Dentally

What Dentally does

Dentally is a cloud-based dental practice management software platform operated by Henry Schein One UK LTD and headquartered in Gillingham, United Kingdom. The platform serves dental practices of all sizes — from single-site independents and new practices to multi-site dental groups and NHS/HSC practices — across five English-speaking markets: the UK, Australia, Canada, Ireland, and New Zealand. The software unifies clinical workflows, practice administration, and patient experience features in a single cloud platform, replacing legacy on-premise dental systems with accessible, modern infrastructure.

The core platform is built on RESTful API architecture with JSON data formats, CORS support, and webhook-based integrations, and includes a Developer Hub and partner marketplace. Product modules include Dentally Vision (AI-powered digital imaging with diagnostic detection), Dentally Portal (patient-facing online booking, digital forms, and payments), Dentally Academy (training), Dentally Community (user community), and Dentally Live (events). AI capabilities include AI Notes for automated clinical documentation and AI-powered detection in imaging workflows. Deep NHS integration covers claims processing, UDA tracking, and contract management across England, Wales, Scotland, and HSC in Northern Ireland, with regional API endpoints for APAC and Canada.

Dentally operates on a subscription SaaS revenue model with quote-based, custom pricing tied to practice size and feature requirements, billed annually. Go-to-market is sales-led through demo requests and contact sales motions, with distribution also leveraged through parent Henry Schein One's dental industry network. The company is a subsidiary of Henry Schein One (part of Henry Schein, NASDAQ: HSIC), providing access to an extensive distribution and customer base across dental software, equipment, and supplies.

Name

Dentally

Legal name

Henry Schein One UK LTD

Website

https://dentally.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Dentally is a cloud-based dental practice management software platform serving single-site, multi-site, and NHS/HSC dental practices across the UK, Australia, Canada, Ireland, and New Zealand. It unifies clinical workflows, practice administration, and patient experience with AI-powered documentation and imaging, distributed through Henry Schein One.

Ownership category

akta.pro rank

Product category

Dental Practice Management Software

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

akta.pro secondary industry

General Dentistry Group Practices (HLABAKAB)

Keywords

• Dental practice management
• Cloud dental software
• NHS claims processing
• Patient portal software
• Dental imaging AI

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Dentally operates as a cloud-based subscription software service where dental practices pay recurring fees to access the platform. Pricing is quote-based and varies by practice size and features required. The subscription model provides recurring revenue with enterprise contracts typically being multi-year with annual or monthly billing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Dentally sells a cloud-based, AI-enabled dental practice management SaaS platform that unifies clinical workflows, practice administration, and patient experience for dental practices. The platform supports charting, AI Notes, imaging, scheduling, automated messaging, reporting, online booking, and integrated NHS claims processing. It is sold on a recurring subscription basis to NHS/HSC and private dental practices, from single-site clinics to multi-location groups, across the UK, Australia, Canada, Ireland, and New Zealand.

Product overview

Dentally offers a unified cloud-based dental practice management platform with the core Dentally software as its foundation. The product portfolio includes specialized modules: Dentally Vision (AI-powered digital imaging), Dentally Portal (patient-facing booking and forms), and an API for developer integrations. Supporting services include Dentally Academy (training), Dentally Community (user community), and Dentally Live (events). The platform supports single-site practices, multi-site groups, and NHS/HSC practices across the UK and Ireland. Henry Schein One is the parent company.

Differentiator

Problem solved

Functional benefit

Brands

• Dentally Portal: Patient-facing portal for online appointment booking, digital form filling, and seamless arrivals.
• Dentally Vision

Products and services

• Dentally (Core Platform) Cloud-enabled intelligent dental practice management software connecting clinical, practice admin, and patient experience features. Designed for dental practices of all sizes from single-site to multi-location groups, with NHS integration for UK practices.
• Dentally Portal Patient-facing portal providing secure, intuitive tools for online appointment booking, digital form filling, and payment processing. Enables patients to manage their own appointments and paperwork.
• Dentally Vision Seamlessly integrated digital imaging module that provides AI-powered detection for diagnostic clarity, bringing precision to clinical diagnosis through advanced imaging analysis.
• Dentally API REST API enabling third-party developers and partners to build integrations, automate workflows, and access practice management data including patients, appointments, treatments, and NHS claims.

Quantifiable outcome

• Reduced failed-to-attend rates through automated appointment reminders
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• Henry Schein OnecoreOthersHenry Schein One is the parent company and strategic partner of Dentally. Henry Schein One UK LTD (Company registration number 02940919) operates the Dentally platform. Henry Schein One is a major player in the dental industry providing software, equipment, and supplies to dental practices globally.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dentrix: Market-leading on-premise dental practice management software in the US, owned by Henry Schein. Highly comparable as a direct PMS offering within the same corporate family, representing Dentally's most significant internal substitute in adjacent geographies.
• Eaglesoft (Patterson Dental): Long-established dental practice management software from Patterson Dental. Comparable as an incumbent PMS platform targeting general dental practices with charting, scheduling, and billing — competing for the same customer base across regions.
• Carestream Dental: Established dental imaging and practice management software vendor. Comparable as a broad incumbent offering overlapping PMS, imaging, and clinical software functionality across multiple geographies.

Direct peers

• Software of Excellence: UK-headquartered dental practice management software, also owned by Henry Schein One. Directly comparable as a sister product serving UK and international dental practices with similar NHS-focused functionality, making it Dentally's closest internal competitor.
• Curve Dental: Cloud-based dental practice management software targeting UK and international markets. Direct competitor in the cloud PMS category with similar SaaS delivery model and feature scope (charting, imaging, patient communication).
• Open Dental: Open-source dental practice management software with cloud-hosting options. Comparable as a PMS alternative for cost-sensitive practices, particularly in North America, competing on flexibility and total cost of ownership.

Emerging players

• tab32: Cloud-based dental practice management platform with integrated imaging and analytics. Comparable as a modern cloud PMS competitor, particularly relevant given its emphasis on AI-driven workflows and US market focus.
• CareStack: Cloud-based dental practice management software serving multi-location groups in the US. Comparable as a cloud-first PMS targeting dental groups with enterprise features and centralized reporting.
• Overjet: AI-native dental imaging and clinical decision-support platform. Comparable as a competitive threat on the AI imaging front, where Dentally's Vision module competes for the same clinical AI workflow.
• Pearl (Second Opinion): AI-powered dental radiograph analysis platform. Comparable as a category competitor in dental AI diagnostics, integrating with existing PMS platforms and challenging Dentally Vision's embedded detection feature.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dentallyapp
• Facebookfacebook.com/dentallyapp
• LinkedInlinkedin.com/company/10490092
• Instagraminstagram.com/dentallyapp
• Xx.com/dentallyapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentally