Conta

What Conta does

Conta is a Norwegian fintech company founded in 2011 and headquartered in Ålesund, Norway, providing cloud-based accounting, payroll, invoicing, and annual reporting software for Norwegian small and medium-sized businesses — principally ENK sole proprietors and AS limited companies. Its core products are Conta Regnskap (self-serve accounting for SMBs, with or without an accountant) and Conta Regnskap Pro (a professional tier for accounting firms), offered in two subscription tiers — Standard at 209 NOK/month and Smart at 339 NOK/month, billed annually — with add-on modules for payroll (Lønn), year-end reporting (Årsoppgjør), invoicing (Faktura), and bank integration.

The platform is built on AWS infrastructure (EC2, S3, RDS, with data stored in Ireland for EU compliance), Norwegian-localized backup via Jottacloud, and direct integrations with Norwegian government portals (Altinn for VAT and annual account submission, Brønnøysundregistrene for company registry, and the PEPPOL/EHF electronic-invoice network). Over 100 third-party integrations extend the platform into payments (Vipps, Klarna, Stripe), e-commerce (Wix, Shopify), banking (Sparebanken Møre, Danske Bank), industry-specific tools (Cordel for crafts/trades, Kravia for debt collection, Timerabbit for time tracking), and Mastercard Payment Services (Nets). AI capabilities include the proprietary KAIA computer-vision system for Norwegian receipt and document recognition, an in-product AI chat assistant launched March 2025, and an AI-powered automatic bank reconciliation and auto-bookkeeping-rules feature launched in limited beta in August 2025.

Commercially, Conta runs a product-led go-to-market anchored on a 30-day free trial at app.conta.no, supplemented by content marketing (free accounting courses, webinars, a blog and YouTube-style help center), paid Google and social advertising, an email newsletter, and a refer-a-friend program. A partner program targeting Norwegian accounting firms provides an indirect distribution channel with dedicated support, certification courses, and migration assistance for clients switching from competing systems. The company is privately held, founder-controlled, with no disclosed external funding rounds, and operates exclusively in the Norwegian market.

Name

Conta

Legal name

Conta AS

Website

https://conta.no

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Conta is a Norwegian cloud-based accounting and fintech software provider founded in 2011, serving Norwegian sole proprietors (ENK) and limited companies (AS) with integrated accounting, payroll, invoicing, and government-portal-connected tax filing solutions.

Ownership category

akta.pro rank

Product category

Cloud Accounting Software

NAICS

Software Publishers (513210), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Corporate Cash Management & Treasury ACH (FSAMAGAG)

akta.pro secondary industries

ACH Disbursements & Bulk Payout Processing (FSAMAGAF), Expense Management & Reimbursements Administration (BPACAIAH)

Keywords

• Cloud accounting software
• Bookkeeping software
• Payroll management
• Invoicing software
• Norwegian SMB accounting

Headquarters

HQ city

Spjelkavik

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription - Standard: Annual subscription model with monthly rate of 209 NOK (billed annually). Includes core accounting, invoicing, unlimited entries, mobile app, and basic eFaktura support.
2. Software Subscription - Smart: Premium annual subscription at 339 NOK/month with KID on invoices, unlimited EHF, project/department management, priority chat/phone support, and exclusive equipment discounts.
3. Add-on Services: Optional add-ons including payroll processing, annual tax filing services, bank integration, and sales/specification services available for additional per-transaction fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Conta provides cloud-based accounting, payroll, invoicing, and annual reporting software for Norwegian sole proprietors (ENK) and limited companies (AS), plus a professional version (Conta Regnskap Pro) for accounting firms. The platform features AI-powered document recognition (KAIA), direct government portal integrations (Altinn, Brønnøysundregistrene), EHF/PEPPOL electronic invoicing, and over 100 third-party integrations. Revenue is generated through tiered annual subscriptions (Standard 209 NOK/month, Smart 339 NOK/month) with optional add-ons for payroll and annual tax filing.

Product overview

Conta is a Norwegian fintech company offering an integrated accounting, payroll, and business management platform. The core products are Conta Regnskap (accounting system for ENK and AS companies) and Conta Regnskap Pro (professional version for accounting firms). These are available in two subscription tiers: Standard (209 kr/month) for basic needs, and Smart (339 kr/month) for growing businesses with advanced features including KID numbers, project management, and unlimited EHF. Additional modules include Lønn (payroll), Årsoppgjør (annual accounts), Faktura (invoicing), Bankintegrasjon (bank integration), and a mobile app with AI-powered receipt scanning. The platform integrates with over 100 third-party tools including payment providers (Stripe, Klarna, Vipps), e-commerce platforms (Wix, Shopify), and industry-specific systems (Cordel for craftsmen). A partner program serves accounting firms across Norway.

