Moen Incorporated
- Company typePrivate
- Founded1937
- HeadquartersNorth Olmsted, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Moen Incorporated firmographics
Firmographics- Name
- Moen Incorporated
- Legal name
- Moen Incorporated
- Website
- https://moen.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Moen Incorporated industry classification
Industry- Product category
- Kitchen and Bath Plumbing Fixtures
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industries
- Under-Sink Water Filtration Systems (CRAJAJAD), Water Filtration, Treatment & Softening Plumbing Products (IMADALAK), Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)
Keywords
Where Moen Incorporated is headquartered
LocationHeadquarters
- HQ city
- North Olmsted
- HQ country
- United States
- HQ region
- North America
Markets served
Moen Incorporated business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Kitchen Fixtures: Sale of kitchen faucets, sinks, garbage disposals, and accessories for residential and commercial applications
- Bathroom Fixtures: Sale of bathroom faucets, showerheads, shower spas, toilets, bidets, and accessories
- Smart Home Products: Sale of smart water monitoring systems, leak detectors, smart showers, and smart irrigation controllers
- Commercial Products: Sale of commercial-grade plumbing fixtures including sensor faucets, flush valves, and commercial accessories
- Water Filtration Systems: Under-sink filtration systems and replacement filter cartridges
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer residential products across multiple price tiers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Moen Incorporated product offering
Product offeringCore offering
Moen designs, manufactures, and markets kitchen and bath plumbing fixtures including faucets, sinks, showerheads, garbage disposals, water filtration systems, and smart water management products. The company serves consumers through retail and e-commerce, professionals through its Moen Pro trade program, and commercial facilities through its M-POWER sensor-operated line.
Product overview
Moen Incorporated offers a comprehensive portfolio of kitchen and bathroom plumbing fixtures as the #1 faucet brand in North America. The product ecosystem spans kitchen products (faucets, sinks, garbage disposals, filtration systems), bathroom products (faucets, showers, toilets, bidets, safety products), smart home water management (Flo leak detection, smart sprinklers), and commercial-grade solutions (M-POWER sensors, flush valves). Key innovation brands include MotionSense™ touchless technology, Magnetix™ magnetic showerheads, Reflex™ retractable faucets, Power Boost™ and Power Clean™ spray technologies, and VORTEX™ disposal motors. The portfolio includes various performance tiers (Luxe Chef, Host, Prep, Lite for disposals) and is organized across residential, professional/trade, and commercial channels.
Differentiator
Problem solved
Functional benefit
Brands
- House of Rohl: A brand of premium kitchen and bath fixtures
- SpringWell
Products and services
- Kitchen and Bath Faucets
Quantifiable outcome
- Water filters can save approximately $354 per year compared to bottled water
- +1 more outcomes
Companies that use Moen Incorporated
Customer profileSegments3 records
Ideal customer profiles3 records
Moen Incorporated technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature15 records
Moen Incorporated partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- House of RohlcoreHouse of Rohl is listed as one of Moen's brands under the Fortune Brands Innovations umbrella, representing a portfolio brand relationship within the company's brand ecosystem.
- SpringWellminorSpringWell water filtration brand is referenced as a partner brand on Moen's website, offering complementary water filtration solutions.
- Cash Flow Rewards ProgramminorMoen's Cash Flow Rewards program provides incentives and rewards for trade professionals and plumbers through the program.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Moen Incorporated competitors and assessment
Company assessmentDirect peers
- Brizo: Brizo is Delta's premium designer faucet brand and overlaps directly with Moen's higher-end kitchen and bath collections, targeting designers, showrooms, and affluent homeowners with comparable style-driven positioning.
- Kohler Co. Kohler is a direct competitor across kitchen and bath fixtures, faucets, and smart home water products, overlapping with Moen in residential, commercial, and trade professional channels and offering a similarly broad portfolio including its own Konnected smart water line.
- Delta Faucet Company: Delta Faucet, a subsidiary of Masco Corporation, is the most direct competitor to Moen in kitchen and bath faucets, showers, and accessories in North America, with comparable brand strength and a similar omni-channel retail and professional distribution approach.
- American Standard Brands: American Standard, part of LIXIL, competes head-to-head with Moen in kitchen and bathroom faucets, toilets, and commercial plumbing, sharing similar retail, wholesale, and commercial specification channels.
- Pfister (Spectrum Brands): Pfister is a value-oriented faucet and bath brand owned by Spectrum Brands that competes with Moen across price tiers, particularly at retail and through home center channels.
Broad incumbents
- Grohe (LIXIL): Grohe, owned by LIXIL, is a major European premium faucet and shower brand that increasingly competes with Moen in North American spec/projects, with strong technology brands analogous to Moen's MotionSense and Magnetix.
- Fortune Brands Innovations: Fortune Brands Innovations is referenced as the umbrella housing House of Rohl alongside Moen; as a broader home and security products company, it provides context for Moen's competitive set and corporate parent relationships.
Emerging players
- Phyn: Phyn is a smart water monitoring and leak detection company that directly competes with Moen's Flo Smart Water Monitor & Shutoff in the connected water category.
- Kraus: Kraus is a fast-growing challenger brand in kitchen faucets, sinks, and accessories that competes with Moen in direct-to-consumer and online channels with a strong design/value proposition.
Regional players
- TOTO USA: TOTO is a Japanese manufacturer of premium toilets, bidets, and washlets that overlaps with Moen's electronic toilet and bidet seat lines, particularly in commercial and luxury residential specification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Moen Incorporated social profiles
Digital presenceMoen Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moen Incorporated leadership team
Management profileNumber of profiles
Moen Incorporated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moen Incorporated M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moen Incorporated
What does Moen Incorporated do?
Moen designs, manufactures, and markets kitchen and bath plumbing fixtures including faucets, sinks, showerheads, garbage disposals, water filtration systems, and smart water management products. The company serves consumers through retail and e-commerce, professionals through its Moen Pro trade program, and commercial facilities through its M-POWER sensor-operated line.
Is Moen Incorporated a public or private company?
Moen Incorporated is a private company. It is classified as corporate owned and is currently operating.
When was Moen Incorporated founded?
Moen Incorporated was founded in 1937. It employs 1,001 to 5,000 people.
Where is Moen Incorporated based?
Moen Incorporated is headquartered in North Olmsted, United States, in the North America region.
How does Moen Incorporated make money?
Five revenue lines are on record. Kitchen Fixtures are the primary driver. The others are bathroom Fixtures, smart Home Products, commercial Products and water Filtration Systems.
Who are Moen Incorporated's main competitors?
Direct peers on record are Brizo, Kohler Co., Delta Faucet Company, American Standard Brands and Pfister (Spectrum Brands). Broad incumbents are Grohe (LIXIL) and Fortune Brands Innovations. Emerging players are Phyn and Kraus. TOTO USA is listed as a regional player.
Does Moen Incorporated have an API?
No public API is recorded for Moen Incorporated.
What industry is Moen Incorporated in?
Moen Incorporated's product category is Kitchen and Bath Plumbing Fixtures. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of CRAJAJAD, Under-Sink Water Filtration Systems. Its SIC code is 3430.