What Klick does

Klick Eesti AS (operating as Klick) is an Estonian consumer electronics and home appliance retailer founded in 1996 and headquartered in Tallinn at Mustamäe tee 44. The company runs an omnichannel model combining multiple physical retail stores across Estonia with two distinct e-commerce platforms: a B2C storefront at klick.ee and a dedicated B2B procurement portal at b2b.klick.ee. Its assortment spans smartphones, computers, audio and video equipment, smartwatches, gaming peripherals, and home appliances, complemented by value-added services including device trade-in, certified refurbished sales under the "Uue Ringi" sub-brand, in-house repair centers in Tallinn and Tartu, extended warranty and insurance, gift cards, and an Outlet channel for discounted and open-box merchandise.

The underlying technology is a Magento-based e-commerce platform extended with multi-channel inventory visibility across physical stores and online, EveryPay payment processing with 3DS authentication, and customer accounts supporting order history and warranty tracking. The B2B portal layers in company registration, role-based access, credit limits, and quote requests. The company monetizes primarily through hardware sales, with secondary streams from extended warranty and insurance subscriptions, repair and maintenance services, trade-in buyback transactions, B2B equipment leasing and credit-based sales, and gift cards.

Go-to-market is direct to both consumers and businesses via owned physical and digital channels, supported by installment financing partnerships (Telia, Liisi, LHV) and Omniva parcel delivery. The company carries the "Turvaline ostukoht" (Safe Shopping Place) quality mark from the Estonian E-commerce Union. Klick is privately held, with 51–100 employees, no disclosed funding rounds, parent entity, external investment, or revenue figures.

Name

Klick

Legal name

Klick Eesti AS

Website

https://klick.ee

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Klick Eesti AS is an Estonian omnichannel consumer electronics and home appliance retailer founded in 1996, operating physical stores alongside B2C (klick.ee) and B2B (b2b.klick.ee) e-commerce platforms, serving individual consumers and business customers with hardware sales plus trade-in, repair, warranty, and refurbished services.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)

akta.pro secondary industry

Tablets & E-Readers Retail (CRACABAB)

Keywords

• Consumer electronics retail
• E-commerce platforms
• Device repair services
• Electronics trade-in program
• Refurbished electronics resale

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electronics retail sales: Sale of consumer electronics, computers, phones, TVs, audio equipment, smartwatches, gaming products, home appliances, and accessories through physical stores and e-commerce platforms
2. Extended warranty and insurance: Additional warranty and insurance products protecting devices against damage, liquid damage, and mechanical failure beyond standard warranty
3. Repair and maintenance services: Device repair and maintenance services for computers, phones, and other electronics through company service centers in Tallinn and Tartu
4. Trade-in and device buyback: Purchase of used devices from customers with credit applied to new device purchases or provided as gift cards
5. B2B sales and leasing: Business customer sales including equipment leasing, credit terms, and volume pricing through dedicated B2B platform
6. Gift cards: Sale of gift cards redeemable for products in physical stores and e-commerce

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Klick Eesti AS is an Estonian consumer electronics retailer operating physical retail stores alongside a B2C e-commerce platform (klick.ee) and a dedicated B2B procurement portal (b2b.klick.ee). The company sells smartphones, computers, laptops, audio/video equipment, smartwatches, gaming peripherals, and home appliances, and supplements retail with device buyback/trade-in, certified refurbished electronics under the 'Uue Ringi' program, in-house repair services, extended warranties, and gift cards.

Product overview

Klick Eesti AS is an Estonian consumer electronics and home appliance retailer operating both online (B2C and B2B e-commerce platforms) and physical retail stores. The product portfolio centers on the Klick e-pood (consumer e-commerce platform) and Klick B2B E-pood (business-to-business platform), complemented by physical store locations. Core offerings span smartphones, computers, laptops, audio/video equipment, smartwatches, gaming peripherals, and home appliances. Value-added services include device buyback, repair/maintenance, extended warranty and insurance, gift cards, and multiple delivery/payment options. The company also operates a circular economy program called 'Uue Ringi' for certified refurbished devices, and an Outlet section for discounted returns and open-box items. The B2B platform serves business customers with personalized pricing, credit purchasing, and dedicated account management.

Differentiator

Problem solved

Functional benefit

Brands

• Uue Ringi (New Circle): Certified pre-owned electronics program featuring tested and refurbished devices with 1-year warranty.

