Empirix
Empirix (operating as Hammer Technologies Inc., rebranding to VistaCX) provides enterprise CX testing, assurance, and monitoring software for large enterprises and CCaaS/UCaaS providers, built on Infovista's VistaOne AI-enabled platform.
- Company typePrivate
- Founded1995
- HeadquartersBedford, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Empirix does
Empirix, operating legally as Hammer Technologies Inc. and rebranding to VistaCX, is a US-based enterprise software subsidiary of Infovista that provides contact center and Customer Experience (CX) testing, assurance, and monitoring solutions. The company serves 500+ large enterprises and service providers across financial services, healthcare, utilities, retail, and CCaaS/UCaaS provider verticals, assuring 1 billion+ customer interactions per day across 1,000+ deployments. Its portfolio is built on a platform-plus-modules architecture: the VistaOne platform, powered by the proprietary VistAI agentic AI framework, serves as the unified intelligence layer, while specialized modules address the full testing lifecycle — Voice Explorer and CallMaster for IVR and CX script design, On-Demand QA and On-Demand Performance for pre-deployment validation, HammerRTC for cloud/virtual agent simulation, VoiceWatch for live contact center monitoring, and Hammer Edge for remote agent experience measurement. The company maintains integration partnerships with all major CCaaS/UCaaS platforms (Avaya, AWS, Cisco, Genesys, Five9, NICE CXone, Google Dialogflow, Amazon Connect).
Empirix generates revenue primarily through enterprise subscription licensing for its CX testing and monitoring modules, supplemented by usage-based pricing for on-demand QA and performance testing services, and quote-based enterprise contracts. Distribution is multi-channel: direct enterprise field sales, the AWS Marketplace listing for cloud-native procurement, and the Enterprise CX Intelligence Partner Program that sells through CCaaS/UCaaS providers into mid-market customers. The company's go-to-market is heavily enterprise-oriented, with content marketing, industry events, and free tools (Hammer One for IVR load testing, Hammer Number Audit for phone validation) used as top-of-funnel acquisition mechanisms. The 2025 strategic rebrand from Hammer to VistaCX reflects a positioning shift from point contact center testing to an Enterprise CX Intelligence framework that correlates customer journey behavior, AI automation decisions, application performance, and network conditions across the customer experience stack.
Empirix firmographics
Firmographics- Name
- Empirix
- Legal name
- Hammer Technologies Inc.
- Website
- https://empirix.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Empirix (operating as Hammer Technologies Inc., rebranding to VistaCX) provides enterprise CX testing, assurance, and monitoring software for large enterprises and CCaaS/UCaaS providers, built on Infovista's VistaOne AI-enabled platform.
- Ownership category
- akta.pro rank
Empirix industry classification
Industry- Product category
- Enterprise Contact Center CX Assurance Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Application Delivery Analytics & Observability (ADC Telemetry/AIOps) (HDAFAHAL), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
Keywords
Where Empirix is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Empirix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise CX Testing Software: Enterprise software licensing and testing solutions for contact center CX assurance, including IVR testing, omnichannel testing, and performance monitoring. Revenue derived from software licenses, subscriptions, and professional services for deployment and onboarding.
- On-Demand Testing Services: On-demand testing services providing flexible QA and performance testing capabilities. Revenue generated through usage-based or subscription consumption models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription tiers based on deployment scope and feature requirements |
| Usage-based | Pay-as-you-go | On-demand usage-based testing services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Empirix product offering
Product offeringCore offering
Empirix sells an Enterprise CX Intelligence platform and suite of contact center testing, monitoring, and assurance software products (Voice Explorer, CallMaster, On-Demand QA, On-Demand Performance, End-to-End Components, HammerRTC, VoiceWatch, Hammer Edge, and the Hammer Cloud Platform) to large enterprises and service providers. Offerings include free tools (Hammer One, Hammer Number Audit) and are delivered via subscription, usage-based on-demand testing, and an Infovista VistaOne platform integration with VistAI agentic AI capabilities.
Product overview
Hammer (branded as VistaCX under Infovista) offers a platform-plus-modules architecture for Enterprise CX Intelligence. The core VistaOne platform provides AI-enabled network and CX intelligence, correlating customer journey behavior, AI automation decisions, application performance, and network conditions. The product portfolio includes specialized testing modules: Voice Explorer for IVR optimization, CallMaster for automated script design, On-Demand QA and Performance testing, End-to-End Components for 360-degree CX assurance, HammerRTC for virtual agent/cloud simulation (including Amazon Connect and Google Dialogflow), VoiceWatch for contact center monitoring, and Edge for agent experience measurement. Hammer Cloud Platform serves as the cloud infrastructure layer. Free tools include Hammer One (IVR load testing) and Hammer Number Audit (phone validation). The platform supports omnichannel assurance across IVR, contact centers, and CCaaS/UCaaS environments, with capabilities spanning test automation, performance testing, and proactive CX monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- VistaOne: AI-enabled network and enterprise CX intelligence platform powered by VistAI, the agentic AI framework.
- Hammer One
- VoiceWatch
- HammerRTC
- Hammer Number Audit
- Voice Explorer
- CallMaster
- Hammer Edge
Products and services
- VistaOne Platform AI-enabled network and enterprise CX intelligence platform from Infovista that serves as the unified intelligence layer for Enterprise CX Intelligence, continuously correlating customer journey behavior, AI automation decisions, application performance, and network conditions.
- Voice Explorer IVR performance optimization and discovery tool that helps enterprises and contact center operators improve IVR customer journeys and optimize voice interaction performance during planning and development.
- CallMaster Automated CX script design tool that speeds up testing for faster development cycles, enabling contact center teams to design and maintain test scripts more efficiently.
