ProxyPics
ProxyPics operates a gig-economy marketplace connecting enterprise clients with 450,000+ local data collectors to capture on-demand property photos, floor plans, 3D scans, and standardized UPD/UPDR reports for mortgage, insurance, and facility management use cases.
- Company typePrivate
- Founded2016
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ProxyPics does
ProxyPics, Inc. is a Chicago-based, privately held real estate technology company founded in 2016 by appraiser Luke Tomaszewski. It operates a gig-economy marketplace that connects enterprise clients with a nationwide network of vetted data collectors (Proxies) to capture property photos, videos, floor plan scans, 3D LiDAR scans, and View360 imagery on demand, typically delivering results within 24-72 hours. The platform spans two fulfillment modes — ProxyPics Crowdsource, which dispatches jobs to its panel of 450,000+ local data collectors, and ProxyPics Direct, which enables self-inspection by homeowners or property management staff via a mobile app — and supports both web-based ordering and a documented RESTful API for enterprise integration.
Underlying the marketplace is a patented geolocation technology that geofences photo capture to the subject property, layered with anti-fraud controls (geotagged and timestamped photos, camera roll lock, AI-assisted quality review). AI and computer vision automate object detection within rooms and power extraction of structured fields for the Uniform Property Dataset (UPD) and Uniform Property Data Report (UPDR), the standardized reporting frameworks co-developed with Fannie Mae and Freddie Mac. ProxyPics is the first approved software vendor for UPD and the first verified provider of UPDR, positioning it inside the GSE-led modernization of mortgage collateral evaluation.
The company monetizes via transaction-based pricing per completed order, with no order minimums or long-term contracts, and supports tiered Proxy selection (General Public for exterior-only jobs, Trained Proxies, and Licensed Professionals for GSE-compliant interior work). Customer segments include real estate and mortgage lending (Fannie Mae, Freddie Mac, CoreLogic, Fulton Bank, Richer Values, CSS, CES), insurance (claims inspections, exterior condition reports, loss draft reports), and facility management (Stratus Unlimited, Care Pro Painting, Cummings Signs, landscape and post-storm audits). The firm operates as ProxyPics, Inc. in Delaware, is headquartered in Chicago, Illinois, and is not publicly listed.
ProxyPics firmographics
Firmographics- Name
- ProxyPics
- Legal name
- ProxyPics, Inc.
- Website
- https://proxypics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProxyPics operates a gig-economy marketplace connecting enterprise clients with 450,000+ local data collectors to capture on-demand property photos, floor plans, 3D scans, and standardized UPD/UPDR reports for mortgage, insurance, and facility management use cases.
- Ownership category
- akta.pro rank
ProxyPics industry classification
Industry- Product category
- Property Data Collection Platform
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Smart Home Device & Hub Hardening Services (HSAHAJAA)
Keywords
Where ProxyPics is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProxyPics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Property Data Collection Services: ProxyPics charges clients for on-demand property data collection services including photos, floor plans, View360, 3D scans, and custom inspection reports. Clients place orders through the web platform or API and are billed upon submission of completed work by Proxies. The platform offers no order minimums or long-term contracts.
- Premium Tier Data Collectors: Clients can request Trained Proxies or Licensed Professionals for interior orders requiring GSE compliance, background checks, and ID verification, which may command premium pricing.
- Platform Fees: ProxyPics charges fees for use of the platform in connection with each request for Services. Fees are in U.S. dollars and may vary. Clients can prepay for work through 'Prepaid Jobs' funded with credit card.
