SanData

What SanData does

SanData is a privately held German IT system house group founded in 1981 in Nürnberg by Heinrich Straub, operating today as a federation of seven companies (SanData EDV-Systemhaus GmbH, SanData Solutions GmbH, ProTeam Business Solutions GmbH, SanData IT-Trainingszentrum GmbH, Data Technology GmbH & Co KG, Media Secure GmbH, ECONTEC GmbH) with roughly 570-600 employees and ~20 locations across Germany and Austria. The group serves large enterprises and the German/Austrian Mittelstand, and to a lesser extent public-sector clients, through seven solution pillars — Digital Workplace, Hybrid Datacenter, Safe Connection, Smart Documents, AI & Analytics, Smart Applications, and Modular Managed Services — bundled under the umbrella SanData.cloud sub-brands (move.cloud, run.cloud, care.cloud, store.cloud). It combines first-party hardware/software resale from partners including HPE, HP, Microsoft, Apple, Sophos, and Aruba with proprietary assets such as the SanTrix LLM-based IT service-desk chatbot, the Data Journey consulting methodology, and a Data Lake architecture inherited with the 2016 Data Technology acquisition.

The business model is hybrid: project-based and managed-services revenue (Service Desk, Onsite, Lifecycle Services starting at 50 users, scaling to thousands of workstations), hardware and software resale, recurring cloud subscriptions (SanData.cloud), and IT training revenue from SanData IT-Trainingszentrum. Go-to-market relies on regional direct field sales via 20+ physical offices, supplemented by a multi-vendor channel partner network, regular webinars, and the SanData '31-Tour regional events. Pricing is quote-based and not publicly disclosed. Reported revenue was €170M in 2024 with a €180M target for 2025; ISO 9001:2015 and IQNet certifications, Sophos Enterprise Partner of the Year 2026, and IHK Ausbildungsbetrieb 2025 provide third-party validation. Leadership transitioned in 2024 from founder Heinrich Straub to Franca Frank and Michael Wunram, while the founder retained legal/financial oversight.

Name

SanData

Legal name

SanData EDV-Systemhaus GmbH

Website

https://sandata.net

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

SanData is a privately held German IT system house group founded in 1981, operating ~20 locations across Germany and Austria with ~570-600 employees, delivering Digital Workplace, Hybrid Datacenter, Security, AI & Analytics, Managed Services, and cloud solutions to large enterprises and mid-sized businesses.

Ownership category

akta.pro rank

Product category

IT System House Services

NAICS

Computer Systems Design and Related Services (54151), Other Computer Related Services (541519), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Integrated Systems Design (7373), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Hybrid Cloud Management, Monitoring & FinOps (HDABAMAD)

akta.pro secondary industries

Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD), Kubernetes & Container Platform Management (Private Cloud) (HDABABAC), Cloud FinOps & SaaS Spend Management (BPAEAOAH)

Keywords

• IT system house services
• Managed IT services
• Cloud infrastructure services
• Enterprise hardware distribution
• IT consulting services

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. IT Services: Comprehensive IT services including consulting, analysis, planning, implementation, maintenance, and training for large and mid-sized enterprises
2. Hardware and Software Sales: Resale of hardware and software from leading manufacturers (HP, HPE, Microsoft, Apple, etc.)
3. Managed Services: Modular managed services including Service Desk, Onsite Service, and Lifecycle Services with scalable solutions starting from 50 users
4. IT Training: Training and education services through SanData IT-Trainingszentrum for beginners, experienced users, administrators, and decision makers
5. AI & Analytics Services: Data analytics, predictive analytics, machine learning, and data management services powered by Data Technology expertise
6. Cloud Services: SanData.cloud offerings including migration, operation, care, and storage cloud solutions

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

SanData is a German/Austrian IT system house providing comprehensive IT services to large and mid-sized enterprises, including consulting, analysis, planning, implementation, maintenance, and training across seven solution areas: Digital Workplace, Hybrid Datacenter, Safe Connection, Smart Documents, AI & Analytics, Smart Applications, and Modulare Managed Services. The company also distributes hardware and software from leading manufacturers (HP, HPE, Microsoft, Apple, Sophos) and offers proprietary cloud and AI products including SanTrix chatbot and SanData.cloud.

