What Porter Novelli does

Porter Novelli is a global, full-service strategic communications and public relations agency founded circa 1970 and headquartered in New York City, with wholly-owned offices in more than 80 cities across North America, EMEA, Asia-Pacific, and Latin America. The firm serves enterprise clients — including Fortune 500 corporations, pharmaceutical and biotech majors, technology companies, consumer goods manufacturers, and US government agencies — through service lines spanning brand growth, corporate reputation, media relations, digital engagement, influence, employee experience, creative services, and purpose-driven communications. Revenue is generated through project-based engagements and annual retainers for integrated omni-channel communications programs, with pricing custom and non-publicly disclosed.

The agency's underlying technology stack combines proprietary methodologies with parent-company AI infrastructure. Porter Novelli operates the Culture Foresight cultural-trend prediction methodology, an Intelligence and Insights data analytics platform, Wikipedia/AILS monitoring tools that flag misalignments in how large language models describe client brands, and the Precision Narrative approach for shaping AI-cited health information. These sit atop Omnicom Public Relations Group's broader AI capabilities, including the 'New Omni' platform, FH Fusion crisis management suite, First Answer generative engine optimization tooling, and access to Acxiom's deterministic identity graph covering 2.6 billion verified global profiles.

Porter Novelli is a wholly-owned subsidiary of Omnicom Group (NYSE: OMC) operating within Omnicom Public Relations Group. Following Omnicom's $13 billion acquisition of Interpublic Group completed in November 2025, the PR portfolio was restructured in early 2026 with Porter Novelli integrated as a dedicated brand within FleishmanHillard and CEO Jillian Janaczek appointed Americas CEO at FleishmanHillard. The agency serves clients including AstraZeneca, Johnson & Johnson, Pfizer, Merck, Gilead, Bayer, Lilly, Microsoft, Amazon, Procter & Gamble, Ben & Jerry's, Mars, Goodyear, Royal Canin, Macy's, REI, Vanguard, USDA, CMS, and FDIC, and operates dedicated practices in Health, Technology, Corporate + Brand, US Government, Purpose + Impact, and Food, Agriculture + Nutrition.

Name

Porter Novelli

Legal name

Porter Novelli

Website

https://porternovelli.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Porter Novelli is a global strategic communications and public relations agency serving Fortune 500 enterprises, pharma, technology, consumer goods, and US government clients with integrated earned media, corporate reputation, and AI-era brand advisory services across 80+ offices worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices83 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communications and PR Services: Full-service public relations and strategic communications services including earned media, brand communications, corporate reputation management, crisis communications, and digital engagement. Revenue generated through project-based engagements, annual retainers, and integrated campaign mandates for enterprise clients.
2. Integrated Campaign Services: Omni-channel integrated communications campaigns combining creative, digital, social, and paid media services delivered as part of integrated solutions for clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Porter Novelli is a global full-service public relations and strategic communications agency that delivers earned media, corporate reputation management, crisis communications, brand growth, purpose-driven campaigns, and digital engagement services to enterprise and government clients. It combines integrated campaign services with data-driven insights and AI-era communications methodologies.

Product overview

Porter Novelli is a global, full-service strategic communications and public relations agency with over 50 years of experience. The company offers a unified portfolio of service offerings organized around core competencies: Brand Growth, Culture Foresight, Influence, Media Relations, Corporate Reputation, Digital Engagement, Innovation, Purpose + Impact, Creative Services, Employee Experience, Intelligence, and Strategy. These services are delivered through specialized global practices covering Health, Technology, Corporate + Brand, US Government, Purpose + Impact, and Food, Agriculture + Nutrition. Porter Novelli also produces proprietary research including the Mood + Mindset Report and employs specialized methodologies like Precision Narrative for AI-era communications. The agency operates as part of Omnicom Public Relations Group and maintains a presence across North America, EMEA, Asia-Pacific, and Latin America with wholly owned offices in major global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Growth Strategic brand and product campaign services that drive meaningful connections, inspire audiences, and fuel brand success through elevated impact.
• Culture Foresight Predicting cultural shifts with precision to keep brands relevant, resonant, and always one step ahead of the future through data-informed trend analysis.
• Influence Building powerful connections with influencers, turning them into amplifiers of client messages to engage audiences and boost reputation.
• Media Relations Designing precision-driven strategies that amplify client voices across paid, earned, and owned channels for optimal reach and performance.
• Corporate Reputation Building trust and credibility with bold strategies that protect reputations, engage stakeholders, and amplify leadership positions.
• Digital Engagement Elevating brands with advanced tools and strategies that dominate traditional and emerging digital spaces including social media, SEO, and web development.
• Innovation Transforming bold ideas into transformative solutions, fueling growth through forward-thinking strategies that redefine possibility in any industry.
• Purpose + Impact Guiding mission-driven strategies and program execution, ensuring brand values are kept front and center as a differentiator for business and society.
• Creative Services Creating campaigns that tap into culture, inspire action, and leave a lasting impression, including brand strategy, content creation, and experiential design.
• Employee Experience Igniting workplace engagement and retention with transformative internal communications that connect employees and enrich their experience.
• Intelligence Turning data into decisions with insights that maximize engagement, enhance strategies, and deliver measurable results for clients.
• Strategy Providing strategic insights to deliver impactful, omni-channel communications that drive engagement and achieve business results.
• Health Practice Strategic communications services for healthcare and pharmaceutical clients, including reputation management, health equity strategy, and regulatory communications.
• Technology Practice Communications services for technology brands, helping them communicate innovation at the speed of culture from the early internet to today's AI era.
• Corporate + Brand Practice Blending creative storytelling with data-driven insights to engage stakeholders, drive momentum, and future-proof client brands.
• US Government Practice Social marketing and public priority communications services to expand outreach, increase awareness, and spark meaningful action on public priorities.
• Purpose + Impact Practice Shaping reputation, inspiring trust, and delivering real results for business and society through consultancy and communications.
• Food, Agriculture + Nutrition Practice Crafting stories and strategies that influence behavior and drive positive change across the food system.
• Mood + Mindset Report A monthly consumer sentiment tracking report providing insights into how American consumers are feeling and what is driving their actions during pivotal cultural moments.
• Precision Narrative An approach that helps brands understand and intentionally shape the language, sources, and framing that large language models draw from to generate and interpret health information for AI-era communications.

