Restaurante na Vila Olímpia

What Restaurante na Vila Olímpia does

Hub Food Art Lounge is a full-service upscale restaurant operating within the Pullman São Paulo Vila Olímpia hotel in São Paulo's Vila Olímpia corporate district, under the Accor hospitality group. The restaurant specializes in charcoal-grilled dishes prepared in a Josper oven — a hybrid grill and oven that uses charcoal to impart distinctive aroma, texture, and succulence — with signature offerings including Polvo Pancetta no Josper, alongside à la carte seafood, pasta, risottos, and desserts. The venue also operates the HUB Bar in the hotel lobby, a wine cellar (vinoteca), and curated experience packages including romantic dinners and birthday celebrations, with a signature NOMAD cocktail developed through the APTK Spirits partnership featuring artwork by Elvis Mourão.

The restaurant serves a segmented customer base: in-house Pullman hotel guests seeking property dining, business professionals using the location for weekday lunches and client dinners, couples and celebration seekers booking experience packages, and social diners visiting the HUB Bar for happy hour. Pricing is à la carte via QR code menu (not publicly disclosed), with all three meal periods — breakfast, lunch, and dinner — operating seven days a week. Distribution is exclusively on-premise at the single São Paulo location, with reservations handled through online widgets (tagme.com.br) and the restaurant's website.

Commercially, the establishment is led by Chef Willian Carvalho (Académie Culinaire de France member since 2013, SIRHA Lyon competitor in 2015, with over 20 years of hotel gastronomy experience) and is rated among the TripAdvisor Top 10 restaurants in São Paulo. Revenue is not publicly disclosed, no funding or independent ownership structure exists, and the operation is functionally a food and beverage vertical within a single Accor-managed hotel property.

Name

Restaurante na Vila Olímpia

Legal name

HUB Food Art Lounge

Website

https://hubrestaurante.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hub Food Art Lounge is an upscale restaurant inside the Pullman São Paulo Vila Olímpia hotel, specializing in Josper oven-grilled dishes and serving hotel guests, business professionals, and social diners in São Paulo's Vila Olímpia district.

Ownership category

akta.pro rank

Product category

Full-service restaurant and bar

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Full-service restaurant
• Josper oven grilling
• Hotel dining
• Signature cocktails
• Special occasion dining

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Food and Beverage Sales: The primary revenue stream comes from à la carte dining, featuring Josper-grilled dishes, seafood, pasta, risottos, and desserts. The restaurant operates multiple meal periods including breakfast, lunch, and dinner service.
2. Special Experience Packages: Revenue generated from special dining experiences including romantic dinners and birthday celebrations with decoration, complimentary drinks, and specialty desserts.
3. Bar and Cocktail Sales: The Hub Bar generates revenue through beverage sales including signature cocktails like the NOMAD, classic and exclusive cocktails, and the APKT Spirits product line featuring art by Elvis Mourão.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HUB Food Art Lounge is an upscale full-service restaurant and bar located inside the Pullman São Paulo Vila Olímpia hotel, specializing in dishes grilled in a Josper charcoal oven (a combined grill and oven unit). The restaurant serves à la carte breakfast, lunch, and dinner, featuring signature dishes such as Polvo Pancetta no Josper, along with seafood, pasta, risottos, and desserts, and operates the HUB Bar with a signature cocktail program.

Product overview

HUB Food Art Lounge is an upscale restaurant operating within the Pullman São Paulo Vila Olímpia hotel in São Paulo's Vila Olímpia district. The restaurant offers a unified dining experience centered on Josper oven-grilled dishes, complemented by a bar (HUB Bar), cocktail offerings including the signature NOMAD drink developed with APTK Spirits, and special dining experiences for romantic dinners and birthday celebrations. The menu features the signature Polvo Pancetta no Forno Josper alongside à la carte options including appetizers, pastas, risottos, grilled main courses, and desserts. The venue operates daily for breakfast, lunch, and dinner service.

Differentiator

Problem solved

Functional benefit

Brands

• APTK Spirits: A spirits partnership between Pullman hotels and APTK Spirits coctelería, featuring signature drinks designed by mixologist Ale D'Agostino with artwork by Elvis Mourão on the labels. Available in 100ml, 375ml, and 750ml formats.

