Prairiecare
PrairieCare is a private Minnesota-based psychiatric mental healthcare provider operating 9 locations across the Twin Cities, Rochester, and Mankato, delivering a full continuum of care — outpatient, IOP, PHP, residential, and inpatient — to children, adolescents, young adults, and adults.
- Company typePrivate
- Founded2005
- HeadquartersBrooklyn Park, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Prairiecare does
PrairieCare is a private psychiatric mental healthcare provider operating a full continuum of care for children, adolescents, young adults, and adults across Minnesota. The organization's service offering spans five core program tiers — Clinic/Outpatient Services, Intensive Outpatient (IOP), Partial Hospitalization (PHP), Residential Treatment, and Inpatient Hospitalization — supplemented by specialty tracks including Transcranial Magnetic Stimulation (TMS), Perinatal & Maternal Mental Health, and the Healthy Eating and Living (HEaL) PHP for eating disorders. PrairieCare is Joint Commission accredited for inpatient hospital and partial hospital programs and operates 9 Minnesota locations spanning the Twin Cities (Brooklyn Park, Edina, Maple Grove, Maplewood, Minneapolis, Woodbury), Rochester, and Mankato.
The underlying operational model is clinical-services delivery rather than software or technology products; the core "platform" is a multi-site, multi-acuity care organization with differentiated access infrastructure (Central Intake team available 24/7, Family First direct-admission pathway, no-cost mental health screenings, and a professional referral portal via IntakeQ). Revenue is generated through recurring billing for ongoing therapy, psychiatry/medication management, and acute-level care stays, paid primarily via private/employer insurance and state/Medicaid, with billing and revenue-cycle operations supported by FortisPay.
PrairieCare operates as a subsidiary within Monroe Operations LLC, doing business as Newport Healthcare, a multi-state mental health treatment network. Newport Healthcare provides operational, corporate, and administrative infrastructure (HR, privacy, career platforms) across the network, while PrairieCare functions as the Minnesota service-line brand. Stephen Setterberg serves as Founder & President. No public listing, venture funding rounds, or private equity investment are disclosed in the source material, and PrairieCare is classified as a private healthcare organization with 501–1,000 employees.
Prairiecare firmographics
Firmographics- Name
- Prairiecare
- Legal name
- PrairieCare, part of Monroe Operations LLC d/b/a Newport Healthcare
- Website
- https://prairie-care.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- PrairieCare is a private Minnesota-based psychiatric mental healthcare provider operating 9 locations across the Twin Cities, Rochester, and Mankato, delivering a full continuum of care — outpatient, IOP, PHP, residential, and inpatient — to children, adolescents, young adults, and adults.
- Ownership category
- akta.pro rank
Prairiecare industry classification
Industry- Product category
- Psychiatric Mental Healthcare
- NAICS
- Ambulatory Health Care Services (621), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Residential Mental Health and Substance Abuse Facilities (623220)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)
- akta.pro secondary industries
- Residential Mental Health Treatment Centers (HLAFACAC), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Outpatient Mental Health & Counseling Clinics (HLAFABAC)
Keywords
Where Prairiecare is headquartered
LocationHeadquarters
- HQ city
- Brooklyn Park
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Prairiecare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Mental Health Treatment Services: PrairieCare generates revenue through providing mental health treatment services across multiple levels of care including inpatient hospitalization, residential treatment, partial hospitalization programs (PHP), intensive outpatient programs (IOP), and outpatient clinic services. Services are billed to insurance providers including private/employer insurance, state insurance/Medicaid.
- Professional Services: Individual therapy, psychiatry/medication management, and clinical assessments provided on an ongoing basis to patients, generating recurring revenue through regular treatment appointments.
- Healthcare Capacity Services: Healthcare provider organization offering psychiatric bed-based services and mental health treatment programs, with capacity for emergency and crisis stabilization services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hospital charges and standard services available via downloadable price transparency files |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Prairiecare product offering
Product offeringCore offering
PrairieCare provides a full continuum of psychiatric mental health services across multiple levels of care, including inpatient, residential, partial hospitalization (PHP), intensive outpatient (IOP), and outpatient programs. The organization specializes in treating children, adolescents, young adults, and adults with a range of mental health conditions, using a family-first, single-specialty model. Treatment incorporates evidence-based modalities (CBT, DBT, ACT), medication management, group/individual/family therapy, and advanced interventions such as Transcranial Magnetic Stimulation (TMS).
Product overview
Prairiecare is a psychiatric mental healthcare provider offering a full continuum of mental health services for children, teens, young adults, and adults across Minnesota. The organization operates a multi-tiered service model ranging from basic outpatient services to intensive inpatient hospitalization. Core programs include Clinic & Outpatient Services, Intensive Outpatient Program (IOP), Partial Hospitalization Program (PHP), Inpatient Hospitalization, and Residential Treatment. Specialty tracks include Transcranial Magnetic Stimulation (TMS), Perinatal & Maternal Mental Health, and the Healthy Eating and Living (HEaL) eating disorder program. Access is facilitated through Family First Admissions for immediate care and no-cost mental health screenings. Services are delivered across multiple Minnesota locations including Twin Cities, Rochester, and Mankato.
