CityAds Media

What CityAds Media does

CityAds Media is a privately held international affiliate marketing network headquartered in Moscow, Russia, operating since 2010 (with corporate records dated 2011-2026). The company runs a dual-sided CPA (Cost Per Action) marketplace that connects approximately 1,300 advertisers with roughly 150,000 publishers across more than 200,000 websites and mobile applications, enabling performance-based customer acquisition across five core verticals: games, finance, e-commerce, mobile, and travel. The platform reports 23 million+ daily views, 17 million+ daily clicks, and 250,000+ targeted actions per day, with claimed maximum publisher daily earnings of up to $35,000.

The platform's core technical asset is a proprietary Data Management Platform (DMP) — described as the only such system among affiliate networks — that aggregates data on 375 million unique users from 17 billion data collection points covering operational behavior (purchases, travel, financial services), interest signals, and geo-demographic attributes. This DMP powers a big-data recommendation engine for targeting and conversion optimization. Supporting tooling includes real-time statistics dashboards, conversion postback notifications, lost-order recovery, widgets, coupon upload, the Firano offer-aggregation interface, product feed management, agent account management, and a full programmatic API. The company completed a $5 million funding round from Klever Internet in March 2014 and acquired Madnet in December 2014.

CityAds monetizes through transaction-based commissions on CPA conversions, with rates negotiated offer-by-offer and varying across verticals and action types. No public pricing or revenue disclosures are available. The platform's leadership comprises founder and CEO Alexander Savchenkov, Senior VP for Operations and Finance Olesya Ovcharenko, and Head of HR Kristina Rays. The company holds partnerships with HUAWEI Ads and Cashbe (Brazil), is a member of IAB, and won the Lead Generation Technology Index 2020 award. Distribution is primarily self-service via the cityads.com portal.

Name

CityAds Media

Legal name

CityAds Media

Website

https://cityads.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

CityAds Media is a Moscow-headquartered, privately held CPA affiliate network founded in 2010, connecting roughly 1,300 advertisers with 150,000 publishers across 200,000+ websites in games, finance, e-commerce, mobile, and travel verticals through a proprietary DMP-powered big-data targeting platform.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Platform

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Representatives (54184)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industries

Affiliate & Partner Media Buying (BPAFABAJ), Affiliate & Performance Creator Programs (BPAFAHAG), Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)

Keywords

• Affiliate marketing network
• CPA advertising platform
• Performance marketing network
• Publisher monetization platform
• Affiliate network software

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. CPA Commission/Transaction Fees: CityAds operates on a Cost Per Action (CPA) model where advertisers pay for specific targeted actions (conversions) completed by users. The company acts as an intermediary, taking a commission from these transactions between publishers and advertisers. Publishers earn revenue when users complete desired actions on advertiser offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

CityAds Media operates a global CPA (Cost Per Action) affiliate network platform that connects advertisers with publishers (webmasters and mobile app developers) to enable performance-based marketing. The platform processes 250,000+ targeted actions daily across five verticals (games, finance, e-commerce, mobile, travel) and is powered by a proprietary Data Management Platform (DMP) and big data analytics infrastructure covering 375 million unique users. Publishers access affiliate offers, real-time statistics, widgets, and APIs to monetize their websites, while advertisers run CPA campaigns with intelligent targeting, fraud protection, and pay-for-results pricing.

Product overview

CityAds Media is a global CPA (Cost Per Action) affiliate network platform powered by proprietary big data technology. The platform serves as an intermediary between advertisers seeking to maximize CPA campaign efficiency and publishers looking to monetize their websites through affiliate programs. The product portfolio includes a core CPA network platform with multiple integrated tools: Conversion Postback for real-time conversion tracking, Lost Orders for recovering missed leads, Widgets for conversion optimization, Coupon Upload for promotional code management, Firano for streamlined offer access, Real Time Statistics for immediate analytics, a Big Data Recommendation System, Agent's Account for external system integration, Product Upload for feed management, and a comprehensive API for programmatic access. The platform is distinguished by its proprietary DMP (Data Management Platform) that collects data on 375 million unique users from 17 billion data points to enable precision targeting. CityAds operates across five verticals: Games (80+ offers), Finance (350+ offers), e-Commerce (900+ offers), Mobile (35+ offers), and Travel (60+ offers), with publisher daily earnings reaching up to $35,000.

Differentiator

Problem solved

Functional benefit

Products and services

• CPA Network Platform Global technology platform for online performance marketing that connects advertisers (brands seeking CPA campaigns) with publishers (webmasters and mobile app developers) across five verticals: games (80+ offers), finance (350+ offers), e-commerce (900+ offers), mobile (35+ offers), and travel (60+ offers). Publishers monetize websites and apps via affiliate offers while advertisers pay only for completed targeted actions.
• CityAds API

Quantifiable outcome

• 250,000+ targeted actions per day
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HUAWEI AdscoreGTM or Marketing PartnerCityAds is an official partner of HUAWEI Ads, enabling access to Huawei's advertising ecosystem and audience for publishers and advertisers using the CityAds platform.
• IABcoreStrategic or Co-development PartnerCityAds is a member of IAB (Interactive Advertising Bureau), demonstrating commitment to industry standards and best practices in digital advertising.
• CashbeminorGTM or Marketing PartnerCashbe provides cashback and coupon services for online shoppers in Brazil, integrating with CityAds to offer additional monetization opportunities for publishers in the Brazilian market.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Awin: Global affiliate marketing network owned by Axel Springer connecting advertisers with publishers across multiple verticals. Directly comparable as a CPA/affiliate intermediary with a similar publisher-ads model and multi-vertical focus.
• PartnerStack: B2B partner ecosystem platform for SaaS-focused affiliate and referral programs with automated payouts and tracking. Comparable as a performance-based publisher/advertiser marketplace with API-led integration.
• Rakuten Advertising: Affiliate network operating under Rakuten offering CPA-based publisher/advertiser marketplace across e-commerce, finance, and travel. Comparable dual-sided platform with similar offer catalog structure.
• Admitad: CPA affiliate network founded in Russia/CIS with global presence, serving similar advertisers and publishers on a cost-per-action basis. Closely comparable as a competitor with overlapping geographic and vertical footprint.
• CJ Affiliate (Commission Junction): One of the largest global affiliate networks, owned by Publicis, connecting advertisers with publishers on a CPA/affiliate basis. Closely comparable in operating model, vertical coverage, and global reach to CityAds.
• Tapfiliate: Affiliate tracking platform for e-commerce and SaaS enabling brands to launch and manage performance marketing programs. Comparable as a CPA/affiliate tracking infrastructure layer serving advertisers and publishers.
• Impact: Partnership management platform offering affiliate, influencer, and performance marketing SaaS for advertisers and partners. Directly comparable dual-sided marketplace serving similar performance advertisers and publishers.
• ClickDealer: Performance/CPA affiliate network with a strong mobile app install focus and global publisher base. Comparable in offering CPA campaigns across mobile, e-commerce, and finance verticals.

Broad incumbents

• MGID: Global native advertising platform with significant performance/CPA capabilities and publisher reach. Comparable as a performance marketing technology provider operating in overlapping content-discovery and CPA verticals.
• Taboola: Large public content-discovery and performance advertising platform partnering with publisher sites globally. Adjacent in operating a publisher-monetization ad network on a performance basis across similar verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cityads_ru
• Facebookfacebook.com/cityadsmedia
• LinkedInlinkedin.com/company/cityads-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CityAds Media