Products and services

• HUB Food Art Lounge Restaurant Upscale full-service dining restaurant located within the Pullman São Paulo Vila Olímpia hotel, specializing in charcoal-grilled dishes cooked in a Josper oven. Offers a cosmopolitan and trendy atmosphere combining art, gastronomy, and diverse cultural influences across breakfast, lunch, and dinner service.
• Jantar Romântico (Romantic Dinner Experience) Romantic dinner experience for couples featuring special table decoration, couple photo placement, and one complimentary special house drink for the couple. Requires 24-hour advance reservation.
• Celebração de Aniversário (Birthday Celebration) Birthday celebration package including special table decoration, birthday person photo on table, and one complimentary mini cake for the birthday guest. Requires 24-hour advance reservation.
• HUB Bar Bar located in the lobby of the Pullman Vila Olímpia hotel, featuring a variety of beverages and cocktails including exclusive options. Ideal for happy hour with a trendy atmosphere combining music, gastronomy, and art. Open to non-hotel guests.
• Polvo Pancetta no Forno Josper (Signature Dish) Signature dish created by Chef Willian Carvalho featuring grilled octopus with pancetta cooked in the Josper oven, served with peas, sautéed mandioquinha, and fine herb oil.
• Menu à la Carte Full restaurant menu featuring signature dishes, grilled items from the Josper oven, appetizers, pastas, risottos, main courses, and desserts. Accessible via QR code at the restaurant.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• APTK SpiritscoreStrategic or Co-development PartnerPullman hotels partnered with APTK Spirits coctelería to launch signature drinks for their restaurants. Mixologist Ale D'Agostino created exclusive cocktails for each Pullman restaurant. The Hub Food Art & Lounge features the NOMAD drink, using Bourbon as base inspired by Manhattan but made refreshing and smooth. The bottle labels feature art by Elvis Mourão, whose murals inspire the hotels. Bottles available in 100ml, 375ml, and 750ml formats.
• Pullman Hotels (Accor Group)coreOEM/ Whitelabel/ Licensing PartnerHub Food Art & Lounge operates as the signature restaurant within the Pullman São Paulo Vila Olímpia hotel, part of the Accor hospitality group. The restaurant benefits from the hotel's brand, infrastructure, and guest flow while maintaining its own culinary identity under Chef Willian Carvalho.
• Elvis MourãominorOthersArtist Elvis Mourão created the murals present in Pullman hotels and contributed art for the APKT Spirits bottle labels, including those for the NOMAD cocktail served at Hub Food Art & Lounge.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Seen Restaurant: Located atop Hotel Tivoli Mofarrej São Paulo, Seen is a high-end restaurant and lounge offering international cuisine. Highly comparable as a luxury hotel restaurant in São Paulo with cosmopolitan atmosphere, signature cocktails, and skyline appeal.
• La Mar by Gastón Acurio: Upscale Peruvian-cuisine restaurant located at the Hotel Tivoli Mofarrej. Directly comparable as a hotel-anchored upscale dining venue in São Paulo with destination-dining positioning and a signature-cuisine identity.
• Figueira Rubayat: Upscale São Paulo churrascaria/tasting-menu restaurant with strong TripAdvisor reputation. Comparable as a high-end São Paulo standalone restaurant competing for the same affluent diners and special-occasion occasions.
• Spot: São Paulo upscale-casual restaurant with strong TripAdvisor ranking and a cosmopolitan, art-influenced atmosphere. Comparable as a competitor for the same Vila Olímpia-adjacent discretionary-spend clientele and experiential dining occasions.
• Skye Bar & Restaurant: Upscale restaurant and bar located on the rooftop of Hotel Unique in São Paulo. Directly comparable as a hotel-embedded upscale dining concept in São Paulo targeting hotel guests, business professionals, and visitors, with a strong cocktail and experiential positioning.
• Tête à Tête: Upscale bistro-style restaurant in São Paulo popular for business lunches and romantic/special-occasion dining. Comparable as it competes for the same business-professional and couples segments in São Paulo.

Emerging players

• NB Steak: São Paulo upscale steakhouse chain specializing in grilled meats. Comparable in the grilled-protein / steakhouse category that overlaps with HUB's Josper-grilled positioning, though NB Steak is a multi-unit operator without the hotel-anchor structure.

Broad incumbents

• Fasano: Iconic São Paulo (and Brazil-wide) upscale Italian restaurant group with multiple venues including hotel-anchored locations. Comparable as a benchmark upscale-casual dining operator in São Paulo with strong brand recognition and experiential fine-dining positioning.
• D.O.M. Two-Michelin-star São Paulo restaurant by chef Alex Atala. Comparable as a top-tier São Paulo dining destination that sets the competitive bar for TripAdvisor rankings, premium pricing, and culinary-credibility-driven demand.
• Cantaloup: Long-established upscale São Paulo restaurant known for contemporary cuisine and curated wine cellar. Comparable as a benchmark São Paulo fine-dining operator with strong wine pairings and special-occasion positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/chefwillcarvalho
• LinkedInlinkedin.com/company/restaurante-na-vila-ol%C3%ADmpia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaurante na Vila Olímpia