Differentiator
Problem solved
Functional benefit
Products and services
- Inpatient Psychiatric Care
- Residential Treatment
- Partial Hospitalization Program (PHP)
- Intensive Outpatient Program (IOP)
- Outpatient Mental Health Services
- Transcranial Magnetic Stimulation (TMS)
- Child and Adolescent Mental Health Services
- Young Adult Mental Health Services
- Adult Mental Health Services
- Women-Specific Mental Health Services
- Walk-in Crisis Services
Companies that use Prairiecare
Customer profileSegments6 records
Ideal customer profiles2 records
Prairiecare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Prairiecare partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Newport HealthcarecorePrairieCare is part of Newport Healthcare organization, operated by parent company Monroe Operations LLC. Newport Healthcare provides operational infrastructure, corporate support, and shares best practices across the mental health treatment network. PrairieCare represents Newport's Minnesota mental health service presence.
- Insurance ProviderscorePrairieCare accepts private/employer insurance and state insurance/Medicaid. The organization works with multiple insurance providers to enable coverage for mental health treatment services across all program levels. Insurance verification and financial assistance options are available through Central Intake.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Prairiecare competitors and assessment
Company assessmentDirect peers
- Rogers Behavioral Health: Multi-state, single-specialty behavioral health system operating inpatient, residential, PHP, IOP, and outpatient programs across age groups. Directly comparable to PrairieCare's full-continuum, multi-location model and emphasis on evidence-based psychiatric care.
- Hazelden Betty Ford Foundation: National nonprofit behavioral health provider with residential, PHP, IOP, and outpatient services including adolescent and young adult programming. Comparable to PrairieCare in continuum-of-care structure, adolescent focus, and Minnesota presence.
- Sheppard Pratt: Large behavioral health system with inpatient, residential, PHP, IOP, and outpatient services for children through adults. Directly comparable in continuum structure, multi-site model, and psychiatric specialization.
- Newport Academy: Sibling brand under Newport Healthcare (PrairieCare's parent) operating residential and outpatient mental health treatment for adolescents. Shares operational infrastructure and treatment philosophy, making it the closest organizational peer.
Emerging players
- Center for Discovery: Specialty behavioral health provider focused on eating disorder treatment and residential/IOP care. Comparable to PrairieCare's HEaL eating disorder program and adolescent mental health focus.
- Brightside Health: Telehealth platform offering therapy, psychiatry, and medication management for anxiety and depression. Represents the digital-care competitive vector that could pressure PrairieCare's outpatient segment by offering lower-cost, lower-friction access.
Broad incumbents
- Acadia Healthcare: Large publicly traded operator of behavioral health facilities including inpatient psychiatric hospitals and residential treatment. Comparable at the level-of-care and operating-model level, though national in scope and not youth-specialized.
- McLean Hospital: Harvard-affiliated psychiatric hospital providing specialized inpatient, residential, and outpatient care. Comparable in psychiatric specialization and continuum of care, but operates as a flagship academic institution with broader scope and reach.
- Universal Health Services (Behavioral Health Division): One of the largest operators of acute inpatient psychiatric facilities and behavioral health centers in the US. Comparable in inpatient psychiatric capacity and multi-site delivery, though embedded in a much larger diversified health system.
Regional players
- Allina Health (Mental Health Services): Major Minnesota-based health system offering inpatient and outpatient behavioral health services. Competes with PrairieCare in the Twin Cities and shares the same MN payer and regulatory environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prairiecare social profiles
Digital presencePrairiecare compliance and trust
Trust signalCompliance4 records
Prairiecare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prairiecare leadership team
Management profileNumber of profiles
Profiles1 record
Prairiecare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prairiecare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prairiecare
What does Prairiecare do?
PrairieCare provides a full continuum of psychiatric mental health services across multiple levels of care, including inpatient, residential, partial hospitalization (PHP), intensive outpatient (IOP), and outpatient programs. The organization specializes in treating children, adolescents, young adults, and adults with a range of mental health conditions, using a family-first, single-specialty model. Treatment incorporates evidence-based modalities (CBT, DBT, ACT), medication management, group/individual/family therapy, and advanced interventions such as Transcranial Magnetic Stimulation (TMS).
Is Prairiecare a public or private company?
Prairiecare is a private company. It is classified as corporate owned and is currently operating.
When was Prairiecare founded?
Prairiecare was founded in 2005. It employs 501 to 1,000 people.
Where is Prairiecare based?
Prairiecare is headquartered in Brooklyn Park, United States, in the North America region.
How does Prairiecare make money?
Three revenue lines are on record. Mental Health Treatment Services are the primary driver. The others are professional Services and healthcare Capacity Services.
Who are Prairiecare's main competitors?
Direct peers on record are Rogers Behavioral Health, Hazelden Betty Ford Foundation, Sheppard Pratt and Newport Academy. Emerging players are Center for Discovery and Brightside Health. Broad incumbents are Acadia Healthcare, McLean Hospital and Universal Health Services (Behavioral Health Division). Allina Health (Mental Health Services) is listed as a regional player.
Does Prairiecare have an API?
No public API is recorded for Prairiecare.
What industry is Prairiecare in?
Prairiecare's product category is Psychiatric Mental Healthcare. Its primary akta.pro industry code is HLAFACAI, Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers, with a secondary code of HLAFACAC, Residential Mental Health Treatment Centers. Its NAICS code is 621 and its SIC code is 8000.