What Shelton Fleming does

Shelton Fleming is a London-based experiential marketing agency that designs and delivers immersive brand experiences for enterprise clients. Its service portfolio spans brand strategy, immersive storytelling, XR activations (AR/VR/MR), motion graphics, digital content production, and interactive audience engagement tools, delivered through direct project-based engagements with large corporations seeking premium brand activations.

The agency's core technical capabilities center on experiential and immersive media rather than software platforms: extended reality activations, fully immersive experiences blending physical and digital elements, interactive digital engagement tools, and motion graphics / digital content production. Operating geographies as a standalone firm centered on the United Kingdom; following its August 2025 acquisition by Impact XM, the agency is now distributed through Impact XM's network of offices across the United States, Canada, and the UK, with deeper coverage in key European markets. The combined entity positions itself to deliver end-to-end brand experiences spanning strategy, storytelling, design, fabrication, and on-site execution in live, digital, and hybrid formats.

Business model and revenue mechanics are not publicly disclosed. Pricing information is not available, and no revenue figures are reported. The firm employs 11-50 people and operates as a wholly-owned subsidiary of Impact XM following the acquisition. Founder Maurice Fleming remains with the company post-transaction. Distribution to enterprise clients runs through direct sales and field engagement, with go-to-market increasingly routed through Impact XM's global marketing infrastructure (industry events and digital content).

Name

Shelton Fleming

Legal name

Shelton Fleming

Website

https://sheltonfleming.com/

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Short description

Shelton Fleming is a London-based, award-winning experiential marketing agency serving enterprise brands with immersive storytelling, XR activations, interactive digital engagement tools, and motion graphics. It now operates as a wholly-owned subsidiary of Impact XM following its August 2025 acquisition.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Experiential marketing services
• Brand activation campaigns
• Immersive event experiences
• XR brand activations
• Digital content production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Distribution channels1 record

Marketing channels2 records

Core offering

Shelton Fleming is an experiential marketing agency that designs and delivers immersive brand experiences for enterprise clients. Its offering spans brand strategy, immersive storytelling, XR activations (AR/VR/MR), interactive engagement tools, motion graphics, and digital content creation, executed end-to-end from creative concept through on-site delivery.

Product overview

Shelton Fleming is an award-winning London-based experiential marketing agency offering a unified suite of creative and interactive services. The agency's core product encompasses experiential marketing services including brand strategy, immersive storytelling, XR activations, digital content creation, motion graphics, and interactive tools. These capabilities are complemented by creative and interactive modules that provide bold visual design, hybrid solutions, and content-rich environments. Following its acquisition by Impact XM, these services integrate with Impact XM's full-service infrastructure to deliver seamless end-to-end brand experiences across live, digital, and hybrid formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Impact XMcoreStrategic or Co-development PartnerImpact XM, a global experiential marketing agency, acquired Shelton Fleming as part of its international growth strategy. The acquisition integrates Shelton Fleming's creative and interactive capabilities—including brand strategy, digital content, motion graphics, and XR activations—with Impact XM's network of offices across the United States and Canada. The combined entity aims to offer clients smarter, more connected end-to-end global event solutions with 24/7 global service and consistent cross-market execution.

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Impact XM: Global full-service experiential marketing agency and Shelton Fleming's parent post-August 2025 acquisition; operates across trade shows, brand activations, digital engagements, and permanent installations with offices in U.S., Canada, and the UK, overlapping with Shelton Fleming on creative and immersive delivery.

Direct peers

• Jack Morton Worldwide: Global brand experience agency that recently merged with Impact XM to form one of the largest experiential platforms; directly comparable to Shelton Fleming on live, digital, and hybrid brand experience delivery for enterprise clients.
• George P. Johnson Experience Marketing: One of the world's largest experience marketing agencies offering strategy, creative, fabrication, and digital engagement for enterprise brands; competes head-to-head with Shelton Fleming on large-scale experiential programs.
• MKG (Mastrobuono Keller Group): Independent experiential marketing and events agency serving major consumer and enterprise brands with creative, content, and live/digital experience design; highly comparable offering profile to Shelton Fleming's UK-centric model.
• Sparks: Philadelphia-based experience agency (a George P. Johnson company) delivering brand experiences, exhibits, and digital engagements; comparable scope and creative-led approach targeting enterprise brand marketers.
• Amplify: London-headquartered independent experiential and brand activation agency; a closely comparable UK-based peer serving enterprise brands with live, digital, and immersive experience design.
• GES (Global Experience Specialists): Large global provider of event and experiential services including exhibits, brand activations, and digital engagements; competes for many of the same enterprise trade-show and brand-experience budgets as Shelton Fleming.
• Momentum Worldwide: Omnicom-owned experiential agency delivering total brand experiences across physical, digital, and hybrid touchpoints; one of the closest scaled incumbents to Shelton Fleming's experiential-plus-digital proposition.
• Imagination Group: Independent experience design agency with strong London roots focused on immersive brand experiences, content, and digital engagement; directly comparable creative-first UK-based peer.

Emerging players

• HLH Strategies: Boutique integrated experiential and event marketing agency serving enterprise brands with creative-driven activations; comparable offering profile to Shelton Fleming at a smaller, more niche scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/sfa_social
• Facebookfacebook.com/shelton.fleming.16

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shelton Fleming