
Company assessmentDirect peers
- By Miles: UK insurtech offering pay-per-mile car insurance based on telematics. By Miles is one of the closest direct competitors to Ticker's pay-per-mile product and shares the usage-based pricing and app-first customer model.
- Marmalade: UK specialist insurer focused on young and new driver cover using telematics-based black boxes. Marmalade targets the same primary new-driver niche as Ticker with a similar technology-enabled value proposition.
- Coverbox: UK telematics-driven motor insurer offering black-box policies with driving feedback and reward mechanics. Operates a closely comparable product model to Ticker's connected motor insurance.
Broad incumbents
- Admiral Group: One of the UK's largest motor insurers with a multi-brand portfolio including telematics offerings (e.g., Bell via ingenie acquisition, Admiral Littlebox). Competes head-to-head with Ticker in connected car but with substantially greater scale and balance sheet.
- Direct Line Group: Major UK personal lines insurer operating Direct Line, Churchill and Privilege brands with telematics propositions. A scale incumbent overlapping with Ticker on connected motor insurance via aggregator channels.
- LV= (Liverpool Victoria): Large UK mutual insurer with telematics-enabled motor products and established aggregator presence. Historic underwriter on elements of the Ticker book, so it sits as both a potential partner and competitive incumbent.
- Hastings Direct: UK motor and home insurer with a strong price-comparison presence and telematics products (e.g., smartMiles). A digitally-focused incumbent that competes for the same digitally-engaged, value-conscious UK motor customers as Ticker.
Emerging players
- Marshmallow: UK car insurtech using non-telematics data sources (e.g., open banking, social signals) to price drivers fairly. Targets the same underserved UK driver segments as Ticker but with a fundamentally different data underwriting approach.
- Zego: UK insurtech that started in gig-economy and now offers broader motor cover including usage-based propositions for van and personal drivers. A fellow UK insurtech at similar stage with comparable technology-led model, though with different initial verticals.
- HUKD Insurance / SmartDriverClub: UK telematics-driven motor insurance proposition that rewards good driving behaviour. A smaller specialist using comparable connected-car device technology and targeting similar value-conscious customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ticker social profiles
Digital presenceTicker compliance and trust
Trust signalCompliance3 records
Ticker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ticker leadership team
Management profileNumber of profiles
Profiles12 records
Ticker funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ticker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ticker
What does Ticker do?
Ticker provides telematics-based motor and van insurance in the UK for underserved driver segments, including new drivers, drivers aged 65+, low-mileage drivers, van drivers, electric vehicle owners and drivers with past convictions. Coverage is enabled by a self-install black box device and a mobile app that collects driving behavior data used to calculate personalized premiums. As a Managing General Agent, Ticker combines proprietary telematics and machine learning pricing with capacity from Allianz UK, Munich Re and Liverpool Victoria to underwrite its policies.
Is Ticker a public or private company?
Ticker is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ticker founded?
Ticker was founded in 2019. It employs 11 to 50 people.
Where is Ticker based?
Ticker is headquartered in Godalming, United Kingdom, in the Europe region.
How does Ticker make money?
Two revenue lines are on record. Insurance Premiums are the primary driver. The others are usage-Based Insurance.
Who are Ticker's main competitors?
Direct peers on record are By Miles, Marmalade and Coverbox. Broad incumbents are Admiral Group, Direct Line Group, LV= (Liverpool Victoria) and Hastings Direct. Emerging players are Marshmallow, Zego and HUKD Insurance / SmartDriverClub.
Does Ticker have an API?
No public API is recorded for Ticker.
What industry is Ticker in?
Ticker's product category is Telematics Motor Insurance. Its primary akta.pro industry code is FSAJAAAB, Usage-Based / Telematics Personal Auto Insurance, with a secondary code of FSAJAAAC, Pay-Per-Mile Personal Auto Insurance. Its NAICS code is 524126 and its SIC code is 6399.