- UPDR Standardized Reporting: As the first verified provider of Uniform Property Data Report (UPDR), ProxyPics delivers standardized property data reports aligned with GSE requirements, supporting automated validation and review processes for mortgage lenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Public Proxy - Exterior Only |
| Transaction based/ take rate | Pay-as-you-go | Trained Proxy - Interior and Exterior |
| Transaction based/ take rate | Pay-as-you-go | Licensed Professional Proxy |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
ProxyPics product offering
Product offeringCore offering
ProxyPics is a patented property data collection platform that connects clients (lenders, insurers, facility managers) with a nationwide network of gig-economy data collectors ("Proxies") via iOS/Android mobile apps and an API. Clients order photos, 360-degree scans, LiDAR floor plans, and standardized property reports that are captured on-site by local Proxies and delivered within 24-72 hours, with AI-powered object detection and anti-fraud geolocation verification built into the workflow.
Product overview
ProxyPics is a real estate technology platform offering on-demand property data collection through a dual-model approach: ProxyPics Direct (self-inspection via preferred contacts) and ProxyPics Crowdsource (network of 180K-450K+ data collectors). The platform provides comprehensive property inspection services across real estate, facility management, and insurance industries. Key products include View360 photos, Floor Plan Scan (LiDAR), 3D LiDAR Scan, Uniform Property Dataset (UPD), Uniform Property Data Report (UPDR), Property Condition Reports, Automated Valuation Models, and various inspection types (draw inspection, disaster condition, occupancy verification). The platform also offers anti-fraud technology with georeference, geotagged/timestamped photos, AI-powered quality review, and manual verification. All services are delivered through patented technology with nationwide coverage and rapid turnaround times (under 24 hours national average).
Differentiator
Problem solved
Functional benefit
Brands
- ProxyPics Direct: Self-inspection application allowing homeowners to capture property data directly
- ProxyPics Crowdsource
Products and services
- ProxyPics Core Platform Patented web and mobile platform that enables enterprises to order on-demand property photos, videos, scans, and reports; connects clients with a nationwide network of vetted data collectors (Proxies) and applies geolocation verification, AI object detection, and AI-assisted quality review.
- ProxyPics Direct Self-inspection product that lets clients assign orders to their own contacts (homeowners, property management staff) via SMS, allowing direct data capture from preferred points of contact rather than external Proxies.
- ProxyPics Crowdsource
- Uniform Property Data Report (UPDR) Standardized GSE-compliant property data report built on the Uniform Property Dataset, combining AI-driven automated data extraction with real-time quality control for mortgage lenders and servicers.
- View360
- Floor Plan Scan (LiDAR)
- 3D LiDAR Scan
- ProxyPics API
Quantifiable outcome
- Turnaround time reduced to 24-72 hours vs traditional methods taking days or weeks
- +4 more outcomes
Companies that use ProxyPics
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
ProxyPics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature11 records
ProxyPics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Fannie MaeflagshipProxyPics is the first approved software vendor for the Uniform Property Dataset (UPD), a comprehensive framework developed jointly by Fannie Mae and Freddie Mac encompassing all required data elements for GSE property data collection. ProxyPics was the first verified provider of the Uniform Property Data Report (UPDR), a standardized reporting framework. Partnership enables lenders to operationalize UPD at scale with AI-driven automation.
- Freddie MacflagshipProxyPics partnered with Freddie Mac to become the first Property Data Report provider for Freddie Mac's ACE+ PDR (automated collateral evaluation with property data report). Freddie Mac has expressed satisfaction with ProxyPics' 360 photo option as a game changer for site condition visibility. The partnership simplifies refinance mortgages in the digital age.
- CoreLogiccoreCoreLogic, a leading property data and analytics company, has experienced firsthand the benefits of ProxyPics within their mortgage appraisal business and is exploring extending usage into other facets of their business. A senior executive serves as a mentor at Creative Destruction Lab.
- StripecoreStripe serves as the third-party payment processor for ProxyPics, handling all payment processing services for users on the mobile application. Users agree to the Stripe Connected Account Agreement.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
ProxyPics competitors and assessment
Company assessmentBroad incumbents
- Cotality (formerly CoreLogic): Cotality is a property data, analytics, and workflow platform serving mortgage, real estate, and insurance. It is both a ProxyPics customer/partner and a broader incumbent that could in-source or acquire similar crowdsourced capture capabilities.
