What Repfabric does

Repfabric, LLC is a privately held Tampa, Florida-based software company founded in 2013 by John Mitchell that builds an AI-driven CRM, sales data management, and commission tracking platform purpose-built for multi-line selling organizations. Its customers are independent manufacturers' sales representatives, manufacturers managing multiple product lines or brands, and distributors and wholesalers—served through three go-to-market surfaces: the core Repfabric platform for rep agencies, the Manufabric sub-brand for manufacturers, and the Distifabric sub-brand for plumbing/HVAC distributors (the latter launched as part of an American Supply Association strategic partnership in March 2024). The platform is differentiated by its proprietary CRMSync® engine, which provides two-way synchronization between Repfabric and external CRM systems (Salesforce, SugarCRM, Microsoft Dynamics, Zoho) to eliminate duplicate manufacturer-CRM data entry, plus a sophisticated commission module handling complex multi-tier splits and aliasing, Outlook/Gmail integration allowing in-inbox opportunity creation, mobile app with voice-to-text call documentation, and a broad third-party integration ecosystem spanning quoting tools (ISQuote, ATS AutoQuote, Oasis), back-office systems (NetSuite, Fishbowl, Orbweaver), email marketing platforms (Mailchimp, Autoklose, Constant Contact), and Microsoft Power BI for analytics. The company reports 300+ agency customers across at least nine verticals including electrical, electronics, plumbing/HVAC, industrial safety, specialty tools, power transmission, and foodservice.

The business operates as a SaaS subscription model priced per user at "roughly the cost of a cell phone plan per person," with all modules included in a single tier and no upgrade add-ons; pricing is not publicly disclosed and is delivered via a consultative direct-sales motion complemented by partner referrals through industry associations (ASA, ERA, NEMRA, AIM/R, SWA, PTRA) and a certified training/support partner (RPMS). Distribution is event-driven, with active participation as Diamond Sponsor of the 2025 ERA Conference, podcast-driven (CRM & Beyond, hosted by founders), and content-led through blogs and webinars. The company acquired Empowering Systems, Inc. in May 2024, integrating its founder Scott Mayo and senior partner Rich Greaves into leadership and combining what the company describes as 40+ years of industry experience. Repfabric remains founder/management-owned with no disclosed institutional funding, operates with 11–50 employees, and has not publicly disclosed revenue or ARR figures.

Name

Repfabric

Legal name

Repfabric LLC

Website

https://repfabric.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Repfabric is a privately held Tampa-based software company that provides an AI-driven CRM, commission tracking, and sales data management platform purpose-built for independent sales representatives, multi-line manufacturers, and distributors across nine-plus industry verticals.

Ownership category

akta.pro rank

Product category

Sales Force Automation and CRM Software for Multi-Line Distribution

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Multi-line sales CRM
• Sales commission tracking
• Manufacturer rep agency software
• Sales data management platform
• CRM synchronization engine

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Monthly subscription service priced per user. The pricing is positioned as comparable to a cell phone plan per person. Flexible pricing based on company size. No upgrades, extra modules, or cost creep - full feature access included. Includes cloud hosting, support, and all integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Repfabric provides a cloud-based, AI-driven CRM, sales reporting, and commission tracking platform purpose-built for multi-line sales organizations including independent manufacturers' reps, manufacturers with multiple product lines, and distributors/wholesalers. The platform integrates email inboxes (Outlook and Gmail) with CRM, sales dashboards, and a commission module, and uses its proprietary CRMSync® technology to keep manufacturer CRM systems such as Salesforce, SugarCRM, Microsoft Dynamics, and Zoho in two-way sync, eliminating duplicate data entry for field sales teams.

