Conta
Conta is a Norwegian cloud-based accounting and fintech software provider founded in 2011, serving Norwegian sole proprietors (ENK) and limited companies (AS) with integrated accounting, payroll, invoicing, and government-portal-connected tax filing solutions.
- Company typePrivate
- Founded2011
- HeadquartersSpjelkavik, Norway
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Conta does
Conta is a Norwegian fintech company founded in 2011 and headquartered in Ålesund, Norway, providing cloud-based accounting, payroll, invoicing, and annual reporting software for Norwegian small and medium-sized businesses — principally ENK sole proprietors and AS limited companies. Its core products are Conta Regnskap (self-serve accounting for SMBs, with or without an accountant) and Conta Regnskap Pro (a professional tier for accounting firms), offered in two subscription tiers — Standard at 209 NOK/month and Smart at 339 NOK/month, billed annually — with add-on modules for payroll (Lønn), year-end reporting (Årsoppgjør), invoicing (Faktura), and bank integration.
The platform is built on AWS infrastructure (EC2, S3, RDS, with data stored in Ireland for EU compliance), Norwegian-localized backup via Jottacloud, and direct integrations with Norwegian government portals (Altinn for VAT and annual account submission, Brønnøysundregistrene for company registry, and the PEPPOL/EHF electronic-invoice network). Over 100 third-party integrations extend the platform into payments (Vipps, Klarna, Stripe), e-commerce (Wix, Shopify), banking (Sparebanken Møre, Danske Bank), industry-specific tools (Cordel for crafts/trades, Kravia for debt collection, Timerabbit for time tracking), and Mastercard Payment Services (Nets). AI capabilities include the proprietary KAIA computer-vision system for Norwegian receipt and document recognition, an in-product AI chat assistant launched March 2025, and an AI-powered automatic bank reconciliation and auto-bookkeeping-rules feature launched in limited beta in August 2025.
Commercially, Conta runs a product-led go-to-market anchored on a 30-day free trial at app.conta.no, supplemented by content marketing (free accounting courses, webinars, a blog and YouTube-style help center), paid Google and social advertising, an email newsletter, and a refer-a-friend program. A partner program targeting Norwegian accounting firms provides an indirect distribution channel with dedicated support, certification courses, and migration assistance for clients switching from competing systems. The company is privately held, founder-controlled, with no disclosed external funding rounds, and operates exclusively in the Norwegian market.
Conta firmographics
Firmographics- Name
- Conta
- Legal name
- Conta AS
- Website
- https://conta.no
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Conta is a Norwegian cloud-based accounting and fintech software provider founded in 2011, serving Norwegian sole proprietors (ENK) and limited companies (AS) with integrated accounting, payroll, invoicing, and government-portal-connected tax filing solutions.
- Ownership category
- akta.pro rank
Conta industry classification
Industry- Product category
- Cloud Accounting Software
- NAICS
- Software Publishers (513210), Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Corporate Cash Management & Treasury ACH (FSAMAGAG)
- akta.pro secondary industries
- ACH Disbursements & Bulk Payout Processing (FSAMAGAF), Expense Management & Reimbursements Administration (BPACAIAH)
Keywords
Where Conta is headquartered
LocationHeadquarters
- HQ city
- Spjelkavik
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Conta business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription - Standard: Annual subscription model with monthly rate of 209 NOK (billed annually). Includes core accounting, invoicing, unlimited entries, mobile app, and basic eFaktura support.
- Software Subscription - Smart: Premium annual subscription at 339 NOK/month with KID on invoices, unlimited EHF, project/department management, priority chat/phone support, and exclusive equipment discounts.
- Add-on Services: Optional add-ons including payroll processing, annual tax filing services, bank integration, and sales/specification services available for additional per-transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard tier for smaller businesses with basic accounting and invoicing needs |
| Subscription | Annual | Premium tier for growing businesses with advanced features and priority support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Conta product offering
Product offeringCore offering
Conta provides cloud-based accounting, payroll, invoicing, and annual reporting software for Norwegian sole proprietors (ENK) and limited companies (AS), plus a professional version (Conta Regnskap Pro) for accounting firms. The platform features AI-powered document recognition (KAIA), direct government portal integrations (Altinn, Brønnøysundregistrene), EHF/PEPPOL electronic invoicing, and over 100 third-party integrations. Revenue is generated through tiered annual subscriptions (Standard 209 NOK/month, Smart 339 NOK/month) with optional add-ons for payroll and annual tax filing.
