Aukcije Zagreb d.o.o.

What Aukcije Zagreb d.o.o. does

Aukcije Zagreb d.o.o. operates aukcije.hr, a Croatian online auction and marketplace platform founded on 28 May 2003 and headquartered at XIV Podbrežje 2, 10020 Zagreb (registered office also indicated in Strmec). The platform serves individual consumers across Croatia, enabling the buying and selling of second-hand goods and collectibles — including antiques, art, numismatics (coins), philately (stamps), watches, jewelry, books, vehicles, electronics, and other items — via both timed auctions and fixed-price listings across 18+ categories.

The core technology is a web-based two-sided auction marketplace. Notable platform features include a proxy/hidden bidding system (automatic bid increments up to a user-defined maximum), reserve prices (hidden minimum prices), an auction-extending anti-sniping mechanism (automatic 2-minute extension if a bid lands within the final 60 seconds), an internal buyer-seller messaging system (90-day message retention), a mutual post-transaction rating system, and the PowerSeller program (offering a 5% commission discount, extended 20-day payment terms, additional message templates, and category analytics). Authentication is supported through Google and Facebook OAuth SSO integrations, and shipping/logistics integrations exist with Croatian Post (Hrvatska pošta), BoxNow parcel lockers (added 30 November 2024), and DPD courier. The platform is compliant with GDPR, the Croatian Personal Data Protection Act, the Croatian Consumer Protection Act, and the EU DAC 7 directive.

Aukcije Zagreb d.o.o. is a privately held Croatian limited liability company (d.o.o.) with disclosed basic share capital of 20,000.00 HRK (fully paid in) and a single disclosed board member, S. Moškov. There is no parent company and no known external investors. The company monetizes primarily through tiered transaction commissions on successful sales — ranging from a €0.20 fixed fee on items up to €3.50, a 7% take rate on items €3.50–€70, mixed structures in higher tiers, and a €77.70 cap on items over €1,400 — supplemented by optional premium visibility services (e.g., "Skok na vrh" / "Jump to Top") and an advance payment balance system. The platform is currently undergoing migration to the Aukro platform.

Name

Aukcije Zagreb d.o.o.

Legal name

Aukcije Zagreb d.o.o.

Website

https://aukcije.hr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Aukcije Zagreb d.o.o. operates aukcije.hr, a 20-year-old Croatian online auction and fixed-price marketplace serving individual consumers buying and selling collectibles, antiques, numismatics, philately, books, electronics, and other second-hand goods.

Ownership category

akta.pro rank

Product category

Online Auctions

NAICS

Used Merchandise Retailers (459510), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Hobby, Toy, and Game Retailers (45912)

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

akta.pro secondary industry

Online Collectibles Marketplaces & Auction Retail (CRALAGAO)

Keywords

• Online auction marketplace
• Collectibles trading platform
• Second-hand goods marketplace
• Proxy bidding platform
• C2c auction services

Headquarters

HQ city

Strmec

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Transaction Commission (Naknada): Sellers pay a tiered commission fee based on the final sale price of successfully completed transactions. The commission is deducted from the seller's account within 10 days of invoice.
2. Premium Listing Services: Optional paid services for better item visibility including 'Skok na vrh' (Jump to top of newest listings), featured items, and other promotional services. PowerSeller users receive 5% discount.
3. Advance Payment System: Users can prepay funds to their account. Sellers with poor payment history may be required to maintain minimum 3.50 EUR advance payment balance.

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Aukcije Zagreb d.o.o. operates aukcije.hr, a Croatian-language online auction and fixed-price marketplace where individual sellers list collectibles, antiques, art, coins, stamps, watches, jewelry, books, vehicles, electronics, and household goods for sale to individual buyers. Transactions are completed through timed auctions with proxy bidding and reserve prices, or via fixed-price listings with negotiation; the company earns revenue primarily through a tiered seller commission charged on successful sales.

Product overview

Aukcije.hr is a Croatian online auction and marketplace platform operated by Aukcije Zagreb d.o.o., established in 2003. The core platform enables users to buy and sell items across 18+ categories including antiques, collectibles, art, numismatics, watches, jewelry, books, vehicles, computers, and more through timed auctions or fixed-price listings. Key platform features include auction listings with proxy/hidden bidding systems and reserve prices, fixed-price sales with negotiation capabilities, internal messaging for buyer-seller communication, and promotional services like 'Jump to Top'. The platform operates a PowerSeller program offering tiered benefits including commission discounts, extended payment terms, and enhanced analytics. The platform integrates with Google and Facebook for authentication, and offers delivery through Croatian Post, BoxNow, and DPD services. A migration to the Aukro platform is currently underway.

Differentiator

Problem solved

Functional benefit

Products and services

• aukcije.hr Online Auction Platform Croatian online auction and marketplace platform that enables individual consumers in Croatia to list and bid on collectibles, antiques, numismatics, philately, art, watches, jewelry, books, vehicles, electronics, and household goods through timed auctions and fixed-price sales. Connects private sellers with private buyers via proxy bidding, reserve prices, internal messaging, and a mutual rating system.
• Fixed-Price Sales (Prodaja po fiksnoj cijeni) An alternative sales format on aukcije.hr in which sellers list items at a fixed price; the first buyer to accept the price completes the purchase, with counter-offer negotiation possible up to 50% of the asking price. Intended for individual sellers and buyers who prefer immediate transactions over timed auctions.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Regional players

• Subito: Italy-based horizontal classifieds platform serving Italian-speaking users but with cross-border reach. Comparable auction/marketplace overlap and a reference point for Central-European horizontal marketplace economics.
• Njuškalo: Croatia's leading general classifieds platform. Same domestic market and overlapping categories (Vozila, Računala, second-hand goods) but with a classifieds rather than auction primary mechanic—Aukcije Zagreb's main Croatian-side competitor.
• OLX Croatia: Croatian arm of OLX's horizontal classifieds network. Competes for the same buyer/seller pool in used goods, electronics, and vehicles categories at the local level.

Broad incumbents

• eBay: The original online auction marketplace; now a broad incumbent serving Croatian sellers and buyers with both auction and fixed-price formats. Comparable in product mechanics (proxy bidding, seller ratings, tiered fees) even though vastly larger in scale.
• Etsy: Global marketplace for handmade, vintage (20+ years), and craft supplies. Overlaps with aukcije.hr's Antikviteti, Umjetnine, and collectibles categories at the international buyer level.
• Allegro: Poland's dominant marketplace operator, increasingly expanding across CEE. Same horizontal second-hand and collectibles overlap and the most likely institutional consolidator in the region.
• Sotheby's: Global auction house for fine art, jewelry, watches, and collectibles. Different price point and channel (timed-online + live), but overlapping seller/buyer interest in high-value Umjetnine and Satovi i nakit listings.

Direct peers

• Catawiki: European online auction platform specialized in collectibles (coins, stamps, art, watches, jewelry)—overlapping heavily with aukcije.hr's strongest categories (Numizmatika, Filatelija, Satovi i nakit, Umjetnine).
• Aukro: Czech-headquartered online auction marketplace and the platform toward which Aukcije Zagreb is currently migrating. Direct operating-model match (proxy bidding, commission take rate, fixed-price option) and the migration relationship makes it the single most comparable peer.

Emerging players

• Vinted: Pan-European secondhand marketplace with strong mobile-first C2C dynamics. Competitive overlap in second-hand categories and the benchmark for mobile-native marketplace UX that aukcije.hr currently lacks.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aukcije-zagreb-d.o.o.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aukcije Zagreb d.o.o.