Product overview

Repfabric is a unified AI-driven CRM and sales data management platform designed for multi-line sales organizations — manufacturers, independent sales reps, and wholesale distributors — with specialized sub-brands for each segment (Manufabric for manufacturers, Distifabric for distributors, and the core Repfabric platform for rep agencies). The platform architecture is built around a core CRM engine that is tightly integrated with email clients (Outlook via add-in and Gmail via Chrome extension), with the following named modules that form the complete product portfolio: CRMSync® for two-way manufacturer CRM synchronization, an Email Integration module for contact/calendar/thread sync within inboxes, an Expense & Mileage Tracker, a Sales & Commission Tracking module (including the sophisticated Goals Module for quota tracking), a Reporting & Analytics module with Microsoft Power BI integration, a Mobile App with voice-to-text documentation, and an Activity Journal/Opportunity Finder with Sales Call Plan for structured selling. All modules are included in the full subscription with no upgrade tiers or additional module purchases. The company also offers third-party integrations for quoting tools (ATS AutoQuote, ISQuote, Oasis), back-office systems (NetSuite, Fishbowl, Orbweaver), and marketing platforms (Mailchimp, AutoKlose, Constant Contact, ZoomInfo), and acquired Empowering Systems in May 2024 to expand its capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Manufabric: CRM solution designed specifically for manufacturers
• Distifabric

Products and services

• Repfabric Core Platform AI-driven cloud CRM, sales data management, and commission tracking platform purpose-built for multi-line sales organizations including manufacturers, independent sales reps, and distributors. Connects email inboxes with CRM, reporting, sales dashboards, and commission modules to reduce administrative work and enable real-time sales insights.
• CRMSync® Proprietary synchronization engine that automatically updates manufacturer CRM systems — including Salesforce, SugarCRM, Microsoft Dynamics, and Zoho — directly from Repfabric, without requiring reps to log in to the manufacturer's CRM.
• Email Integration (Outlook and Gmail Sync+) Two-way contact and calendar synchronization between Microsoft Outlook or Gmail and Repfabric, enabling users to create and update opportunities, jobs, and quotes directly within their inbox and track email threads by contact and opportunity.
• Sales & Commission Tracking Module Commission module that tracks commissions by salesperson and manufacturer, supports complex commission splits (by part number, branch, line, pooled percentages), handles data imports from scanned PDFs, Excel uploads, or direct manufacturer API feeds, and includes aliasing and reconciling capabilities.
• Repfabric Mobile App Fully mobile-enabled CRM application supporting voice-to-text call documentation in 60 seconds, manufacturer sales numbers and trends, the Nearby feature to locate clients in the current area, pre-written pitches and specs, and real-time access to open quotes, opportunities, and commissions.
• Expense & Mileage Tracker Mobile expense tracking module that enables sales reps to capture receipts via photo, log mileage, attribute expenses to customers or projects, and generate one-click expense reports in approximately 30 seconds.
• Reporting & Analytics (Living Reports) Hundreds of real-time CRM reports including sales activity reports, commission reports, cash flow forecasts, and product 'holes' reports, integrated with Microsoft Power BI for advanced data visualization and accessible via desktop and mobile dashboards.
• Distifabric Specialized CRM sub-brand of Repfabric designed specifically for the plumbing wholesale and HVAC distribution market, created in partnership with the American Supply Association (ASA) and serving as the CRM solution at the heart of the Repfabric–ASA strategic partnership.
• Manufabric Specialized CRM sub-brand of Repfabric tailored for manufacturers who sell multiple product lines or brands, providing the same core Repfabric capabilities adapted to the manufacturer segment.

