What MAG does

Channel Partners Solutions, LLC, operating as Channel Partners (formerly MAG, founded 2001), is a privately held experiential marketing and integrated retail services agency headquartered in Tampa, Florida. The company designs and executes live brand experiences—including retail pop-ups, mobile tours, trade shows, and corporate summits—alongside employee engagement programs for enterprise clients in technology, retail, entertainment/lifestyle, and healthcare. Its underlying operational platform is the integration of four capabilities under one roof: a national staffing network of brand ambassadors and specialists, in-house production and fabrication, logistics and ops command for multi-city routing and compliance, and post-event analytics covering foot traffic, dwell time, conversions, and sentiment. The company has executed high-profile campaigns such as the Adidas + Pharrell Williams 'No Quiet Please' launch (Clio Award), Northwell Health's 10,000-attendee employee rally (Guinness World Record), and the GO2022 conference for Geopath and OAAA (800+ attendees, 80th Annual OBIE Awards).

The firm's service portfolio extends beyond experiential marketing into merchandising, construction, assisted sales and training, audits and compliance, warehousing/fulfillment/logistics, and break-fix services. It holds Best Buy Approved 3PL Provider status and Target Preferred Merchandising Partner status, which provide more recurring, non-project-based revenue streams. The revenue model is professional services on a custom, project-based pricing structure, with engagement timelines ranging from 6-8 weeks for small activations to 3-6+ months for large roadshows or conferences, and a stated multi-year contract cadence. The go-to-market is direct B2B enterprise field sales targeting brands' marketing, HR, and operations leaders, supported by case-study-driven content marketing on the company website, LinkedIn, Instagram, and YouTube. No revenue figures, funding history, ownership details, or management team roster are disclosed in the available data.

Name

MAG

Legal name

Channel Partners Solutions, LLC

Website

https://themagexperience.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Channel Partners Solutions (formerly MAG) is a Tampa-based experiential marketing and integrated retail services agency that designs and executes live brand experiences, employee engagement programs, merchandising, logistics, and construction services for enterprise clients in technology, retail, entertainment, and healthcare.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (561920), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Partner, Channel & Alliance Summits (THAHAMAC), Partner, Channel & Vendor Conferences (MPAGAGAL)

Keywords

• Experiential marketing services
• Live brand activations
• Retail merchandising services
• Event production logistics
• Brand ambassador staffing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Experiential Marketing Services: Project-based fees for designing and executing live brand experiences including retail pop-ups, mobile tours, trade shows, corporate summits, and employee engagement programs. Revenue generated through integrated service delivery combining creative, production, logistics, and staffing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Channel Partners (formerly MAG) is an experiential marketing agency that designs and executes live brand experiences and employee engagement programs for enterprise clients. Core services integrate creative, production, logistics, and national staffing under one roof to deliver retail pop-ups, mobile tours, trade shows, corporate summits, and pop-up activations. Supporting offerings include merchandising, construction, assisted sales and training, audits and compliance, warehousing/fulfillment/logistics, and break-fix/continuity services for retail partners such as Best Buy and Target.

Product overview

Channel Partners (formerly MAG) operates as an experiential marketing agency offering a unified platform of integrated services. The core offering is Experiential Marketing, which serves as the umbrella for live brand experiences and employee engagement programs. Supporting services include Merchandising, Construction, Assisted Sales and Training, Audits and Compliance Services, Warehousing Fulfillment and Logistics, and Break Fix and Continuity. The company also maintains retail partnerships with Best Buy (Approved 3PL Provider) and Target (Preferred Merchandising Partner). Operational capabilities encompass a National Staffing Network, Production & Fabrication, Logistics & Ops Command, and Analytics That Matter—all delivered under one roof to ensure integrated execution from concept through measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing Designs and executes live brand experiences and employee engagement programs including retail pop-ups, mobile tours, trade shows, corporate summits, and B2B roadshows for enterprise clients in technology, retail, entertainment, and lifestyle.
• Merchandising Provides retail merchandising services as part of the integrated solution portfolio supporting in-store brand environments and resets.
• Construction Offers construction services for experiential installations and event builds supporting live brand environments.
• Assisted Sales and Training Delivers assisted sales support and training programs for retail and B2B environments, including sales team enablement and product training.
• Audits and Compliance Services Provides audit and compliance verification services for retail and operational environments.
• Warehousing, Fulfillment and Logistics Manages warehousing, fulfillment, and logistics operations supporting experiential campaigns and retail supply chain needs.
• Break Fix and Continuity Offers break-fix and business continuity services for retail operations to maintain uptime and operational resilience.