Differentiator

Problem solved

Functional benefit

Products and services

• Conta Regnskap Main cloud-based accounting system for Norwegian sole proprietors (ENK) and limited companies (AS), with or without an accountant. Includes bookkeeping, invoicing, unlimited vouchers, mobile app, and EHF/eFaktura capabilities, available in Standard and Smart subscription tiers.
• Conta Regnskap Pro Professional version of Conta's accounting system designed for accounting clients, accounting firms, and professional bookkeepers. Features advanced capabilities for multi-client practices and professional users with dedicated partner support.
• Lønn (Payroll) Payroll module with step-by-step wizard enabling payroll processing in minutes, including tax card integration. Available as an add-on to Conta Regnskap accounting packages.
• Årsoppgjør (Annual Accounts) Year-end reporting and annual accounts service supporting both ENK and AS company types. Includes tax return submission and delivery of annual accounts. Direct Altinn integration for government submissions.
• Faktura (Invoicing) Invoicing module for creating and sending professional invoices with multiple delivery methods including EHF (electronic), eFaktura, email, and postal mail. Supports KID numbers and recurring billing.
• Conta Mobile App Mobile application for accounting on the go, featuring AI-powered receipt scanning via KAIA document recognition for automatic data entry and faster voucher completion.
• Bankintegrasjon (Bank Integration) Bank integration service enabling direct payment of bills from Conta and automatic synchronization of bank transactions. Transactions are matched to invoices using KID/OCR numbers.
• Partner Program (Partnerprogram) Partner program for accounting firms (regnskapsbyrå) providing a dedicated support team that bypasses traditional support queues, professional accounting support, certification courses, and resources for migrating clients from competing systems.
• Næringsspesifikasjon for ENK (Self-employment Tax Specification) Self-employment tax specification module for ENK sole proprietors, enabling them to compile and submit the required tax specification as part of Norwegian annual tax filing.

Quantifiable outcome

• Payroll processing time reduced to minutes via step-by-step wizard
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• VippscoreTechnology or IntegrationVipps Bedrift integration automates daily booking of settlement reports from Vipps. All Vipps transactions including customer payments, fee cost accounting, and payouts are automatically registered in the accounting system.
• KlarnacoreTechnology or IntegrationKlarna integration automatically registers settlements from Klarna in the accounting system. The integration fetches payment information and books against bank account, with automatic fee cost handling.
• StripecoreTechnology or IntegrationStripe payment integration for processing card payments through the accounting platform.
• KraviacoreTechnology or IntegrationIntegration with Kravia for debt collection. Unpaid invoices can be sent to Kravia for collection and potential inkasso proceedings.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider for Conta services including EC2 web servers, S3 file storage, and RDS database. Data stored in Ireland with EU compliance.
• JottacloudcoreTechnology or IntegrationNorwegian backup service provider for secure backup of all customer data. Local Norwegian backup ensuring data residency compliance.
• ZTL Payment SolutionscoreTechnology or IntegrationBank integration partner enabling bank connection setup and bill payment directly from Conta accounting system.
• AltinncoreTechnology or IntegrationNorwegian government portal integration enabling direct submission of VAT returns and annual accounts from Conta system.
• EHF-portalen / PEPPOLcoreTechnology or IntegrationElectronic invoice network enabling sending and receiving of EHF invoices to/from businesses in Norway. Conta provides Peppol access point registration.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 24SevenOffice: Nordic ERP/accounting SaaS covering bookkeeping, payroll, and CRM; comparable in functionality but serves a broader enterprise and multi-country footprint.
• Fortnox: Swedish-listed cloud accounting and business platform; comparable in product scope and SaaS economics, serving the broader Nordic SMB market rather than Norway specifically.
• Xledger: Cloud-native accounting and ERP SaaS active in the Nordics; comparable SaaS delivery model and mid-market positioning, with broader international footprint.
• Visma eAccounting: Visma's SMB cloud accounting product in Norway, part of a broader portfolio of ERP/payroll products — overlaps directly with Conta but backed by the Visma ecosystem.

Direct peers

• PowerOffice: Cloud accounting platform serving Norwegian and Nordic SMBs with similar feature scope (bookkeeping, invoicing, payroll) — competes directly for the AS and accountant segments.
• Tripletex: Norwegian accounting, payroll, and invoicing SaaS for SMBs and accountants with similar subscription tiers and partner/distributor channel — direct competitor across Conta's core segments.
• Fiken: Norwegian cloud accounting SaaS for sole proprietors and SMBs, the closest head-to-head competitor to Conta with similar ENK/AS positioning and self-serve onboarding.

Regional players

• Bokio: Swedish SMB accounting SaaS with similar AI-driven automation roadmap; comparable product but primarily serves Sweden rather than Norway.
• Unimicro: Norwegian business system vendor covering accounting, payroll, and ERP for SMBs and accountants; comparable channel through accounting firms and similar compliance focus.

Emerging players

• Pleo: Nordic SMB spend management and corporate card platform with overlapping SMB customer base and integration potential — adjacent rather than direct, but competes for the same wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/conta
• LinkedInlinkedin.com/company/3144968

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conta