EE Times

What EE Times does

EE Times (originally Electronic Engineering Times), founded in 1972, is an online trade publication delivering news, analysis, and educational content about the global electronics industry. It is operated as a media brand by AspenCore, Inc. — a private media conglomerate — and is headquartered in San Francisco, with 51–100 employees distributed across editorial, sales, and management roles.

The publication's core technology is a digital news publishing platform operating as the flagship property of the AspenCore Network, an integrated portfolio of roughly a dozen sister sites covering specialized electronics domains: Embedded.com (embedded systems), EDN (design electronics), Power Electronics News, EPSNews (procurement and supply chain), Electronics Products, Datasheets.com (component search), TechOnline (educational resources), Electronics-Tutorials, EEM, Planet Analog, and community/forum properties such as Elektroda, Electroschematics, and EEWeb. The platform supports 24/7 content publishing across regional editions for the USA, UK, China, India, Taiwan, Japan, and Germany, and distributes content through its website, email newsletters, six social channels (including Bluesky), major news aggregators (Google News, Apple News), podcasts (Silicon Grapevine, Wine Down Friday, PowerUp), webinars, white papers, and a monthly digital magazine. It has also extended into engineering utilities (Part Sim for circuit simulation, PCB Web for hardware design, Schematics.com and Schematics.io for schematic sharing/conversion across Eagle, Altium, and OrCAD, and Product Advisor for IoT board selection), broadening the offering beyond editorial content into workflow tools.

EE Times is free to readers and monetizes through advertising and sponsorships targeted at electronics industry advertisers — component manufacturers, distributors, EDA tool vendors, and service providers — who buy access to its audience of design engineers and management executives. In February 2025, EPS News merged into EETimes.com to consolidate supply-chain and procurement coverage under the flagship brand. The global sales organization is regionally structured across North America, EMEA, Mainland China, and Asia ex-China, supporting advertising, sponsorships, and marketing services for the AspenCore portfolio.

Name

EE Times

Legal name

EE Times (brand operated by AspenCore, Inc.)

Website

https://eetimes.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

EE Times is an online trade publication under the AspenCore Network that delivers news, analysis, and educational content about the global electronics industry to design engineers and management executives, monetized through advertising and sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels10 records

Core offering

EE Times is a digital trade publication and media platform that delivers news, analysis, design articles, a digital magazine, podcasts, educational resources, and trend reports covering the global electronics industry. It targets design engineers, technical managers, and industry executives, and monetizes its audience through advertising, sponsorships, and partner content across the AspenCore Network of regional and topic-specific publications.

Product overview

EE Times is a media platform providing news and analysis of technologies and business developments in the global electronics industry. The offering consists of a unified platform combining news & analysis content, a magazine (EE Times Magazine), podcasts (Silicon Grapevine, Wine Down Friday), educational resources (white papers, courses, webinars, tutorials), and tools for engineers. The platform is part of the AspenCore network of electronics industry media brands, with sister sites covering specialized domains including Embedded.com (embedded systems), Planet Analog (analog design), Power Electronics News, EDN (design electronics), Electronics Products, Datasheets.com (component search), and TechOnline (educational resources). The site organizes content through Designlines covering areas like AI & Big Data, Automotive, Chiplets, MCU, SoC, Memory, and Wireless & Networking, along with specialized Reports on technology trends.

Differentiator

Problem solved

Functional benefit

Brands

• Power Electronics News: The trusted news source for power-conscious design engineers
• EPSNews
• EE Times Europe
• Embedded.com
• EDN Network
• Datasheets.com
• EEM
• Electronics-Tutorials
• TechOnline

