Easton Select Group
Easton Select Group is a PE-backed consolidation platform acquiring family-owned pool service, construction, and supply companies across the Northeast, serving residential homeowners and commercial pool operators through 15+ regional brands.
- Company typePrivate
- Founded2024
- HeadquartersEaston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Easton Select Group does
Easton Select Group is a privately held consolidation platform focused on the residential and commercial pool services industry in the Northeast United States. The group acquires family-owned pool service, construction, and supply companies and operates them under their existing regional brand identities, providing a shared back-office, procurement, and integration layer. Its stated operating legacy extends to 1974 through a founding family business, and the platform itself was launched with private equity backing from Brenton Point Capital.
The portfolio spans four functional areas: recurring pool maintenance and service, new pool construction and renovation, retail pool supplies (via South Shore Pool Supply), and a differentiated product line called Plunge Pool Concepts built around a patented modular precast plunge pool system. In 2025, the company received the PHTA International Award of Excellence, supporting its brand positioning in the category. The customer base is predominantly residential pool owners, with selected commercial pool operator accounts added through Blue Wave and New England Aquatics.
The business model combines recurring service revenue (weekly or seasonal maintenance contracts), project-based construction revenue (one-time builds and renovations), and retail supplies revenue. The platform has not disclosed revenue, transaction values, or headcount figures, but has executed 15 or more acquisitions across New England, Connecticut, and Metro New York since formation. Dedicated M&A and integration leadership have been hired to support continued inorganic growth.
Easton Select Group firmographics
Firmographics- Name
- Easton Select Group
- Legal name
- Easton Select Group
- Website
- https://www.eastonselect.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easton Select Group is a PE-backed consolidation platform acquiring family-owned pool service, construction, and supply companies across the Northeast, serving residential homeowners and commercial pool operators through 15+ regional brands.
- Ownership category
- akta.pro rank
Where Easton Select Group is headquartered
LocationHeadquarters
- HQ city
- Easton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Easton Select Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Pool Maintenance and Service: Recurring revenue from residential and commercial pool maintenance, repairs, openings, and closings through portfolio companies across New England.
- Pool Construction and Renovation: One-time project revenue from new pool construction, gunite pools, renovations, and custom pool builds for residential and commercial clients.
- Pool Supplies Retail: Retail sales of pool equipment, parts, chemicals, and supplies through physical retail locations such as South Shore Pool Supply in Cohasset, MA.
- Commercial Pool Services: Specialized commercial pool services including inspection, renovation, aquatic education and training, water chemistry and safety for commercial accounts.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Easton Select Group product offering
Product offeringCore offering
Easton Select Group is a Massachusetts-based platform that acquires and operates family-owned pool service, construction, and supply companies across New England. Through its 16+ portfolio brands, the company delivers residential and commercial pool maintenance, repairs, seasonal openings/closings, new pool construction (including gunite and patented modular precast plunge pools), renovation, and retail pool supplies. The model combines local brand autonomy with centralized scale, capital, and operational resources backed by private equity partner Brenton Point Capital.
Product overview
Easton Select Group is a Massachusetts-based national platform of premium pool services, plunge pools and pool construction brands. The company operates as a platform-plus-modules architecture consisting of multiple acquired regional brands that provide pool products, services, and expertise nationwide. The portfolio includes: Plunge Pool Concepts (precast concrete plunge pools), Easton Pool & Spa (full-service construction), Christman Pool Service (Maine-based services), Atlantic Water Service (pool water provision), Environmental Pools (luxury pool builder), Harrison Pool & Spa, South Shore Pool Supply, JPS Pool Service, Sweetwater Pool Service, Island Pools, Shore Pools, New England Aquatics, Jackson Pool, Blue Wave Pool Services, and J. Gallant Pool. These brands collectively address pool ownership needs including construction, renovation, maintenance, repair, and supplies across residential and commercial segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Plunge Pool Concepts Massachusetts-based company specializing in the design and manufacturing of precast concrete plunge pools, offering customizable, quick-to-install plunge pools for luxury smaller backyards.
- Easton Pool & Spa Full-service pool construction company with over four decades of experience, one of the largest pool companies in southeastern Massachusetts, Cape Cod, and Martha's Vineyard, offering inground pool construction, repair, remodel, and maintenance.