Product overview

SanData is an IT system house (IT-Systemhaus) providing comprehensive IT services to large and mid-market companies in Germany and Austria. The company operates a platform-plus-services model offering IT consulting, analysis, planning, implementation, maintenance, and training across seven core solution areas: Digital Workplace, Hybrid Datacenter, Safe Connection, Smart Documents, AI & Analytics, Smart Applications, and Modulare Managed Services. The company also provides cloud services under the SanData.cloud brand (move.cloud, run.cloud, care.cloud, store.cloud) and proprietary AI products including SanTrix chatbot and Data Journey consulting. SanData resells hardware and software from leading manufacturers including HPE, HP, Microsoft, Apple, Sophos, and Aruba, while also developing proprietary solutions. The group comprises 7 companies including SanData EDV-Systemhaus GmbH, SanData Solutions GmbH, SanData Technology GmbH, ProTeam Business Solutions GmbH, and Data Technology. Founded in 1981, the company employs approximately 600 staff and generates €180 million annual revenue (2025 target).

Differentiator

Problem solved

Functional benefit

Brands

• move.cloud: Cloud migration service for moving workloads to the cloud.
• run.cloud
• care.cloud
• store.cloud
• SanTrix
• SanData Next Generation
• Lifecycle Services

Products and services

• Digital Workplace Solutions enabling employees to work more productively through modern device management, Apple products in enterprise deployment, Zero Touch Deployment, and HP brand showcase offerings. Designed for large and mid-sized enterprises seeking to modernize endpoint environments.
• Hybrid Datacenter Comprehensive datacenter solutions including SanData.cloud services, IT Kompass consulting, HPE GreenLake, HPE Alletra, consumption-based IT, and hyperconverged infrastructure. Designed for enterprises that need to supply employees with necessary applications and data.
• Safe Connection Network security and connectivity solutions including SanData Cloud Security for Microsoft 365, Aruba networking, Sophos cybersecurity, Cylance endpoint protection, Network Access Control, and Public Key Infrastructure. Designed for enterprises needing secure connectivity and data protection.
• Smart Documents Document management solutions helping employees handle documents efficiently and in a legally compliant manner, including document management systems and accounting optimization. Designed for enterprises seeking efficient, compliant document workflows.
• AI & Analytics Data analytics and AI services transforming data into decisions, including Predictive Analytics, Machine Learning, Data Management, Data Journey consulting, Data Lake storage concepts, and solutions powered by Data Technology. Designed for enterprises seeking to leverage data for better decision-making and growth.
• Smart Applications Custom applications supporting employees intelligently to work more successfully, including CRM systems, mobile data provisioning applications, and smartphone apps from ProTeam Business Solutions. Designed for enterprises needing tailored business applications.
• Modulare Managed Services Tailored managed services solutions supporting IT operations including Service Desk (multilingual support via phone, ticket, email), Onsite Service with IMAC services (Install, Move, Add, Change), and Lifecycle Services for hardware lifecycle management (remarketing, refurbishment, end of life). Available starting from 50 users and scalable to global operations.
• SanTrix AI chatbot for IT service desks that automates ticket processing, recognizes user intent, creates automated tickets, gathers relevant information, and initiates business processes. Integrates seamlessly with ERP and ticket systems using Large Language Models. Designed for enterprises seeking to automate IT service desk operations.
• SanData.cloud Cloud services umbrella brand comprising move.cloud (cloud migration), run.cloud (managed cloud operations), care.cloud (cloud maintenance and support), and store.cloud (cloud storage) offerings. Designed for enterprises seeking end-to-end cloud infrastructure and management.
• IT-Trainings Training services for IT professionals including seminars and training for beginners, experienced users, administrators, and decision-makers, delivered through SanData IT-Trainingszentrum GmbH. Designed for enterprises and individuals seeking to upskill in IT technologies.

