Pacific Produce
Pacific Produce is a privately-held, woman-owned wholesale distributor of fresh produce and complementary grocery items serving Bay Area food service providers, delivering Monday through Sunday from a 50,000 sq ft facility in South San Francisco.
- Company typePrivate
- Founded1984
- HeadquartersSouth San Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pacific Produce does
Pacific Produce is a privately-held, woman-owned wholesale distributor of fresh produce and complementary grocery items serving food service providers across the San Francisco Bay Area. Founded in South San Francisco in 1984 and acquired by Hilda & Alice, Inc. in 2009, the company operates from a 50,000 square foot facility and delivers Monday through Saturday across the Bay Area, with Sunday delivery to San Francisco, San Jose, the Peninsula, and Southern Marin County. Its customer base consists of restaurants, hotels, and other food service businesses that rely on it for fresh, seasonal, and certified organic produce sourced from the Central Coast, San Joaquin Valley, and specialty growers along the Northern California Coast.
The core product is wholesale fresh produce delivery, extended into a one-stop assortment that includes dairy, eggs, fresh juices, spices, frozen foods, customized prepped items, imported olive oil and olives, dried fruits, nuts, and flowers. Ordering is handled through an experienced sales team with deep expertise in produce seasonality and through an authenticated online ordering portal at orders.pacificproduce.com that supports account management and mobile checkout. The company is FSMA-compliant, follows a quality management system reviewed annually, and positions its local, sustainable sourcing narrative through community partnerships with CUESA, CAFF, UC Davis SAREP, and the Farmers' Market Coalition.
The revenue model is straightforward wholesale produce and grocery distribution on a transaction basis to food service operators, supplemented by customized prepped items and specialty imports that command higher margins. The go-to-market is sales-led enterprise field selling, reinforced by weekly newsletters with market observations, bi-monthly menu planning guides, in-house presentations, and seasonal sampling aimed at chefs and procurement decision-makers. The company has tripled in size over the past 15 years and operates with 51-100 employees, consistent with a mid-sized regional specialty distributor rather than a national broadline competitor.
Pacific Produce firmographics
Firmographics- Name
- Pacific Produce
- Legal name
- Hilda & Alice, Inc.
- Website
- https://pacificproduce.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pacific Produce is a privately-held, woman-owned wholesale distributor of fresh produce and complementary grocery items serving Bay Area food service providers, delivering Monday through Sunday from a 50,000 sq ft facility in South San Francisco.
- Ownership category
- akta.pro rank
Pacific Produce industry classification
Industry- Product category
- Wholesale Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)
- akta.pro secondary industry
- Fresh Produce Wholesale Distribution (CRAOAAAC)
Keywords
Where Pacific Produce is headquartered
LocationHeadquarters
- HQ city
- South San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pacific Produce business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Fresh Produce Sales: Wholesale fresh produce delivery to food service providers including restaurants, hotels, and other food service businesses. Products include fresh and seasonal produce, organic farm produce, dairy, eggs, fresh juices, spices, frozen foods, customized prepped items, imported olive oil and olives, dried fruits, nuts and flowers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Pacific Produce product offering
Product offeringCore offering
Pacific Produce is a wholesale producer and distributor of fresh fruits and vegetables, sourcing from local Central Coast, San Joaquin Valley, and Northern California Coast farms to deliver fresh and organic produce, dairy, eggs, spices, frozen foods, juices, prepped items, and specialty grocery items to food service providers across the San Francisco Bay Area via a direct delivery fleet and online ordering portal.
Product overview
Pacific Produce is a wholesale produce delivery company operating as a single unified product/service offering with an integrated online ordering platform. The core business delivers fresh produce, organic produce, local herbs and spices, and dairy products, supplemented by a range of additional grocery items including fresh juices, frozen foods, customized prepped items, imported olive oil and olives, dried fruits, nuts, and flowers. The company operates from a 50,000 square foot facility in South San Francisco, serving food service providers across the Bay Area with Monday through Sunday delivery capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Produce Delivery Wholesale delivery of fresh, seasonal produce sourced from local farms and trusted growers on the Central Coast, San Joaquin Valley, and specialty growers along the Northern California Coast, intended for restaurants, hotels, and other food service businesses in the Bay Area.
- Organic Farm Produce
Companies that use Pacific Produce
Customer profileSegments1 record
Ideal customer profiles1 record
Pacific Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pacific Produce partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- CUESA (Center for Urban Education about Sustainable Agriculture)minorPacific Produce actively supports CUESA as part of their commitment to supporting local, sustainably-run, family farms. CUESA is an organization focused on urban education about sustainable agriculture.