Product overview
Conta is a Norwegian fintech company offering an integrated accounting, payroll, and business management platform. The core products are Conta Regnskap (accounting system for ENK and AS companies) and Conta Regnskap Pro (professional version for accounting firms). These are available in two subscription tiers: Standard (209 kr/month) for basic needs, and Smart (339 kr/month) for growing businesses with advanced features including KID numbers, project management, and unlimited EHF. Additional modules include Lønn (payroll), Årsoppgjør (annual accounts), Faktura (invoicing), Bankintegrasjon (bank integration), and a mobile app with AI-powered receipt scanning. The platform integrates with over 100 third-party tools including payment providers (Stripe, Klarna, Vipps), e-commerce platforms (Wix, Shopify), and industry-specific systems (Cordel for craftsmen). A partner program serves accounting firms across Norway.
Differentiator
Problem solved
Functional benefit
Products and services
- Conta Regnskap Main cloud-based accounting system for Norwegian sole proprietors (ENK) and limited companies (AS), with or without an accountant. Includes bookkeeping, invoicing, unlimited vouchers, mobile app, and EHF/eFaktura capabilities, available in Standard and Smart subscription tiers.
- Conta Regnskap Pro Professional version of Conta's accounting system designed for accounting clients, accounting firms, and professional bookkeepers. Features advanced capabilities for multi-client practices and professional users with dedicated partner support.
- Lønn (Payroll) Payroll module with step-by-step wizard enabling payroll processing in minutes, including tax card integration. Available as an add-on to Conta Regnskap accounting packages.
- Årsoppgjør (Annual Accounts) Year-end reporting and annual accounts service supporting both ENK and AS company types. Includes tax return submission and delivery of annual accounts. Direct Altinn integration for government submissions.
- Faktura (Invoicing) Invoicing module for creating and sending professional invoices with multiple delivery methods including EHF (electronic), eFaktura, email, and postal mail. Supports KID numbers and recurring billing.
- Conta Mobile App Mobile application for accounting on the go, featuring AI-powered receipt scanning via KAIA document recognition for automatic data entry and faster voucher completion.
- Bankintegrasjon (Bank Integration) Bank integration service enabling direct payment of bills from Conta and automatic synchronization of bank transactions. Transactions are matched to invoices using KID/OCR numbers.
- Partner Program (Partnerprogram) Partner program for accounting firms (regnskapsbyrå) providing a dedicated support team that bypasses traditional support queues, professional accounting support, certification courses, and resources for migrating clients from competing systems.
- Næringsspesifikasjon for ENK (Self-employment Tax Specification) Self-employment tax specification module for ENK sole proprietors, enabling them to compile and submit the required tax specification as part of Norwegian annual tax filing.
Quantifiable outcome
- Payroll processing time reduced to minutes via step-by-step wizard
- +1 more outcomes
Companies that use Conta
Customer profileSegments5 records
Ideal customer profiles3 records
Conta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature7 records
Conta partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- VippscoreVipps Bedrift integration automates daily booking of settlement reports from Vipps. All Vipps transactions including customer payments, fee cost accounting, and payouts are automatically registered in the accounting system.
- KlarnacoreKlarna integration automatically registers settlements from Klarna in the accounting system. The integration fetches payment information and books against bank account, with automatic fee cost handling.
- StripecoreStripe payment integration for processing card payments through the accounting platform.
- KraviacoreIntegration with Kravia for debt collection. Unpaid invoices can be sent to Kravia for collection and potential inkasso proceedings.
- Amazon Web ServicescoreCloud infrastructure provider for Conta services including EC2 web servers, S3 file storage, and RDS database. Data stored in Ireland with EU compliance.
