emh group
- Company typePrivate
- Founded1946
- HeadquartersCoalville, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
emh group firmographics
Firmographics- Name
- emh group
- Legal name
- East Midlands Housing Group Limited
- Website
- https://emh.co.uk
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
emh group industry classification
Industry- Product category
- Social Housing and Care Services
- NAICS
- Community Housing Services (62422), Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (623990), Temporary Shelters (624221)
- SIC
- Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where emh group is headquartered
LocationHeadquarters
- HQ city
- Coalville
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
emh group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Social Housing Rents: Rental income from approximately 22,000 social housing properties across the East Midlands. Weekly rent due every Monday for upcoming week, monthly rent paid one month in advance.
- Shared Ownership Sales: Sale of partial home ownership shares. 42 shared ownership homes at Nottingham War Rooms development. Contact via [email protected] or 0300 123 0918.
- Care and Support Services: Regulated care services including supported living, registered homes, extra care, day opportunities, homelessness support, and living well in retirement. Commissioned by local authorities and health providers.
- Service Charges: Additional charges beyond rent for services provided to residents including maintenance, utilities management, and communal area upkeep.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social Rent - Affordable housing for eligible applicants through local authority housing registers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
emh group product offering
Product offeringCore offering
emh group is a charitable registered housing provider that owns and manages approximately 22,000 affordable homes for social rent and shared ownership across more than 40 local authority areas in the East Midlands. It also delivers regulated care and support services, including supported living, registered homes, extra care, day opportunities and homelessness support, commissioned by local authorities and health providers. Supporting these are digital self-service platforms (MyHomeOnline portal), the Allpay payment system, and an in-house repairs and maintenance operation.
Product overview
emh group is a unified housing and care organization comprising multiple legal entities offering a comprehensive portfolio of services. The core products include emh Homes (affordable housing management for approximately 22,000 homes across the East Midlands) and emh Care and Support (care services for adults with learning disabilities and older people). Supporting these are digital self-service platforms like MyHomeOnline portal and Allpay payment processing. The portfolio also includes specialized services such as homelessness support, shared ownership housing, day opportunities, extra care, and supported living. The Resident Influence Committee (RIC) provides governance oversight ensuring resident voices shape service delivery. All services are aligned under the group's mission to provide housing and care to improve opportunities for people.
Differentiator
Problem solved
Functional benefit
Products and services
- emh Homes (Affordable Housing Management) Charitable registered housing management offering affordable homes for social rent and shared ownership across the East Midlands. Manages and maintains approximately 22,000 homes, delivering housing management, repairs and development services for eligible tenants on local authority housing registers.
- emh Care and Support Regulated care and support services for adults with learning disabilities, older people and those needing support to live independently. Includes supported living, registered homes, extra care, day opportunities and homelessness support, commissioned by local authorities and health providers.
- MyHomeOnline Self-Service Portal 24/7 digital self-service portal for residents to manage their account, pay rent and service charges, book repairs and access services, available on desktop, tablet and mobile.
- Rent Payment Services (Allpay-powered) Multi-channel rent and service charge payment service for tenants, including Direct Debit, online banking, the Allpay portal and app, automated telephone line, debit/credit card payments and cash at PayPoint outlets via Allpay swipe cards.
- Shared Ownership Homes Partial home ownership offering allowing buyers to purchase a share of a home and pay rent on the remaining portion, with staircasing available to buy additional shares.
- Supported Living Services Housing with personalised support for adults with learning disabilities and other needs, helping people live independently in their own homes with on-site or visiting care staff.
- Extra Care Housing Independent living accommodation with on-site care and support services for older people and those with complex needs, combining self-contained homes with 24/7 staffing.
- Homelessness Support Services
Quantifiable outcome
- 32% reduction in complaints through Service Resolution Team and improved processes
- +4 more outcomes
Companies that use emh group
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
emh group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature4 records
emh group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Owl Partnerships / Owl HomescoreDevelopment partner for the 104-home Nottingham War Rooms scheme. Owl Homes is leading the build, with emh providing 62 social rent and 42 shared ownership homes. Partnership creating affordable homes on brownfield heritage site.
- Nottingham City CouncilcoreLocal authority partner for the Nottingham War Rooms development. Homes will be allocated through the council's housing register (Homelink) and scheme supports council's Local Plan for residential development.
- Homes EnglandcoreGovernment's homebuilding agency providing grants, standards and innovation support. EMH was among the first housing providers to join Homes England's Strategic Partners programme (2021-26), giving greater funding certainty and flexibility.
- North West Leicestershire District CouncilcorePartnership to trial innovative model for temporary accommodation providing higher-quality accommodation with wraparound support at lower cost than bed and breakfast placements.
- PlaceShapersminorLongstanding and active member of network of 100+ housing associations committed to supporting thriving communities. Shares ideas and best practice with other members.
- East Midlands ChamberminorStrategic partnership to research and promote greater diversity in business. Connects emh to the region's wider business community.
- Hamilton Russell Harper WoodminorArchitectural partner for Nottingham War Rooms development, designing energy-efficient homes around transformed heritage site.
- Crown Commercial ServicesminorPublic procurement framework used by emh for supplies, services and works contracts under Procurement Act 2023.
- Efficiency East MidlandsminorPublic procurement framework used by emh for construction and services contracting.
- Procurement For HousingminorHousing sector-specific procurement framework for supplies and services.
- Homeless LinkminorNational homelessness charity featuring emh's Head of Specialist Housing Andrew Humberstone sharing insight on temporary accommodation innovation.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
emh group competitors and assessment
Company assessmentDirect peers
- Platform Housing: Major Midlands-based housing association providing affordable rent, shared ownership, and supported housing across the region. Comparable in scale, product mix, and regional concentration to emh.
- Orbit Group: Large UK housing association operating across the Midlands and wider England, with a similar mix of general needs housing, supported housing, and care services. Orbit is the closest geographic and scale comparable to emh's East Midlands-focused model.
- Home Group: Large UK housing association combining affordable housing with supported living and care services for vulnerable adults. Comparable in scale, integrated housing+care model, and tenant profile.
- LiveWest: Major south and south-west England housing association of similar size, offering affordable rent, shared ownership, and supported housing. Useful comparable on cost-to-serve, development economics, and care integration.
- Metropolitan Thames Valley: Large UK housing association offering affordable housing alongside supported and older persons' housing. Comparable scale, customer base, and exposure to Homes England funding and the social rent settlement.
- Longhurst Group: East Midlands-based housing association offering general needs, supported living, extra care, and shared ownership. Closest geographic and operational peer given overlapping local authority footprints and integrated care offering.
- Stonewater: UK-wide housing association with a significant Midlands presence providing affordable rent, shared ownership, and supported housing. Comparable in stock size, care offering, and reliance on Homes England grant funding.
Broad incumbents
- Hyde: Large UK housing association with a similar development-led, mixed-tenure model (general needs, shared ownership, supported housing). Useful comparable on development pipeline economics and capital markets access.
- Anchor Hanover: Largest not-for-profit provider of specialist housing and care for older people in England. Comparable on the care and extra care side of emh's business, particularly in supported living and retirement living.
Regional players
- Nottingham City Homes: Arm's-length management organisation (ALMO) managing council housing in Nottingham. Operates within emh's core East Midlands geography and shares the same local authority tenant profile, though structured differently from a housing association.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
emh group social profiles
Digital presenceemh group financial estimates
Financial estimateRevenue estimate
Valuation estimate
emh group leadership team
Management profileNumber of profiles
Profiles11 records
emh group subsidiaries and ownership
Company hierarchySubsidiaries6 records
emh group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
emh group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about emh group
What does emh group do?
emh group is a charitable registered housing provider that owns and manages approximately 22,000 affordable homes for social rent and shared ownership across more than 40 local authority areas in the East Midlands. It also delivers regulated care and support services, including supported living, registered homes, extra care, day opportunities and homelessness support, commissioned by local authorities and health providers. Supporting these are digital self-service platforms (MyHomeOnline portal), the Allpay payment system, and an in-house repairs and maintenance operation.
Is emh group a public or private company?
emh group is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was emh group founded?
emh group was founded in 1946. It employs 1,001 to 5,000 people.
Where is emh group based?
emh group is headquartered in Coalville, United Kingdom, in the Europe region.
How does emh group make money?
Four revenue lines are on record. Social Housing Rents are the primary driver. The others are shared Ownership Sales, care and Support Services and service Charges.
Who are emh group's main competitors?
Direct peers on record are Platform Housing, Orbit Group, Home Group, LiveWest, Metropolitan Thames Valley, Longhurst Group and Stonewater. Broad incumbents are Hyde and Anchor Hanover. Nottingham City Homes is listed as a regional player.
Does emh group have an API?
No public API is recorded for emh group.
What industry is emh group in?
emh group's product category is Social Housing and Care Services. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 62422 and its SIC code is 8300.