NJP Litigation Consulting

What NJP Litigation Consulting does

NJP Litigation Consulting (formerly the National Jury Project) is a U.S. boutique litigation consulting firm founded in 1975-76, headquartered in Oakland, California, with regional offices in Saint Paul (Midwest), New Orleans (South), and Madison, New Jersey (East). The firm provides trial preparation, jury research, witness preparation, and case strategy services to law firms and trial attorneys across all 50 states plus DC, Puerto Rico, Guam, and Canada, having worked on more than 10,000 cases including the Rodney King prosecution, defenses of Robert Blake and the Menendez Brothers, and the $28 billion tobacco litigation. Its core methodology is grounded in social science research, combining law, sociology, and psychology to inform jury selection, voir dire, mock trials, focus groups, venue evaluation, community attitude surveys, and post-trial juror interviews.

The firm's intellectual centerpiece is 'Jurywork: Systematic Techniques,' a three-volume reference guide co-authored by its founders, described by the ABA Journal as the field's most comprehensive encyclopedia of jury trial preparation and updated annually by Thomson Reuters. NJP's senior consultant team blends J.D.-credentialed trial lawyers with Ph.D.- and M.A.-credentialed social scientists in psychology and communication, and consultants publish regularly in journals such as The Jury Expert and Plaintiff Magazine. The firm actively delivers Continuing Legal Education (CLE) programs through the Practising Law Institute, American Society of Trial Consultants, state bar associations, and trial lawyer organizations, and markets through webinars, conference speaking, and published articles.

NJP operates as a private professional services firm on a project- and hourly-based engagement model with no disclosed public funding, no parent company, and no institutional investors. Pricing is quote-based and negotiated case by case; revenue figures are not publicly disclosed. Its go-to-market relies on professional reputation, thought leadership, conference presence, and referrals within the trial bar rather than traditional sales infrastructure.

Name

NJP Litigation Consulting

Legal name

NJP Litigation Consulting

Website

https://njp.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

NJP Litigation Consulting is a U.S. boutique trial consulting firm founded in 1975 that provides jury research, mock trials, witness preparation, and case strategy services to law firms and trial attorneys nationwide, grounded in social science methodology and the co-authored reference work Jurywork: Systematic Techniques.

Ownership category

akta.pro rank

Product category

Legal Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHALAG

Litigation Support & Expert Witness Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYBPAKAEAE

Litigation Support & Civil Investigations (Witness/Asset/Skip Tracing)

Business & Public Services/Security & Investigations Services/Private Investigation & Background Screening

Keywords

• Jury consulting services
• Trial consulting
• Litigation consulting
• Jury research
• Trial strategy

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Litigation Consulting Services: Professional consulting services provided to law firms and attorneys for case strategy, jury selection, witness preparation, and trial preparation. Services are billed on a project or hourly basis as a professional services engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NJP Litigation Consulting (formerly National Jury Project) is a national professional services firm that provides trial strategy and jury consulting to law firms and trial attorneys. Its core work spans jury research and analysis (focus groups, mock trials, trial simulations), case analysis and theme development, voir dire preparation and jury selection, witness assessment and preparation, courtroom visuals, trial venue evaluation and community attitude surveys, post-trial juror interviews, and opening/closing argument coaching across civil and criminal matters. The firm also co-authored and maintains the reference work Jurywork: Systematic Techniques.

