What Performance Peterbilt does

Performance Peterbilt was a privately held, authorized Peterbilt Motors Company commercial truck dealership operating 8 locations across Florida, Georgia, and Mississippi. The company sold new Peterbilt semi-trucks (on-highway, vocational, refuse, and medium duty) and pre-owned trucks from multiple manufacturers, supported by a full parts, service, financing, leasing, and rental offering targeted at commercial fleet operators and trucking businesses in the southeastern United States.

The business model combined a franchise-based new-truck sales channel with high-margin aftermarket operations: OEM and TRP aftermarket parts, certified service and repair, mobile diesel technician dispatch, 24-hour call center support, a body shop, in-house TLG Financial financing, and full-service leasing and rental programs. No proprietary technology stack or AI/ML capabilities are disclosed; the technology footprint is limited to a website, inventory search, and an online parts counter with daily parts delivery.

In November 2025, The Larson Group (TLG) acquired Performance Peterbilt — advised on the transaction by Performance Brokerage Services — and rebranded the 8 locations as TLG Peterbilt. The acquisition expanded TLG's network to 34 dealership locations across 11 states, spanning from the Kansas-Missouri border to the Southeast, and folded the Performance Peterbilt footprint into a broader consolidated commercial truck retail and aftermarket services platform.

Name

Performance Peterbilt

Legal name

Performance Peterbilt

Website

https://performancepeterbilt.com

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Hydraulic & Pneumatic Systems Service (Liftgates, Air Systems) (TLAKABAJ)

Keywords

• Commercial truck sales
• Truck dealership services
• Heavy vehicle parts
• Fleet maintenance services
• Commercial truck financing

Headquarters

HQ city

Midway

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Distribution channels1 record

Core offering

Performance Peterbilt operated as an authorized Peterbilt commercial truck dealership selling new and used Peterbilt semi-trucks, providing truck service and repair, supplying OEM and aftermarket parts, and offering financing and leasing programs. The company operated 8 dealership locations across Florida, Georgia, and Mississippi serving commercial fleet operators and trucking businesses.

Product overview

Performance Peterbilt, now operating as TLG Peterbilt following The Larson Group acquisition, is a commercial truck dealership offering a comprehensive portfolio of products and services. The core offering includes new and pre-owned Peterbilt semi-truck sales across multiple configurations (day cab, sleeper, vocational, refuse, medium duty). The business model is organized as a unified dealership platform combining sales, service/repair, parts supply, and flexible financing/leasing options. Service capabilities span in-house maintenance, mobile service units, 24-hour support, and collision repair. Parts operations provide both OEM and TRP aftermarket components. Financing is delivered through the captive TLG Financial arm, while leasing programs offer full-service options with bundled maintenance, preventative care contracts, and short-term rental alternatives. The acquisition expanded TLG's footprint to 34 locations across 11 states in the Southeast and Kansas-Missouri region.

Differentiator

Problem solved

Functional benefit

Products and services

• New Peterbilt Trucks Sales of new Peterbilt semi-trucks including on-highway, vocational, refuse, and medium duty models. The inventory includes various models such as 567, 579, 536, 537, 548, 589, 520, and specialized configurations for commercial fleet operators.
• Used Peterbilt Trucks Pre-owned truck sales featuring inventory from multiple manufacturers including Peterbilt, Mack, Freightliner, Kenworth, and International, available in various body types such as day cab, sleeper, rolloff, dump, flatbed, and box trucks.
• Truck Financing (TLG Financial) In-house commercial truck financing providing competitive rates and customized financial solutions for fleet purchases, offered through TLG's dedicated financing division.
• Truck Service & Repair Comprehensive maintenance and repair services including preventive maintenance, engine service, transmission work, and brake services for commercial trucks. The service department has won national awards for customer service.
• Mobile Service On-site diesel technician services that travel to customer locations for repairs and maintenance, reducing vehicle downtime for commercial fleet operators.
• Body Shop Collision repair and custom body work services for trucks including frame repair, painting, and exterior restoration.
• OEM & Aftermarket Parts Full inventory of Peterbilt OEM parts and aftermarket components with 24/7 online ordering capability and daily parts delivery.
• TRP Parts (Truck Related Products) Aftermarket parts brand offering cost-effective alternatives to OEM components for trucks and trailers.
• Full Service Leasing Comprehensive truck leasing programs bundling vehicle rental with maintenance, insurance, and support services for fleet operators.
• Truck Rental Short-term and flexible truck rental options for seasonal needs, temporary capacity increases, or bridge vehicles while permanent units are serviced.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Peterbilt Motors CompanycoreChannel Partner/ Reseller/ Distributor · 1 November 2025Performance Peterbilt operated as an authorized Peterbilt dealership, reselling Peterbilt commercial trucks and providing associated service and parts. Performance Peterbilt has been acquired by The Larson Group and will be rebranded as TLG Peterbilt.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• WheelTime Network: WheelTime Network is a national network of commercial truck service centers providing heavy-duty truck repair across the U.S. It is a comparable peer in the heavy-duty truck aftermarket service space, though it focuses on service rather than the integrated sales-service-parts dealer model.

Direct peers

• TEC Equipment: TEC Equipment is one of the largest Volvo Trucks and Mack Trucks dealers in North America, with locations primarily across the western U.S. It is a direct peer in heavy-duty truck retail/service and operates a comparable full-service platform including leasing and parts distribution.
• Premier Truck Group: Premier Truck Group is a large commercial truck dealership group selling Freightliner and Western Star trucks across multiple U.S. states, with full-service sales, leasing, parts, and service. It is comparable as a multi-OEM commercial truck retailer with a similar full-service operating model.
• Rush Enterprises: Rush Enterprises is the largest Peterbilt dealer in North America and one of the largest commercial truck dealership groups in the U.S., operating more than 150 locations across the country. It is the most directly comparable peer because it sells Peterbilt trucks (same OEM), offers full-service truck sales, parts, service, and financing — mirroring the Performance Peterbilt / TLG Peterbilt model at a much larger scale.
• Velocity Vehicle Group: Velocity Vehicle Group is a Daimler Truck dealer group operating Freightliner and Western Star dealerships across the southeastern and southwestern U.S. It is a direct peer in commercial truck retail/service with comparable multi-rooftop, multi-state scale and an integrated service-and-parts offering.
• Allstate Peterbilt Group: Allstate Peterbilt Group is an authorized Peterbilt dealer group operating multiple dealerships across the upper Midwest and parts of Canada. It is a direct Peterbilt franchise peer with a comparable sales-service-parts operating model and similar customer base of regional fleet operators.
• Empire Truck Sales: Empire Truck Sales is a Volvo and Mack commercial truck dealer group with locations across Louisiana, Mississippi, Texas, and other Sun Belt states. It is a direct peer as a multi-rooftop heavy-duty truck dealer serving fleet customers in overlapping southeastern geographies.
• Hunter Truck: Hunter Truck is a Peterbilt dealer group operating dealerships across Pennsylvania, Ohio, New York, and West Virginia. It is a direct Peterbilt franchise peer with a comparable multi-rooftop footprint and integrated sales, service, parts, and leasing offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Peterbilt