What Aukro does

Aukro (legal name Aukro.cz) is a Czech online marketplace founded in 2003 and revived under the ownership of private equity firm Pale Fire Capital. The platform operates both auction-style and fixed-price ("Kup teď" / Buy Now) transactions, serving both consumer-to-consumer (C2C) sellers and business-to-consumer (B2C) retailers. Its core product portfolio centers on the Aukro Marketplace — a multi-category auction platform spanning electronics, fashion, home goods, automotive, collectibles, and antiquarian items — supplemented by the Aukro Outlet sub-brand for discounted new products and a specialized Collectibles & Art category covering numismatics, philately, militaria, and modeling.

Aukro generates revenue through marketplace commissions (take rates) charged on seller transactions, with pricing determined largely by sellers under a pay-as-you-go billing model. Distribution is regional: the platform operates in six European countries (Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Austria, Germany), reaching a reported 25 million+ potential customers and processing over 6.3 million transactions annually with annual turnover exceeding CZK 1.5 billion. Geographic expansion is supported by automated cross-border listing and logistics infrastructure, and the platform's footprint was extended through the January 2025 acquisition of Croatian marketplace Aukcije.hr, which brought 350,000+ listings into the network.

The company is led by CEO Peter Topor and serves a primary customer base of collectors, re-commerce enthusiasts, and general consumers across Central and Eastern Europe. Strategic partnerships with major retailers Alza and IKEA anchor supply, while a cashback campaign with Partners Banka (January-May 2026) supports demand generation. Headcount sits at 51-100 employees, and revenue exceeded CZK 220 million in the first nine months of 2025, representing over 22% year-on-year growth.

Name

Aukro

Legal name

Aukro.cz

Website

https://aukro.cz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Aukro (Aukro.cz) is a Czech online marketplace revived by Pale Fire Capital, operating auction and fixed-price sales across six Central and Eastern European countries. It serves collectors, re-commerce sellers, and general consumers, processing over 6.3 million transactions annually.

Ownership category

akta.pro rank

Product category

Online Marketplace / Re-commerce Platform

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

akta.pro secondary industries

Online Collectibles Marketplaces & Auction Retail (CRALAGAO), Collectibles, Art & Antiques C2C (CRAFAKAG)

Keywords

• Online marketplace
• Auction platform
• Collectibles marketplace
• Re-commerce platform
• Second-hand goods

Headquarters

HQ city

Zlin

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Transaction Fees / Commission: Marketplace commission from sellers conducting transactions on the platform, supporting both auction-style sales and fixed-price 'Kup teď' (Buy Now) transactions

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Aukro operates a Central and Eastern European online marketplace that enables both auction-based and fixed-price (Kup teď) transactions between third-party sellers and buyers. The platform spans multiple categories including second-hand goods, collectibles, electronics, home & garden, clothing, and automotive, with cross-border listing and logistics infrastructure across six European countries.

Product overview

Aukro is a Czech online marketplace and auction platform owned by Pale Fire Capital, offering both auction-style and fixed-price (Kup Teď) purchasing options. The platform operates across six European countries (Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Austria, Germany) and serves both consumer-to-consumer (C2C) and business-to-consumer (B2C) segments. The product portfolio centers on the core Aukro Marketplace platform, supplemented by the Aukro Outlet sub-brand for discounted new products, and the specialized Aukro Collectibles & Art category targeting collector communities. The platform expanded internationally through the acquisition of Croatian platform Aukcije.hr, achieving over 6.3 million annual transactions and revenue exceeding 220 million CZK in the first nine months of 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Aukro Marketplace Czech online marketplace and auction platform operating across Central and Eastern Europe. Supports both auction-style and fixed-price (Kup Teď) sales, serving over 6.3 million transactions annually with presence in six European countries.
• Aukro Outlet Discount section featuring new products with at least 30% savings compared to regular prices. Offers fixed-price (Kup Teď) deals from verified business sellers, covering categories including electronics, home & garden, clothing, and collectibles.
• Aukro Collectibles & Art Specialized category for collectibles including numismatics (coins), philately (stamps), militaria, banknotes, modeling, art, and antiquarian items. Represents a key strategic focus area for the platform.
• Aukcije.hr Croatian online auction platform acquired by Aukro as part of its Central and Eastern European expansion strategy. Brings 350,000+ item listings and access to the Croatian collector community.

Quantifiable outcome

• Over 6.3 million transactions processed annually
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Partners BankaminorGTM or Marketing Partner · 22 January 2026Cashback campaign partnership offering Partners Banka clients up to CZK 500 (approximately $24) on purchases made through Aukro. Campaign ran from January 22 to May 31, 2026.
• Aukcije.hrcoreStrategic or Co-development Partner · 13 January 2026First foreign acquisition completed by Aukro, purchasing the Croatian platform Aukcije.hr. The deal brought 350,000+ item listings and an established collector community into Aukro's network, giving sellers access to over 25 million potential customers.
• AlzacoreChannel Partner/ Reseller/ DistributorStrategic partnership with major Czech retailer Alza, one of the key retail partnerships Aukro has established as part of its market expansion strategy.
• IKEAcoreChannel Partner/ Reseller/ DistributorStrategic partnership with IKEA enabling the Swedish retailer's products to be available through Aukro's marketplace platform.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• eBay: eBay operates a global online marketplace with both auction and fixed-price transactions across broad and specialized categories. Its C2C/B2C marketplace model, seller commissions, and international reach are closely comparable to Aukro's core platform.
• Sbazar.cz: Sbazar.cz is a Czech marketplace for individuals and businesses to buy and sell consumer goods. It is explicitly named as a competitor to Aukro and therefore matches its regional classifieds audience and listing-based business model.
• Catawiki: Catawiki is an online auction and marketplace focused on collectibles, art, antiques, and specialist objects. It overlaps directly with Aukro's collectibles and art category, community-based supply, and auction-led positioning.
• Vinted: Vinted is a large C2C recommerce marketplace, although it is more concentrated in fashion and lifestyle goods. It is comparable to Aukro through its two-sided consumer marketplace, second-hand inventory, buyer protection, and transaction-based monetization.
• Delcampe: Delcampe is an online marketplace and auction platform for stamps, coins, postcards, collectibles, and other specialist items. Its category focus, collector community, and auction/fixed-price mechanics are closely comparable to Aukro's collectibles offering.
• Bazos.cz: Bazos.cz is a Czech online classifieds and marketplace platform for new and used goods across many categories. It is explicitly identified as an Aukro competitor, making it directly comparable on regional buyer acquisition, seller listings, and C2C/B2C marketplace activity.

Broad incumbents

• OLX: OLX operates a broad international network of local classifieds and marketplace sites for consumer goods. It overlaps with Aukro through C2C listings, local-market distribution, and multi-category buyer and seller acquisition, but serves a wider geographic footprint.
• Allegro: Allegro is a large Central European e-commerce marketplace serving consumers and merchants across a broad assortment. It is a broader incumbent comparable to Aukro in regional reach, marketplace commissions, seller acquisition, and cross-category online retail.

Regional players

• Njuskalo.hr: Njuskalo.hr is a Croatian marketplace serving local buyers and sellers across general merchandise categories. It is directly relevant to Aukro's Croatian presence and Aukcije.hr acquisition, providing a regional comparison for marketplace liquidity and local seller acquisition.
• Jófogás: Jófogás is a Hungarian online classifieds marketplace for new and used goods and local services. It is a relevant regional comparison because Aukro has explicitly expanded into Hungary and targets Central and Eastern European consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aukro
• Facebookfacebook.com/aukrocz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aukro