What Entireweb does

Entireweb (legal entity: Entireweb Sweden AB) is a Swedish private company headquartered in Halmstad, founded in 1999, operating a multi-product digital platform built on a heritage as a Swedish web search engine. Its core product, Entireweb Status, is a real-time service monitoring platform that tracks uptime and outages for 9,464+ online services, apps, and digital experiences across 17+ languages. The platform uses a hybrid detection method combining proprietary web scanning technology that actively probes service response times from 8+ global testing locations with community-submitted user reports, enabling earlier detection of degradation for services that may lack traditional status pages.

The company's commercial portfolio spans three product lines: (1) Entireweb Status, a free, ad-supported monitoring platform reaching approximately 200,000 monthly users with monetization via Google AdSense and premium B2B ad placements priced $460-$3,000/month targeted at DevOps and SaaS decision-makers; (2) SpeedyAds, a self-serve flat-rate keyword advertising platform charging $3 per keyword per 30-day period with zero cost-per-click, distributing across Entireweb's 250,000+ weekly visitor search network and featuring an AI-powered ad copy generator; and (3) seo.entireweb.com, a free SEO and web utility suite offering 30+ tools covering technical SEO, performance, and security analysis. GTM is hybrid: self-serve/PLG for monitoring, SEO, and SpeedyAds SMB advertisers, paired with a sales-led motion for premium B2B advertising placements. The company operates with 1-10 employees and reports no external funding.

Name

Entireweb

Legal name

Entireweb Sweden AB

Website

https://entireweb.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Entireweb operates a free real-time service monitoring platform tracking 9,464+ online services across 17+ languages, monetizing via premium B2B ad placements to DevOps buyers, a flat-rate SMB keyword advertising product (SpeedyAds), and a free SEO/web utilities suite.

Ownership category

akta.pro rank

Product category

Website Monitoring Software

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Web Archiving, Cache & Snapshot Services (BPAMAAAL)

Keywords

• Website monitoring
• Uptime monitoring
• Keyword advertising
• SEO analysis
• Outage detection

Headquarters

HQ city

Halmstad

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SpeedyAds Keyword Advertising: Flat-rate keyword advertising platform where businesses pay $3 per keyword per 30-day period. All traffic is included with zero cost per click. Revenue comes from monthly subscriptions for keyword slots across the Entireweb search network.
2. Premium Advertising Placements: Main page and service page ad placements sold directly to B2B advertisers targeting the technical audience. Pricing ranges from $460-$3,000/month depending on placement type and page.
3. Google AdSense: Third-party advertising revenue through Google AdSense displayed on the status monitoring pages, particularly for EEA/UK/Switzerland visitors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Entireweb operates a real-time service monitoring platform (Entireweb Status) that tracks uptime and outages for 9,464+ online services, apps, and digital experiences worldwide using proprietary web scanning technology combined with community user reports. The company also runs SpeedyAds, a flat-rate keyword advertising platform ($3 per keyword per month) as an alternative to Google Ads, and provides free SEO analysis tools at seo.entireweb.com, plus premium B2B advertising placements targeting technical audiences.

Product overview

Entireweb operates a multi-product platform centered on two core offerings: (1) Entireweb Status, a real-time service monitoring platform that tracks 9,464+ online services worldwide using automated scanning combined with user-reported issues, and (2) SpeedyAds, a flat-rate keyword advertising platform positioned as a Google Ads alternative charging $3 per keyword per month with zero cost-per-click. Supporting these core products are Free SEO Analysis (providing SEO reports and 30+ web tools), Website Status Checker (multi-location testing), Live Outage Map (geographic visualization), and an advertising platform for reaching the monitoring audience. All products are accessible in 17+ languages and the company is headquartered in Sweden as Entireweb Sweden AB.

Differentiator

Problem solved

Functional benefit

Brands

• SpeedyAds: Flat-rate keyword advertising platform for small businesses, offering $3 per keyword per month pricing with no cost per click.
• Entireweb SEO

Products and services

• Entireweb Status Real-time service monitoring platform that tracks uptime, outages, and performance for 9,464+ online services, apps, and digital experiences worldwide by combining automated web scanning with community user reports. Available to the public for free across 17+ languages.
• SpeedyAds Flat-rate keyword advertising platform offering small businesses a Google Ads alternative with fixed $3 per keyword per 30-day pricing, zero cost per click, AI-generated ad copy, and reach across Entireweb's search network of 250K+ weekly visitors.
• Free SEO Analysis Free professional SEO analysis tool that provides detailed reports on webpage SEO, performance, and security, and includes over 30 web utilities such as Base64 converter, DNS lookup, HTTP headers checker, and JSON validator.
• Entireweb Advertising (Premium Placements) Premium advertising placement service for B2B advertisers targeting the 200,000+ monthly users of Entireweb's service monitoring platform, with main page and 127,500+ service page placements sold at tiered monthly pricing from $460 to $3,000.

Quantifiable outcome

• 340% more qualified leads reported by B2B advertiser using service page campaign
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Entireweb Sweden ABcoreOthersParent company incorporated as Entireweb Sweden AB. The status monitoring platform is powered by technology and expertise from the Swedish search engine company Entireweb.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• UptimeRobot: Direct competitor in the uptime and website monitoring space, offering scheduled HTTP checks, response-time alerts and public status pages for tens of thousands of monitored services. Highly comparable product, pricing model and self-serve GTM to Entireweb Status.
• Downdetector: Crowd-sourced outage reporting platform covering thousands of popular services with a live outage map. Closest functional analog to Entireweb's hybrid monitoring plus interactive outage map product.
• Better Stack (Better Uptime): Modern uptime monitoring and status page product targeting SMB and mid-market DevOps teams. Competes for the same self-serve monitoring buyer as Entireweb Status with stronger incident management integrations.
• Pingdom: Website uptime and performance monitoring product owned by SolarWinds, providing synthetic checks and alerting for thousands of customers. Long-standing direct competitor in the uptime-monitoring category.
• IsItDownRightNow: Free website status checker service testing websites from multiple global locations, similar in scope and consumer-facing orientation to Entireweb's Website Status Checker tool.

Broad incumbents

• Statuspage (Atlassian): Public-facing incident communication and status page product from Atlassian. Adjacent rather than head-to-head: most Often used by the very services that Entireweb monitors, defining what a "status page" means for the industry.
• Datadog: Public-cloud monitoring and observability platform with synthetic monitoring, real user monitoring and status pages as part of a much broader APM/infra suite. Comparable on uptime monitoring, but orders of magnitude larger in scope and capital.
• Site24x7 (Zoho): Website, server and application monitoring suite from Zoho serving SMB to enterprise. Overlaps with Entireweb on synthetic uptime checks but bundled into a much larger observability portfolio.
• Google Ads: The dominant paid search advertising platform that SpeedyAds explicitly positions itself against. Comparable only as the incumbent competition for SMB keyword advertising budgets.
• Freshping (Freshworks): Website and application uptime monitoring product from Freshworks. Competes for SMB monitoring customers within Freshworks' broader SaaS suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/entireweb
• Facebookfacebook.com/Entireweb
• LinkedInlinkedin.com/company/entireweb-sweden-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entireweb