What PureWRX does

PureWRX is a Plano, Texas-based company that specializes in OEM-Certified Pre-Owned (CPO) enterprise network hardware, with a core focus on Juniper Networks equipment. The company sources, tests, recertifies, and resells used networking gear under programs such as JCPO (Juniper Certified Pre-Owned) and offers a Try & Buy program that lets enterprise buyers evaluate equipment over 60–90 day windows. It also operates a Sustainable Sourcing / IT asset disposition line that frames the business as a circular-economy play for enterprise IT infrastructure. Operations include a global headquarters in Plano, a fulfillment and refurbishment facility in Kyle, TX, and a registered office in Austin.

The business model is hardware resale with a value-add certification layer: PureWRX buys decommissioned or surplus networking equipment, refurbishes it to OEM specifications, and resells it to enterprise buyers at a discount to new OEM pricing. Customers include Tier-1 telecommunications carriers (Sprint, AT&T), hyperscale cloud operators (Amazon), OEMs (Juniper Networks), and contract manufacturers (Celestica, Flex). PureWRX monetizes through unit sales and program-based services rather than software subscriptions; the Try & Buy program creates a lower-friction entry point that converts pilots into fleet purchases.

PureWRX raised approximately $6.07M in venture funding across 2013 ($500K) and 2015 (~$5.57M) from Silverton Partners and Noro-Moseley Partners. The company is led by co-founders David Schofman (CEO) and Brian Anderson (COO), with Stephen Balkum as CTO. On October 21, 2025, PureWRX was acquired by Ivy Technology, a portfolio company of Staple Street Capital, transitioning it from an independent VC-backed business to a platform asset within a larger IT asset disposition group. Headcount is reported in the 11–50 range, consistent with a focused specialty reseller rather than a large enterprise vendor.

Name

PureWRX

Legal name

PureWRX Inc.

Website

https://purewrx.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

11–50 employees

Short description

PureWRX is a Plano, Texas-based company that refurbishes and resells OEM-Certified Pre-Owned enterprise network hardware, primarily Juniper gear, serving telecommunications carriers, hyperscale cloud operators, and OEMs via Try & Buy and JCPO programs. Acquired by Ivy Technology (Staple Street Capital) in October 2025.

Ownership category

akta.pro rank

Product category

Network Hardware Refurbishment

NAICS

Electrical Equipment Manufacturing (33531)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Policy, Access & NAC Administration (AAA/802.1X) (HDAFAMAH)

akta.pro secondary industries

Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL), Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF)

Keywords

• OEM-certified hardware
• Network equipment refurbishment
• Pre-owned network hardware
• Circular economy IT
• IT asset disposition

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Certified Pre-Owned Hardware Sales: Sale of manufacturer-certified pre-owned network hardware to telecommunication service providers and managed cloud companies. Equipment includes Juniper Certified Pre-Owned (JCPO) products tested for like-new quality and security.
2. Try & Buy Program: Risk-free trial programs for network equipment, allowing enterprise customers to evaluate hardware for 60-90 days before purchase decision.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PureWRX sources, refurbishes, and certifies critical IT network hardware (primarily Juniper equipment) to OEM-Certified Pre-Owned (OEM-CPO) standards, then sells the manufacturer-certified pre-owned equipment to enterprise telecommunication service providers and managed cloud companies with full OEM warranty and support. Its portfolio includes a 60-90 day risk-free Try & Buy program for Juniper technology, Juniper Certified Pre-Owned (JCPO) hardware sales, and Sustainable Sourcing services for end-of-use product disposition.

Product overview

PureWRX operates as a #1 Platform for OEM-CPO (OEM-Certified Pre-Owned) Hardware, offering a unified portfolio of three core products: Try & Buy (providing 60-90 day risk-free trials of Juniper's latest technology), Juniper Certified Pre-Owned (JCPO) for tested, like-new refurbished equipment with full warranty, and Sustainable Sourcing for circular economy hardware disposition. The platform sources, refurbishes, and certifies critical IT hardware to authorized OEM-Certified Pre-Owned standards in partnership with OEMs like Juniper, delivering cost-effective, secure, and environmentally responsible hardware solutions for telecom service providers and managed cloud companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Try & Buy A 60-90 day risk-free trial program that lets enterprise telecommunication and cloud customers evaluate Juniper's latest network technology before committing to a full purchase.
• Juniper Certified Pre-Owned (JCPO) Sale of excess or previously used Juniper network equipment that has been refurbished, tested for like-new quality and security, and offered with the same warranty, support, and service options as new Juniper equipment.
• Sustainable Sourcing An end-of-use product disposition service that maximizes residual value from retired IT hardware while minimizing environmental impact through OEM-approved buy-back, refurbishment, and circular-economy programs.

Quantifiable outcome

• 60-90 day risk-free trial period for equipment evaluation
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Ivy TechnologyflagshipStrategic or Co-development PartnerIvy Technology, a portfolio company of Staple Street Capital, acquired PureWrx in October 2025. The acquisition allows Ivy Technology to expand its aftermarket services by including OEM-approved buy-back and disposition programs for legacy hardware. This represents a strategic acquisition to strengthen Ivy Technology's aftermarket service offerings.
• Juniper NetworkscoreStrategic or Co-development PartnerOEM partner for the Juniper Certified Pre-Owned (JCPO) program. PureWrx refurbishes equipment in collaboration with Juniper and offers equipment with the same warranty, support and service options as new Juniper equipment. PureWrx is prominently displayed as a Juniper partner on their website.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• OceanTech: OceanTech provides IT asset disposition and certified data center equipment resale. Directly comparable to PureWrx in the certified-refurbishment-and-resale workflow for enterprise and cloud buyers.
• Sage Sustainable Electronics: Sage Sustainable Electronics offers IT asset disposition with certified electronics refurbishment and resale. Operates in the same certified-IT-hardware-for-resale space as PureWrx, with similar enterprise and channel customer targets.
• Curvature: Curvature supplies pre-owned Cisco and multi-vendor network hardware alongside third-party maintenance services. Directly competes with PureWrx's OEM-certified pre-owned networking model, serving similar telecom and enterprise buyers.
• ITrenew: ITrenew refurbishes and resells enterprise IT hardware (servers, storage, networking) with a focus on hyperscale data center assets. Comparable to PureWrx's CPO workflow across the IT asset lifecycle, though with broader hardware coverage beyond networking.

Broad incumbents

• Ingram Micro: Ingram Micro is a global IT distribution and lifecycle services provider. Functions as an incumbent alternative to PureWrx for enterprise networking and infrastructure hardware procurement, including ITAD-adjacent and refurbishment offerings.
• TD SYNNEX: TD SYNNEX is a major IT distribution and lifecycle services company. Comparable to PureWrx as an incumbent alternative channel for enterprise networking and infrastructure hardware, including refurbishment-adjacent offerings.
• Arrow Electronics: Arrow Electronics is a broad-line electronics distributor and value-added services provider. Serves as an alternative channel for enterprise networking hardware procurement, including refurbished options that compete with PureWrx.
• Cisco Refresh: Cisco's own Certified Remanufactured equipment program competes directly with the JCPO model. As an OEM-direct channel with full warranty backing, it sets the trust benchmark that PureWrx must match for Juniper-equivalent credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/purewrx
• Xx.com/PureWRX
• Facebookfacebook.com/purewrx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureWRX