Muddy's Bake Shop

Name

Muddy's Bake Shop

Legal name

Muddy's Bake Shop, LLC

Website

https://muddysbakeshop.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH)

Keywords

• Artisan bakery products
• Scratch-made cakes
• Custom decorated cakes
• Baking classes events
• Wholesale baked goods

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Retail Walk-In Sales: Direct sales of fresh-baked goods through the walk-in shop at 2497 Broad Ave, Memphis. Customers can browse daily baked items, seasonal specials, and surprise bakes in-store.
2. Pre-Order Online: Online ordering system where customers pre-order 2+ days in advance for pickup. Every pre-order is made fresh to order for the customer.
3. Wholesale Distribution: Partnership with select vendors including Cordelia's Market, Lucchesi's Beer Garden & Deli, St. Jude Treat Trolley, Java Cabana coffee shop, and Katie's Kitchen to provide baked goods to their customers.
4. Corporate Orders & Events: Corporate platter orders for events, meetings, and monthly birthday office parties. Includes napkins, paper plates, utensils. Delivery may be arranged for additional fee.
5. Party Packages & Classes: Cookie & cupcake decorating party packages at $495 for private events. Baking classes offered through The Homemade Kitchen. Room rentals available.
6. Gift Cards: Gift cards available in $10, $25, $50 denominations with optional handwritten note for $2 extra.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Muddy's Bake Shop is a single-location artisan bakery in Memphis, Tennessee that produces scratch-baked goods daily without artificial preservatives, including layer cakes, cupcakes, pies, cookies, bars, decorated celebration cakes, take-and-bake items, and seasonal specialties. The bakery sells through walk-in retail, online pre-order pickup, wholesale partnerships with local vendors, corporate catering, and private decorating party packages, while also offering public baking classes and event space rentals.

Product overview

Muddy's Bake Shop is a single-location artisan bakery in Memphis, Tennessee, founded in 2008, operating as a unified product offering rather than a platform-plus-modules architecture. The core product portfolio consists of scratch-made baked goods including layer cakes (Prozac Cake, Plain Jane Cake, Truman Capote Cake, Classic Cake, Lemon Zinger Cake, Strawberry Fields Forever Cake, Tomboy Cake, Grasshopper Cake), cupcakes (in full-size and mini varieties), pies (Shady Wake Pecan Pie, Cocoa Crackle Pie, Nancy's Boy Pie), and take-and-bake items (chicken pot pie, biscuits, cookies, pie crust, scones). The bakery also offers decorated celebration cakes with themed designs (Rainbow Revelry, Kapow!, Birthday Bash, Gender Reveal, Mod Daisies, Rosettes, Swiss Dot Tiered, Signature Swirl Tiered, Sweet Repeat Sheet, Cherry Basket, Buttercream Blessings, Dino Party, Grand Graduation), seasonal specialties (Blueberry Cake, Blueberry Crumble Pie, Blueberry Cupcakes available June-July), cookies and bars (brown butter crispy rice treats, chocolate peanut butter bars, gingerbread, brownies), and specialty events including cookie & cupcake decorating party packages. Additional offerings include gift cards, drinkware, baking mixes, and a seasonal pie-of-the-month subscription. The business operates as a walk-in shop and online pre-order system with pickup at the Broad Avenue location.

Differentiator

Problem solved

Functional benefit

Brands

• The Homemade Kitchen: Baking classes and workshops operated by founder Kat Gordon, spun off from the Muddy's bakery business following the sale. Classes continue to be held in Muddy's event space through at least end of 2026.