Quantifiable outcome

• Omnicom PR partnership with AstraZeneca managed 16 positive Phase 3 studies and 43 major regional oncology approvals, earning Diamond SABRE Award for measurement and evaluation
• +1 more outcomes

Named customers31 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Teknor Apex and CalpineminorGTM or Marketing Partner · 20 February 2026Porter Novelli co-hosted the Cross-Pollinator Leadership Dinner at GreenBiz '26 alongside Teknor Apex and Calpine, demonstrating partnership approach to sustainability thought leadership events.
• FleishmanHillardcoreTechnology or Integration · 10 February 2025Porter Novelli was integrated as a dedicated brand within FleishmanHillard as part of Omnicom Public Relations Group's major reorganization following the completion of the IPG acquisition. Porter Novelli CEO Jillian Janaczek became Americas CEO at FleishmanHillard.
• AstraZenecacoreStrategic or Co-development PartnerOmnicom Public Relations Group manages a strategic partnership with AstraZeneca supporting the pharmaceutical company's oncology portfolio, managing 16 positive Phase 3 studies and 43 major regional approvals. This partnership was recognized with the Diamond SABRE Award for superior achievement in measurement and evaluation.
• Omnicom GroupcoreStrategic or Co-development PartnerPorter Novelli is part of Omnicom Public Relations Group and benefits from integration with Omnicom's AI platforms including 'New Omni' AI platform, FH Fusion crisis management suite, First Answer generative engine optimization, and access to Acxiom's deterministic identity graph covering 2.6 billion verified global profiles.
• Wikimedia FoundationminorStrategic or Co-development PartnerPorter Novelli leverages Wikipedia as a strategic communications tool, helping clients shape their narrative in AI-generated responses. The agency has developed expertise in ethical brand advocacy on Wikipedia and has proprietary tools to monitor how LLMs describe organizations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FleishmanHillard: Global public relations and communications agency, also part of Omnicom Public Relations Group, and now Porter Novelli's parent brand following post-IPG restructuring. Direct overlap in healthcare, tech, and corporate communications clients.
• Edelman: World's largest independent PR firm with a global network and similar enterprise client base across healthcare, technology, and consumer brands. Closest comparable in scale and scope outside the Omnicom portfolio.
• Weber Shandwick: Global PR and communications agency, part of IPG (now Omnicom post-IPG acquisition). Directly comparable in scale, healthcare/pharma depth, and global footprint.
• Burson: Global PR and public affairs firm formed from the merger of Burson-Marsteller and Cohn & Wolfe, now under Omnicom following the IPG acquisition. Competes directly for corporate, healthcare, and technology mandates.
• Hill & Knowlton: Global communications agency within WPP, with strong public affairs and corporate reputation practices. Directly comparable for global enterprise and government-adjacent mandates.
• Ketchum: Global PR and communications agency within Omnicom, recently merged with Golin. Direct competitor for CPG, healthcare, and technology clients with overlapping geographic coverage.
• Golin: Global PR and integrated communications agency within Omnicom, merged with Ketchum post-IPG. Direct competitor with comparable digital and influencer capabilities.
• MSL: Global public relations and integrated communications network within Publicis Groupe. Competes for the same multinational enterprise clients with a comparable earned-media and influencer offering.
• Brunswick Group: Global advisory firm focused on corporate, financial, and public affairs communications. Directly comparable for complex corporate reputation, M&A, and crisis mandates.

Emerging players

• Real Chemistry: Healthcare-focused communications and marketing agency with deep pharma and biotech specialization. Direct overlap with Porter Novelli's Health Practice, though smaller and more vertical-specific.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/porter-novelli
• Xx.com/porternovelli
• Facebookfacebook.com/PorterNovelliPR

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porter Novelli