easyfairs

What easyfairs does

Easyfairs is a Brussels-headquartered international events company that organizes 110+ market-leading trade shows, exhibitions, conferences, and consumer fan-fests across 16 countries, serving 24,000 exhibitors and over 1 million visitors annually. Its portfolio is anchored by B2B event franchises (90% of total) in verticalized niches such as packaging, manufacturing/engineering, hospitality/retail, and chemicals, plus consumer pop-culture events unified under the Heroes World brand and construction shows consolidated under BILT. The company also operates 8 venues (4 owned, covering 185,000 sqm) in Belgium, the Netherlands, and Sweden, generating incremental venue-rental and third-party event services revenue.

The technology backbone consists of the EasyGo exhibitor suite (lead generation, AI-powered matchmaking, badge scanning, Smart Badge contactless technology), the MyEasyfairs self-service portal for profile/order/ROI management, and an event app with pre-scheduled meeting capabilities. The proprietary EasyGo platform and 70% reusable modular stand structures support the company's "all-in" transparent pricing model and ESG positioning (Net Zero Carbon Events pledge, SBTi commitment, UFI Sustainable Development Award).

Easyfairs monetizes primarily through recurring exhibitor booth rental and visitor registration fees across a portfolio of annual events with high rebooking rates, supplemented by venue rental and managed-services revenue. Distribution is executed via 20 regional sales offices across 11 countries plus a global sales-agent network, targeting enterprise exhibitors (Airbus, Siemens, Rolls-Royce, Nestlé, Unilever, Diageo, Sony, Panasonic) and consumer attendees. Following a 2024 ownership restructuring, Cobepa, Inflexion, and founder Eric Everard hold equal stakes, with Anne Lafère and Matt Benyon serving as co-Group CEOs.

Name

easyfairs

Legal name

Easyfairs

Website

http://www.easyfairs.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Easyfairs is a Brussels-headquartered international events organizer operating 110+ trade shows, exhibitions, and conferences across 16 countries, serving 24,000 exhibitors and 1M+ visitors annually through specialized B2B vertical franchises and consumer fan-fest brands, supplemented by owned/operated venue assets in Benelux and Sweden.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)

Keywords

• Trade show organization
• Exhibition management
• Business event services
• Exhibition venue operations
• B2B trade fairs

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibition and Trade Show Fees: Primary revenue from exhibitor booth rentals and visitor registration fees across 110 event titles. Recurring events provide predictable annual revenue with high rebooking rates. The all-in pricing model includes space, stand construction, and services.
2. Venue Operations: Revenue from operating 8 venues in Belgium, Netherlands, and Sweden (including 4 owned venues covering 185,000 sqm). Hosts 500+ events annually including Easyfairs events and guest organizers.
3. Venue Rental and Services: Venues offer comprehensive event hosting including lighting, catering, audiovisual equipment, and technology services. Revenue from both Easyfairs-organized and third-party events.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Easyfairs organizes and operates a portfolio of 110+ market-leading B2B trade shows, exhibitions, and conferences and a complementary portfolio of B2C consumer fan-fests (Heroes World, Made in Asia, GameForce) across 16 countries in Europe and North America. It also owns and operates 8 exhibition venues covering ~185,000 sqm in Belgium, the Netherlands, and Sweden, and provides subscription-based digital exhibitor platforms (EasyGo, MyEasyfairs, Smart Badge, Event App) for lead generation, AI-powered matchmaking, and self-service event participation.

Product overview

Easyfairs is an international events company operating as a platform-and-services model, organizing 110+ market-leading event titles across 16 countries while managing 8 venues in Belgium, Netherlands, and Sweden. The portfolio includes core events (Advanced Engineering, Packaging Innovations & Empack, London Packaging Week, Paris Packaging Week, Southern Manufacturing & Electronics), acquired brands (Energy Projects Conference & Expo, ChemUK, Food Hotel Tech, Tech For Retail, European Trade & Exhibition Services), and venue operations. The company complements its event business with technology platforms including EasyGo (exhibitor lead generation), Smart Badge (contactless networking), MyEasyfairs (self-service portal), and Event App (AI-powered matchmaking), along with internal tools like the ESG Scorecard and The Academy Online for sustainability tracking and employee development.

