Trident Housing Association
Trident Housing Association Limited is a Birmingham-based not-for-profit social housing provider managing 3,400+ homes across the Midlands and Wiltshire, delivering integrated housing, care, and support services through its Trident Reach subsidiary under a regulated rent and local authority commissioning model.
- Company typePrivate
- Founded1962
- HeadquartersErdington, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Trident Housing Association does
Trident Housing Association Limited (trading as Trident Group) is a not-for-profit registered provider of social housing, founded in 1962 as Templefield Housing Association and headquartered in Erdington, Birmingham. The Group owns and manages more than 3,400 homes across the Midlands and Wiltshire, delivered through the regulated Government Rent Standard framework, and provides integrated care and support services via its wholly-owned subsidiary Trident Reach. Resident-facing products include general needs housing, shared ownership, supported accommodation, the Oakland Village extra care scheme in Swadlincote, and community centers such as Deelands Hall; the MyTrident portal handles rent payments, repair reporting, and tenancy management, while AllPay provides payment processing and PEEPs delivers digital emergency evacuation planning.
The Group's business model is diversified across four revenue streams: regulated social housing rents (monthly, CPI+1% capped), service charges on communal areas and estate services, care and support fees commissioned by local authorities and the NHS (covering domestic abuse, homelessness, learning disabilities, mental health, domiciliary care, older people, and young people services), and government grant funding including Homes England development grants and the Social Housing Decarbonisation Fund. In 2024, Trident secured a £75 million debt facility from Pension Insurance Corporation to support operations and growth, and it participates in the Matrix Housing Partnership with other Midlands associations to deliver energy-efficiency retrofits (906 social homes upgraded under a £12 million program) and a 4,000-home development pipeline.
The organization is regulated by the Regulator of Social Housing (currently graded G1/V2/C2) and registered with Homes England (L0979). The Group operates an extensive community-embedded ecosystem with statutory and voluntary partners including Birmingham City Council, West Midlands Police, NHS/GP practices, Cranstoun, St Basil's, and SIFA Fireside. Trident is undergoing a leadership transition: Group CEO Nigel Wilson retires August 2026 with Finance Director David Harris designated as Interim CEO, while Chair Brian Carr's term ends December 2026 and a Housing Services restructuring in January 2026 saw the departure of three senior executives.
Trident Housing Association firmographics
Firmographics- Name
- Trident Housing Association
- Legal name
- Trident Housing Association Limited
- Website
- https://tridentgroup.org.uk
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Trident Housing Association Limited is a Birmingham-based not-for-profit social housing provider managing 3,400+ homes across the Midlands and Wiltshire, delivering integrated housing, care, and support services through its Trident Reach subsidiary under a regulated rent and local authority commissioning model.
- Ownership category
- akta.pro rank
Trident Housing Association industry classification
Industry- Product category
- Social Housing Services
- NAICS
- Community Housing Services (62422), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412), Other Residential Care Facilities (623990), Temporary Shelters (624221)
- SIC
- Services-Social Services (8300), Services-To Dwellings & Other Buildings (7340), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
- akta.pro secondary industry
- Senior & Assisted Living Residential Property Management (BPAJAFAE)
Keywords
Where Trident Housing Association is headquartered
LocationHeadquarters
- HQ city
- Erdington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Trident Housing Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Social Housing Rents: Rental income from social housing properties. Trident is a not-for-profit housing provider that reinvests all income into delivering housing services, maintenance, and new home development. Rent levels are set in line with Government Rent Standard (CPI plus 1%, subject to rent caps).
- Care and Support Services: Fees for care and support services including domiciliary care, learning disabilities services, mental health services, domestic abuse services, and registered care services. Services are commissioned by local authorities and NHS.
- Service Charges: Additional charges for services including communal area maintenance, building care, and other estate services.
- Government Grants and Funding: Funding from Homes England for development, Social Housing Decarbonisation Fund for energy efficiency upgrades, and local authority commissions for homelessness and care services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | General Needs Rent - Social housing rental at regulated rates |
| Subscription | Monthly | Supported Accommodation Rent - Higher rate for supported housing services |
| Subscription | Monthly | Service Charges - Variable charges for estate and communal services |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels10 records
Trident Housing Association product offering
Product offeringCore offering
Trident Housing Association provides social housing across the Midlands, managing more than 3,400 homes for rent, shared ownership, and supported living. Through its Trident Reach subsidiary it delivers care and support services including adults services, domestic abuse refuge, domiciliary care, homelessness outreach, learning disability support, mental health services, registered care, older people services, and young people services. Residents access services through the MyTrident portal, customer service centre, on-site housing teams, and contractor-managed repairs.
