The Larson Group

What The Larson Group does

The Larson Group (TLG) is a private, family-owned commercial truck dealership group founded in 1987 by the Larson family and headquartered in Springfield, Missouri. Operating under the TLG Peterbilt brand, the company is an authorized Peterbilt Motors Company dealer network spanning 34 locations across 11 states in the Midwest and Southeast United States. The company sells new Peterbilt trucks across the 567, 579, 589, 520, 536, 537, 548, and vocational/refuse model lines — including the Class 8 Peterbilt 579EV electric semi-truck — alongside a pre-owned inventory of 763+ trucks spanning multiple OEMs (Peterbilt, Freightliner, Mack, Kenworth, International). TLG also distributes aftermarket parts through dedicated TRP (Truck Related Products) stores and provides 24/7 service, mobile repair (Road Guru), body shop, and a 24-hour dedicated fleet maintenance program (TLG Guru).

The company's revenue model spans multiple streams: one-time new and used truck sales, recurring service and parts revenue, subscription-based full-service leasing through the PacLease franchise (8 locations across four states), and transaction-fee financing via its in-house TLG Financial division (in partnership with PACCAR Financial). GTM motion is primarily enterprise field sales through dealership locations, supplemented by inside sales (phone, email, text) and an e-commerce platform at tlgtrucks.com with online inventory search, financing applications, and 24/7 parts ordering. Customer segments are segmented horizontally across fleet operators, owner-operators, and vocational truck users (refuse, construction, dump), with named enterprise customers including R+L Carriers, Prime Inc. (900-unit Peterbilt 579 order), Freymiller, PAM Transport, and Wilson Logistics.

Operationally, TLG integrates AI-enabled telematics partnerships for predictive maintenance, route optimization, and driver behavior monitoring, though these appear to be third-party integrations rather than proprietary development. The company has won multiple Peterbilt Dealer of the Year awards including North American Dealer of the Year in 2006, 2016, and 2022, and 13 locations have earned Platinum Service Center status. It is led by founder Glenn Larson (President/Dealer Principal), with family members in COO roles, and the company has pursued an active roll-up strategy through acquisitions (Piedmont Peterbilt 2015, South East Atlantic Peterbilt 2016, Performance Peterbilt Nov 2025).

Name

The Larson Group

Legal name

The Larson Group

Website

https://tlgtrucks.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Larson Group (TLG) is a privately held Peterbilt commercial truck dealership group operating 34 locations across 11 US Midwest and Southeast states, selling new and used trucks (including Class 8 EVs), parts, service, leasing, and in-house financing to fleet operators, owner-operators, and vocational truck customers.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Automotive Equipment Rental and Leasing (5321), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC)

akta.pro secondary industries

Box Truck / Dry Van Truck Leasing & Rental (TLABABAF), Medium-Duty Commercial Truck Leasing & Rental (Class 3–6) (TLABABAB), Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

Keywords

• Commercial truck dealership
• Peterbilt truck sales
• Truck parts service
• Commercial vehicle leasing
• Truck fleet financing

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Truck Sales: Sale of new Peterbilt trucks including Class 8 semi-trucks, day cabs, sleepers, vocational trucks, and refuse trucks. Primary revenue stream from premium Peterbilt inventory.
2. Used Truck Sales: Sale of pre-owned trucks including Peterbilt and other makes (Freightliner, Mack, Kenworth, International). One of the largest pre-owned truck inventories in the US with 763+ trucks listed.
3. Parts Sales: OEM and aftermarket parts inventory including TRP (Truck Parts Program) parts. 24/7 online parts ordering, daily parts delivery, and parts specials/discounts.
4. Service and Repair: Truck service and repairs including 24-hour service, mobile service, body shop, preventive maintenance. Multiple Platinum Service Center locations. TLG Guru 24-hr maintenance program.
5. Leasing and Rental: Full-service leasing through PacLease partnership, truck rental, preventative fleet maintenance, contract maintenance. Eight TLG Leasing locations across four states.
6. Financing Services: In-house financing through TLG Financial, partnered with PACCAR Financial for commercial truck financing with flexible terms and low down payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Larson Group is a Peterbilt commercial truck dealership network operating 34 locations across 11 states, selling new and pre-owned semi-trucks (Models 567, 579, 589, 520, vocational and refuse trucks), providing OEM and aftermarket parts, full-service repair, in-house financing, leasing and rental programs, and 24-hour fleet maintenance services for commercial trucking fleets and owner-operators.

Product overview

The Larson Group operates as a large Peterbilt truck dealership network under the TLG Peterbilt brand, comprising 34 locations across 11 states in the Midwest and Southeast US. The core offering centers on sales, service, parts, leasing, and financing of Peterbilt semi-trucks (models including 567, 579, 589, 520, vocational trucks, refuse trucks, day cabs, and sleepers). Supporting the truck sales business, TLG provides in-house financing through TLG Financial, full-service leasing and rental programs, 24-hour maintenance support via TLG Guru, mobile service through Road Guru, and TRP aftermarket parts. The company also operates specialty divisions including TLG Ready Refuse for refuse trucks, the TLG Used Truck Center for pre-owned inventory, and offers Red Oval Certified pre-owned trucks. Recent offerings include the exclusive Peterbilt 589 Executive Edition and electric vehicle options like the Model 579EV.

Differentiator

Problem solved

Functional benefit

Brands

• TRP (Truck Related Products): Aftermarket commercial equipment parts and components sold through TRP store locations
• TLG Financial
• TLG Guru
• Road Guru
• Red Oval Certified
• Ready Refuse

Products and services

• New Peterbilt Trucks

Quantifiable outcome

• Expanded from 26 to 34 locations across 11 states through Performance Peterbilt acquisition
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered major acquisition, primary, core, community and minor.

