What Base Entertainment does

Base Entertainment is a privately held live entertainment production and management company founded in 2008 by industry veterans Brian Becker (former CEO of Clear Channel Entertainment) and Scott Zeiger (former executive at SFX Entertainment), with co-investor Clarity Partners. The company develops, produces, presents, and manages live entertainment properties and theater operations across North America and international markets including Singapore, the UK, and Japan. Core productions span residency shows at Las Vegas Strip venues — Magic Mike Live Las Vegas (Hard Rock Hotel), Criss Angel MINDFREAK (Planet Hollywood), Mat Franco — Magic Reinvented Nightly (The LINQ), Absinthe (Caesars Palace), Bat Out of Hell (Paris Las Vegas), and Particle Ink: House of Shattered Prisms (Wynn Las Vegas) — alongside the BASE Hologram division, which produces hologram concerts of deceased music legends such as Roy Orbison and Maria Callas using Epson Pro L-Series laser projection technology combined with live orchestral accompaniment and theatrical stagecraft.

Revenue is generated through three primary streams: direct-to-consumer ticket sales priced at $49-$69+ with VIP add-ons of $40-$50 and group pricing; venue and theater management including operations at Marina Bay Sands Singapore; and B2B professional services covering general management, company management and staffing, marketing and press, accounting and financial, and B2B sales operations. Distribution is multi-channel: Ticketmaster.com and brand-specific websites (MagicMikeLiveLasVegas.com, MatFranco.com, CrissAngel.com), phone sales, plus dedicated B2B channels for concierge sales, group/MICE bookings, wholesale/travel trade FIT, timeshare voucher distribution, broker services, and an Indigo Tickets sales partnership. The company was founded in Las Vegas, operates additional offices in New York, Houston, and Singapore, and in January 2023 became part of LiveCo — a consolidated live entertainment platform formed with Premier Productions, Icon Concerts, Rush Concerts, and Peachtree Entertainment under Waterland Private Equity backing — representing more than 2,000 live shows and events across its brands.

Name

Base Entertainment

Legal name

Base Entertainment

Website

https://baseentertainment.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Base Entertainment develops, produces, and manages live entertainment residencies and venues — including Magic Mike Live, Criss Angel MINDFREAK, and BASE Hologram — serving Las Vegas tourists, resort partners, and group/event bookers, and operating as part of LiveCo.

Ownership category

akta.pro rank

Product category

Live Entertainment Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

Keywords

• Live entertainment production
• Live show management
• Hologram concerts
• Theatrical production services
• Venue management

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live Entertainment Ticket Sales: BASE Entertainment generates revenue primarily through ticket sales for live entertainment productions including Magic Mike Live Las Vegas, Criss Angel MINDFREAK, and hologram concerts. Ticket prices range from $49-$69+ with VIP meet-and-greet add-ons at $40-$50. Group sales (10+ tickets) and premium pricing for weekends are also employed.
2. Venue and Theater Management: BASE Entertainment manages entertainment venues worldwide, including the Showroom at Planet Hollywood Resort & Casino, theaters at Marina Bay Sands in Singapore, and provides company management, staffing, and operational services for productions. The company also manages intellectual properties across live, digital, broadcast, licensing, and museum platforms.
3. Professional Services (B2B): Management services include General Management, Company Management & Staffing, Marketing & Press, Accounting & Financial, and B2B Sales & Operations. These services are provided to entertainment properties and include box office management, contract negotiation, financial reporting, investor reports, and marketing/PR support.
4. Sales Channel Revenue (Concierge, Group, Wholesale, Timeshare, Broker): BASE operates multiple B2B sales channels including Concierge Sales (reaching hotel concierge and front-of-house desks), Group Sales (MICE and Leisure), Wholesale/Travel Trade (FIT bookings through travel agents), Timeshare Services (pre-paid voucher distribution), and Broker Services (retail/B2B FIT).

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels5 records

Core offering

Base Entertainment develops, creates, and manages live entertainment productions and venues in North America and worldwide. The company produces and presents residencies and shows including Magic Mike Live Las Vegas, Criss Angel MINDFREAK, Mat Franco, Absinthe, and hologram concerts through its BASE Hologram division. It also provides professional management services (general management, company management, marketing, accounting, B2B sales) to entertainment properties and operates venues on behalf of resort partners.

