LiveCo
LiveCo is a Brazil-based B2B live commerce platform that enables enterprise brands to conduct real-time sales presentations to point-of-sale locations and distributor networks simultaneously, generating batch orders during live broadcasts built on Microsoft cloud infrastructure.
- Company typePrivate
- Founded2020
- HeadquartersRio De Janeiro, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LiveCo does
LiveCo is a Brazil-based B2B live commerce platform provider, founded in 2020 and headquartered in Rio de Janeiro, with additional offices in São Paulo and Manaus. The company enables B2B brands to conduct real-time sales presentations to hundreds of point-of-sale (PDV) locations and distributors simultaneously through live broadcast transmissions, converting field sales teams into live presenters who generate orders in real time without requiring physical visits. The platform is delivered under the Netshow.me Live Commerce brand and is built on Microsoft cloud infrastructure, offering features including live product presentation, interactive Q&A, exclusive live discount conditions, batch order management, and detailed participant/order analytics.
The company primarily serves B2B brands across pharmaceuticals, beauty and cosmetics, fashion and retail, distribution, automotive aftermarket, media, and events/exhibition verticals. The documented customer base includes EMS, O Boticário, Arezzo, Riachuelo, Pampili, Morena Rosa, BIM Distribuidora, Eudora, Emefarma, Cantu Pneus, Rede Gazeta, Shoulder, Nürnberg Messe, Klasme, and Rodobens. LiveCo operates a product-led growth motion with digital self-serve engagement supplemented by specialist-led free consultations (consultoria gratuita) for enterprise and mid-market customers. Marketing channels include organic social (Instagram, LinkedIn, X, YouTube, Spotify), earned media coverage (Forbes Brazil, Exame, HubSpot), and free consultation funnels.
LiveCo generates revenue through platform subscription/usage fees for live commerce activations, though pricing is not publicly disclosed. The platform has demonstrated strong customer outcomes, including a documented case generating R$2,897,587.95 (~US$575K) in transaction value and 3,589 orders in a single 60-minute live session, and an EMS case producing over 1,000 orders in 45 minutes. The company has earned industry recognition including a Cannes Lions Case Study Award, Forbes Brazil growth coverage, Microsoft cloud integration recognition, a HubSpot case study feature, and inclusion in Exame's top 50 startups in Brazil. Note: input data also references an unrelated US-based "LiveCo/TPR" entity focused on Christian concert promotion, owned by Waterland Private Equity; based on firmographic alignment, the analysis above is grounded in the Brazilian B2B live commerce platform.
LiveCo firmographics
Firmographics- Name
- LiveCo
- Legal name
- LiveCo/TPR
- Website
- https://live-co.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LiveCo is a Brazil-based B2B live commerce platform that enables enterprise brands to conduct real-time sales presentations to point-of-sale locations and distributor networks simultaneously, generating batch orders during live broadcasts built on Microsoft cloud infrastructure.
- Ownership category
- akta.pro rank
LiveCo industry classification
Industry- Product category
- Live Commerce Platform (B2B)
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Live Shopping & Commerce Streaming Platforms (MPACACAD)
- akta.pro secondary industry
- Enterprise & Professional Live Streaming Platforms (Webinars/Events) (MPACACAI)
Keywords
Where LiveCo is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
LiveCo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Live Commerce Platform Subscription/Usage: LiveCo provides a live commerce platform infrastructure to B2B brands enabling real-time sales broadcasts. Revenue is generated through platform usage for live commerce activations, with capabilities for batch order processing and analytics. The platform supports transformation of sales teams into live presenters converting orders in real time without requiring physical visits.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
LiveCo product offering
Product offeringCore offering
LiveCo operates Netshow.me Live Commerce, a B2B live commerce platform built on Microsoft cloud infrastructure that transforms a brand's sales team into live presenters, broadcasting simultaneously to hundreds of point-of-sale (PDV) locations and distributors. During a live session, the platform enables real-time product presentation, interactive Q&A, exclusive discount offers, and batch order management, with detailed participant and order analytics. Revenue is generated through subscription-based platform usage by B2B brands in Brazil seeking to scale reach without proportionally expanding field sales forces.
Product overview
Based on the source data, LiveCo appears as a live commerce/sales platform within the Netshow.me ecosystem, used for B2B live sales transformation. The platform enables businesses to conduct live sales presentations to distributors and point-of-sale locations, generating real-time orders. However, the source material does not provide detailed product specifications, named product modules, or product architecture information.
Differentiator
Problem solved
Functional benefit
Products and services
- Netshow.me Live Commerce A B2B live commerce platform built on Microsoft cloud infrastructure that enables manufacturers, distributors, and brands to transform their sales teams into live presenters and broadcast simultaneously to hundreds of point-of-sale (PDV) retailers and distributors. During each live session, the platform supports real-time product presentation, interactive live chat and Q&A, exclusive live-only discount conditions, and batch order management ready to be closed by the sales team, with detailed participant and order analytics.
Quantifiable outcome
- Over 1,000 orders generated in under 45 minutes of live session
- +3 more outcomes
Companies that use LiveCo
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles1 record
LiveCo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LiveCo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreMicrosoft provides cloud infrastructure that supports LiveCo's live streaming and broadcasting platform (Netshow.me Live Commerce). Microsoft has publicly recognized the platform for enhancing its live streaming services using Microsoft cloud technology.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
LiveCo competitors and assessment
Company assessmentBroad incumbents
- ON24: Enterprise webinar and virtual events platform with engagement analytics; broader incumbent offering live streaming and interactive tools adjacent to LiveCo's live broadcast use case for training and sales activations.
- Microsoft Teams Live Events: Enterprise live streaming/event capability inside the Microsoft ecosystem — same cloud LiveCo is built on; broader incumbent and potential partner/competitor for large-enterprise live broadcast deployments.
- Magalu: Major Brazilian retailer running its own live shopping format (LuizaTrailers, MagaluPay Live) on top of its marketplace; broader incumbent that competes as both platform and seller in Brazilian live commerce.
- Zoom Events: Enterprise video and events platform with webinars and interactive sessions; broader incumbent whose webinar and breakout features overlap with LiveCo's live broadcast-to-PDV format at large enterprises.
Direct peers
- NTWRK: Live commerce platform for premium and culturally relevant brands; relevant peer as a shoppable live broadcast experience built around Hype-driven product drops and brand partnerships.
- Bambuser: Swedish SaaS provider of live video shopping for global brands and retailers; directly comparable as a white-label live commerce platform powering enterprise B2B/B2C activations, the same wedge LiveCo targets in Brazil.
- Firework: US-based live commerce and shoppable video platform sold to enterprise brands and retailers; closely comparable in product (live shopping, real-time engagement, analytics) and target buyer (mid-market and enterprise).
- Livescale: Live shopping platform for brands running shoppable live events; comparable as a B2B live commerce SaaS with similar features (real-time chat, orders, analytics) targeting enterprise retailers.
- ShopShops: Live shopping platform connecting brands with shoppers via live broadcasts; peer because its core mechanic (interactive live video driving real-time orders) maps closely to LiveCo's live commerce activations.
- Talkshoplive: Live streaming shopping network that powers shoppable broadcasts for brands and retailers; relevant peer because it offers a similar live commerce SaaS surface with integrated checkout and creator/host tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LiveCo social profiles
Digital presenceLiveCo financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveCo leadership team
Management profileNumber of profiles
LiveCo subsidiaries and ownership
Company hierarchySubsidiaries3 records
LiveCo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveCo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveCo
What does LiveCo do?
LiveCo operates Netshow.me Live Commerce, a B2B live commerce platform built on Microsoft cloud infrastructure that transforms a brand's sales team into live presenters, broadcasting simultaneously to hundreds of point-of-sale (PDV) locations and distributors. During a live session, the platform enables real-time product presentation, interactive Q&A, exclusive discount offers, and batch order management, with detailed participant and order analytics. Revenue is generated through subscription-based platform usage by B2B brands in Brazil seeking to scale reach without proportionally expanding field sales forces.
Is LiveCo a public or private company?
LiveCo is a private company. It is classified as private equity controlled and is currently operating.
When was LiveCo founded?
LiveCo was founded in 2020. It employs 1 to 10 people.
Where is LiveCo based?
LiveCo is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does LiveCo make money?
One revenue line is on record: live Commerce Platform Subscription/Usage.
Who are LiveCo's main competitors?
Broad incumbents on record are ON24, Microsoft Teams Live Events, Magalu and Zoom Events. Direct peers are NTWRK, Bambuser, Firework, Livescale, ShopShops and Talkshoplive.
Does LiveCo have an API?
No public API is recorded for LiveCo.
What industry is LiveCo in?
LiveCo's product category is Live Commerce Platform (B2B). Its primary akta.pro industry code is MPACACAD, Live Shopping & Commerce Streaming Platforms, with a secondary code of MPACACAI, Enterprise & Professional Live Streaming Platforms (Webinars/Events). Its NAICS code is 516210.