- JottacloudcoreNorwegian backup service provider for secure backup of all customer data. Local Norwegian backup ensuring data residency compliance.
- ZTL Payment SolutionscoreBank integration partner enabling bank connection setup and bill payment directly from Conta accounting system.
- AltinncoreNorwegian government portal integration enabling direct submission of VAT returns and annual accounts from Conta system.
- EHF-portalen / PEPPOLcoreElectronic invoice network enabling sending and receiving of EHF invoices to/from businesses in Norway. Conta provides Peppol access point registration.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Conta competitors and assessment
Company assessmentBroad incumbents
- 24SevenOffice: Nordic ERP/accounting SaaS covering bookkeeping, payroll, and CRM; comparable in functionality but serves a broader enterprise and multi-country footprint.
- Fortnox: Swedish-listed cloud accounting and business platform; comparable in product scope and SaaS economics, serving the broader Nordic SMB market rather than Norway specifically.
- Xledger: Cloud-native accounting and ERP SaaS active in the Nordics; comparable SaaS delivery model and mid-market positioning, with broader international footprint.
- Visma eAccounting: Visma's SMB cloud accounting product in Norway, part of a broader portfolio of ERP/payroll products — overlaps directly with Conta but backed by the Visma ecosystem.
Direct peers
- PowerOffice: Cloud accounting platform serving Norwegian and Nordic SMBs with similar feature scope (bookkeeping, invoicing, payroll) — competes directly for the AS and accountant segments.
- Tripletex: Norwegian accounting, payroll, and invoicing SaaS for SMBs and accountants with similar subscription tiers and partner/distributor channel — direct competitor across Conta's core segments.
- Fiken: Norwegian cloud accounting SaaS for sole proprietors and SMBs, the closest head-to-head competitor to Conta with similar ENK/AS positioning and self-serve onboarding.
Regional players
- Bokio: Swedish SMB accounting SaaS with similar AI-driven automation roadmap; comparable product but primarily serves Sweden rather than Norway.
- Unimicro: Norwegian business system vendor covering accounting, payroll, and ERP for SMBs and accountants; comparable channel through accounting firms and similar compliance focus.
Emerging players
- Pleo: Nordic SMB spend management and corporate card platform with overlapping SMB customer base and integration potential — adjacent rather than direct, but competes for the same wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Conta social profiles
Digital presenceConta compliance and trust
Trust signalCompliance2 records
Conta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conta leadership team
Management profileNumber of profiles
Conta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conta
What does Conta do?
Conta provides cloud-based accounting, payroll, invoicing, and annual reporting software for Norwegian sole proprietors (ENK) and limited companies (AS), plus a professional version (Conta Regnskap Pro) for accounting firms. The platform features AI-powered document recognition (KAIA), direct government portal integrations (Altinn, Brønnøysundregistrene), EHF/PEPPOL electronic invoicing, and over 100 third-party integrations. Revenue is generated through tiered annual subscriptions (Standard 209 NOK/month, Smart 339 NOK/month) with optional add-ons for payroll and annual tax filing.
Is Conta a public or private company?
Conta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conta founded?
Conta was founded in 2011. It employs 1 to 10 people.
Where is Conta based?
Conta is headquartered in Spjelkavik, Norway, in the Europe region.
How does Conta make money?
Three revenue lines are on record. Software Subscription - Standard is the primary driver. The others are software Subscription - Smart and add-on Services.
Who are Conta's main competitors?
Broad incumbents on record are 24SevenOffice, Fortnox, Xledger and Visma eAccounting. Direct peers are PowerOffice, Tripletex and Fiken. Regional players are Bokio and Unimicro. Pleo is listed as an emerging player.
Does Conta have an API?
No public API is recorded for Conta.
What industry is Conta in?
Conta's product category is Cloud Accounting Software. Its primary akta.pro industry code is FSAMAGAG, Corporate Cash Management & Treasury ACH, with a secondary code of FSAMAGAF, ACH Disbursements & Bulk Payout Processing. Its NAICS code is 513210 and its SIC code is 7372.