Quantifiable outcome

• Saves sales people up to 1.5 hours of paperwork per day
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability5 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• OrbweavercoreTechnology or Integration · 16 October 2025Partnership announced October 2025. Orbweaver integration with Repfabric provides real-time data flow for manufacturers' reps, automating data flow and boosting visibility across the sales channel. Orbweaver is a back office system integration partner for NetSuite, Fishbowl, and Orbweaver mentioned in Repfabric's integration ecosystem.
• Empowering SystemscoreStrategic or Co-development Partner · 17 May 2024Strategic acquisition/merger effective May 17, 2024. Empowering Systems, founded in 1994, brings innovation in automating sales processes to Repfabric. Combined entity operates under Repfabric, LLC name with over 40 years of combined industry experience. Leadership includes Rich Greaves and Scott Mayo joining Repfabric leadership team. Transaction creates expanded product suite and increased resources for customers.
• American Supply Association (ASA)coreStrategic or Co-development Partner · 26 March 2024Strategic partnership announced March 26, 2024. ASA members gain access to Repfabric's Distifabric CRM designed specifically for the plumbing wholesale market. Partnership focuses on industry-wide standardization, operational efficiency, and thought leadership including articles and trade show info sessions. ASA is a major trade association for the plumbing, HVAC/R, kitchen/bath, waterworks, and irrigation industry.
• RPMScoreStrategic or Co-development Partner · 25 April 2019Strategic partnership announced April 25, 2019. Integration between Repfabric CRM platform and RPMS cloud system data for manufacturers' reps. RPMS is also a Certified Sales, Training, and Support Agency for Repfabric. RPMS provides fiscal technology for manufacturers' reps and has been in the market for 35 years. Partnership enables RPMS customers to use Repfabric CRM with direct integration into RPMS for sales and commission tracking.
• SalesforcecoreTechnology or IntegrationCRM integration partner. Repfabric's CRMSync technology enables two-way synchronization with Salesforce, eliminating duplicate data entry for sales reps who need to update manufacturer CRM systems. Recent two-way sync opportunities implementations for Salesforce completed in less than 1 week.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salesforce: Salesforce is the dominant CRM platform globally and is one of the four manufacturer CRMs that Repfabric's CRMSync technology integrates with. Repfabric positions against Salesforce by offering vertical specialization for multi-line rep agencies that Salesforce's broad Sales Cloud does not natively address.
• HubSpot Sales Hub: HubSpot's Sales Hub is a popular CRM for SMB sales teams and overlaps with Repfabric on contact, deal, and email tracking functionality. While HubSpot does not focus on multi-line rep agencies, it competes for the same field-rep productivity and CRM budget.
• Infor CRM: Infor provides industry-specific ERP and CRM suites for distribution and manufacturing - the same verticals Repfabric's Manufabric and Distifabric sub-brands target. Comparable because it competes for the broader sales/operations software budget at multi-line distributors.
• Microsoft Dynamics 365: Microsoft Dynamics 365 Sales is a direct CRM target for Repfabric's CRMSync integration and is widely used by manufacturers. Comparable because it competes for the same multi-line sales reporting and pipeline-management workloads that Repfabric serves.

Others

• NetSuite (Oracle): NetSuite is a back-office/ERP system that Repfabric integrates with rather than directly competes against. Included because both compete for the same distributor/manufacturer IT budget and NetSuite's CRM-light capabilities overlap with Repfabric at the edge of the segment.

Direct peers

• SugarCRM: SugarCRM is a CRM platform with strong roots in manufacturing and distribution verticals - the same niche Repfabric targets. SugarCRM serves rep agencies and manufacturers and overlaps in use cases including commission tracking and opportunity management.
• Pipedrive: Pipedrive is a sales-focused CRM that, like Repfabric, emphasizes ease-of-use, visual pipelines, and mobile access for sales reps. Both target field-sales productivity, although Pipedrive serves a broader mix of SMBs without Repfabric's commission-tracking and multi-line selling depth.
• Pipeliner CRM: Pipeliner CRM is a sales-focused CRM that competes for SMB/mid-market sales team budgets and shares Repfabric's emphasis on visual pipeline management and rep productivity.
• RepWorks: RepWorks is a vertical CRM specifically built for manufacturers' sales rep agencies - the exact niche Repfabric serves with its core platform. Highly comparable in target customer, feature emphasis on commissions and reporting, and distribution model through industry associations.
• Zoho CRM: Zoho CRM is one of the four manufacturer CRM systems that Repfabric's CRMSync synchronizes with. Both compete for sales pipeline and customer management workloads at SMB and mid-market sales organizations including rep agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@repfabric
• LinkedInlinkedin.com/company/repfabric
• Xx.com/Repfabric
• Facebookfacebook.com/Repfabric

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repfabric