Product overview
Trident Housing Association operates as a social housing provider across the Midlands, managing over 3,400 homes. The organisation offers a unified housing and care platform through its My Trident resident portal alongside a comprehensive portfolio of services. Housing services include rental properties, home ownership options, and specialist supported housing such as the Oakland Village extra care scheme. Care and support services are delivered through Trident Reach subsidiary, encompassing adults services, domestic abuse support, homelessness services, learning disabilities services, mental health services, registered care, older people services, and young people services. The organisation also participates in the Matrix Housing Partnership for collaborative initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Homes to Rent Social housing rental properties across the Midlands allocated to households on local authority housing registers, with tenancy management, rent collection, and maintenance services. Residents receive support with welfare benefits, tenancy sustainment, and neighbourhood management.
- Homes to Own (Shared Ownership) Shared ownership home ownership options for eligible buyers, allowing part-rent and part-buy occupation of properties across the Midlands.
- Homes with Care and Support Specialist supported housing with integrated care and support services delivered on-site, including the Oakland Village extra care scheme in Swadlincote, Derbyshire, designed to help older residents live independently with on-site personal care and wellbeing services.
- Repairs and Maintenance Service Day-to-day repairs, planned maintenance, and disrepair claims management for residents across Trident's housing stock, including emergency out-of-hours coverage.
- Resident Home Safety Bundle of resident safety services including Anti-Social Behaviour support, Gas and Electrical Safety checks, Condensation/Damp/Mould guidance, Fire Safety, annual Health and Wellbeing Checks, and Aids and Adaptations.
- MyTrident Resident Portal Online self-service portal enabling residents to sign in to manage their tenancy, book repairs, pay rent and service charges, and access housing services online.
- Co-operatives Housing co-operative options for residents seeking community-managed housing arrangements.
- Adults Services (Trident Reach) Care and support services for adults delivered through the Trident Reach subsidiary across supported accommodation settings.
- Domestic Abuse Services Specialist services for survivors of domestic abuse, including emergency temporary accommodation, community-based support, and a confidential helpline (0800 111 4223), delivered in partnership with Cranstoun.
- Domiciliary Care Services Home-based personal care services supporting individuals in their own homes with daily living, personal care, and medication support.
- Homeless Services Comprehensive homelessness pathway including emergency accommodation, rough sleeper outreach teams, Adult Transition Centres, and Housing First Scheme supporting people into long-term accommodation, commissioned by Birmingham City Council.
- Severe Weather Emergency Protocol (SWEP) Emergency bed provision activated during severe weather conditions to provide shelter for people experiencing rough sleeping in Birmingham, operated in partnership with SIFA Fireside.
- Learning Disabilities Services Specialist support services for individuals with learning disabilities, including residential care, supported living, and community-based support.
- Mental Health Services Support services for individuals with mental health needs, including supported accommodation and community-based mental health services delivered in Dudley and across the Midlands.
- Registered Care Services CQC-registered care services for individuals requiring formal care provision.
- Older People Services Supported housing and partnership services for adults aged 55+, including Oakland Village extra care scheme and partnership working with other Birmingham housing providers.
- Young People Services Services supporting young people, including those transitioning from care and at risk of homelessness, with floating support and tenancy sustainment.
- PURE Project Specialist project service within the Trident Reach care portfolio.
- Oakland Village Purpose-built extra care housing scheme in Swadlincote, Derbyshire, providing integrated care and support to enable older residents to live independently.
- Telford and Wrekin Housing Related Floating Support Service Floating support service for residents in Telford and Wrekin providing housing-related support to help people sustain their tenancies.
Quantifiable outcome
- 906 social homes upgraded with energy efficiency measures through £12 million partnership program
- +4 more outcomes
Companies that use Trident Housing Association
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles6 records
Trident Housing Association technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Trident Housing Association partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Matrix Housing PartnershipcoreTrident is part of the Matrix Housing Partnership, a group of Midlands-based housing associations that collaborated on a £12 million energy-efficiency upgrade programme completing improvements to 906 social homes. Also working together on delivering 4,000 new affordable homes.
- Birmingham City CouncilcoreBirmingham City Council commissions Trident to provide homelessness services including outreach teams, emergency accommodation, and the Severe Weather Emergency Protocol (SWEP). Council has also funded additional staff to expand outreach services.
- St Basil'scorePartner in coordinated street outreach service providing 24/7 outreach services alongside Trident Reach to reach vulnerable people sleeping rough in Birmingham.
- CranstouncorePartnership with Cranstoun to provide domestic abuse services to survivors across Birmingham and the Midlands, including emergency temporary accommodation and specialist helpline.
- West Midlands PoliceminorCollaboration with West Midlands Police during ASB Awareness Week and regular engagement at community locations to address anti-social behaviour and community safety.
- Change Grow LiveminorPartner in ASB partnership working alongside Trident, local police, and Birmingham City Council to address anti-social behaviour in communities.
- Nehemiah HousingminorPartner in ASB partnership working to resolve anti-social behaviour issues and support affected residents.
- Spring HousingcorePartner in Birmingham Homelessness Partnership Board collaborating with Trident, Cranstoun, and St Basil's to provide trauma-informed approach to supporting people at risk of homelessness.
- SIFA FiresidecoreSWEP (Severe Weather Emergency Protocol) accommodation partner where rough sleepers can present when SWEP is activated, working with Trident Reach's outreach team.
- ENGIEminorENGIE, a leading service, business energy and regeneration company, has been fundraising for Deelands Hall Community Centre in Rubery following partnership working to address localized issues with mental health, addiction, and domestic violence.
- Morrisons RuberyminorLocal supermarket partner providing 15% discount on shopping for Christmas hampers for families in Rubery, worth £375 in additional savings.
- Resolve (ASB)minorNational organization behind ASB Awareness Week initiative that Trident participates in annually to raise awareness of anti-social behaviour support services.
- GreenfingersminorLancashire-based landscaping partner transforming Trident Group grounds as part of Green Champion Initiative to improve quality of life and carbon footprint.
- Derbyshire ConstabularyminorPolice partnership at Chrysanthemum Court involving regular visits every 6 weeks to address local ASB issues and make the area safer for residents.
- NHS / GP PracticesminorOakland Village in Swadlincote served as a community Covid-19 vaccination site in partnership with five local GP surgeries (Woodville Surgery, Gresleydale Health Centre, Newhall Surgery, Swadlincote Surgery, Heartwood Medical Practice).
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Trident Housing Association competitors and assessment
Company assessmentDirect peers
- Longhurst Group: Midlands-based housing association providing general needs, supported housing and care services across the same region as Trident. Directly comparable geographic footprint and integrated housing+care model.
- Midland Heart: Birmingham-headquartered housing association with a comparable social housing and supported living portfolio. Direct Midlands competitor for local authority contracts and stock in the same neighbourhoods.
- EMH Group: East Midlands housing association combining general needs housing with care and support services, including learning disability and older people's services. Closely comparable integrated housing-care model.
Broad incumbents
- Sanctuary Housing: Large UK housing association with a similar mix of general needs, supported housing and care services including domestic abuse provision. Comparable business model but operating at significantly larger scale nationally.
- Orbit Group: Major UK housing association with a substantial Midlands presence offering general needs, Independent Living and shared ownership. Directly comparable customer base and regulatory exposure.
- Home Group: UK housing association delivering general needs housing alongside mental health, learning disability and domestic abuse services. Comparable integrated housing+care operating model.
- Anchor Hanover: Major UK not-for-profit provider of housing and care for older people, including extra care and assisted living schemes. Closely comparable to Trident's Oakland Village older people's services.
- Places for People: Large diversified UK housing and care provider with general needs, supported housing, and care services. Comparable integrated offering but at materially larger scale.
- Peabody: One of the UK's largest housing associations operating general needs, supported housing and care services. Comparable mission and service mix; substantially larger national footprint.
Emerging players
- Advance: UK charity and supported housing provider focused on people with learning disabilities, mental health needs and domestic abuse survivors. Directly comparable to Trident Reach's specialist care portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Trident Housing Association social profiles
Digital presenceTrident Housing Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trident Housing Association leadership team
Management profileNumber of profiles
Profiles5 records
Trident Housing Association subsidiaries and ownership
Company hierarchySubsidiaries2 records
Trident Housing Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trident Housing Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trident Housing Association
What does Trident Housing Association do?
Trident Housing Association provides social housing across the Midlands, managing more than 3,400 homes for rent, shared ownership, and supported living. Through its Trident Reach subsidiary it delivers care and support services including adults services, domestic abuse refuge, domiciliary care, homelessness outreach, learning disability support, mental health services, registered care, older people services, and young people services. Residents access services through the MyTrident portal, customer service centre, on-site housing teams, and contractor-managed repairs.
Is Trident Housing Association a public or private company?
Trident Housing Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Trident Housing Association founded?
Trident Housing Association was founded in 1962. It employs 501 to 1,000 people.
Where is Trident Housing Association based?
Trident Housing Association is headquartered in Erdington, United Kingdom, in the Europe region.
How does Trident Housing Association make money?
Four revenue lines are on record. Social Housing Rents are the primary driver. The others are care and Support Services, service Charges and government Grants and Funding.
Who are Trident Housing Association's main competitors?
Direct peers on record are Longhurst Group, Midland Heart and EMH Group. Broad incumbents are Sanctuary Housing, Orbit Group, Home Group, Anchor Hanover, Places for People and Peabody. Advance is listed as an emerging player.
Does Trident Housing Association have an API?
No public API is recorded for Trident Housing Association.
What industry is Trident Housing Association in?
Trident Housing Association's product category is Social Housing Services. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts), with a secondary code of BPAJAFAE, Senior & Assisted Living Residential Property Management. Its NAICS code is 62422 and its SIC code is 8300.