ClickOut Media
ClickOut Media is a Malta-based, remote-first digital marketing and performance agency serving Web3, crypto, finance, and tech brands via PR, KOL marketing, SEO, and paid media, with an owned portfolio of 200+ media domains acquired in 2025.
- Company typePrivate
- Founded2018
- HeadquartersNaxxar, Malta
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What ClickOut Media does
ClickOut Media (legal entity Clickout Media Ltd, registered in Naxxar, Malta) is a remote-first digital marketing and performance agency operating with more than 500 employees across 70+ countries. The firm was founded in 2018 and serves Web3/crypto, finance/fintech, and technology clients through a service suite spanning PR and media placements, in-depth product and listing reviews, KOL/influencer marketing, bespoke campaigns, on-site event coverage, SEO/content production in multiple languages, and paid media. Its value proposition rests on claimed exclusive access to 200+ premium media partners and a 50M+ monthly audience across high-traffic crypto, finance, and tech publications, with a proprietary system tracking over 1 million conversions per month for partners. Named publisher relationships include Binance, Coinbase, eToro, Kraken, KuCoin, Crypto.com, HubSpot, Salesforce, CoinDesk, Trezor, Trade Republic, and Best Wallet.
The business operates two interrelated revenue engines. The first is the agency/performance-marketing services arm, monetized through quote-based B2B engagements and affiliate/referral economics. The second is an owned-media portfolio of more than 200 domains, materially expanded through 2025 acquisitions of PokerStrategy.com (from Playtech for $6.1 million), PokerScout.com (Catena Media), CardPlayer.com, CasinoBeats.com (SBC), The Escapist (Gamurs Group), Videogamer, and Esports Insider. These properties have been restructured around AI-generated editorial content, monetized primarily via landing pages promoting offshore crypto casinos and poker operators. The combination creates a vertically integrated affiliate marketing conglomerate in which ClickOut Media both buys traffic/attention via its agency services and sells/redirects traffic via its owned domains.
ClickOut Media firmographics
Firmographics- Name
- ClickOut Media
- Legal name
- Clickout Media Ltd
- Website
- https://clickoutmedia.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ClickOut Media is a Malta-based, remote-first digital marketing and performance agency serving Web3, crypto, finance, and tech brands via PR, KOL marketing, SEO, and paid media, with an owned portfolio of 200+ media domains acquired in 2025.
- Ownership category
- akta.pro rank
ClickOut Media industry classification
Industry- Product category
- Digital Marketing and PR Services
- NAICS
- Media Buying Agencies (54183), Media Representatives (541840), Publishing Industries (513)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
- akta.pro secondary industries
- Affiliate & Partner Media Buying (BPAFABAJ), Paid Media/Media Buying Networks for Betting Leads (MPAEAMAF), Online Article & Blog Publishing Platforms (MPAJAMAF)
Keywords
Where ClickOut Media is headquartered
LocationHeadquarters
- HQ city
- Naxxar
- HQ country
- Malta
- HQ region
- Europe
Offices1 record
Markets served
ClickOut Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- PR and Marketing Services: ClickOut Media generates revenue through PR and marketing agency services for Web3, finance, and tech brands, including media placements, reviews, influencer marketing, content creation, and event coverage. The company operates a performance-driven partnership network connecting affiliates with advertisers.
- Affiliate/Referral Marketing: The company operates over 200 domains and monetizes through affiliate marketing, placing landing pages promoting offshore crypto casino and poker sites. The group acquired poker-related websites including PokerStrategy.com, PokerScout.com, and CardPlayer.com.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ClickOut Media product offering
Product offeringCore offering
ClickOut Media is a digital marketing and PR agency that delivers PR & media coverage, KOL/influencer marketing, product reviews, listing placements, bespoke campaigns, event coverage, SEO/content, and paid media services to Web3, crypto, finance, and tech brands. It also operates a performance-driven affiliate partnership network connecting publishers and advertisers, and runs a portfolio of acquired media properties (poker, casino, and gaming sites) monetized through affiliate landing pages and AI-generated editorial content.