• Performance Peterbiltmajor acquisitionStrategic or Co-development Partner · 17 November 2025Acquired Performance Peterbilt effective November 17, 2025, adding eight new locations in Florida, Georgia, and Mississippi. Performance Brokerage Services facilitated the sale. Locations rebranded as TLG Peterbilt.
• Peterbilt Motors CompanyprimaryChannel Partner/ Reseller/ DistributorTLG is a major Peterbilt dealership group operating 34 locations across 11 states. As an authorized dealer, TLG sells new Peterbilt trucks, provides service and parts, and has received numerous Dealer of the Year awards including North American Dealer of the Year multiple times.
• PacLeasecoreChannel Partner/ Reseller/ DistributorTLG operates as a PacLease franchise providing full-service truck leasing. TLG Leasing received 2025 Peterbilt U.S. Franchise of the Year and North American Franchise of the Year awards. Eight locations offer leasing and rental services across Indiana, North Carolina, Ohio, and South Carolina.
• PACCAR FinancialcoreChannel Partner/ Reseller/ DistributorPACCAR Financial partnership provides commercial truck financing for TLG customers. TLG Financial has partnered with PACCAR Financial to offer competitive financing rates. PACCAR Parts distribution center opened in Louisville, Kentucky.
• Transition OverwatchcommunityStrategic or Co-development PartnerPartnership between Peterbilt Motors Company and Transition Overwatch to assist transitioning military talent. TLG employee Cody Andrews became first graduate of the program, transitioning military skills into tech careers in the Peterbilt dealer network.
• Peterbilt Technician Institute (PTI)coreStrategic or Co-development PartnerPartnership with Peterbilt Technician Institute for technician training and development. Two TLG employees graduated in the milestone 100th PTI class. Supports career development for diesel technicians.
• Truckers Against TraffickingcommunityStrategic or Co-development PartnerTLG Peterbilt partnership with Truckers Against Trafficking. More than a dozen TLG Peterbilt locations participate in efforts to rally the trucking industry around human trafficking awareness.
• Maintainer Corporation of IowaminorChannel Partner/ Reseller/ DistributorTLG is Maintainer Corporation of Iowa's newest dealer for southwest Ohio, northern Kentucky and southern Indiana. Provides premium line of service trucks, lube trucks and cranes.
• U.S. Army (PaYS Program)communityStrategic or Co-development PartnerTLG Peterbilt became newest member of Partnership for Your Success (PaYS) program for the U.S. Army and Columbus Army Recruiting Battalion. Signing ceremony conducted at TLG Peterbilt - Cincinnati.
• NJPA (National Joint Powers Alliance)minorChannel Partner/ Reseller/ DistributorTLG partnership with NJPA allows municipalities and not-for-profit organizations direct truck purchasing through Peterbilt's partnership, offering bid-free purchasing options.

Scale indicators6 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Rush Enterprises: Rush Enterprises is the largest Peterbilt dealer in North America and the only publicly traded, pure-play heavy-duty commercial truck dealer. It operates ~140+ locations across the U.S. and Canada selling Peterbilt, International, Ford, and Hino trucks, plus parts, service, and leasing — directly overlapping with TLG on every line of business and many of the same geographies.
• Velocity Vehicle Group (formerly Velocity, with Premier Truck Group): Velocity Vehicle Group (parent of Premier Truck Group) is one of the largest commercial truck dealership networks in North America, operating multi-brand dealer locations for Freightliner, Western Star, Volvo, Mack, Hino, and Isuzu alongside parts, service, and leasing — making it the closest peer to TLG in terms of scale, multi-OEM strategy, and full-service commercial truck dealership model.
• Premier Truck Group: Premier Truck Group is a major multi-brand commercial truck dealer (Volvo, Mack, Hino, Isuzu, Freightliner) with full-service locations across the U.S. offering new/used truck sales, parts, service, and leasing. It is now part of Velocity Vehicle Group and shares TLG's full-service dealer playbook, including national account capabilities.
• WheelTime Network: WheelTime Network is an alliance of major commercial truck dealerships across the U.S. that provides unified service and parts coverage to enterprise fleet customers. Its member dealers operate many of the same brands and offer the same integrated service/parts/leasing model that TLG uses to win national fleet accounts.
• Riverside Truck & Equipment: Riverside Truck & Equipment is a large multi-location Peterbilt dealer group operating across the Midwest and Southeast with full-service new and used truck sales, parts, and service — overlapping directly with TLG's footprint and primary OEM relationship.

Emerging players

• SelecTrucks (Daimler Truck used-truck network): SelecTrucks is Daimler Truck's network of pre-owned commercial truck retail centers across North America, directly comparable to TLG's Used Truck Center and Red Oval Certified program — competing for the same used-truck buyers, trade-ins, and remarketing flow.

Broad incumbents

• PACCAR (Peterbilt parent / Kensworth / PacLease franchisor): PACCAR is the parent of Peterbilt and Kenworth and operates PACCAR Financial and PacLease, the franchise system through which TLG offers leasing and captive financing. While not a direct competitor, PACCAR controls TLG's OEM relationship, parts allocations, financing terms, and PacLease economics, making it the most strategically important counterparty.

Regional players

• NFI Industries (NFI / Casey's Truck & Trailer): NFI Industries is a major privately held trucking and logistics company that historically operated in-house truck dealerships and service operations. While its primary business is logistics rather than dealership operations, its scale and fleet maintenance capabilities make it a relevant adjacent operator in commercial truck service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-larson-group
• Xx.com/tlgpeterbilt
• Facebookfacebook.com/tlgtrucks

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Larson Group