- Verisk Property Estimating Solutions: Verisk is a major insurance data and analytics provider whose property estimating solutions compete with ProxyPics' insurance inspections. As a broader data and analytics incumbent, Verisk overlaps in insurance and lender workflows but does not specialize in crowdsourced property capture.
Direct peers
- ClearCapital: ClearCapital offers property valuations, collateral analytics, and inspection-driven data products to mortgage lenders and servicers. It competes head-on with ProxyPics in UPD-compliant property data capture and valuation workflows.
- Nearmap: Nearmap delivers high-resolution aerial imagery, 3D content, and property data for insurance, construction, and government. Its aerial-first model is an alternative approach to the same property-capture problem ProxyPics solves with its gig network.
- HouseCanary: HouseCanary provides residential property data, analytics, and AVMs to mortgage lenders and real estate investors. It overlaps directly with ProxyPics' AVM + Property Condition Report offerings and serves the same GSE-aligned lender base.
- EagleView: EagleView provides aerial property imagery, measurements, and analytics used by insurance carriers, contractors, and government agencies. It competes with ProxyPics on exterior property data capture and 3D-measurement use cases.
Emerging players
- Bowery Valuation: Bowery Valuation is a tech-enabled commercial appraisal firm serving lenders and investors. It competes with ProxyPics in digital property valuation and report delivery for the lending ecosystem.
- Matterport: Matterport provides 3D digital twin capture for real estate, insurance, and facilities. It overlaps with ProxyPics' View360, 3D LiDAR Scan, and floor plan scan products in delivering immersive property documentation.
- Reggora: Reggora is an appraisal management platform for mortgage lenders, providing digital appraisal ordering and management. It intersects with ProxyPics in modernizing collateral evaluation and UPD-aligned workflows.
- Aarow Lending Technologies: Aarow provides appraisal management and property inspection services to lenders, with digital ordering and reporting workflows. It overlaps with ProxyPics in serving the same GSE-aligned mortgage and inspection value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProxyPics social profiles
Digital presenceProxyPics financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProxyPics leadership team
Management profileNumber of profiles
Profiles1 record
ProxyPics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProxyPics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProxyPics
What does ProxyPics do?
ProxyPics is a patented property data collection platform that connects clients (lenders, insurers, facility managers) with a nationwide network of gig-economy data collectors ("Proxies") via iOS/Android mobile apps and an API. Clients order photos, 360-degree scans, LiDAR floor plans, and standardized property reports that are captured on-site by local Proxies and delivered within 24-72 hours, with AI-powered object detection and anti-fraud geolocation verification built into the workflow.
Is ProxyPics a public or private company?
ProxyPics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProxyPics founded?
ProxyPics was founded in 2016. It employs 11 to 50 people.
Where is ProxyPics based?
ProxyPics is headquartered in Chicago, United States, in the North America region.
How does ProxyPics make money?
Four revenue lines are on record. Property Data Collection Services are the primary driver. The others are premium Tier Data Collectors, platform Fees and UPDR Standardized Reporting.
Who are ProxyPics's main competitors?
Broad incumbents on record are Cotality (formerly CoreLogic) and Verisk Property Estimating Solutions. Direct peers are ClearCapital, Nearmap, HouseCanary and EagleView. Emerging players are Bowery Valuation, Matterport, Reggora and Aarow Lending Technologies.
Does ProxyPics have an API?
Yes. Allows for automatic data transfer between applications, eliminating manual data entry and streamlining processes. Clients can create photo requests, get notified about status changes, and download photos and reports through the API. Developer documentation is at proxypicsapi.docs.apiary.io.
What industry is ProxyPics in?
ProxyPics's product category is Property Data Collection Platform. Its primary akta.pro industry code is HSAHAJAA, Smart Home Device & Hub Hardening Services. Its NAICS code is 53121 and its SIC code is 6500.