What Opici Family Distributing does

Opici Family Distributing is a fourth-generation, family-owned wine and spirits wholesale distributor founded in 1934 by Joseph Opici after the repeal of Prohibition. Headquartered in Glen Rock, New Jersey, the company operates across six U.S. markets—New Jersey, New York (via a partnership with Republic National Distributing Company established in 2022), Connecticut, Maryland, Delaware, and Washington D.C.—serving licensed retailers and restaurants. The portfolio spans more than 5,000 product selections from over 300 vendors, complemented by a proprietary branded portfolio that includes Opici Domestic Brotherhood, Opici Homemade Import, LaLuca Prosecco, Opici CA Brand, Opici Sangria, and Opici Marsala Fine. The company employs over 600 people, who it describes as its strongest competitive advantage, and it has been recognized as one of the Top 10 U.S. Wine Distributors by Wines & Vines, advancing from #10 to #7 by 2023.

The business operates as a traditional B2B wholesaler, generating revenue through margin on the distribution of wine and spirits products to licensed retailers and hospitality accounts across its six-state footprint. Distribution is handled through a dedicated field sales organization in five states, with New York served through the RNDC joint venture. The company has layered digital omnichannel capabilities through a partnership with Provi, a B2B beverage alcohol marketplace, enabling licensed retailers to browse portfolios, place orders, and manage inventory online across NJ, CT, NY (Metro and Upstate), DE, DC, and MD. Ancillary services include price book publications, electronic account statements, an Advanced Interest Program for allocated products, NJ-specific Bill and Hold arrangements, and online bill payment through Bank of America.

The go-to-market motion is relationship-driven enterprise field sales, with account management structured around dedicated sales representatives who service mid-market retail and enterprise hospitality accounts. Pricing is quote-based and managed at the account level rather than through standardized public pricing. Leadership is firmly family-controlled across four generations, with Hubert Opici serving as Chairman, Dina Opici as President, and Don Opici as CEO of the affiliated Opici Wines & Spirits import/producer entity. The company has expanded its Mid-Atlantic footprint through a combination of organic entry (Washington D.C. in 2012; Maryland and Delaware in 2013) and acquisitions (Interwine, Inc. in 1993 to enter Connecticut), and most recently announced the 2026 expansion of Gratsi boxed wine into the New York market.

Name

Opici Family Distributing

Legal name

Opici Family Distributing

Website

https://opicifamilydistributing.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Opici Family Distributing is a fourth-generation, family-owned wine and spirits wholesale distributor founded in 1934, serving licensed retailers and restaurants across six U.S. markets (NJ, NY, CT, MD, DE, DC) with over 300 vendor partnerships and 5,000+ product selections.

Ownership category

akta.pro rank

Product category

Wine & Spirits Wholesale Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

Keywords

• Wine distribution services
• Spirits wholesale distribution
• Beverage alcohol wholesale
• Multi-state liquor distribution
• Wine portfolio distribution

Headquarters

HQ city

Glen Rock

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine and Spirits Distribution: As a wine and spirits wholesaler/distributor, Opici Family Distributing generates revenue through margin on distribution of wine and spirits products to licensed retailers and restaurants across their six-state market footprint. The company represents over 300 vendors/suppliers and offers over 5,000 product selections.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Opici Family Distributing is a fourth-generation, family-owned wholesale distributor of wine and spirits, operating across six U.S. markets (New Jersey, New York via RNDC partnership, Connecticut, Maryland, Delaware, and Washington D.C.). The company represents over 300 vendors and supplies approximately 5,000 wine and spirits selections to licensed retailers, restaurants, and hospitality partners, complemented by proprietary branded wine products and digital ordering through the Provi marketplace.