Product overview

NJP Litigation Consulting is a litigation consulting firm offering a comprehensive suite of trial consulting services, not a software product platform. The core offerings include Jury Research & Analysis (focus groups, mock trials, trial simulations), Case Analysis & Theme Development, Trial Venue Evaluation & Surveys, Voir Dire Preparation & Jury Selection, Witness Assessment & Preparation, Courtroom Visuals, Community Attitude Surveys, Pre-Testing ADR Presentations, and Post-trial Juror Interviews. Specialized service areas include Intellectual Property, Commercial Litigation, Criminal Defense, Personal Injury, and Employment/Discrimination/Civil Rights consulting. The firm also publishes the reference guide 'Jurywork: Systematic Techniques'. Services are delivered across three regional offices (West/Oakland, Midwest/Minneapolis, South/New Orleans) by a team of litigation consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Jury Research & Analysis Qualitative research services including focus groups, mock trials, and trial simulations that test key issues and explore juror interpretations, reactions, and attitudes toward cases, designed for law firms and trial attorneys preparing for civil and criminal litigation.
• Trial Venue Evaluation & Surveys Survey research to measure and document juror bias in trial venues, including content analysis of media coverage, survey design, implementation, and expert testimony, helping attorneys evaluate motions to change venue.
• Case Analysis & Theme Development Analysis of case facts and central jury issues with development of key themes for each party's arguments, helping attorneys see their case from the fact finder's perspective.
• Voir Dire Preparation & Jury Selection Assistance with voir dire effectiveness through voir dire training, case-specific juror questionnaires, systematic rating systems, and jury selection strategy for trial attorneys.
• Witness Assessment & Preparation Working with expert and lay witnesses, including foreign nationals, to improve their ability to communicate in depositions and courtroom settings.
• Courtroom Visuals
• Community Attitude Surveys Telephone or online surveys to uncover attitudes about cases, parties, and major issues from random samples of jury-eligible respondents, including questionnaire design and statistical analysis.
• Pre-Testing ADR Presentations
• Post-trial Juror Interviews
• Opening Statements & Closing Arguments Coaching
• Intellectual Property Trial Consulting
• Commercial Litigation Consulting
• Criminal Defense Consulting
• Personal Injury Trial Consulting
• Employment, Discrimination and Civil Rights Trial Consulting

Quantifiable outcome

• Worked on over 10,000 cases
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TrialGraphix: Trial consulting and trial presentation/graphics provider serving plaintiff and defense firms. Directly comparable in mock trial, jury selection, and courtroom visuals offerings, with similar professional services delivery model.
• Courtroom Sciences: Trial consulting and litigation support firm offering jury research, mock trials, witness preparation, and trial graphics. Directly comparable offerings for law firm clients, with overlap on complex commercial and IP litigation.
• Persuasion Strategies: Boutique trial consulting firm providing jury research, focus groups, mock trials, and theme development to trial lawyers. Comparable in service scope and customer type, though smaller scale than NJP.
• DOAR Litigation Consulting: Long-established national trial consulting firm offering mock trials, jury research, witness preparation, and graphics services to law firms. Closely comparable to NJP across service mix, target customer (trial attorneys), and methodology grounded in social science.
• DecisionQuest: National trial consulting firm specializing in jury research, mock trials, venue analysis, and witness preparation for civil and criminal matters. Closely mirrors NJP's service catalog and law firm customer base.
• Litigation Insights: Trial consulting firm providing jury research, mock trials, focus groups, and venue/community attitude surveys to attorneys nationwide. Closely aligned with NJP's research-driven methodology and law firm customer segment.

Broad incumbents

• Magna Legal Services: Larger litigation support and legal services platform offering trial support, court reporting, and trial consulting capabilities. Wider portfolio than NJP, but overlapping jury research and trial prep offerings make it a comparable incumbent.
• Epiq Litigation Solutions: Major legal services platform providing eDiscovery, managed document review, and trial support including trial consulting capabilities. Overlaps with NJP on trial consulting within a much broader legal services portfolio.

Emerging players

• Raptor Strategies: Smaller trial consulting firm providing jury research, mock trials, and case strategy support. Comparable core services with NJP but at a smaller scale and more limited geographic footprint.
• Focus Litigation Consulting: Trial consulting firm specializing in focus groups, mock trials, jury selection, and venue analysis for trial attorneys. Comparable service offerings and customer base to NJP at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/national-jury-project-west

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NJP Litigation Consulting