Differentiator

Problem solved

Functional benefit

Brands

• EasyGo: Complete visibility and lead generation package for exhibitors, helping them get more leads, visibility, and value from events through one platform
• MyEasyfairs
• Heroes World
• BILT
• Evenementenhal
• Academy Online

Products and services

• EasyGo Complete visibility and lead-generation package for exhibitors, sold in three subscription tiers (essential lead capture, enhanced visibility, premium lead generation) and providing trackable links, AI-matched pre-scheduled meetings, badge scanning, Smart Badge contactless networking, meeting scheduling, and post-show analytics; designed for exhibitors participating in Easyfairs events.
• MyEasyfairs Online self-service portal enabling exhibitors to manage their profile, send client invitations, configure their stand, track orders and invoices, and measure post-show ROI performance from one dashboard; designed for exhibitors participating in Easyfairs events.
• Smart Badge Contactless badge technology allowing visitors to tap their badge on a stand's reader to instantly exchange contact details, access product information, and trigger automated follow-up emails summarizing all interactions; designed to eliminate paper waste and accelerate lead capture at Easyfairs events.
• Event App with AI Matchmaking Mobile event application with AI-powered matchmaking that connects exhibitors with qualified prospects before the event, enabling pre-booked meetings and warm introductions; also provides event schedules, exhibitor discovery, and on-site navigation for attendees and exhibitors at Easyfairs events.
• Trade Show & Exhibition Organization Organization of a portfolio of 110+ market-leading B2B trade shows, exhibitions, and conferences across industries including manufacturing, packaging, engineering, hospitality, retail, beauty, and aerospace, gathering 1M+ visitors and 24,000 exhibitors annually across 16 countries under an all-in fixed-price booth formula with recurring annual editions; designed for enterprises and mid-market companies seeking targeted B2B lead generation and industry networking.
• Venue Management & Rental Operation of 8 exhibition venues covering ~185,000 sqm (4 owned, 4 operated) across Belgium (Antwerp Expo, Flanders Expo, Nekkerhal Brussels North, Namur Expo), the Netherlands (Evenementenhal Gorinchem, Evenementenhal Hardenberg), and Sweden (Kistamässan, Malmömässan), hosting 500+ events annually with comprehensive services including lighting, catering, audiovisual equipment, and technology, available to both Easyfairs-organized and third-party events.
• Heroes World (Consumer Fan-Fest Events) Unified pop-culture event brand bringing together Made in Asia, Heroes Comic Con, and GameForce into one consumer exhibition featuring Films & Series Garden, Creators Cave, Game Island, Treasure Market, and Fan Bay zones celebrating movies, gaming, comics, cosplay, and collectables; designed for individual pop-culture enthusiasts seeking immersive entertainment, peer networking, and exclusive content.

Quantifiable outcome

• 1M+ visitors and 24,000 exhibitors annually across 110 events in 16 countries
• +9 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered major, minor and core.

• Make UK and Make UK DefencemajorStrategic or Co-development Partner · 17 June 2026Joint pavilion at Advanced Engineering 2026 uniting two of UK's most influential industrial advocacy organizations. Creates direct feedback loop between engineers, manufacturers, and policymakers on industrial strategy, skills, energy costs, and net zero.
• Brussels ExpomajorStrategic or Co-development Partner · 16 June 2026Venue for Heroes World event (combined Made in Asia, Heroes Comic Con, GameForce) taking place October 17-18, 2026.
• Composites UKmajorStrategic or Co-development Partner · 19 May 2026Returning headline industry partner for Composites Engineering Show at Advanced Engineering 2026. Hosts annual Industry Awards Dinner and curates content through Composites UK Pavilion and Composites Forum Stage.
• Xpo GroupmajorStrategic or Co-development Partner · 13 May 2026Easyfairs Belgium announced voluntary and conditional public takeover bid for Xpo Group BV, corporate entity behind ARCHITECT@WORK (30 events in 12 countries) and Solar Solutions series, plus Kortrijk Xpo venue. Bid supported by both boards and management teams. Pending FSMA approval.
• Food Hotel Tech and Tech For RetailmajorStrategic or Co-development Partner · 15 April 2026Acquisition of Paris-based events dedicated to hospitality and retail innovation. Karen Serfaty remains as CEO. Tech For Retail expected to attract 15,000+ visitors and 420 exhibitors in December 2026. Food Hotel Tech expected to attract 8,500+ visitors and 200 exhibitors in April 2027.
• British Contract Manufacturers and Packers Association (BCMPA)majorStrategic or Co-development Partner · 21 January 2026Collaboration for Pitch the Co-Packers 2026 competition at Packaging Innovations & Empack. Dragons' Den-style competition connecting startups with UK's leading co-packers.
• Media 10minorStrategic or Co-development Partner · 14 January 2026Easyfairs sold Futurebuild exhibition to Media 10, which then co-located event with UK Construction Week London at Excel. Creates super-event with 25,000+ visitors and 600+ exhibitors.
• Energy Projects Conference & Expo (EPC)majorStrategic or Co-development Partner · 1 December 2025First North American acquisition - Houston-based leading energy sector event. Acquisition brings seven-person team who remain onboard. Event attracted 10,000 attendees, 400 exhibitors, 250+ speakers in 2025. Next event scheduled June 2026 in Houston.
• BCMPA (British Contract Manufacturers and Packers Association)majorStrategic or Co-development Partner · 1 January 2025Partnership for packaging events including Pitch the Co-Packers competition. Easyfairs UK received Best Event Partnership Award with BCMPA for this collaboration.
• Global Electronics AssociationminorStrategic or Co-development Partner · 15 April 2024Association partners with Easyfairs for IPC Hand Soldering and Cable & Wire Harness competitions at Southern Manufacturing & Electronics.
• Farnborough International ExpomajorStrategic or Co-development Partner · 12 January 2024Venue partner for Southern Manufacturing & Electronics exhibition. 26th edition held at Farnborough International Exhibition & Conference Centre.
• European Trade & Exhibition ServicesmajorStrategic or Co-development Partner · 10 January 2024Acquired organizer of Southern Manufacturing & Electronics, a major UK manufacturing technology event. Founders remain involved post-acquisition. Event attracts 460 exhibitors and 9,000+ attendees.
• Science Based Targets initiative (SBTi)coreStrategic or Co-development Partner · 1 January 2024Easyfairs committed to SBTi and will publish clear, measurable goals to reduce carbon footprint and drive meaningful industry change.
• UFIcoreOthers · 1 January 2024Global exhibition industry association. Easyfairs CEO Eric Everard served as Chairman of UFI. Company participates in UFI awards and education programs.
• KickCancerminorOthers · 1 January 2023Art Brussels partnered with KickCancer to fight paediatric cancer. Easyfairs events raised €270K+ for charity in 2025.
• Net Zero Carbon EventscoreStrategic or Co-development Partner · 1 October 2021Easyfairs signed Net Zero Carbon Events pledge committing to achieve net zero by 2050 and halve greenhouse gas emissions by 2030. Most global and inclusive action to tackle climate change within events sector.