Quantifiable outcome

• Over 18 years in business in Memphis
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• Cordelia's MarketcoreChannel Partner/ Reseller/ DistributorWholesale vendor partner in Harbor Town stocking a limited selection of Muddy's fresh-baked goods for resale to their customers.
• Katie's KitchencoreChannel Partner/ Reseller/ DistributorWholesale vendor partner located in Germantown, offering Muddy's baked goods to their customers.
• Lucchesi's Beer Garden & DelicoreChannel Partner/ Reseller/ DistributorWholesale vendor partner carrying Muddy's baked goods alongside their deli offerings.
• St. Jude Treat TrolleycoreChannel Partner/ Reseller/ DistributorWholesale vendor partner at St. Jude Children's Research Hospital, providing baked goods for their treat trolley program.
• Java Cabana coffee shopcoreChannel Partner/ Reseller/ DistributorWholesale vendor partner, offering Muddy's baked goods to complement their coffee shop offerings.
• Belltower CoffeecoreStrategic or Co-development PartnerBelltower Coffee is acquiring Muddy's Bake Shop from founder Kat Gordon. Belltower operates coffee shops, a roastery, pottery studio, and bakery. The acquisition (expected April 2024-2025) will bring Muddy's into the Belltower community. Muddy's will sell a specialty coffee blend from Belltower, and Belltower locations will carry select Muddy's baked goods. Both companies share strong community values and commitment to Memphis.
• Honeysuckle SweetscoreStrategic or Co-development PartnerBaking operation within Belltower community of businesses, managed by Stacy Hinkle. Will fold into Muddy's bakery operations as part of the integration. Most beloved items from Honeysuckle/Belltower menu will be absorbed into Muddy's lineup.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Magnolia Bakery: Iconic New York bakery famous for cupcakes and banana pudding with multiple retail locations and nationwide shipping. Directly comparable as a dessert-first retail bakery whose brand is built on a signature cupcake line and scratch-baked treats, just as Muddy's Prozac cupcakes anchor its business.
• Sprinkles Cupcakes: National cupcake-focused retail bakery with multiple stores and an ATM-style cupcake dispenser. Highly comparable to Muddy's signature-cupcake-driven model, offering custom and classic cupcakes with strong brand recognition in the dessert-first bakery category.
• Georgetown Cupcake: Washington D.C.-based cupcake bakery featured on TLC's 'DC Cupcakes' with multiple locations and nationwide shipping. Directly comparable as a destination cupcake brand with media-driven brand equity, retail stores, and DTC shipping — Muddy's NYT coverage and custom-cake focus parallel this positioning.
• Carlo's Bake Shop: Hoboken, NJ bakery made famous by TLC's 'Cake Boss,' specializing in custom celebration cakes, decorated cakes, and Italian pastries. Directly comparable to Muddy's heavy custom celebration cake business and event-style party offerings.
• Milk Bar: Multi-location dessert brand founded by Christina Tosi (formerly of Momofuku) known for layer cakes, cookies, and nationwide shipping. Comparable as a scratch-made dessert bakery with strong custom-cake heritage and successful expansion beyond its founding city — a template Muddy's could follow.
• Levain Bakery: NYC bakery famous for oversized cookies and baked goods, with multiple retail locations and nationwide cookie shipping. Comparable as a single-origin artisan bakery that scaled from a single neighborhood shop to a national premium brand, offering Muddy's a comparable expansion trajectory.
• Baked by Melissa: NYC-based bite-size cupcake brand with nationwide shipping and strong D2C e-commerce. Directly comparable to Muddy's mini cupcake product line and offers a parallel model of small-format premium baked goods with national shipping reach.
• Flour Bakery + Cafe: Boston-based bakery founded by James Beard Award-winning chef Joanne Chang, offering cakes, cupcakes, and breakfast items across multiple locations. Comparable as a chef/owner-driven artisan bakery with strong custom-cake business and broader bakery menu similar to Muddy's product breadth.
• Hummingbird Bakery: London-origin American-style cupcake and dessert bakery with multiple UK locations. Comparable as a dessert-first retail bakery specializing in cupcakes and celebration cakes, offering a parallel founder-led brand-to-multi-location trajectory.
• Crumbs Bake Shop: New York cupcake chain known for oversized gourmet cupcakes, which closed and was subsequently revived. Comparable to Muddy's cupcake-driven signature-product model and illustrates both the upside potential and execution risk in scaling a dessert-first retail bakery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/muddysbakeshop
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Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muddy's Bake Shop