Product overview

Opici Family Distributing operates as a fourth-generation family-owned wine and spirits wholesale distributor with a multi-market footprint covering New Jersey, Connecticut, Maryland, Delaware, and Washington D.C. (direct operations), and New York (through RNDC joint venture). The company offers a comprehensive portfolio of wine and spirits distribution services, representing over 300 suppliers and approximately 5,000 selections. The core offering consists of wholesale distribution services across six markets, complemented by proprietary branded products including Opici Domestic Brotherhood, Opici Homemade Import, Opici Sangria, Opici Marsala Fine, Opici CA Brand, and LaLuca Prosecco. Digital capabilities are provided through the Provi e-commerce platform enabling omnichannel ordering, supplemented by ancillary services including price books, electronic reporting, bill and hold arrangements, and online bill payment. The company also distributes premium brands such as Gratsi boxed wine.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Distribution Services Wholesale wine distribution services delivering over 5,000 selections from 300+ vendors to licensed wine shops, liquor stores, restaurants, and hospitality partners across New Jersey, Connecticut, Maryland, Delaware, Washington D.C., and New York (via RNDC).
• Spirits Distribution Services Wholesale spirits distribution across the company's six-market footprint, offering spirits from domestic and international producers through established supplier partnerships to licensed retailers and on-premise accounts.
• New York Distribution via RNDC Joint Venture Wine and spirits distribution in New York state operated through a joint venture partnership with RNDC, representing over 300 vendors and offering more than 5,000 selections to restaurant and retail partners.
• Opici Proprietary Wine Brands A portfolio of house-label and imported wine products marketed under the Opici family of brands, including Opici Domestic Brotherhood, Opici Homemade Import, Opici Sangria, Opici Marsala Fine, LaLuca Prosecco, and Opici CA Brand, representing domestic and Italian wine categories.
• Gratsi Boxed Wine Distribution Distribution of the Gratsi premium boxed wine brand, which achieved record sales of 350,000 cases in 2025 and was recognized as America's Favorite Boxed Wine by USA Today.
• Price Book Publication Service Monthly and forward-looking price book publications for Metro NY and Upstate NY markets, providing current pricing information to retail and restaurant partners for budgeting and ordering.
• Advanced Interest Program Allocation registration service for high-demand, scarce spirits such as Macallan, allowing retailers to register advance interest to receive allocated inventory when available.
• Bill and Hold Services (NJ) New Jersey-specific Bill and Hold arrangement service governed by the NJ Division of Alcoholic Beverage Control Special Ruling, allowing retail licensees to hold product on premises subject to annual certification requirements.
• Electronic Reports Service Electronic notification and statement delivery service that provides retailer partners with Notice of Obligation and Account Statements, including delinquent payment notifications, via email.
• Online Bill Payment Service

Quantifiable outcome

• Named one of 'Top 10 U.S. Wine Distributors' by Wines & Vines in 2023, advancing from #10 to #7
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ProvicoreTechnology or Integration · 3 February 2026Provi is a B2B digital marketplace for the beverage alcohol industry. The partnership expands digital access for licensed retailers across New Jersey, Connecticut, Washington D.C., Delaware, and Maryland to Opici's portfolio through Provi's marketplace. The platform enables retailers to browse portfolios, manage orders, and track inventory while reducing administrative tasks for Opici's sales representatives.
• Republic National Distributing Company (RNDC)coreChannel Partner/ Reseller/ Distributor · 1 January 2022Opici partners with RNDC in New York state since 2022. RNDC serves as the distribution partner for Opici's New York operations (both Metro NY and Upstate NY markets). This joint venture allows Opici to service the entire New York state market.
• Bank of AmericaminorOthersBank of America partnership effective March 14, 2018 for online payment processing through their biller payments platform. Customers can pay bills online through Bank of America's payment system.

Scale indicators6 records

Recent moves12 records

Expansion highlights4 records

Broad incumbents

• Republic National Distributing Company (RNDC): One of the two largest U.S. wine and spirits distributors, operating nationally. Directly comparable to Opici because RNDC is Opici's distribution partner for the New York market and competes with Opici's direct operations across the rest of the Northeast/Mid-Atlantic.
• Southern Glazer's Wine & Spirits: The largest U.S. wine and spirits distributor with nationwide coverage. Comparable to Opici as a multi-state wine and spirits wholesaler serving licensed retailers and on-premise accounts, but at vastly greater scale and with a national rather than regional footprint.

Direct peers

• Breakthru Beverage Group: Multi-state U.S. wine, spirits, and beer distributor with strong Northeast presence. Directly comparable to Opici as a competing regional wine and spirits wholesaler with similar customer base (licensed retailers and restaurants) and overlapping geographic footprint.
• Empire Distributors: Regional wine and spirits wholesaler serving multiple U.S. states. Directly comparable to Opici as a similarly sized, multi-state beverage alcohol distributor focused on wine and spirits for licensed on- and off-premise accounts.
• The Country Vintner: Wine and craft spirits distributor operating across Mid-Atlantic and Southeast states. Directly comparable to Opici as a wine-focused regional wholesaler serving similar licensed retail and restaurant customers.
• Skurnik Wines & Spirits: Family-oriented fine wine and spirits importer/distributor. Comparable to Opici because both are wine-and-spirits-focused wholesalers with strong supplier relationships, an emphasis on premium/family-run producers, and regional U.S. distribution models.
• Vias Imports: Italian wine specialist importer and regional distributor. Comparable to Opici as a wine-focused wholesaler with vertically integrated import operations and a similar customer mix of restaurants and specialty retailers.
• Winebow (now part of Southern Glazer's): Multi-state wine and spirits distributor with deep East Coast operations. Directly comparable to Opici as a competing wine-heavy regional wholesaler, now operating under the Southern Glazer's umbrella but still serving similar accounts.

Emerging players

• Kermode Lynch: Boutique wine importer and distributor focused on premium family-run producers. Comparable to Opici's import and proprietary-brand strategy and its reliance on long-term supplier relationships, though at smaller scale.

Others

• Provi: B2B digital marketplace for the beverage alcohol industry and Opici's technology partner. Comparable as an ecosystem enabler—Provi powers Opici's digital ordering and inventory tools across all six of Opici's markets, making it a critical infrastructure partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/943538

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opici Family Distributing