Scale indicators21 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Informa Markets: B2B events and exhibitions division of Informa PLC, one of the world's largest exhibition organizers. Highly comparable to Easyfairs across trade shows, conferences, and B2B community-building, though operating at significantly greater scale and global reach.
• Koelnmesse: Cologne-based German trade fair organizer operating major exhibition venues and a global event portfolio. Comparable to Easyfairs in operating owned exhibition infrastructure, organizing recurring annual trade shows across diverse industries, and pursuing international event formats.
• Messe Frankfurt: One of the world's largest trade fair organizers headquartered in Germany, with own venue (Frankfurt Fairground) and a global portfolio of consumer and B2B events. Comparable to Easyfairs on venue ownership, B2B trade show focus, and European-centric footprint with international expansion.
• GL Events: French-headquartered event organizer and venue operator with a global network of event venues and a portfolio of trade fairs and exhibitions. Highly comparable to Easyfairs on the combined events-plus-venues business model, European origin, and B2B/B2C event mix.
• Hyve Group: UK-based international events organizer operating portfolio of trade shows across multiple sectors including technology and manufacturing. Comparable to Easyfairs on B2B trade show focus, multi-vertical portfolio, and active portfolio reshaping through acquisitions and divestitures.
• RX Global (RELX): Global B2B exhibition organizer and a division of RELX, operating major trade shows across dozens of industries and countries. Directly comparable to Easyfairs in business model (event organizing, exhibitor rentals, recurring shows) and target customers (enterprise exhibitors across multiple verticals).
• ITE Group: International exhibition organizer focused on emerging markets across Eastern Europe, Central Asia, and the Middle East. Comparable to Easyfairs on organizing B2B trade shows, serving exhibitors seeking market entry, and operating a portfolio of recurring industry-specific events.
• dmg events: International events company organizing trade shows and conferences across multiple sectors including energy, construction, and hospitality. Comparable to Easyfairs on multi-vertical B2B exhibition portfolio, recent expansion into new geographies, and acquisition-driven growth strategy.
• Clarion Events: UK-based international events organizer with portfolio of B2B trade shows, conferences, and consumer events. Comparable to Easyfairs on multi-format event portfolio (B2B/B2C), multi-vertical focus, and mid-sized scale relative to the Informa/RX global leaders.
• Messe Düsseldorf: German trade fair organizer operating one of the world's leading exhibition complexes. Directly comparable to Easyfairs on owning/operating exhibition venues, organizing leading global trade fairs in specific verticals (e.g., packaging, manufacturing), and serving B2B audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/57091880986
• LinkedInlinkedin.com/company/easyfairs
• Instagraminstagram.com/EasyfairsGroup
• TikToktiktok.com/@easyfairsgroup
• Xx.com/Easyfairs

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easyfairs