Product overview
ClickOut Media is a digital marketing and performance agency offering a unified suite of marketing services rather than a traditional software platform. The core offering consists of PR & Media Coverage, KOL Marketing, Reviews & Listing Placements, Bespoke Campaigns, Event Coverage, SEO & Content, and Paid Media Services. These services are delivered through specialized departments (Paid Media, Operations, Product & Design, SEO & Content) to serve clients in Web3, finance, and tech sectors. The company also operates a portfolio of acquired media properties including PokerStrategy.com, PokerScout.com, CardPlayer.com, CasinoBeats.com, The Escapist, Videogamer, and Esports Insider, which have been pivoted toward AI-generated content production.
Differentiator
Problem solved
Functional benefit
Brands
- The Escapist: UK-based gaming media website acquired by ClickOut Media, now focused on casino-related content alongside gaming news.
- Videogamer
- Esports Insider
Products and services
- PR & Media Coverage Public relations service that secures brand placements on top industry publications in the finance, crypto, and tech sectors, delivered to Web3, finance, and tech clients.
- KOL Marketing Key Opinion Leader and influencer marketing service that connects brands with top influencers in the Web3, finance, and tech spaces for mid-funnel engagement.
- Reviews In-depth product and service review placement service on trusted finance and crypto platforms, supporting brands seeking editorial coverage and credibility.
- Listing Placements Editorial listing placement service that submits brands or projects for expert editorial review on trusted platforms to drive credibility and discovery.
- Bespoke Campaigns Custom PR and marketing campaign service that delivers tailored strategies designed around each brand's objectives and target audience.
- Event Coverage On-site media representation and reporting service delivered at industry events to provide brand visibility and coverage.
- SEO & Content Services Search engine optimization and content creation services delivered across multiple languages and platforms, supporting organic visibility for brands in various industries.
- Paid Media Services Performance-driven digital advertising and paid media campaign service designed to drive conversions and reach target audiences for advertisers and affiliates.
- Affiliate Network Performance-driven affiliate partnership network that connects affiliates seeking earnings with advertisers seeking high-impact campaigns, with tools, support, and insights to scale profitably.
Quantifiable outcome
- 1M+ conversions tracked monthly for partners
- +2 more outcomes
Companies that use ClickOut Media
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
ClickOut Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
ClickOut Media partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FinixiocoreBelieved to be part of the same digital marketing conglomerate as ClickOut Media, jointly acquiring multiple poker-related websites including PokerStrategy.com, PokerScout.com, CardPlayer.com, and CasinoBeats.com. The combined entity operates over 200 domains.
- PlaytechminorSeller of PokerStrategy.com to the ClickOut Media/Finixio conglomerate for $6.1 million, with transaction completed January 2025.
- Catena MediaminorSeller of PokerScout.com to the ClickOut Media/Finixio conglomerate.
- SBCminorSeller of CasinoBeats.com to the ClickOut Media/Finixio conglomerate.
- PokerStrategy.comcorePoker strategy website acquired from Playtech for $6.1 million in January 2025, part of the group's portfolio of poker-related properties.
- PokerScout.comcorePoker tracking website acquired from Catena Media, part of the group's poker affiliate portfolio.
- CardPlayer.comcorePoker information website acquired as part of the group's poker affiliate strategy.
- CasinoBeats.comcoreCasino industry news website acquired from SBC as part of the poker/casino affiliate portfolio.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
ClickOut Media competitors and assessment
Company assessmentBroad incumbents
- Single Grain: Established full-service digital marketing agency offering SEO, content, and paid media to SaaS and tech clients. Comparable as a broader incumbent competing for the same tech/SaaS PR and performance marketing budgets ClickOut Media targets (HubSpot, Salesforce overlap).