- On-Demand QA On-demand QA testing service that transforms and optimizes the QA testing process for contact centers, enabling pre-deployment regression and quality assurance testing on a consumption basis.
- On-Demand Performance On-demand performance testing solution that mimics real-world customer engagement scenarios for load and stress testing of contact center environments.
- End-to-End Components End-to-end testing software providing a 360-degree view of the CX experience across contact center operations and all customer touchpoints.
- HammerRTC Virtual agent simulation product for cloud platforms, supporting Amazon Connect and other CCaaS/UCaaS providers, enabling contact center cloud migration testing.
- VoiceWatch Complete contact center testing and monitoring solution that reduces contact center downtime through proactive monitoring and alerting in production environments.
- Hammer Edge Remote worker network measurement tool that extends measurement and management to the edge of the environment, measuring CX agent experience for distributed contact center staff.
- Hammer Cloud Platform Cloud-based enterprise CX intelligence platform enabling unified intelligence and continuous assurance across customer journey testing and monitoring.
- Hammer One Free limited-time IVR load testing tool providing a one-hour load test to identify IVR issues, integration challenges, and unknown unknowns impacting customer experience.
- Hammer Number Audit Free automated phone number validation tool enabling CX leaders to accelerate and automate mass phone number validation processes.
- Google Dialogflow Transformer Testing tool enabling DevOps teams to test thousands of natural language AI-driven self-service journeys built on Google AI Contact Center at reduced time and cost versus manual testing.
Quantifiable outcome
- 1 billion+ customer interactions assured per day
- +3 more outcomes
Companies that use Empirix
Customer profileSegments6 records
Ideal customer profiles3 records
Empirix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature11 records
Empirix partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Amazon Connectcore
- Avayacore
- AWScore
- Ciscocore
- Genesyscore
- Five9core
- NICE CXonecore
- CCaaS/UCaaS Providerscore
- Google Dialogflowcore
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Empirix competitors and assessment
Company assessmentDirect peers
- Cyara: Cyara is the most direct competitor in automated CX assurance and contact center testing, offering IVR, voice, and omnichannel testing platforms aimed at enterprise and CCaaS customers — the same core use case as Empirix/Hammer.
- Verint: Verint provides contact center speech analytics, quality monitoring, and CX automation that overlap directly with Empirix's VoiceWatch and QA testing products for enterprise customer service operations.
Broad incumbents
- Genesys: Genesys is a leading CCaaS platform and also one of Empirix's Core technology partners. It is comparable as a broad incumbent offering native CX testing/analytics within a much larger contact-center portfolio.
- NICE (CXone): NICE CXone is both a Core integration partner of Empirix and a broad incumbent with embedded quality management, speech analytics, and interaction analytics overlapping Empirix's CX assurance capabilities.
- Five9: Five9 is both a Core integration partner of Empirix and a CCaaS incumbent. Comparable as a cloud contact center platform increasingly bundling analytics and quality tooling that overlap with Empirix's assurance layer.
- Cisco (Webex Contact Center): Cisco is a Core integration partner of Empirix and a broad incumbent in contact center and collaboration, offering overlapping observability and analytics at enterprise scale.
- Avaya: Avaya is both a Core integration partner and a broad incumbent in legacy/on-premise contact center platforms whose installed base represents Empirix's core testing and migration assurance customer set.
- AWS Contact Center Intelligence: AWS is a Core partner and broad incumbent providing Amazon Connect plus native AI/analytics services that partially overlap with Empirix's HammerRTC and testing layer for cloud contact centers.
Emerging players
- Observe.AI: Observe.AI is an emerging player in contact center AI, speech analytics, and automated QA — overlapping with Empirix's testing/monitoring of AI-driven voice interactions and agent performance.
- CallMiner: CallMiner provides speech analytics and conversation intelligence for contact centers, comparable as a niche emerging player in the broader voice-CX assurance category Empirix serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Empirix social profiles
Digital presenceEmpirix compliance and trust
Trust signalCompliance2 records
Empirix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Empirix leadership team
Management profileNumber of profiles
Profiles3 records
Empirix funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Empirix M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Empirix
What does Empirix do?
Empirix sells an Enterprise CX Intelligence platform and suite of contact center testing, monitoring, and assurance software products (Voice Explorer, CallMaster, On-Demand QA, On-Demand Performance, End-to-End Components, HammerRTC, VoiceWatch, Hammer Edge, and the Hammer Cloud Platform) to large enterprises and service providers. Offerings include free tools (Hammer One, Hammer Number Audit) and are delivered via subscription, usage-based on-demand testing, and an Infovista VistaOne platform integration with VistAI agentic AI capabilities.
Is Empirix a public or private company?
Empirix is a private company. It is classified as corporate owned and is currently operating.
When was Empirix founded?
Empirix was founded in 1995. It employs 251 to 500 people.
Where is Empirix based?
Empirix is headquartered in Bedford, United States, in the North America region.
How does Empirix make money?
Two revenue lines are on record. Enterprise CX Testing Software is the primary driver. The others are on-Demand Testing Services.
Who are Empirix's main competitors?
Direct peers on record are Cyara and Verint. Broad incumbents are Genesys, NICE (CXone), Five9, Cisco (Webex Contact Center), Avaya and AWS Contact Center Intelligence. Emerging players are Observe.AI and CallMiner.
Does Empirix have an API?
No public API is recorded for Empirix.
What industry is Empirix in?
Empirix's product category is Enterprise Contact Center CX Assurance Software. Its primary akta.pro industry code is HDAEANAF, AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety), with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 5132 and its SIC code is 7372.