- Christman Pool Service Premier pool service, renovation, construction and maintenance company based in Portland, Maine, providing premium pool services and exclusive plunge pool offerings in Northern New England.
- Commercial Pool Services Specialized commercial pool services for hotels, fitness centers, community pools, and commercial accounts requiring professional pool maintenance, inspection, renovation, aquatic education and training, water chemistry, and safety compliance.
- South Shore Pool Supply Family-founded and operated retail pool supply store established in 1964 in Cohasset, Massachusetts, serving Boston's South Shore region with pool equipment, parts, chemicals, and supplies.
Companies that use Easton Select Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Easton Select Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Easton Select Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Easton Select Group competitors and assessment
Company assessmentDirect peers
- ASP (America's Swimming Pool Company): National franchisor and operator of residential pool maintenance, repair, and renovation services. Closest direct competitor in the pool services roll-up model serving residential customers across multiple U.S. regions with recurring service contracts.
- Poolwerx: Franchised pool service, maintenance, and retail network operating across the U.S. and Australia. Directly comparable as a multi-brand pool services platform combining recurring maintenance with equipment and chemicals retail.
- Premier Pools & Spas: Large U.S. builder of custom inground pools with a multi-location franchise model. Comparable as a multi-region pool construction and service platform, though more concentrated in Sun Belt markets.
- Anthony & Sylvan Pools: Long-established U.S. pool builder and renovation company with regional service operations. Comparable as a multi-state pool construction and service brand with both new-build and recurring service revenue.
- Blue Haven Pools: National pool builder and service provider operating through dealer/franchise locations. Comparable as a multi-region pool construction and service brand pursuing consolidated operations.
- Pinch A Penny: Franchised pool supply retail and service chain across the Sun Belt. Comparable business model combining recurring service with retail of pool chemicals, parts, and equipment.
Broad incumbents
- Leslie's: Largest U.S. specialty retailer of pool supplies and equipment with associated service offerings. Comparable as the broad incumbent in pool-related consumables, equipment, and residential services.
Regional players
- California Pools & Landscape: Large regional pool builder and service provider based in the Western U.S. Comparable as a multi-location luxury pool builder with both new construction and service operations, though concentrated in different geography.
Emerging players
- River Pools: Mid-Atlantic fiberglass pool manufacturer and installer with growing service operations. Comparable as a multi-region pool construction and service brand focused on a specific pool type.
Others
- Authority Brands (home services roll-up): PE-owned multi-brand residential services platform spanning HVAC, plumbing, electrical, and related trades. Comparable as a capital-backed roll-up strategy across fragmented home services, though adjacent rather than direct pool industry overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Easton Select Group social profiles
Digital presenceEaston Select Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easton Select Group leadership team
Management profileNumber of profiles
Profiles12 records
Easton Select Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easton Select Group M&A and investment
M&A and investmentM&A11 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easton Select Group
What does Easton Select Group do?
Easton Select Group is a Massachusetts-based platform that acquires and operates family-owned pool service, construction, and supply companies across New England. Through its 16+ portfolio brands, the company delivers residential and commercial pool maintenance, repairs, seasonal openings/closings, new pool construction (including gunite and patented modular precast plunge pools), renovation, and retail pool supplies. The model combines local brand autonomy with centralized scale, capital, and operational resources backed by private equity partner Brenton Point Capital.
Is Easton Select Group a public or private company?
Easton Select Group is a private company. It is classified as private equity controlled and is currently operating.
When was Easton Select Group founded?
Easton Select Group was founded in 2024. It employs 11 to 50 people.
Where is Easton Select Group based?
Easton Select Group is headquartered in Easton, United States, in the North America region.
How does Easton Select Group make money?
Four revenue lines are on record. Pool Maintenance and Service is the primary driver. The others are pool Construction and Renovation, pool Supplies Retail and commercial Pool Services.
Who are Easton Select Group's main competitors?
Direct peers on record are ASP (America's Swimming Pool Company), Poolwerx, Premier Pools & Spas, Anthony & Sylvan Pools, Blue Haven Pools and Pinch A Penny. Leslie's is listed as a broad incumbent. California Pools & Landscape is listed as a regional player. River Pools is listed as an emerging player. Authority Brands (home services roll-up) is listed as an others.
Does Easton Select Group have an API?
No public API is recorded for Easton Select Group.