Name

Anine Bing

Legal name

Anine Bing

Website

https://www.aninebing.com/

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Premium Women's Fashion and Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Jewelry Retailers (458310)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944)

akta.pro primary industry

Mass-Market & Lifestyle Apparel Brands (CRAAAAAA)

akta.pro secondary industries

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Women’s Apparel Retail (CRAAABAB)

Keywords

• Women's fashion apparel
• Premium clothing brand
• Leather goods bags
• Direct-to-consumer fashion
• Designer accessories

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer Fashion Sales: Primary revenue stream from selling clothing, accessories, bags, shoes, jewelry, fragrance, and lingerie directly to consumers through owned ecommerce and retail stores. Revenue scaled from inception to over $50M by 2023, crossing $100M threshold by 2024/2025.
2. Wholesale Distribution: Revenue through 450 wholesale accounts across 45 countries, representing approximately 50% of distribution. Expansion via marketplace partnerships like Rokt enables broader distribution without managing individual retailer relationships.
3. Marketplace Commerce: Partnership with Rokt enables expansion across premium ecommerce marketplaces. Since May 2025 launch, generated $2.7 million in Gross Merchandise Value with 568% GMV growth from May to October.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Anine Bing designs and sells premium women's ready-to-wear fashion, including clothing (jackets, blazers, shirts, tees, denim, pants, dresses, lingerie), leather handbags, shoes, and accessories (jewelry, belts, sunglasses, fragrance). The brand sells directly to consumers through its own e-commerce site (Shopify), 20+ retail stores globally, and 450 wholesale accounts across 45 countries, with products priced between $175 and $650+ positioning the brand between fast fashion and true luxury.

Product overview

Anine Bing is a Los Angeles-based fashion house founded in 2012 by Danish model-turned-entrepreneur Anine Bing, operating as a direct-to-consumer fashion brand selling elevated women's essentials. The brand's core offering spans clothing (jackets, blazers, shirts, tees, sweatshirts, knits, denim, pants, shorts, dresses, skirts, lingerie), accessories (hats, scarves, jewelry, sunglasses, belts, fragrance), shoes, and signature handbags. The product portfolio is organized around the Classics collection of timeless wardrobe foundations and seasonal New In drops. The brand also offers a dedicated mobile app (ANINE BING App) with exclusive products, a Virtual Gift Card program, and a personalized AI-powered styling experience powered by FindMine. Anine Bing operates its ecommerce platform on Shopify and distributes through 20+ directly owned retail stores, 450 wholesale accounts across 45 countries, and premium marketplaces via Rokt Catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• ANINE BING Women's Clothing Women's ready-to-wear apparel spanning jackets, blazers, shirts, tees, sweatshirts, knits, denim, pants, shorts, dresses, skirts, and lingerie. Made from premium materials including silk, wool blends, and cotton poplin. Positioned for affluent women seeking timeless wardrobe essentials.
• ANINE BING Bags Women's handbags and leather goods including shoulder bags, crossbody bags, tote bags, waist bags, canvas totes, and the signature Anine Bag in various materials. Crafted from premium calf leather, croco-embossed leather, and zebra-printed calf hair.
• ANINE BING Shoes Women's footwear including flats, sandals, heels, and boots, offered in materials such as calf hair, cotton canvas, and leather. Manufactured across Turkey, Spain, and other locations.
• ANINE BING Accessories

Quantifiable outcome

• 93%+ product catalog coverage with AI styling recommendations
• +6 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• RoktcoreGTM or Marketing Partner · 1 May 2025Ecommerce marketplace partnership deployed Rokt Catalog for Brands enabling expansion across premium marketplaces without managing individual retailer relationships. Since May 2025 launch: $2.7M GMV generated, 568% GMV growth from May-October, 37% average month-over-month growth. Maintained brand control and product data accuracy across partners.
• OLEHENRIKSENminorStrategic or Co-development Partner · 24 October 2024Beauty brand collaborated with Anine Bing as Scandi Brand Advisor to co-develop limited-edition shade 'I Heart Me' of Pout Preserve Peptide Lip Treatment. Product launched exclusively in North America online October 24 and in Sephora stores November 28, 2024, before global expansion.
• FindMinecoreTechnology or Integration · 1 January 2021AI styling technology provider partnered with Anine Bing in 2021 to deliver personalized outfit recommendations across digital channels. Achieved over 93% product catalog coverage and measurable improvements including 5.83% conversion lift, 35.57% units per transaction increase, and 13.67% AOV increase.
• Kate MossminorStrategic or Co-development PartnerCelebrity collaboration with supermodel Kate Moss, expanding brand credibility and aspirational positioning in the premium fashion market.
• ReebokminorStrategic or Co-development PartnerFootwear collaboration with Reebok, extending Anine Bing brand into athletic/lifestyle footwear category.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Ganni: Danish contemporary fashion brand with global DTC and wholesale, offering Scandinavian-inspired elevated essentials at similar price points. Highly comparable on founder narrative, Scandi aesthetic, and international expansion trajectory.
• Rag & Bone: Premium contemporary apparel brand offering elevated denim, tailoring, and accessories. Comparable on price positioning, DTC + wholesale distribution model, and women's premium fashion customer base.
• Equipment (fashion brand): Premium contemporary shirting and ready-to-wear brand targeting professional women with timeless essentials. Comparable on category overlap (shirts, blouses, elevated basics) and premium positioning below true luxury.
• Cult Gaia: Contemporary women's fashion and accessories brand with strong founder-led identity, celebrity following, and DTC + selective wholesale. Comparable on premium positioning, brand-led marketing model, and similar price tier.
• STAUD: Contemporary women's fashion and accessories brand with strong DTC and selective wholesale, founded in LA with similar Scandi-minimalist aesthetic. Comparable in scale, price point, distribution model, and target demographic of stylish millennial/Gen X women.
• Veronica Beard: Premium contemporary women's fashion brand offering elevated essentials at similar price points ($200-$800) with hybrid DTC and wholesale distribution. Directly comparable on positioning, target customer (affluent women seeking timeless style), and category mix.
• AllSaints: Premium contemporary fashion brand with global DTC retail, wholesale, and e-commerce, offering apparel, bags, and accessories at similar price points to Anine Bing. Comparable on brand positioning, international distribution, and product breadth.
• Sandro: French contemporary fashion brand offering elevated women's apparel, accessories, and shoes at premium price points through global DTC retail and wholesale. Comparable on positioning, price tier, international distribution, and Parisian design influence relevant to Anine Bing's new Paris HQ.
• Frame (Denim): Premium contemporary denim and ready-to-wear brand at similar price points ($200-$700), with strong wholesale and DTC channels. Comparable target customer and premium denim-led lifestyle positioning.

Broad incumbents

• Aritzia: Larger publicly-traded Canadian contemporary fashion retailer with multi-brand portfolio (Aritzia, Wilfred, Babaton, TNA) serving similar premium everyday customer at similar price points. Comparable on positioning and omni-channel retail model, though larger and broader portfolio than Anine Bing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AnineBing
• Instagraminstagram.com/aninebingofficial
• TikToktiktok.com/@aninebingofficial
• Pinterestpinterest.com/aninebing
• Xx.com/AnineBing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anine Bing