Quantifiable outcome

• 20% reduction in production errors and 15% efficiency improvement for steel manufacturer through AI analytics

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SophoscoreChannel Partner/ Reseller/ Distributor · 12 May 2026Sophos is a key security technology partner. SanData was awarded Sophos Enterprise Partner of the Year 2026 for strong partnership, joint security expertise, and excellent collaboration in cybersecurity solutions.
• HPcoreChannel Partner/ Reseller/ DistributorHP is a key technology partner for hardware including devices for digital workplace solutions. SanData offers HP products as part of their comprehensive IT portfolio.
• HPE (Hewlett Packard Enterprise)coreChannel Partner/ Reseller/ DistributorHPE is a key infrastructure partner offering storage, servers, and hybrid cloud solutions. SanData provides HPE GreenLake, HPE Alletra, HPE Alletra Storage MP, and HPE Morpheus VM Essentials.
• MicrosoftcoreTechnology or IntegrationMicrosoft partnership for Azure cloud, Microsoft 365, and related enterprise solutions. SanData provides guidance on Windows 11, Azure infrastructure, and Microsoft security solutions.
• AppleminorChannel Partner/ Reseller/ DistributorApple products for enterprise deployment. SanData offers Apple products in the enterprise environment with services including Apple device management.
• LenovominorChannel Partner/ Reseller/ DistributorLenovo hardware partner mentioned in sustainability context for their environmental impact efforts.
• IBMminorChannel Partner/ Reseller/ DistributorIBM is a technology partner for enterprise hardware and software solutions.
• DHL GoGreenminorOthersDHL GoGreen partnership for environmentally friendly shipping that compensates emissions and uses sustainable transport methods.
• DKV Card ClimateminorOthersDKV Card Climate partnership for CO2-neutral refueling. The entire SanData fleet uses DKV Card Climate to compensate CO2 emissions through certified climate protection projects.
• DATA Technology Betriebsberatungs GmbH & Co KGcoreStrategic or Co-development PartnerPart of the SanData IT-Gruppe since 2016. Founded in 1986 by Univ.Prof. Dr. Marcus Hudec, Data Technology specializes in Predictive Analytics, Data Mining, and Data Warehousing. They are a leading consulting house for Advanced Analytics and power SanData's AI & Analytics offerings.
• ProTeam Business Solutions GmbHcoreStrategic or Co-development PartnerPart of SanData IT-Gruppe since January 2018. ProTeam provides Smart Applications including CRM systems, mobile data provisioning apps, and smartphone applications.
• Media Secure GmbHcoreStrategic or Co-development PartnerJoined SanData IT-Gruppe in 2024. Specializes in IT security solutions and building technology. Strengthens SanData's presence in the Frankfurt metropolitan area.

Scale indicators4 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Controlware GmbH: German IT system house and managed services provider covering datacenter, networking, security and cloud. Highly comparable business model serving DACH enterprises.
• Computacenter plc: UK-listed enterprise IT infrastructure provider with significant DACH operations. Comparable as a large-scale system integrator offering hybrid infrastructure, managed services and workplace solutions to enterprise clients.
• CANCOM SE: Germany-headquartered IT services provider offering hybrid IT, cloud, managed services and workplace solutions to mid-market and enterprise customers. Closely comparable portfolio (cloud transformation, managed services, hardware resale) and DACH-centric footprint.
• Bechtle AG: Largest German IT system house with a similar full-service model (consulting, hardware/software resale, managed services, cloud). Directly comparable end-markets (DACH Mittelstand and enterprise) and overlapping vendor ecosystem (Microsoft, HPE, HP).
• SVA System Vertrieb Alexander GmbH: German IT system house focused on enterprise datacenter, cloud, and managed services. Closely comparable product mix and mid-market/enterprise customer base in Germany.

Broad incumbents

• Atos (Eviden): Global digital transformation and system integration player with significant German public-sector and enterprise presence. Comparable in cloud, managed services and workplace offerings, though at significantly larger scale.
• Axians (VINCI Energies): European ICT brand of VINCI Energies offering cloud, datacenter, networking and managed services. Comparable as a regional system integrator across DACH with broader industrial parent backing.
• T-Systems (Deutsche Telekom): Subsidiary of Deutsche Telekom providing IT services, cloud, SAP and managed services to enterprise and public sector in Germany. Overlaps with SanData's enterprise and public sector segments at much larger scale.
• Sopra Steria: European IT services and system integration group with strong German footprint. Comparable in managed services, cloud transformation and consulting for large enterprises and public sector.

Regional players

• Gromnitza Systemhaus GmbH: Bavarian IT system house that acquired SanData's former CCC City Computer Contor business in late 2024. Directly comparable in DACH Mittelstand IT services, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SanData
• Facebookfacebook.com/officialsandata
• LinkedInlinkedin.com/company/sandata-it-gruppe
• Instagraminstagram.com/sandata_it_gruppe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SanData