Empower Employ

What Empower Employ does

Empower Employ (legally Empower Employ Consulting LLC, headquartered in Mililani, Hawaii) is a privately held U.S. company that connects the military community — veterans, transitioning service members, and military spouses — with corporate employers through a combination of education and technology. Its core platform, MPower, is a subscription-based talent matching application that uses a swipe-based profile mechanic to enable direct connection between hiring teams and candidates, deliberately built without AI-based skills translation on the Glide no-code framework. Surrounding MPower is a portfolio of training programs: LINK (SHRM-accredited corporate HR training worth 3 PDUs), LEAP (career training for military spouses), PIVOT (transition training for veterans), and Tech Training (CompTIA A+ and Security+ preparation with Pearson VUE testing, including authorization under the Army COOL credentialing program).

The company monetizes through a hybrid model combining recurring subscription revenue from MPower (monthly billing, unlimited searches, direct messaging, prescreened candidates, with LINK included) and professional services fees for the standalone training curricula and certifications. Go-to-market is hybrid: enterprise field sales to HR departments and hiring managers for LINK and large staffing partnerships; product-led growth through the self-serve MPower app; and channel partnerships with staffing firms and RPOs (Intuit, Modis, Randstad, Staffmark, Cielo, Aira, Toll Brothers, TekSynap, Belay) that distribute the platform to their clients. The Army COOL authorization adds a government-funded channel for active duty soldiers.

Customer segments are three-sided: (1) veterans and transitioning service members seeking civilian careers, (2) military spouses needing portable, location-independent employment, and (3) corporate employers and staffing firms that need help sourcing and retaining military talent. The company is founder-led (Lindsay Helm, Army Veteran and active duty military spouse, with prior tenure at Intuit, Amazon, NIKA, Polu Kai, and Tanium) and operates with a small team of under ten people, relying heavily on community-led marketing (Empower Hour live video series, blog, social channels) and personal brand rather than paid acquisition. No external funding rounds have been disclosed.

Name

Empower Employ

Legal name

Empower Employ Consulting LLC

Website

https://empoweremploy.us

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Empower Employ is a U.S.-based, privately held company that connects veterans, transitioning service members, and military spouses with corporate employers through a subscription talent matching platform (MPower) and SHRM-accredited training programs (LINK, LEAP, PIVOT).

Ownership category

akta.pro rank

Product category

Veteran Employment Services

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613), Computer Training (611420)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Job Placement, Matching & Career Navigation Services (EDAAAOAL)

akta.pro secondary industries

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD), Recruiting & Talent Acquisition Training (EDABAIAA), Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)

Keywords

• Military talent platform
• Veteran employment services
• Corporate military training
• Talent matching software
• Military spouse careers

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. MPower Subscription: Subscription-based talent platform providing unlimited searches, direct messaging, and prescreened candidates. LINK Training included with subscription.
2. LINK Corporate Training: SHRM-accredited HR and hiring manager training program. Participants learn about military structure, interviewing techniques, incentives for hiring veterans and military spouses. Worth 3 PDUs.
3. Tech Training: CompTIA Security+ and A+ certification courses with live instructor-led training, hands-on labs, authorized Pearson VUE testing. Targeted at veterans and military spouses for career development.
4. LEAP Career Training: Leverage Employment Augmentation Program for military spouses covering resume writing, interview prep, salary negotiations, transition planning, CRM job tracking, coaching connections, and networking.
5. PIVOT Career Training: Professional, Improvement, Veterans, Opportunity, Training program for transitioning service members and veterans teaching key skills for civilian life transition.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Empower Employ operates the MPower subscription-based talent matching platform that directly connects hiring teams with veterans, military spouses, and transitioning service members through a swipe-based profile matching system, deliberately avoiding AI-based skills translation. The company complements the platform with SHRM-accredited LINK corporate training for HR/hiring managers, and candidate-facing career training programs (LEAP for military spouses, PIVOT for transitioning veterans) along with CompTIA certification tech training.

Product overview

Empower Employ offers a unified talent platform portfolio focused on connecting the military community (veterans, military spouses, transitioning service members) with corporate employers. The core product is MPower, a subscription-based talent connection platform using a swipe-based matching system. Surrounding MPower are complementary training programs: LINK (SHRM-accredited corporate training for employers), LEAP (career training for military spouses), and PIVOT (transition training for veterans and service members). Additionally, Tech Training provides CompTIA certification prep courses with Army COOL funding support. The MPower mobile application (MPOWER) enables direct candidate-recruiter connections without AI-based matching.

Differentiator

Problem solved

Functional benefit

Brands

• MPower: A subscription-based talent connection platform that enables candidates and recruiters to swipe on profiles to indicate mutual interest and create corporate matches. Includes LINK Training with subscription.
• LINK
• LEAP
• PIVOT

Products and services

• MPower Talent Platform

Quantifiable outcome

• Partnership placed 100+ military spouses with Aira
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

One partnership is on record.

• AiracoreStrategic or Co-development Partner · 1 October 2021Empower Employ partnered with Aira in October 2021 with the goal of referring at least 100 qualified Military Spouses as potential candidates over the next year. Aira offers remote Agent positions that connect people who are blind or have low vision to trained professionals. The partnership provides military spouses with CONUS and OCONUS remote work opportunities with flexible scheduling. Aira values military spouses for their loyalty, resilience, reliability, attention to detail, and problem-solving skills.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VetJobs: Veteran-focused job board and talent matching service; competes for the same veteran candidate pool and employer-subscription dollar that MPower targets.
• Hirepurpose: Veteran and military spouse career platform with employer network and career content; directly overlaps Empower Employ's job matching and employer engagement model.
• Military Spouse Corporate Career Network (MSCCN): Nonprofit that directly connects military spouses with partner employers for portable career opportunities; operates the same core use case as Empower Employ's LEAP and MPower offerings for the same military spouse segment.
• RecruitMilitary: Veteran-focused recruiting company that runs veteran career fairs and a veteran job board; competes head-to-head with MPower for veteran hiring pipeline access and employer relationships.
• DoD SkillBridge: Government-run program placing transitioning service members in civilian internships; overlaps with Empower Employ's PIVOT and Army COOL offerings on the transition-to-civilian pathway.

Emerging players

• Shift (formerly Shift.org): Nonprofit veteran career transition platform with employer matching and coaching; overlaps Empower Employ's veteran and military spouse segments with a stronger tech emphasis.

Broad incumbents

• Military.com Veteran Job Network: Large military media and jobs vertical; offers a veteran job board and career resources that overlap Empower Employ's content and matching offerings at much larger scale.
• Cielo: Global RPO that runs veteran hiring programs for large employers and is listed as one of Empower Employ's trusted customers/partners; competes at the enterprise recruiting-process layer for the same hiring mandates.
• Randstad Sourceright: Global staffing leader with an established military/veteran hiring practice and TalentRISE initiatives; competes for enterprise military hiring budgets and is simultaneously a customer/partner of Empower Employ.
• LinkedIn Talent Solutions: Dominant professional network with recruiting products and a dedicated veteran/military community surface; defines the indirect competitive ceiling for MPower's subscription matching product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/empower_employ
• YouTubeyoutube.com/empoweremploy
• Facebookfacebook.com/empoweremploy
• LinkedInlinkedin.com/company/empoweremploy
• Instagraminstagram.com/empoweremploy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empower Employ