What Free Agents does

Free Agents, LLC (operating as Free Agents of LA) is a privately held venture creative collective based in Los Angeles, California. The firm provides integrated services spanning branding, business strategy, advertising, marketing, and design to purpose-driven companies and venture-backed startups. Its client portfolio includes mobility and automotive names such as Fair, Uber, True Car, and Hive, healthcare and wellness clients including Ready, Shroomboom, Fantastic Fungi, LINEA, and THRIVE, and venture capital firm Integrity Partners. The agency is founder-led by Jennifer Parke, who also co-founded the lifestyle and wellness brand Shroomboom as a separate operating venture.

The firm's work product spans large-scale brand campaigns, integrated multi-channel campaigns, product design, and brand identity builds. Notable engagements include a Super Bowl advertisement for Fair, the Fair for Uber integrated awareness campaign across radio, streaming, social, outdoor, and TV, and product design for the voice-enabled AI car purchasing app Apps+ / Fair Black. The collective model assembles cross-disciplinary experts to deliver modular content systems adaptable across channels, with documented outcomes including 3 million app downloads and 45,000+ customers for Fair, 107 million video views for Fair's explainer content, 85% quarter-over-quarter customer growth for the Fair for Uber campaign, and 10x business growth with 71% CAC reduction for Ready.

Free Agents operates on a professional services revenue model through project-based engagements and retainer arrangements. Pricing is not publicly disclosed and is quote-based. The firm does not have proprietary technology, holds no patents or disclosed funding, and has not raised institutional capital. It is classified as an 11-50 employee private LLC with operations centered in the Los Angeles market, with no disclosed geographic expansion plans.

Name

Free Agents

Legal name

Free Agents, LLC

Website

https://freeagentsla.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Free Agents is a Los Angeles-based venture creative collective providing branding, business strategy, advertising, marketing, and design services to purpose-driven companies and venture-backed startups across mobility, healthcare, wellness, and sustainability verticals.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Creative agency services
• Brand strategy
• Advertising campaigns
• Marketing services
• Design services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Free Agents generates revenue through client engagements for branding, business strategy, advertising, marketing, and design services. Work is delivered through project-based and retainer arrangements with purpose-driven companies and venture-backed startups.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Free Agents is a venture creative collective that delivers integrated branding, business strategy, advertising, marketing, and design services to purpose-driven companies and venture-backed startups. Engagements span brand campaigns, integrated multi-channel campaigns, product design, content creation, and full company/brand launches through project-based and retainer arrangements.

Product overview

Free Agents operates as a single unified service offering — a venture creative collective that partners with purpose-driven companies to help them build their brands, develop marketing strategies, create advertising campaigns, and design their visual identities. The company does not offer a software platform or modular product suite; rather, it provides expertise across branding, business strategy, advertising, marketing, and design as an integrated creative agency service.

Differentiator

Problem solved

Functional benefit

Products and services

• Venture Creative Collective Services Integrated creative services delivered by a collective of experts spanning branding, business strategy, advertising, marketing, and design for purpose-driven companies and venture-backed startups. Engagements are delivered through project-based and retainer arrangements.
• Brand Campaign Services Full-scale brand campaign services producing libraries of assets across Super Bowl spots, social, out-of-home, and TV, designed as modular content systems for multi-channel distribution.
• Integrated Campaign Services Integrated campaign services spanning radio, streaming, social, outdoor, and TV, designed to drive brand awareness and customer acquisition across paid and earned channels.
• Campaign and Initiative Services Campaign and initiative services including still imagery, documentary-style short films, and purpose-driven activations such as the first all-women's racing team.
• Brand Development Services Brand development services producing mission statements, vision, brand positioning, marks, tone of voice, and websites for venture-backed and emerging companies.
• Brand Identity Services Brand identity services including holistic brand systems, fragrance systems, and wellness equipment branding for lifestyle, fitness, and hospitality clients.
• Marketing and Growth Services Marketing and growth services including brand playbooks, content engines, CRM implementation, email campaigns, social media, and print collateral for healthcare and growth-stage startups.
• Product Design Services Product design services including human-centric design for digital products such as voice-enabled AI applications and consumer platforms.
• Company Building and Marketplace Services Company building services covering online magazine launches, curated marketplace creation, product line development (e.g., zero-waste skincare), and brand collaborations with other LA-based brands.
• Video and Documentary Content Services Video and documentary content services including explainer videos, art direction and design for app demos, and testimonial / documentary-style content.
• Product Line and Website Design Services Product line and website design services for functional wellness brands, including product packaging (elixirs, capsules, mushroom chocolate) and website redesign featuring artist collaborations.
• Brand Identity and Collateral Services Brand identity and collateral services including website design, business cards, letterhead, and brand toolkits for venture capital and professional services firms.

Quantifiable outcome

• 3MM app downloads and 45,000+ customers in under two years
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Red Antler: Brooklyn-based brand and creative agency focused on launching and scaling venture-backed startups. Directly comparable to Free Agents in serving early-stage and growth-stage mission-driven brands with integrated brand strategy, identity, and launch campaigns.
• 72andSunny: Los Angeles-headquartered independent creative agency known for culture-forward, brand-led campaigns. Comparable to Free Agents in location, creative boutique positioning, and integrated campaign work for high-growth consumer brands.
• Anomaly: Independent creative agency with a non-traditional, founder-led operating model. Comparable to Free Agents in offering integrated brand strategy, advertising, and product/experience design under one roof rather than siloed agency services.
• Mother: Independent creative network known for culturally resonant brand campaigns and a founder/collective-style culture. Directly comparable in independent positioning, integrated creative services, and emphasis on founder-led client relationships.
• Ueno: Independent creative and digital agency producing brand identity, campaigns, and product design for startups and tech-forward brands. Comparable to Free Agents in serving venture-backed clients with full-service branding through execution.
• Pentagram: Partner-led independent design firm specializing in brand identity, graphic design, and creative direction. Comparable to Free Agents in design-led brand work and founder-style partner culture, though narrower in advertising scope.
• Section Studio (formerly Gin Lane): Brand and product studio focused on building consumer brands from the ground up for venture-backed companies. Directly comparable to Free Agents in serving mission-driven startups with integrated branding, content, and digital launch work.
• GALE: Independent creative and customer experience agency serving brands across strategy, creative, and media. Comparable to Free Agents in integrated creative services, mid-size independent positioning, and brand-led campaign work for purpose-driven clients.

Broad incumbents

• Wieden+Kennedy: Large independent creative agency with global offices and a track record of iconic brand campaigns. Comparable in integrated creative services and brand-led work, but operates at materially greater scale across multiple geographies.

Emerging players

• Meow Wolf: Experiential art and entertainment company that originated from a creative collective and now produces immersive brand-adjacent experiences. Comparable to Free Agents in collective creative origins and purpose-driven, experience-led work, though its primary output is physical experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/freeagentsla

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Free Agents