Lotus 365

What Lotus 365 does

Lotus365 is a privately held online sports betting and casino gaming platform targeting the Indian market, operating a portfolio of sub-brands including Lotus365, Lotusbook, Lotus365 Blue, Lotus11, Lotusworld365, and Lotus365 Win. The platform offers wagering on cricket (with emphasis on IPL and World Cup), football, tennis, hockey, basketball, esports, and kabaddi, alongside casino games including slots, live dealer roulette and blackjack, Teen Patti, Andar Bahar, poker, and crash games. Technology is built on a web-based platform accessible via mobile browser and Android APK (no iOS app store presence), supporting real-time odds, in-play betting, HD live streaming for casino games, SSL encryption, two-factor authentication, and integrated wallet services.

The business model generates revenue primarily through the margin embedded in sports betting odds and the house edge on casino games, supplemented by tiered VIP membership (Silver, Gold, Platinum) that offers enhanced limits and priority services. Customer acquisition is conducted through a WhatsApp-based agent network that issues betting IDs and provides 24/7 support, alongside direct website access, content marketing via an active blog, and social media presence. The platform excludes users from seven Indian states (Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, Telangana, Tamil Nadu) due to varying state-level gambling laws, and minimum deposits begin at INR 100. The company positions itself as 'India's Most Trusted Legal Online Sports & Casino Betting Platform,' though the Indian online betting regulatory environment is fragmented and contested. There is no disclosed revenue, funding, ownership, or management information in the available data.

Name

Lotus 365

Legal name

Lotus365

Website

https://lotus365com.co.in

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Lotus365 is an Indian online sports betting and casino gaming platform offering wagering on cricket, football, and other sports, plus live casino games, accessed via mobile browser and Android APK. It serves Indian adult bettors through a WhatsApp-based agent network, with VIP tiers and multiple sub-brands.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (713210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF)

Keywords

• Online sports betting
• Casino gaming platform
• Cricket betting
• Live casino games
• Fantasy sports betting

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Sports Betting Wagers: Users place bets on sports events (cricket including IPL/World Cup, football, tennis, hockey, basketball, esports, boxing) and casino games. Revenue is generated from the spread/margin built into betting odds and game outcomes.
2. Casino Games: Online casino offerings including slots with jackpots, live dealer roulette and blackjack, Teen Patti, Andar Bahar, poker tables, and crash games. Revenue generated through house edge on casino game outcomes.
3. Welcome Bonuses and Promotional Offers: First-time users receive welcome rewards and up to 100% welcome offer on first sign-up. The platform offers weekly cashback, referral bonuses, and loyalty points, effectively using bonus structures that create engagement while generating transactional revenue from user activity.
4. VIP Membership Tiers: Silver, Gold, and Platinum VIP tiers offering higher betting limits, priority customer service, and exclusive promotions. VIP status is earned through consistent engagement and loyalty points accumulation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lotus 365 is an online sports betting and casino gaming platform targeting Indian consumers. It offers wagering on cricket (including IPL and World Cup), football, tennis, hockey, basketball, esports, and boxing, alongside online casino games such as slots, live dealer roulette, blackjack, Teen Patti, Andar Bahar, poker, and crash games. The platform operates via a web interface and Android APK, with user onboarding handled through a WhatsApp-based agent network that issues betting IDs.

Product overview

Lotus365 is an online sports and casino betting platform serving the Indian market. The core product is the Lotus365 platform, which operates alongside several related platforms including Lotusbook, Lotus11, Ambani Book, and Lotusworld365, as well as variants like Lotus365 Blue and Lotus365 Win. Users access the platform through various account types including Lotus Betting ID, Lotus Cricket ID, Lotus Exchange ID, and Lotus Book ID, each serving different betting needs. The ecosystem includes a VIP membership program (Lotus365 VIP) with Silver, Gold, and Platinum tiers offering enhanced limits and priority support. A dedicated mobile app (Lotus Cricket Betting App) is available for Android and iOS, while features like Cricbuzz Betting provide specialized cricket-focused content and analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Lotus365 India's online sports and casino betting platform offering sports betting on cricket (IPL, World Cup), football, tennis, hockey, and basketball, along with live casino games including slots, roulette, blackjack, Teen Patti, and Andar Bahar. Targets adult Indian users interested in online sports betting and casino gaming.
• Lotusbook Online betting sub-platform under the Lotus ecosystem featuring sports betting, live casino games, and virtual sports with competitive odds, real-time updates, and an agent panel with commission tracking for Indian bettors.
• Lotus365 Blue Variant of the Lotus365 platform offering sports betting, online casino games, fantasy sports, and virtual games with UPI and Paytm payment support for Indian users.
• Lotus11 Premium online betting platform supporting sports markets, live betting, casino games, and cryptocurrency payments with in-depth statistics, analytics, and responsible gaming tools for Indian bettors.
• Lotusworld365 Online betting platform offering sports betting, live casinos, virtual games, and slots with multi-language support, customizable dashboard, and low betting limits for Indian users.
• Ambani Book Online betting platform offering sports betting and casino games with secure transactions, quick withdrawals, and 24/7 customer support for Indian bettors.
• Lotus365 Win Feature-rich betting site variant offering sports betting, online slots, table games, lottery games, and live casinos with secure payment gateways for Indian users.
• Lotus365 VIP Membership Premium tiered membership program (Silver, Gold, Platinum) offering higher betting limits, priority customer support, personalized account management, faster withdrawals, and exclusive promotions for high-value players.
• Lotus Cricket Betting App Mobile application for online cricket betting offering pre-match and live cricket betting markets, real-time odds updates, and a secure betting environment for Android and iOS devices.

Quantifiable outcome

• Redeem time within 5 minutes for balance withdrawals
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Winbuzz: Indian-facing online sportsbook and casino platform. Comparable as a direct Lotus365 competitor with similar product mix; explicitly referenced in Lotus365's own blog comparison content.
• 10Cric: Cricket-specialist sportsbook and casino targeting Indian users. Direct overlap in product mix (cricket betting + casino) and target demographic, with similar INR-denominated, India-localized positioning.
• Dream11: India's largest fantasy sports platform with deep cricket (IPL) integration. Comparable as a leading India-based real-money gaming destination, though focused on fantasy contests rather than traditional sportsbook/casino wagering.
• 1xBet: Global online sportsbook and casino operator with significant India presence. Directly comparable as a multi-product (sportsbook + casino) operator targeting Indian users with cricket-heavy sportsbook offerings.
• Betway India: International sportsbook with localized India operations and cricket-focused marketing. Comparable as a regulated sportsbook competing for the same Indian sports bettor segment with similar product breadth.
• Parimatch: International sportsbook and casino brand with established India presence. Comparable multi-product operator (sportsbook + casino) targeting the same Indian user base with similar VIP and payment integrations.

Broad incumbents

• Bet365: Global sportsbook and gaming leader. Comparable as a broad incumbent sportsbook operator, though with limited India-specific localization compared to Lotus365. Sets the global product and odds benchmark Lotus365 competes against.
• Casumo: Established international online casino operator. Comparable as a casino-first operator with live dealer and slots portfolio similar to Lotus365's casino vertical, though with limited sportsbook overlap.
• LeoVegas: Global mobile-first casino and sportsbook operator. Comparable as a mobile-optimized gaming brand with live casino and sports betting product mix that competes for similar emerging-market iGaming users.

Emerging players

• Mobile Premier League (MPL): Indian real-money gaming and fantasy sports platform. Comparable as a high-growth Indian gaming destination competing for the same user time and wallet share across sports, fantasy, and casual gaming verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotus 365