Lightform Lighting
Lightform Lighting is a privately held, founder-led lighting showroom and design services firm in Scottsdale, Arizona, retailing fixtures from 400+ manufacturers to residential homeowners, commercial clients, and trade professionals since 2002.
- Company typePrivate
- Founded2002
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Lightform Lighting does
Lightform Lighting is a privately held lighting showroom and design services firm headquartered in Scottsdale, Arizona. Founded in 2002 by Chad Rothe and organized as Lightform Lighting LLC, the company operates a single award-winning retail showroom at 7018 E. Indian School Road and a complementary e-commerce storefront, serving residential homeowners, commercial clients, and trade professionals primarily across Arizona.
The company retails a comprehensive range of lighting fixtures sourced from over 400 worldwide manufacturers, spanning pendants, chandeliers, recessed lighting, landscape lighting, modern LED tape systems, sconces, flush mounts, bathroom fixtures, ceiling fans, outdoor lighting, lamps, and smart home lighting controls. Its technology layer is product-level (LED, smart-home controls) rather than software-level: there is no proprietary platform, no mobile app, no disclosed AI capability, and no API or SDK. Differentiated offerings include custom-designed fixtures built through fabricator partnerships and an exclusive Arizona retail relationship for the QlockTwo illuminated word-clock brand. The Scottsdale showroom functions as both retail floor and design studio, with a 360-degree virtual tour and featured installations of partner brands such as Z-Lite, ZEEV Lighting, and Luminii.
Lightform runs a multi-channel go-to-market: direct retail through the showroom and online shop, a trade program offering annual-billed special pricing to architects, interior designers, and builders, and professional lighting design consultation services. Revenue is generated primarily through one-time product sales of lighting fixtures, supplemented by professional design fees. The company has no disclosed venture capital, private equity, or parent-company backing, has not raised any funding rounds, and has not engaged in M&A, consistent with a bootstrapped, founder-led small business model that has operated continuously for over two decades.
Lightform Lighting firmographics
Firmographics- Name
- Lightform Lighting
- Legal name
- Lightform Lighting LLC
- Website
- https://lightformlighting.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lightform Lighting is a privately held, founder-led lighting showroom and design services firm in Scottsdale, Arizona, retailing fixtures from 400+ manufacturers to residential homeowners, commercial clients, and trade professionals since 2002.
- Ownership category
- akta.pro rank
Lightform Lighting industry classification
Industry- Product category
- Lighting Retail and Design
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Retail-Furniture Stores (5712), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Architectural/Recessed & Track Lighting Retail (CRAIAHAH)
- akta.pro secondary industries
- Lamps Retail (Table, Floor, Desk) (CRAIAHAE), Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)
Keywords
Where Lightform Lighting is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lightform Lighting business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Lighting retail sales: Sale of lighting fixtures including pendants, chandeliers, recessed lighting, landscape lighting, modern LED tape, and smart home lighting controls through the retail showroom and online shop
- Lighting design services: Professional lighting design consultation to help customers select and specify appropriate lighting solutions for residential and commercial spaces
- Trade program: Special pricing program for design and construction industry professionals including interior designers, architects, and builders who register for trade accounts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for end consumers |
| Subscription | Annual | Trade program pricing for industry professionals |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Lightform Lighting product offering
Product offeringCore offering
Lightform Lighting operates an award-winning retail showroom in Scottsdale, Arizona that combines lighting retail and lighting design services under one roof. The company sources fixtures from over 400 worldwide manufacturers and offers products across every lighting application including pendants, chandeliers, recessed, landscape, modern LED tape, custom-designed fixtures, and smart home lighting controls. Professional lighting design consultation and custom fabrication partnerships are provided alongside retail sales for residential, commercial, and architectural projects.
Product overview
Lightform Lighting operates as a comprehensive lighting showroom offering both lighting retail and lighting design services under one roof. The company specializes in exceptional lighting solutions for residential, commercial, and architectural spaces, featuring products across every lighting application including pendants, chandeliers, recessed lighting, landscape lighting, modern LED tape, custom-designed fixtures, and smart home lighting controls. Their portfolio includes over 400 worldwide manufacturers such as Z-Lite, ZEEV Lighting, Luminii, and QlockTwo. The company maintains an award-winning showroom in Scottsdale, Arizona with virtual tour capability, offers a trade program for industry professionals, and provides custom fixture design through skilled fabricator partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting Retail Products
- Lighting Design Services
- Custom-Designed Fixtures
- Trade Program
- QlockTwo Clocks and Watches
Quantifiable outcome
- Featured in multiple major publications including Modern Luxury Interiors (Volume 4, 2025), Punch (November 2025), and Phoenix Home & Garden (February 2021)
Companies that use Lightform Lighting
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Lightform Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lightform Lighting partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- QlockTwocoreLightform Lighting is the exclusive retailer of QlockTwo clocks and watches in Arizona. QlockTwo is an award-winning design brand (winner of 2019 Red Dot Design Award, 30+ international awards) that manufactures illuminated wall-mounted clocks expressing time in words rather than numbers. The next closest retailer is The Wynn Hotel in Las Vegas.
