What Jacksonville University does

Jacksonville University is a private, nonprofit university founded in 1934 and located on a half-mile stretch of the St. Johns River in Jacksonville, Florida. It serves approximately 4,000 students through more than 100 undergraduate majors/minors and a portfolio of graduate and professional programs organized across seven colleges and institutes, including Linda Berry Stein College of Arts & Sciences, Davis College of Business & Technology (AACSB-accredited), Brooks Rehabilitation College of Healthcare Sciences, College of Law, Cost Honors College, Lake Erie College of Osteopathic Medicine, and Haskell Public Policy Institute. Specialized units include the STEAM Institute (engineering, computing sciences, design), Marine Science Research Institute, and NROTC. Disciplines span aviation, marine science, nursing, orthodontics, speech-language pathology, counseling, dance, music, and business.

The university's revenue model is anchored in tuition and fees, supplemented by on-campus housing (with a mandatory three-year residency requirement), mandatory dining plans for residential students, athletics-related revenues, and donor contributions. Residential Life charges $5,125-$6,925 per semester for 2025-2026 housing, with dining plans ranging from $1,340 to $3,690 per semester. JU operates an integrated digital infrastructure spanning the MyJU student portal, Ellucian SIS (AI-powered platform, 2026 Experience Idol winner), StarRez housing, Handshake careers, VMock resume tool, BlackBoard LMS, Chrome River expense management, and ADP HRIS.

The go-to-market is a multi-channel direct admissions motion targeting five primary student segments: traditional undergraduates, graduate/professional students (including a fast-track nursing pathway with Mayo Clinic), transfer students, military and veteran students, and international students. JU differentiates through waterfront location in one of the Southeast's fastest-growing metros, hundreds of local employer partnerships (including Mayo Clinic and Chang Robotics), competitive NCAA Division I athletics as the Dolphins (ASUN Conference), and a layered accreditation stack (SACSCOC institutional plus AACSB, CCNE, AABI, CACREP, ASHA CAA, ADA CODA, NASM, NASD). The institution achieved its historic $175 million FUTURE.MADE. fundraising campaign goal in May 2026.

Name

Jacksonville University

Legal name

Jacksonville University

Website

https://ju.edu

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

251–500 employees

Short description

Jacksonville University is a private, nonprofit university founded in 1934 in Jacksonville, Florida, serving approximately 4,000 students through 100+ undergraduate and graduate programs across seven colleges, with revenue anchored in tuition, mandatory housing, and dining.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industries

Law & Legal Studies Research Universities (EDAHABAF), STEM-Focused Research Universities (Engineering & Applied Sciences) (EDAHABAB)

Keywords

• Higher education
• Undergraduate programs
• Graduate studies
• Professional degrees
• Student housing

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Tuition and Fees: Core revenue from tuition charges across undergraduate, graduate, and professional studies programs, plus associated fees. Prices vary by program level and delivery format.
2. On-Campus Housing: Residential Life charges per semester for on-campus housing across residence halls (North Hall, Williams Hall, Oak Hall, Village Apartments) and single rooms, with 2025-2026 rates from $5,125-$6,925 per semester.
3. Dining Plans: Mandatory dining plans for on-campus residents with All-Access and Block plans, including flex dollars for use across campus dining locations. Required for all residential students during fall and spring semesters.
4. Athletics and Events: Revenue from athletics programs, campus events, and recreational programs for students and the broader community.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Jacksonville University is a private, nonprofit university offering undergraduate degrees across more than 80 majors and minors, plus graduate and doctorate programs (master's, doctoral, Juris Doctor) through seven colleges and multiple research institutes. Core academic offerings span liberal arts, business (AACSB-accredited), healthcare sciences (nursing, orthodontics, respiratory care, mental health counseling), law, engineering, computing sciences, design, marine science, public policy, aviation, and music/dance, supported by mandatory on-campus housing, dining plans, NCAA Division I athletics, and Career Management services.