Products and services

• EE Times News & Analysis Award-winning news and analysis of the latest technologies and business developments in the global electronics industry, covering what happened and why it happened. Targeted at design engineers and management executives in the electronics and semiconductor sectors.
• EE Times Design Technical Designline content covering semiconductor design topics including SoC, programmable logic, test & measurement, wireless & networking, PCB design, prototyping, AI & Big Data, Automotive, Chiplets, MCU, Memory, Medical, IoT, and Power Management. Targeted at design engineers and engineering managers.
• EE Times Products Product news and information that empowers design decisions, including component highlights and product announcements for electronics engineers. Accessible via ElectronicProducts.com within the AspenCore Network.
• EE Times Magazine Digital magazine editions covering electronics topics such as aerospace, defense, and automotive autonomy, delivered as downloadable digital issues. Targeted at electronics professionals and executives.
• EE Times Podcasts Audio content including Silicon Grapevine podcast covering semiconductor industry news and Wine Down Friday discussing power electronics topics. Targeted at electronics professionals who consume audio content.
• EE Times Education Resources Educational content including white papers, courses, webinars, videos, and tutorials covering electronics engineering topics for professional development. Targeted at engineers seeking ongoing learning.
• EE Times Reports In-depth trend reports covering topics such as AV design solutions, supply chain vulnerability, AI, HPC, factory automation, EV power, and RF wireless. Targeted at electronics professionals needing deeper analysis.
• EE Times Tools Design and development tools for electronics engineers including Part Sim (circuit simulation at partsim.com), PCB Web (hardware design at pcbweb.com), Schematics.com (schematic sharing and collaboration), and Product Advisor (IoT board selection at transim.com/iot). Targeted at design engineers and hardware developers.
• Datasheets.com Search engine for electronic components providing design engineers access to datasheets and component specifications. Targeted at design engineers and purchasers needing component data.
• EEWeb.com Platform for electronics engineers to discover the latest tools, resources, and information for hardware, software, and firmware development. Targeted at electronics engineers across hardware, software, and firmware disciplines.
• EE Times Supply Chain News and analysis focused on supply chain and distribution in the electronics industry, including procurement, logistics, and semiconductor market dynamics. Targeted at electronics purchasing professionals and supply chain managers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• EPS NewscoreStrategic or Co-development Partner · 1 February 2025In February 2025, EPS News merged with EETimes.com. EPS News provided news, information and data/research to buyers, sellers and suppliers of components, design, distribution, logistics, production and other services to the global electronics manufacturing industry.
• AspenCorecoreStrategic or Co-development PartnerEE Times is part of AspenCore's media brands along with Embedded.com, Planet Analog, EPSNews, EDN and TechOnline. AspenCore is a worldwide innovation hub servicing component manufacturers and distributors with unique marketing solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• Electronic Products: AspenCore product news and component information site for design engineers. Sister property within the AspenCore Network competing for the same component-purchasing reader attention.
• Embedded.com: AspenCore sibling site focused on hardware, software and firmware for embedded systems. Adjacent brand sharing the same parent and overlapping engineering audience with EE Times' embedded Designline content.
• Power Electronics News: AspenCore brand covering power-conscious design engineers. Sister site that monetizes an overlapping electronics engineer audience through power-focused content alongside EE Times.
• EDN (Electronic Design News): Sister publication within AspenCore Network covering electronics design for engineers and engineering managers. Operates as a sibling brand to EE Times in the same network rather than an independent competitor.

Emerging players

• Hackster.io: Online community and publication for hardware developers, makers and embedded/IoT engineers. Emerging player intersecting with EE Times' embedded and IoT Designline audiences, particularly among developer and maker segments.
• All About Circuits: Digital electronics education and industry publication with strong student, hobbyist and working engineer readership. Emerging peer competing for electronics engineering mindshare via forums, technical articles and industry news.

Direct peers

• Electronics Weekly: UK-based electronics industry publication serving design engineers and the broader European electronics community. Direct competitor in electronics engineering trade media with similar news, analysis and recruitment-advertising model.
• Semiconductor Engineering: Digital-first publication covering semiconductor design, manufacturing, and test with deep technical editorial. Direct peer targeting the same electronics design and chip engineering audience EE Times serves, with stronger semiconductor-specific depth.
• IEEE Spectrum: Flagship magazine and digital publication of IEEE covering electrical, electronics and computer engineering news and analysis. Most directly comparable to EE Times as a long-running, engineer-focused B2B electronics publication serving both practicing engineers and executives.
• DigiTimes: Taiwan-based trade publication covering the global electronics and semiconductor supply chain with deep Asia sourcing, manufacturing and component news. Closely comparable to EE Times on the electronics industry beat, with complementary strength in supply chain and Asia coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eetimes
• YouTubeyoutube.com/channel/UCMMLsicGD2Zazw6xtPELWqg
• Facebookfacebook.com/EETimes
• LinkedInlinkedin.com/company/ee-times
• Instagraminstagram.com/ee.times

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EE Times