Product overview

Base Entertainment is a live entertainment company that develops, produces, and manages live entertainment productions and venues in North America and worldwide. The company operates a portfolio of live entertainment shows including Magic Mike Live Las Vegas, Criss Angel MINDFREAK, and various theatrical productions. Through its BASE Hologram division, the company also creates innovative hologram concert experiences featuring deceased music legends like Roy Orbison and Maria Callas with live orchestral accompaniment. Additionally, BASE provides comprehensive management services including general management, marketing, accounting, and B2B sales operations, as well as sales services across multiple channels including concierge, group, wholesale, and broker sales.

Differentiator

Problem solved

Functional benefit

Brands

• BASE Hologram: Holographic concert experiences featuring iconic performers using state-of-the-art digital and laser technology combined with live theatrical stagecraft, including Roy Orbison – In Dreams and Maria Callas in Concert.

Products and services

• Magic Mike Live Las Vegas A 360-degree dance and acrobatic entertainment experience based on the hit films Magic Mike and Magic Mike XXL, featuring thirteen male performers in a state-of-the-art 450-seat cabaret venue (Club Domina) at Hard Rock Hotel & Casino. Targets adult audiences seeking high-production live entertainment.
• Criss Angel MINDFREAK An immersive magic show featuring world-renowned illusionist Criss Angel with more than 75 illusions including 20 never-before-seen effects, performed at Planet Hollywood Resort & Casino. Targets Las Vegas visitors and magic enthusiasts.
• BASE Hologram A division combining holographic digital and laser projection technology with live theatrical stagecraft to produce hologram concerts featuring deceased music icons with live orchestral accompaniment. Targets music fans and live concert audiences globally.
• In Dreams: Roy Orbison in Concert A hologram concert experience featuring rock legend Roy Orbison performing with live symphony orchestras using digitally remastered arrangements of his classics. Launched in the UK and toured North America.
• Callas in Concert A hologram concert experience featuring opera star Maria Callas performing with live orchestral accompaniment using state-of-the-art digital and laser projection technology.
• Management Services Comprehensive live entertainment management services for entertainment properties including General Management, Company Management & Staffing, Marketing & Press, Accounting & Financial, and B2B Sales & Operations. Includes box office setup, contract negotiation, financial reporting, investor reports, and marketing/PR support.
• Sales Services B2B sales services spanning concierge sales, group sales (MICE and Leisure), wholesale/travel trade FIT services, timeshare services (prepaid voucher distribution), and broker services. Targets Las Vegas hotel concierge desks, travel agents, tour operators, and timeshare operators.
• Particle Ink: House of Shattered Prisms A 360-degree immersive experience at Wynn Las Vegas featuring interactive projection-mapped technology with live performances and acrobatics. Offers two distinct journeys including the Wanderlust experience, a choose-your-own-adventure format targeting families and adult audiences.

Quantifiable outcome

• 3 BASE shows ranked in Las Vegas Weekly's All-Time Top 20 Shows in Las Vegas History (Absinthe #1, Jersey Boys #8, Phantom #12)
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• LiveCo (formerly The Live Co)coreStrategic or Co-development Partner · 31 January 2023BASE Entertainment united with Premier Productions, Icon Concerts, Rush Concerts, and Peachtree Entertainment to form LiveCo, a new company designed to expand the live entertainment industry. Led by Brian Becker (former CEO of Clear Channel Entertainment and BASE Entertainment CEO), the venture brings together some of the most successful live tour promoters and event players. LiveCo has financial backing from Waterland Private Equity. The combined entity represents more than 2,000 live shows and events across its brands, with regional offices in Los Angeles, Nashville, Las Vegas, Houston, Cullman, Athens, and Columbus.
• Hard Rock Hotel & CasinocoreStrategic or Co-development PartnerHard Rock Hotel & Casino serves as the host venue for Magic Mike Live Las Vegas, which opened March 30, 2017 inside the mythic Club Domina, a fully redesigned cabaret nightclub. The Hard Rock Hotel contributed its innovative nightlife and music scene venue infrastructure to host the production. Jody Lake, Chief Operating Officer of Hard Rock Hotel & Casino, described the partnership as 'breaking new ground for Vegas entertainment'.
• Caesars Entertainment / Planet Hollywood Resort & CasinocoreStrategic or Co-development PartnerBASE Entertainment presents Criss Angel MINDFREAK at the Criss Angel Theater (formerly PH Showroom) at Planet Hollywood Resort & Casino. Jason Gastwirth, president of entertainment at Caesars Entertainment, called the show 'an entirely new approach to magic'. BASE also has relationships with The LINQ Hotel & Casino (Mat Franco Theater), Caesars Palace (Absinthe), and Paris Las Vegas (Bat Out of Hell - The Musical).
• Channing Tatum / Free AssociationcoreStrategic or Co-development PartnerChanning Tatum conceived and co-directed Magic Mike Live Las Vegas with film franchise choreographer Alison Faulk. The show was produced by Free Association in conjunction with United Talent Agency, Aloris Entertainment, Warner Bros., and BASE Entertainment. Tatum conducted the nationwide casting search and appeared on 'Ellen' to announce the ticket on-sale. He also appeared in promotional material alongside Oprah Winfrey.
• Royal Philharmonic OrchestraminorStrategic or Co-development PartnerIn Dreams: Roy Orbison in Concert launched in April 2018 in the UK with the Royal Philharmonic Orchestra, featuring newly recorded, digitally remastered arrangements of Orbison's classics performed by a live symphony orchestra alongside the holographic Roy Orbison.
• Indigo TicketsminorChannel Partner/ Reseller/ DistributorBASE Entertainment directs customers to Indigo Tickets (indigotickets.com) as its sales partner for ticket purchasing, according to the company contact page.
• Kirvin Doak CommunicationsminorGTM or Marketing PartnerKirvin Doak Communications serves as public relations and media contact for BASE Entertainment and its productions. The firm has issued multiple press releases on behalf of BASE including those for Magic Mike Live, Mat Franco, and other productions.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• AEG Presents: Second-largest concert promoter globally and affiliate of AEG (operator of The O2, Staples Center/Crypto.com Arena, etc.). Comparable as a promoter/producer of live entertainment events at scale, though with primary focus on arena touring rather than Vegas residencies.
• Caesars Entertainment: Owner of multiple Las Vegas Strip properties hosting BASE productions (Planet Hollywood, LINQ, Caesars Palace, Paris, Harrah's, Rio). Functions simultaneously as host-venue partner and in-house entertainment competitor across its resort portfolio.
• Live Nation Entertainment: World's largest live entertainment company encompassing Ticketmaster, concert promotion and artist management. Comparable to BASE as a scaled live event promoter/producer, though Live Nation operates broadly across touring rather than Vegas-resident productions.
• MGM Resorts International: Operator of major Las Vegas resort properties (Bellagio, MGM Grand, Mandalay Bay, Aria) with in-house entertainment booking and production. Comparable as a venue-based entertainment ecosystem competitor, particularly relevant given Ryan McCarthy's prior role as Director of Entertainment Marketing at MGM Resorts.

Direct peers

• Cirque du Soleil Entertainment Group: The dominant producer of resident Las Vegas entertainment shows (O, Mystère, KÀ, LOVE, Mad Apple). Directly comparable to BASE as a producer/operator of multi-year resident productions at major Strip resorts, competing for the same tourist entertainment dollar and venue slots.
• Spiegelworld: Producer of Absinthe at Caesars Palace (presented by BASE) and other intimate Las Vegas variety shows. Spiegelworld is the production-side peer that creates the kinds of adult-skewing variety and immersive productions BASE specializes in presenting and operating.

Others

• IMG Artists (formerly IMG Live): Talent representation and live entertainment production company where BASE CEO Mark Maluso previously served as Senior Vice President. Comparable as a talent management and live entertainment production platform adjacent to BASE's producer/manager model.

Regional players

• Resorts World Las Vegas: Newer Las Vegas Strip resort operated by Genting Group with multiple in-house entertainment venues (including residencies for Katy Perry, Celine Dion, Carrie Underwood, and the Zouk Group nightclub). Comparable as a Las Vegas venue operator actively competing for top entertainment talent and productions.
• Wynn Resorts: Operator of Wynn Las Vegas, which recently launched Particle Ink: House of Shattered Prisms (a BASE Entertainment production). Comparable as a Las Vegas venue operator that both hosts and selectively produces resident entertainment.
• Hard Rock International: Operator of Hard Rock Hotel & Casino Las Vegas (the original home of Magic Mike Live) and other integrated resort/entertainment venues. Comparable as a venue partner for resident entertainment productions and branded entertainment experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/indigotickets

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Base Entertainment