Product overview

Jacksonville University is a private university offering a comprehensive portfolio of educational products and services organized into multiple colleges and institutes. The core offerings include undergraduate programs (80+ majors/minors) and graduate/professional studies (master's and doctorate degrees) across seven colleges: Linda Berry Stein College of Arts & Sciences, Davis College of Business & Technology (AACSB accredited), Brooks Rehabilitation College of Healthcare Sciences, College of Law, Cost Honors College, Lake Erie College of Osteopathic Medicine, and Haskell Public Policy Institute. Specialized academic units include the STEAM Institute (engineering, computing, design with Chang Robotics partnership) and Marine Science Research Institute. Student services span housing (three-year residency requirement), dining, career management (Handshake/VMock integration), and the R.I.S.E. Center for first-generation student support with AI certification programs. The institution competes as the JU Dolphins in NCAA Division I athletics.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Programs Traditional four-year baccalaureate degree programs across more than 80 majors and minors including aviation, kinesiology, biology, business, marine science, and dance, with active, hands-on academics encouraging exploration and ingenuity for first-time-in-college students.
• Graduate & Professional Studies Programs Master's, doctoral, and professional degree programs in public policy, nursing, law, business, and other fields with dynamic courses and real-world experiences for working professionals and career advancers.
• Davis College of Business & Technology Academic college offering business, aviation, computing science, and engineering programs; AACSB International Accredited; includes the Division of Aeronautics with AABI accreditation for Aviation Management & Flight Operations and Aviation Management bachelor degrees.
• Brooks Rehabilitation College of Healthcare Sciences Healthcare-focused college offering nursing (BSN, MSN, DNP), mental health counseling, orthodontic clinic, and other health sciences programs including a Mayo Clinic partnership for accelerated nursing degrees.
• College of Law Juris Doctor and legal education programs located 10 minutes from downtown Jacksonville near Fortune 500 companies and industry partners.
• Marine Science Research Institute (MSRI) Research institute focused on marine science, coastal studies, and environmental research, partnering with FL Fish & Wildlife and St. Johns River Keeper for marine research and conservation programs.
• STEAM Institute Academic innovation hub housing Engineering, Computing Sciences, and Design programs, hosting the Chang Robotics Robot Studio for autonomous mobile robot programming and testing; located adjacent to JU's CyberRange cybersecurity facility.
• R.I.S.E. Innovation Labs AI Certification Programs Free AI and human skills certification modules in prompt engineering, ethical AI, and community-centered design, combined with externships applying classroom theory to real-world challenges including food insecurity, climate resilience, and equitable tech.
• On-Campus Student Housing On-campus housing across North Hall, Williams Hall, Oak Hall, Botts Hall, and Village Apartments; three-year residency requirement for undergraduates; 2025-2026 rates $5,125-$6,925 per semester; managed via StarRez platform.
• Campus Dining Plans Mandatory dining plans for on-campus residents (All-Access, Block 75, Weekly 14 Access) with flex dollars usable across campus dining locations; 2025-2026 rates from $1,340 to $3,690 per semester plus supplemental and commuter options.
• Career Management Services Career services including career counseling, resume review via VMock, interview preparation, internship and job search via Handshake, appointments via Starfish, and the annual Career Expo connecting students with hundreds of Jacksonville employer partners.
• JU Dolphins Athletics Program NCAA Division I intercollegiate athletics program (JU Dolphins) competing in the ASUN Conference across baseball, basketball, golf, lacrosse, sailing, softball, and other sports, plus campus recreation and wellness programming.
• Online/Distance Speech-Language Pathology Program Distance/hybrid Master of Science education program in speech-language pathology accredited by ASHA's Council on Academic Accreditation, offered in residential, satellite, and distance education formats.
• Chang Robotics Robot Studio Advanced autonomous mobile robot programming and testing facility serving as a space for programming and testing robots destined for deployment in hospital networks and industrial environments, with Chang Robotics engineers working alongside JU students.
• Mayo Clinic Fast-Track Nursing Program Fast-track nursing degree program providing direct clinical training pathway for JU nursing students to enter the healthcare workforce more quickly, through expanded Mayo Clinic partnership.

Quantifiable outcome

• Historic $175 million FUTURE. MADE. campaign goal achieved
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Chang RoboticscoreStrategic or Co-development Partner · 21 April 2026Chang Robotics and Jacksonville University expanded their Robot Studio partnership by relocating the facility from the Health Sciences Complex to the STEAM Institute. The Robot Studio, originally launched in October 2024, serves as a space for programming and testing advanced autonomous mobile robots destined for deployment in hospital networks and industrial environments. The new location at the STEAM Institute positions the facility adjacent to JU's CyberRange, enabling students from engineering, computing sciences, and design to work alongside Chang Robotics engineers in a collaborative environment.
• ElluciancoreTechnology or Integration · 21 April 2026Ellucian named Jacksonville University a 2026 Experience Idol winner at its Ellucian Live conference in Reston, Virginia. JU was recognized alongside Anne Arundel Community College and University of the Fraser Valley for innovative use of the Ellucian Platform including AI-powered experiences, workflow automation, and low-code integrations that improve outcomes for students, faculty, and staff.
• Mayo CliniccoreStrategic or Co-development Partner · 3 February 2026Jacksonville University expanded its partnership with Mayo Clinic by introducing a fast-track nursing degree program, providing a direct clinical training pathway for JU nursing students to enter the healthcare workforce more quickly.
• Women's Center of JacksonvillecoreStrategic or Co-development PartnerThe Women's Center of Jacksonville (WCJ) delivers the LEAD (Leaders Emerging and Developing) program at Jacksonville University to build a safer, more respectful campus community by working to prevent sexual violence and promote student wellness. The program offers interactive workshops including Bystander Intervention, Consent, Healthy Relationships, and other prevention topics, available to students, faculty, and staff on campus.
• Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)coreOthersJacksonville University holds SACSCOC accreditation to award baccalaureate, master and doctoral degrees. Questions about accreditation may be directed in writing to 1866 Southern Lane, Decatur, GA 30033-4097, or by calling (404) 679-4500.
• Aviation Accreditation Board International (AABI)coreOthersThe Division of Aeronautics holds accreditation from AABI for Bachelor of Science degrees in Aviation Management & Flight Operations (AVO) and Aviation Management (AVM).
• AACSB InternationalcoreOthersThe Davis College of Business & Technology is North Florida's only AACSB International Accredited private business school.
• Commission on Collegiate Nursing Education (CCNE)coreOthersThe baccalaureate degree in nursing (BSN), master's degree in nursing (MSN), and Doctor of Nursing Practice (DNP) programs at Jacksonville University are accredited by CCNE, located at 655 K Street, NW, Suite 750, Washington, DC 20001.
• Council for Accreditation of Counseling and Related Educational Programs (CACREP)coreOthersJU's Clinical Mental Health Counseling Program is accredited through CACREP under 2016 standards, valid through October 2027.
• American Speech-Language-Hearing Association (ASHA) CAAcoreOthersThe Master of Science education program in speech-language pathology is accredited by ASHA's Council on Academic Accreditation for residential, satellite, and distance education programs.
• American Dental Association Commission on Dental Accreditation (CODA)coreOthersThe School of Orthodontics Advanced Specialty Education Program in Orthodontics and Dentofacial Orthodontics is accredited by ADA CODA.
• Commission on Accreditation for Respiratory Care (CoARC)minorOthersThe Master of Science program in Respiratory Care is provisionally accredited by CoARC.
• National Association for the Education of Young Children (NAEYC)minorOthersWilma's Little People's School is accredited by NAEYC.
• National Association of Schools of Music (NASM) and National Association of Schools of Dance (NASD)coreOthersJacksonville University is an accredited institutional member of both NASM and NASD, with curricula in music and dance meeting association standards.
• Florida Blue (Blue Cross Blue Shield)coreOthersJacksonville University offers medical coverage through Florida Blue with four plan options: HMO Blue Care 48 Option (new in 2026), HMO Blue Care 60 Option, Preferred Blue Option, and High Deductible Blue Options Plan. In-network pharmacies include Walgreens, Walmart, and Publix.