- CAFF (Community Alliance with Family Farmers)minorPacific Produce actively supports CAFF as part of their commitment to sustainable family farms. CAFF is a community alliance focused on supporting family farmers.
- UC Davis Sustainable Agricultural Research and Education ProgramminorPacific Produce actively supports UC Davis SAREP as part of their commitment to sustainable agriculture research and education.
- Farmers' Market CoalitionminorPacific Produce actively supports the Farmers' Market Coalition as part of their commitment to local, sustainably-run, family farms.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Pacific Produce competitors and assessment
Company assessmentDirect peers
- FreshPoint: Sysco subsidiary specializing in fresh produce distribution to restaurants, hotels, and food-service operators across North America. Closest direct peer to Pacific Produce in product mix (fresh produce-led) and customer base (food-service), though at vastly greater national scale.
- Produce Express: Sacramento-based wholesale produce distributor serving Northern California restaurants and food-service operators. Highly comparable mid-sized regional model with overlapping sourcing geography and customer segment.
- Keany Produce: Mid-Atlantic produce distributor serving restaurants, schools, hospitals, and food-service operators. Comparable regional fresh-produce specialist with similar one-stop-shop expansion into dairy, frozen, and specialty items.
- DNO Produce: Ohio-based regional fresh produce distributor serving restaurants and food-service operators. Comparable regional model with focus on local sourcing and food-service delivery, similar size and operating profile to Pacific Produce.
- Hardie's Fresh Foods: Texas-based regional fresh produce and food-service distributor. Comparable mid-sized regional fresh-produce specialist with food-service customer base and similar one-stop-shop product mix.
Broad incumbents
- Shamrock Foods Company: Large broadline foodservice distributor serving restaurants, hotels, and institutional buyers across the western U.S. with a meaningful fresh produce segment. Competes for the same food-service customers as Pacific Produce but as a much broader portfolio operator.
- Ben E. Keith Foods: Major broadline foodservice distributor with fresh produce capabilities serving restaurants, schools, and healthcare accounts. Overlaps with Pacific Produce in restaurant and institutional food-service distribution but operates at significantly greater scale.
- US Foods: One of the largest U.S. broadline foodservice distributors, with substantial fresh produce capabilities and a national footprint. Competes for the same Bay Area food-service customers as Pacific Produce, primarily on scale, price, and assortment breadth.
- Restaurant Depot: Cash-and-carry foodservice supplier selling fresh produce, dairy, frozen, and grocery to restaurant and food-service operators. Represents an alternative channel Bay Area chefs use to source produce, directly overlapping with Pacific Produce's customer base.
Emerging players
- Specialty Produce: San Diego-based produce delivery and information platform serving restaurants, caterers, and consumers in Southern California. Adjacent emerging competitor with overlapping restaurant customer base, differentiated by stronger digital tooling but smaller scale and more limited Bay Area presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pacific Produce social profiles
Digital presencePacific Produce compliance and trust
Trust signalCompliance3 records
Pacific Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Produce leadership team
Management profileNumber of profiles
Profiles1 record
Pacific Produce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Produce
What does Pacific Produce do?
Pacific Produce is a wholesale producer and distributor of fresh fruits and vegetables, sourcing from local Central Coast, San Joaquin Valley, and Northern California Coast farms to deliver fresh and organic produce, dairy, eggs, spices, frozen foods, juices, prepped items, and specialty grocery items to food service providers across the San Francisco Bay Area via a direct delivery fleet and online ordering portal.
Is Pacific Produce a public or private company?
Pacific Produce is a private company. It is classified as family owned and is currently operating.
When was Pacific Produce founded?
Pacific Produce was founded in 1984. It employs 51 to 100 people.
Where is Pacific Produce based?
Pacific Produce is headquartered in South San Francisco, United States, in the North America region.
How does Pacific Produce make money?
One revenue line is on record: fresh Produce Sales.
Who are Pacific Produce's main competitors?
Direct peers on record are FreshPoint, Produce Express, Keany Produce, DNO Produce and Hardie's Fresh Foods. Broad incumbents are Shamrock Foods Company, Ben E. Keith Foods, US Foods and Restaurant Depot. Specialty Produce is listed as an emerging player.
Does Pacific Produce have an API?
No public API is recorded for Pacific Produce.
What industry is Pacific Produce in?
Pacific Produce's product category is Wholesale Produce Distribution. Its primary akta.pro industry code is AFAIABAE, Fresh Produce Wholesale (Fruit & Vegetables), with a secondary code of CRAOAAAC, Fresh Produce Wholesale Distribution. Its NAICS code is 424480 and its SIC code is 5140.