- Edelman: Global communications and PR firm with dedicated crypto and fintech practice areas. Comparable as a large incumbent competing for enterprise PR mandates from fintech and crypto clients, though at much larger scale and broader scope than ClickOut Media.
- WebFX: Established digital marketing agency offering SEO, content, and paid media at scale to mid-market and enterprise clients. Comparable to ClickOut Media's SEO & content and paid media service lines targeting tech and finance verticals.
Direct peers
- GiG Media: Affiliate marketing arm of Gaming Innovation Group, operating a portfolio of gambling-focused content and comparison sites. Direct comparable to ClickOut Media's owned-and-operated casino and poker domain strategy and revenue model.
- Better Collective: Public sports-betting and iGaming affiliate operator running a portfolio of comparison and content sites globally. Directly comparable to ClickOut Media's owned poker/casino media portfolio and performance-driven affiliate model, with similar reliance on operator commission revenue.
- Coinbound: Marketing agency specializing in crypto, Web3, and NFT brands, offering PR, influencer marketing, and content services. Directly comparable to ClickOut Media's Web3/fintech PR, KOL marketing, and bespoke campaign services for crypto clients.
- Gambling.com Group: Public affiliate marketing company focused on online gambling lead generation and content, operating comparison sites like Gambling.com and Bookies.com. Overlaps directly with ClickOut Media's casino/poker affiliate footprint and audience-monetization model.
- Lunar Strategy: Crypto-native growth marketing agency focused on user acquisition and PR for Web3 projects. Closely comparable in vertical specialization (crypto/Web3 marketing) and service mix (PR, influencer marketing, content) to ClickOut Media.
- Catena Media: Listed affiliate marketing company focused on iGaming and sports betting, operating comparison and information websites. Highly comparable to ClickOut Media's poker/casino affiliate portfolio (PokerStrategy, PokerScout, CardPlayer, CasinoBeats) — Catena Media was even the seller of PokerScout.com to the ClickOut/Finixio conglomerate, confirming direct category overlap.
Emerging players
- Blockwonders: Smaller crypto/Web3-focused PR and influencer marketing agency. Comparable as an emerging specialist in the same niche (crypto PR, KOL marketing) where ClickOut Media operates, though at materially smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
ClickOut Media social profiles
Digital presenceClickOut Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickOut Media leadership team
Management profileNumber of profiles
Profiles4 records
ClickOut Media subsidiaries and ownership
Company hierarchySubsidiaries7 records
ClickOut Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickOut Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickOut Media
What does ClickOut Media do?
ClickOut Media is a digital marketing and PR agency that delivers PR & media coverage, KOL/influencer marketing, product reviews, listing placements, bespoke campaigns, event coverage, SEO/content, and paid media services to Web3, crypto, finance, and tech brands. It also operates a performance-driven affiliate partnership network connecting publishers and advertisers, and runs a portfolio of acquired media properties (poker, casino, and gaming sites) monetized through affiliate landing pages and AI-generated editorial content.
Is ClickOut Media a public or private company?
ClickOut Media is a private company. It is classified as unknown and is currently operating.
When was ClickOut Media founded?
ClickOut Media was founded in 2018. It employs 501 to 1,000 people.
Where is ClickOut Media based?
ClickOut Media is headquartered in Naxxar, Malta, in the Europe region.
How does ClickOut Media make money?
Two revenue lines are on record. PR and Marketing Services are the primary driver. The others are affiliate/Referral Marketing.
Who are ClickOut Media's main competitors?
Broad incumbents on record are Single Grain, Edelman and WebFX. Direct peers are GiG Media, Better Collective, Coinbound, Gambling.com Group, Lunar Strategy and Catena Media. Blockwonders is listed as an emerging player.
Does ClickOut Media have an API?
No public API is recorded for ClickOut Media.
What industry is ClickOut Media in?
ClickOut Media's product category is Digital Marketing and PR Services. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of BPAFABAJ, Affiliate & Partner Media Buying. Its NAICS code is 54183 and its SIC code is 7311.