• AramarkcoreImplementation/ SI/ Consulting PartnerAramark provides catering and dining services for Jacksonville University. Catering services are coordinated through the Purchasing Department with purchase orders required for event catering.
• Working AdvantageminorGTM or Marketing PartnerWorking Advantage provides employee perks program offering discounts on electronics, appliances, apparel, cars, groceries, fitness memberships, insurance, financial services, and experiences such as travel, events, movies, and attractions. Available through ju.savings.workingadvantage.com.
• NPHC Greek Organizations (Divine 9)minorStrategic or Co-development PartnerJU hosts five active National Pan-Hellenic Council organizations: Alpha Phi Alpha Fraternity, Inc., Alpha Kappa Alpha Sorority, Inc., Kappa Alpha Psi Fraternity, Inc., Delta Sigma Theta Sorority, Inc., and Zeta Phi Beta Sorority, Inc. The NPHC Greek Plaza opened September 5, 2025 in front of the River House.
• Campus Vote Project / Jax Votes InitiativeminorStrategic or Co-development PartnerThe R.I.S.E. Center partners with the Campus Vote Project and Jax Votes Initiative for the annual JU Democracy Day civic engagement event. In 2025, 278 students were registered to vote through the Jax Votes Initiative.
• FL Fish & Wildlife / St. Johns River Keeper (MSRI)minorStrategic or Co-development PartnerThe Marine Science Research Institute (MSRI) at JU partners with FL Fish & Wildlife and St. Johns River Keeper for marine research and conservation programs.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nova Southeastern University: Florida-based private university offering comprehensive undergraduate, graduate, doctoral, law, healthcare, and business programs across multiple colleges. Closest direct peer in mission, geography, and program mix including CCNE nursing, AACSB business, and applied research institutes.
• Flagler College: Small private Florida college with traditional undergraduate focus and selective admissions. Comparable on private Florida positioning and liberal-arts-plus-professional mix, though smaller and less graduate-heavy than JU.
• Rollins College: Private Florida comprehensive university of similar size with strong undergraduate focus, AACSB-accredited business school, and pre-professional programs. Comparable mission and Florida private positioning with overlapping admissions market.
• Palm Beach Atlantic University: Small private Florida university with similar enrollment scale, faith-affiliated heritage, and mix of liberal arts, business, and pre-professional programs. Comparable Florida private comprehensive positioning though with a more explicit Christian identity.
• Stetson University: Private Florida university of similar size (~3,000-4,000 undergrads) with strong business, law, and arts programs including AACSB-accredited business school. Most directly comparable on scale, Florida private positioning, and college-of-law structure.
• Florida Institute of Technology: Private Florida university known for STEM, engineering, computing, and aviation programs with comparable enrollment scale. Strong overlap with JU's STEAM Institute, Davis College of Business & Technology, and aviation offerings (AABI-accredited).
• Embry-Riddle Aeronautical University: Private university with nationally recognized aviation and aerospace programs and AABI accreditation. Comparable to JU's Division of Aeronautics and STEAM focus, though Embry-Riddle is significantly larger and more aviation-specialized.
• Barry University: Private Florida university with strong healthcare, nursing, law, and business programs and similar enrollment scale. Direct overlap with JU's Brooks Rehabilitation College of Healthcare Sciences and College of Law offerings.

Regional players

• Bethune-Cookman University: Private Florida HBCU with undergraduate-focused programs and NCAA Division I athletics (MEAC). Comparable to JU on private Florida positioning, athletics scale, and student-affairs mission including first-generation support programs.
• University of North Florida: Public regional university in Jacksonville with overlapping healthcare, business, and marine science programs. Competes with JU for the same Jacksonville-area student pool and employer partnerships, but as a lower-cost public option.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jacksonvilleu
• YouTubeyoutube.com/JacksonvilleU
• Facebookfacebook.com/160342890722677
• LinkedInlinkedin.com/company/jacksonville-university
• Instagraminstagram.com/jacksonvilleu

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacksonville University