What High Spirits does

High Spirits Marketing, LLC is a privately-held US consulting firm founded in 2016 by Steffani Scheurich to provide marketing consultation services to the beverage alcohol industry, with a stated specialization in craft spirits and wineries. The firm offers three service lines: (1) core marketing consultation covering brand strategy, strategic planning, marketing budget negotiations, media buying, POS negotiations, and post-promotion analysis; (2) Mergers & Acquisitions advisory acting as broker and facilitator for buyers and sellers of brands, companies, and distilleries; and (3) Imports & Exports consulting supporting brands with go-to-market strategies for international expansion. There is no proprietary technology platform — the offering is consultation-based, delivered through direct client engagements and founder-led advisory work.

The firm's commercial model is professional services revenue generated through consulting fees tied to project scope, with no public pricing disclosed. Its go-to-market motion is referral-driven, leveraging the founder's 23-year CPG career at Brown-Forman and Pernod Ricard alongside the industry credibility of her father David E. Scheurich, who helped establish Woodford Reserve Distillery and operates the complementary High Spirits Enterprise, LLC. Customer segments are craft distilleries and wineries seeking brand-building support, M&A buyers and sellers in beverage alcohol, and brands pursuing cross-border market entry. The firm maintains a minimal public footprint — a single phone number, single email address, and basic LinkedIn and Facebook presence — consistent with a small, founder-led advisory practice rather than a scaled consulting operation.

Name

High Spirits

Legal name

High Spirits Marketing, LLC

Website

https://highspiritsmarketing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

High Spirits Marketing is a privately-held US consulting firm providing marketing, M&A advisory, and imports/exports consulting services to the beverage alcohol industry, with a focus on craft distilleries and wineries.

Ownership category

akta.pro rank

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Marketing Consulting Services: Professional consulting services for craft spirits and wines brands, including marketing strategy development, strategic planning, budget negotiations, media buying, POS negotiations, and post-promotion analysis. Revenue generated through consulting fees for strategic advisory services.
2. Mergers & Acquisitions Consulting: Broker, facilitator, connector and consultant services for buyers and sellers in merger/acquisition of brands, companies, and distilleries in beverage alcohol. Includes research, valuation assessment, and due diligence facilitation.
3. Imports & Exports Consulting: Go-to-market strategies, business analysis, and sales strategies for brands expanding into global markets. Revenue generated through consulting fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

High Spirits Marketing, LLC provides marketing consultation services to the Beverage Alcohol industry, with a special focus on craft distilleries and wineries. Core offerings include marketing strategy development, strategic planning, marketing budget and media buying negotiations, POS buy negotiations, event planning, and post-promotion analysis designed to build powerful, lasting brands within the three-tier distribution system. The firm extends this brand-building expertise into specialized Mergers & Acquisitions advisory and Imports & Exports consulting for international market expansion.

Product overview

High Spirits Marketing, LLC operates as a unified marketing consultation platform offering three interconnected services for the Beverage Alcohol industry. The core offering is High Spirits Marketing, LLC providing comprehensive marketing strategy, brand building, and sales/channel services for Craft Spirits and Wines. Two specialized sub-products extend the portfolio: High Spirits Mergers and Acquisitions delivers deal facilitation and strategic consulting for buying/selling brands and distilleries, while High Spirits Imports & Exports provides international market expansion advisory. Together, these services address the full lifecycle of brand development—from initial market strategy through domestic growth to M&A opportunities and global expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• High Spirits Marketing, LLC Primary marketing consultation service for craft distilleries and wineries, covering brand strategy, brand placement, strategic planning, marketing budget negotiations, media buying negotiations, POS buy negotiations, event planning, and post-promotion analysis designed to build powerful brands in the three-tier distribution system.
• High Spirits Mergers and Acquisitions Specialized consulting service providing broker, facilitator, connector, and consultant services for buyers and sellers of brands, companies, and distilleries within the beverage alcohol industry, including acquisition target identification, valuation assessment, and due diligence facilitation.
• High Spirits Imports & Exports Consulting service that helps beverage alcohol brands develop go-to-market strategies, business analysis, and sales strategies for international expansion, including research to identify potential target markets abroad.

Quantifiable outcome

• 40% of consumers are more likely to buy a spirit for home if they have tried it before at a bar or restaurant
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and supporting.

• High Spirits Enterprise, LLCcoreStrategic or Co-development PartnerFamily-connected consulting company owned by founder's father David E. Scheurich. Specializes in consulting for production and distillation, setting up new distilleries. Provides complementary services in production expertise while High Spirits Marketing focuses on brand building and marketing strategy.
• Network of Accounting and Law FirmssupportingImplementation/ SI/ Consulting PartnerReferenced network for M&A consulting services to assist clients with due diligence, company valuation, and transactional support during mergers and acquisitions in the beverage alcohol industry.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• M Booth: Independent creative and communications agency with a deep beverage alcohol practice serving spirits, wine, and beer brands. Comparable as another mid-sized agency delivering brand strategy and marketing execution for alcohol clients.
• Stax: Beverage alcohol strategy consulting firm (formed through the combination with Park Street), serving distillers, brewers, and importers with commercial strategy, M&A, and operational consulting. Highly comparable to High Spirits' marketing and M&A advisory focus in the same industry verticals.
• Velocity Made Good (VMG): Independent brand strategy and marketing agency serving CPG clients including beverage alcohol brands. Comparable as a similarly-sized specialist agency helping consumer brands with marketing strategy, innovation, and channel execution.

Broad incumbents

• Edelman: Global communications marketing firm with substantial beverage alcohol and spirits clients. Comparable as a broader marketing services provider targeting the same industry but with a much larger, multi-vertical portfolio.
• Weber Shandwick: Large global PR and communications firm with a dedicated beverage alcohol practice serving major spirits, wine, and beer brands. Comparable in offering marketing and communications services to alcohol clients but operating at much broader scale.
• Barkley: Independent full-service advertising and marketing agency with CPG and beverage alcohol clients. Comparable in serving alcohol brands with strategy and creative but as a wider-scope agency rather than a spirits specialist.

Emerging players

• Bernstein-Rein: Kansas City-based independent agency known for its beverage alcohol work, including category-leading spirits brands. Comparable as another independent agency building deep alcohol category expertise.
• Berk Communications: Boutique PR and communications agency with a strong spirits and beverage alcohol client roster. Comparable as a similarly-sized specialist delivering marketing and communications services to alcohol brands.
• Marcus Thomas: Mid-sized independent agency with beverage alcohol and spirits clients. Comparable in offering brand-building and marketing services to the same craft and mid-tier spirits segments.
• Buchanan Communications: PR and communications agency specializing in wine, spirits, and lifestyle brands. Comparable as a similarly specialized firm providing marketing and communications services to beverage alcohol clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/high-spirits-marketing-llc
• Facebookfacebook.com/highspiritsmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Spirits