- LuminiicoreLong-standing relationship with Luminii, an architectural lighting manufacturer of top quality LED products. Lightform uses Luminii in-wall LED applications throughout their showroom. Founder Chad Rothe was interviewed by Luminii about lighting design fundamentals and creative vision. The collaboration has produced many successful projects in both residential and commercial sectors.
- Custom fabricatorsminorPartnership with skilled fabricators to create custom lighting fixtures unique to customer application and vision when standard products don't meet requirements
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lightform Lighting competitors and assessment
Company assessmentDirect peers
- Arteriors Home: Designer lighting and home accessories brand with showroom presence and trade program; comparable modern/contemporary lighting assortment, designer trade pricing model, and architectural project clientele.
- Schoolhouse: Design-forward lighting and home goods brand combining original product lines with curated collections; comparable mid-century/modern aesthetic, designer audience, and direct-to-consumer showroom-plus-online model.
- YLighting: Contemporary lighting retailer specializing in modern fixtures from multiple premium brands; comparable to Lightform in target customer (modern/contemporary residential and trade) and curated multi-brand catalog model.
- Lumens: Online-first modern lighting and home furnishings retailer; directly comparable because both curate premium lighting from hundreds of manufacturers and target design-savvy residential and trade buyers.
- Lighting New York: Specialty online retailer of residential and commercial lighting carrying multiple premium brands; comparable multi-brand, design-assisted sales model serving both homeowners and trade customers.
- Lightology: Chicago-based modern lighting showroom and e-commerce retailer offering contemporary and architectural fixtures from hundreds of manufacturers; matches Lightform's showroom-plus-online, designer-focused positioning.
Broad incumbents
- Restoration Hardware (RH): Luxury home furnishings retailer with significant lighting assortment sold through galleries and online; comparable in affluent residential and architectural customer base and design-led showroom format, but at much larger scale.
- Ferguson Bath, Kitchen & Lighting Gallery: National chain of lighting and home showrooms (acquired Build.com/Wayfair lighting assets); overlaps with Lightform in residential/commercial lighting showroom retail but operates at far larger scale and broader category mix.
- Visual Comfort & Co. Major designer lighting manufacturer and showroom group carrying hundreds of brands in designer showrooms; comparable in serving architects/designers but operates as a manufacturer-affiliated retailer rather than an independent reseller.
Others
- Luminii: Architectural LED lighting manufacturer and existing Lightform partner; relevant as an upstream supplier and potential adjacent peer in the architectural/specifier channel where Lightform actively sells into projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Lightform Lighting social profiles
Digital presenceLightform Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lightform Lighting leadership team
Management profileNumber of profiles
Profiles1 record
Lightform Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lightform Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lightform Lighting
What does Lightform Lighting do?
Lightform Lighting operates an award-winning retail showroom in Scottsdale, Arizona that combines lighting retail and lighting design services under one roof. The company sources fixtures from over 400 worldwide manufacturers and offers products across every lighting application including pendants, chandeliers, recessed, landscape, modern LED tape, custom-designed fixtures, and smart home lighting controls. Professional lighting design consultation and custom fabrication partnerships are provided alongside retail sales for residential, commercial, and architectural projects.
Is Lightform Lighting a public or private company?
Lightform Lighting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lightform Lighting founded?
Lightform Lighting was founded in 2002. It employs 11 to 50 people.
Where is Lightform Lighting based?
Lightform Lighting is headquartered in Scottsdale, United States, in the North America region.
How does Lightform Lighting make money?
Three revenue lines are on record. Lighting retail sales are the primary driver. The others are lighting design services and trade program.
Who are Lightform Lighting's main competitors?
Direct peers on record are Arteriors Home, Schoolhouse, YLighting, Lumens, Lighting New York and Lightology. Broad incumbents are Restoration Hardware (RH), Ferguson Bath, Kitchen & Lighting Gallery and Visual Comfort & Co.. Luminii is listed as an others.
Does Lightform Lighting have an API?
No public API is recorded for Lightform Lighting.
What industry is Lightform Lighting in?
Lightform Lighting's product category is Lighting Retail and Design. Its primary akta.pro industry code is CRAIAHAH, Architectural/Recessed & Track Lighting Retail, with a secondary code of CRAIAHAE, Lamps Retail (Table, Floor, Desk). Its NAICS code is 335131 and its SIC code is 5712.