Products and services

• Klick Consumer E-commerce Platform (Klick e-pood) Online storefront at klick.ee selling consumer electronics and home appliances to individual Estonian consumers, with product catalog, online checkout, and delivery or in-store pickup.
• Klick B2B E-commerce Platform (B2B e-pood) Dedicated B2B online portal at b2b.klick.ee providing business customers with personalized pricing, credit purchasing options, credit limits, and dedicated account managers for technology hardware procurement.
• Klick Physical Retail Stores Multiple physical retail locations across Estonia where customers can buy the same electronics and home appliances offered online, with immediate fulfillment, in-person service, and store pickup for online orders.
• Device Buyback / Trade-in Service Service allowing customers to sell used electronic devices to Klick in exchange for cash or gift card credit applicable toward new device purchases, calculated via the online tagasiostukalkulaator tool.
• Maintenance, Setup and Installation Services Professional setup, cleaning, and installation services for consumer electronics including computer setup, AirPods cleaning, screen protector application, and TV mounting for end consumers.
• Repair and Service Centers In-house repair and maintenance services for computers, phones, and other electronics through dedicated service centers in Tallinn and Tartu, supporting both in-warranty and out-of-warranty repairs.
• Extended Warranty and Insurance Additional warranty and insurance products protecting purchased devices against damage, liquid damage, and mechanical failure beyond standard manufacturer warranty terms.
• Klick Gift Cards Klick gift cards purchasable in physical stores and online, redeemable for products and services across Klick's retail and e-commerce channels in various denominations.
• Uue Ringi Certified Refurbished Electronics Sub-brand ('Uue Ringi' / New Circle) selling certified pre-owned electronics including laptops, tablets, and smartphones that have passed a 20-step inspection, graded A/B/C, and backed by a 1-year warranty.
• Klick Outlet Products Discounted product assortment including online returns, refurbished items, open-box products, and demo units, each inspected and fully functional and covered by a 1-year warranty.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EveryPay AScoreTechnology or IntegrationOfficial payment solution provider for Klick's e-commerce platform, processing all card payments securely. Card data is never stored on Klick servers. Supports various payment methods including bank cards, links, and token-based payments with 3DS authentication.
• Telia, Liisi, LHV (Installment Providers)coreTechnology or IntegrationFinancial partners providing buy-now-pay-later and installment payment options for customers purchasing electronics and appliances through Klick's stores and e-commerce platforms.
• OmnivaminorChannel Partner/ Reseller/ DistributorParcel delivery service partner used for order fulfillment and tracking, enabling delivery to Omniva parcel lockers and service points across Estonia.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• 1A.ee (1A Group): One of the largest consumer electronics and home appliance e-retailers in Estonia. Operates a pure-play online model with extensive assortment in the same categories as Klick (phones, computers, TVs, appliances), and is a primary direct competitor in the Estonian market.
• Euronics Estonia: Part of the pan-European Euronics buying group, Euronics Estonia operates physical stores and e-commerce selling the same consumer electronics and appliance categories as Klick, targeting overlapping Estonian consumer and small business customers.
• Expert Estonia (Expert Group): Estonian electronics retail chain affiliated with the European Expert buying group. Sells consumer electronics, home appliances, and related services through physical stores, directly competing with Klick on assortment and local service.
• Power (Telia Eesti / Power Electronics): Estonian consumer electronics retailer operating physical stores and online sales of phones, computers, TVs, and appliances. Directly overlaps with Klick's product mix and omnichannel approach in the domestic market.
• Elgiganten: Nordic/Baltic consumer electronics chain with Estonian operations, offering phones, computers, audio, and home appliances through stores and e-commerce. Comparable omnichannel model and product categories with broader Nordic/Baltic scale.

Broad incumbents

• MediaMarkt Estonia: Pan-European big-box consumer electronics retailer with Estonian presence, offering broad assortment and aggressive pricing. A larger incumbent that competes on scale, assortment, and price rather than local service differentiation.
• Coolblue: Large European omnichannel consumer electronics and appliance retailer known for delivery speed, in-store service, and broad assortment. Direct strategic comparison for Klick's omnichannel and after-sales service positioning, though Coolblue is not active in Estonia.
• Amazon: Global e-commerce marketplace selling consumer electronics across all categories Klick carries. While not Estonia-native, cross-border shipping and marketplace dynamics create indirect pricing and assortment pressure on Estonian electronics retailers.

Regional players

• Verkkokauppa.com: Finland's largest consumer electronics and home appliance e-retailer with an extensive own-warehouse model. Comparable in product mix and price-led positioning; serves a neighboring market rather than directly competing in Estonia.

Others

• Apple Premium Resellers (e.g., iDeal): Authorized Apple premium resellers in the Baltics offering Apple products and accessories with similar trade-in and financing options. Indirect competitor for the Apple-related share of Klick's assortment, where premium brand experience is decisive.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/klick-eesti-as
• Facebookfacebook.com/klickeesti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klick