Finixio
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
Finixio firmographics
Firmographics- Name
- Finixio
- Legal name
- Finixio Ltd.
- Website
- https://finixio.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Finixio industry classification
Industry- Product category
- Digital Marketing Services
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where Finixio is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Finixio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Affiliate/Monetization of Digital Media Properties: Finixio (as part of a digital marketing conglomerate) operates over 200 domains and monetizes traffic by placing landing pages promoting offshore crypto casino and poker sites licensed in Anjouan, Comoros. This affiliate/referral-based revenue model drives traffic to partner gambling platforms.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Finixio product offering
Product offeringCore offering
Finixio is a remote-first digital marketing and SEO agency that delivers search engine optimization, content marketing, paid media, and product/design/tech services to global brand clients across the USA, Australia, UK, Gulf States, Asia, DACH region, and Scandinavia. Beyond client services, Finixio operates within a digital marketing conglomerate that runs 200+ domains and monetizes traffic through affiliate referrals to offshore crypto casino and poker platforms. The conglomerate has also acquired poker media properties including PokerStrategy.com, PokerScout.com, CardPlayer.com, and CasinoBeats.com.
Product overview
Finixio is a digital marketing and SEO agency offering services in SEO, Paid Media, Content Marketing, and Product/Design/Tech development. Based on available source material, the company operates as a service-based agency rather than a product company with packaged software offerings. The careers page references various operational teams (SEO/Marketing/Content, Commercial & Paid Media, Product/Design & Tech) and mentions several crypto-related verticals (LearnBonds, Battle Infinity, CryptoNews, CryptoPR) as internal team or brand names, but no standalone product pages, pricing tiers, or product-specific feature documentation were found in the provided sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Optimization (SEO) Services Expert search engine optimization strategies delivered by Finixio's remote-first global team to global brand clients seeking to improve organic search visibility and traffic across multiple international markets including USA, Australia, UK, Gulf States, Asia, DACH region, and Scandinavia.
- Content Marketing Services Content marketing services provided to B2B clients across global markets, supporting audience education, engagement, and organic traffic growth as part of Finixio's integrated digital marketing offering.
- Paid Media Services Paid media management and advertising services delivered as part of Finixio's digital marketing offering to global brand clients.
- Product / Design / Tech Services Product, design, and technology services delivered by Finixio's in-house team to support client digital marketing initiatives, referenced as one of the agency's operational teams alongside SEO/Marketing/Content and Commercial & Paid Media.
Companies that use Finixio
Customer profileSegments1 record
Ideal customer profiles1 record
Finixio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Finixio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClickOut MediacoreFinixio is believed to be part of a digital marketing conglomerate that includes ClickOut Media. This group has acquired multiple poker-related websites over the past year including PokerStrategy.com (from Playtech for $6.1 million, completed January 2025), PokerScout.com (from Catena Media), CardPlayer.com, and CasinoBeats.com (from SBC). The group operates over 200 domains monetizing traffic through offshore crypto casino and poker site promotions.
Scale indicators2 records
Recent moves6 records
Expansion highlights2 records
Finixio competitors and assessment
Company assessmentDirect peers
- Catena Media: Public iGaming affiliate and media company that built and sold multiple poker/casino lead-generation assets (including PokerScout.com, which Finixio's group acquired in 2025). Directly comparable business model, vertical focus, and acquisition history.
- Better Collective: Public sports betting and iGaming affiliate/media operator that owns and acquires content brands and comparison sites in the gambling vertical. Highly comparable in monetization model (affiliate traffic to operators) and roll-up M&A strategy.
- Gambling.com Group: Public affiliate and media company focused exclusively on the online gambling vertical, operating a portfolio of comparison and content sites driving players to licensed operators. Directly comparable in SEO-led traffic model and vertical focus.
- Raketech: Public iGaming affiliate and content marketing company with a portfolio of comparison and review sites across casino, sports betting, and poker. Comparable in operating model, vertical focus, and acquisition-driven growth strategy.
- ClickOut Media: Affiliate marketing group explicitly identified in the source as part of the same digital marketing conglomerate as Finixio, operating 200+ domains in the gambling vertical. Effectively a sister entity with near-identical operating model and asset base.
- XLMedia: Public digital media and affiliate company operating content sites in regulated verticals including gambling, personal finance, and health. Comparable affiliate traffic model and reliance on Google organic search.
Broad incumbents
- Oddschecker: Established UK-based odds comparison and affiliate site in the sports betting vertical, now part of a larger media group. Comparable in content-led affiliate model targeting gambling consumers, but operates as a single dominant brand rather than a portfolio.
- Playtech: Large B2B gambling technology and content provider that sold PokerStrategy.com to the Finixio group for $6.1M. Comparable as a counterparty in the same vertical, though operating as a platform/provider rather than an affiliate media business.
Others
- Acceleration Partners: Global affiliate marketing agency providing program management and consulting to brands. Comparable in the SEO/affiliate agency capability, but operates purely on the B2B services side without owning media properties.
- Awin: Global affiliate marketing network connecting advertisers with publishers across multiple verticals. Comparable as an affiliate marketing ecosystem participant and infrastructure provider, with overlap in target advertiser base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights5 records
Customer concentration
Finixio social profiles
Digital presenceFinixio compliance and trust
Trust signalCompliance1 record
Finixio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finixio leadership team
Management profileNumber of profiles
Profiles2 records
Finixio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finixio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finixio
What does Finixio do?
Finixio is a remote-first digital marketing and SEO agency that delivers search engine optimization, content marketing, paid media, and product/design/tech services to global brand clients across the USA, Australia, UK, Gulf States, Asia, DACH region, and Scandinavia. Beyond client services, Finixio operates within a digital marketing conglomerate that runs 200+ domains and monetizes traffic through affiliate referrals to offshore crypto casino and poker platforms. The conglomerate has also acquired poker media properties including PokerStrategy.com, PokerScout.com, CardPlayer.com, and CasinoBeats.com.
Is Finixio a public or private company?
Finixio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Finixio founded?
Finixio was founded in 2018. It employs 251 to 500 people.
Where is Finixio based?
Finixio is headquartered in London, United Kingdom, in the Europe region.
How does Finixio make money?
One revenue line is on record: affiliate/Monetization of Digital Media Properties.
Who are Finixio's main competitors?
Direct peers on record are Catena Media, Better Collective, Gambling.com Group, Raketech, ClickOut Media and XLMedia. Broad incumbents are Oddschecker and Playtech. Others are Acceleration Partners and Awin.
Does Finixio have an API?
No public API is recorded for Finixio.
What industry is Finixio in?
Finixio's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms).