OneDayOnly.co.za

What OneDayOnly.co.za does

OneDayOnly.co.za, legally registered as OneDayOnly Offers (Pty) Ltd and headquartered in Cape Town, is a South African flash-sale e-commerce platform founded in 2009-2010 and operating exclusively in the domestic market. The platform curates time-limited daily deals across 15+ retail categories — including home & garden, apparel & accessories, electronics, furniture, health & beauty, food & beverages, sporting goods, cameras, and toys — sourced through partnerships with brands, distributors and suppliers, with 350 deals loaded per day at discounts of approximately 10-80% off original retail prices. The core technology is a deal-rotation e-commerce site extended to native mobile apps on Google Play, Apple App Store and Huawei AppGallery, with the user experience anchored on countdown timers and an email-newsletter-driven daily check-in cadence.

The business generates revenue primarily through transactional product sales, supplemented by affiliate and referral commissions earned when the platform channels demand to brand partners. Pricing is pay-as-you-go at deal prices denominated in South African Rand, and checkout is supported by an unusually broad 16+ payment stack spanning credit cards (Visa, Mastercard, Amex), EFT, SnapScan, Zapper, Ozow, Stitch, eBucks, Discovery Miles, PayFlex, Mobicred, Apple Pay, Google Pay, Samsung Pay and Capitec Pay. Distribution is entirely digital through the website and mobile apps, with email, social media and QR-code-led mobile marketing as the primary acquisition channels.

The company serves two parallel customer sets: a long-tail consumer base of 3.8M+ South African shoppers seeking discounted goods, and a brand-partner side comprising the brands, distributors and suppliers that use the platform for inventory clearance and demand generation. Recent strategic activity has centered on a 2026 leadership refresh — appointing the company's first Chief Technology Officer (Steven Scheffler) and a new Head of Operations (Justin Naylor) — explicitly framed as preparation for the next phase of growth in platform scalability, supplier relationships and operational efficiency.

Name

OneDayOnly.co.za

Legal name

OneDayOnly Offers (Pty) Ltd

Website

https://onedayonly.co.za

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

OneDayOnly.co.za is a South African flash-sale e-commerce platform founded in 2009-2010, loading 350 daily deals across 15+ retail categories to over 3.8 million registered shoppers via website and mobile apps.

Ownership category

akta.pro rank

Product category

Flash Sale E-commerce

NAICS

General Merchandise Retailers (455), All Other Miscellaneous Retailers (45999)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Off-price/Flash-sale Generalist Marketplaces (CRAFAAAH)

akta.pro secondary industry

Extreme Value General Merchandise Discounters (CRAEAAAE)

Keywords

• Flash sale e-commerce
• Daily deals platform
• Online discount retail
• Consumer e-commerce
• Mobile shopping app

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Supply Chain

Revenue model

1. Product Sales: OneDayOnly generates revenue through direct product sales to consumers. The platform hosts daily deals across multiple retail categories including electronics, home & garden, apparel, health & beauty, and more. Revenue is earned on each transaction completed through the platform.
2. Affiliate/Referral Revenue: The platform operates as an affiliate channel for brands, distributors, and suppliers, earning commissions on referred sales through partnerships with various brands across retail categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

OneDayOnly.co.za operates a South African flash-sale e-commerce platform that lists 350 time-limited deals per day across 15+ retail categories (home & garden, apparel, electronics, furniture, health & beauty, food & beverages, sporting goods, shoes, luggage, hardware, media, office supplies, arts & entertainment, cameras & optics, baby & toddler, toys & games). Products are sourced from brands, distributors and suppliers and sold directly to South African consumers at discounts of approximately 10%–80% off retail, supported by a website, mobile apps, and 16+ payment methods.

Product overview

OneDayOnly is a South African flash sales and daily deals e-commerce marketplace. The platform operates through a website and mobile applications (available on Google Play, Apple App Store, and Huawei AppGallery), offering time-limited daily deals across 15+ retail categories including Home & Garden, Apparel & Accessories, Electronics, Furniture, Health & Beauty, Food & Beverages, Sporting Goods, Shoes, Luggage & Bags, Hardware, Media, Office Supplies, Arts & Entertainment, Cameras & Optics, Baby & Toddler, and Toys & Games. The core offering consists of Today's Deals (flash sales with countdown timers), Extra Time Deals (extended deals), Everyday Essentials (consumable essentials), and Clearance Sale (warehouse clearance). The platform serves over 3.8 million shoppers, loads 350 deals daily through partnerships with brands, distributors and suppliers, and supports 16+ payment methods including credit cards, digital wallets, EFT, and buy-now-pay-later options.

Differentiator

Problem solved

Functional benefit

Products and services

• OneDayOnly Daily Deals Platform South African e-commerce flash-sale platform offering 350 time-limited deals per day across 15+ retail categories (home & garden, apparel, electronics, furniture, health & beauty, food & beverages, sporting goods, shoes, luggage, hardware, media, office supplies, arts & entertainment, cameras & optics, baby & toddler, toys & games). Sourced from brands, distributors and suppliers and sold directly to South African consumers at discounts of approximately 10%–80% off retail.
• OneDayOnly Mobile App

Quantifiable outcome

• 3.8 million+ shoppers served
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Partnerships

One partnership is on record.

• Brands, Distributors and SupplierscoreChannel Partner/ Reseller/ Distributor · 1 January 2010OneDayOnly partners with various brands, distributors and suppliers across retail categories to source daily deals. The platform loads 350 deals daily through these partnerships. Suppliers benefit from inventory clearance and access to the platform's 3.8 million+ shopper base.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Wish (by ContextLogic): Discount-led global marketplace offering deeply discounted goods across many categories. Comparable in flash-deal-style positioning and broad category coverage, though operates globally rather than regionally.
• Zulily: Originally a US flash-sale e-commerce site for mothers and family categories with time-limited daily deals. Closely analogous flash-sale business model, though US-focused.

Direct peers

• Loot.co.za: South African online retailer offering discounted products across multiple categories. Closely aligned with OneDayOnly on discount-led, multi-category online retail model serving SA consumers.

Broad incumbents

• AliExpress: Global discount marketplace from Alibaba with broad category assortment and aggressive pricing. Competes for the same South African bargain-hunting shoppers that OneDayOnly targets.
• Takealot: South Africa's largest general e-commerce platform with broad assortment and owned logistics. While not flash-sale focused, it competes directly for the same South African online shopper wallet share and increasingly runs daily-deal promotions.
• Groupon: Global pioneer of the flash-sale/local deals model. Comparable flash-sale DNA and merchant-supplier pipeline, but operates broadly across experiences and goods globally rather than focusing on SA goods deals.
• Amazon (South Africa): Global e-commerce incumbent with a recently launched South Africa storefront. Represents a significant competitive threat given scale, assortment, and Prime-style logistics investment in the same market.
• Temu: Ultra-discount global marketplace from PDD. Increasingly entering South Africa and competing aggressively on price across the same categories OneDayOnly serves.

Regional players

• Bid or Buy: South African online marketplace and auction platform. Comparable as a domestic online marketplace serving SA buyers across varied product categories with a deal/discount orientation.

Others

• Macy's Backstage / Nordstrom Rack: Off-price/flash-sale retail concepts attached to larger incumbents. Operationally analogous as off-price general merchandise discount models, though US-focused and physical-retail-anchored.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/onedayonlycoza
• Facebookfacebook.com/onedayonly

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneDayOnly.co.za