Quantifiable outcome

• +20% employee satisfaction increase
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Best BuycoreChannel Partner/ Reseller/ DistributorChannel Partners serves as a Best Buy Approved 3PL (Third-Party Logistics) Provider, offering warehousing, fulfillment, and logistics services supporting Best Buy's retail operations and supply chain.
• TargetcoreChannel Partner/ Reseller/ DistributorChannel Partners holds status as a Target Preferred Merchandising Partner, providing retail merchandising and reset services for Target store locations.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency owned by IPG that designs and executes experiential marketing, events, and brand activations for enterprise clients - the largest direct comparable to Channel Partners' experiential marketing offering but operating at significantly greater scale and as part of a broader holding-company portfolio.
• Momentum Worldwide: IPG-owned global experiential and brand activation agency serving consumer, tech, and retail brands with integrated experiential campaigns and event marketing. Overlaps with Channel Partners on experiential activations for enterprise brands but operates as a much larger holding-company-owned player.
• Octagon: Global sports and entertainment marketing agency that designs experiential campaigns, brand activations, and event programs for major consumer and tech brands. Comparable to Channel Partners' Entertainment & Lifestyle vertical and event execution capabilities, though broader in scope.

Direct peers

• George P. Johnson (GPJ): Long-standing experience marketing agency that designs, produces, and manages trade shows, conferences, product launches, and brand activations worldwide. Closely comparable to Channel Partners on core offering (experiential campaigns for enterprise tech, retail, and entertainment clients) and on integrated creative-to-execution delivery model.
• MKG: Boutique-meets-scale experiential marketing and brand experience agency serving brand, tech, retail, and entertainment clients with integrated creative, production, and event capabilities. Closely mirrors Channel Partners' positioning and 'boutique with operational infrastructure' narrative.
• Sparks: Experiential marketing agency that delivers live brand experiences, trade shows, conferences, and event production for enterprise brands. Direct comparable on the integrated-delivery experiential model Channel Partners uses.
• Mosaic: Experiential marketing agency focused on face-to-face brand engagements, conferences, trade shows, and product launches for technology, retail, and consumer clients. Strong overlap with Channel Partners' Technology & Retail vertical and full-service event execution capabilities.
• TEAM Local / TEAM Companies: Full-service experiential marketing and event agency delivering live brand experiences, activations, and on-site staffing programs for technology, retail, and entertainment clients. Strong parallel on integrated creative/staffing/field execution model.
• G7 Entertainment Marketing: Boutique experiential and entertainment-marketing agency producing brand activations, launch events, music and cultural partnerships for consumer and entertainment brands. Comparable on entertainment/lifestyle focus and culture-driven activations like the Adidas/Pharrell-style campaigns Channel Partners executes.

Regional players

• VOK DAMS: Germany-based international event and live-marketing agency that designs and executes corporate events, trade shows, brand activations, and conferences. Comparable on integrated experiential delivery and conference/summit production, but primarily serves the EMEA market rather than US-anchored Channel Partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ChannelPartnersSolutions
• LinkedInlinkedin.com/company/magmarketingnyc
• Instagraminstagram.com/channelpartnerssolutions
• Xx.com/magexperiential

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAG