Media 10
Media 10 is a UK independent media and events company that produces trade and consumer exhibitions (Clerkenwell Design Week, UK Construction Week, Grand Designs Live, Ideal Home Show), quarterly design publications, and digital platforms, serving home/design enthusiasts, construction professionals, and exhibitor/sponsor brands across the UK and select international markets.
- Company typePrivate
- Founded2003
- HeadquartersEssex, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Media 10 does
Media 10 Limited is a UK-headquartered independent media and events company founded in 2003, operating from Loughton (Essex) and Glasgow. The company produces a portfolio of trade and consumer live events, magazines, and digital platforms covering design, construction, home, lifestyle, and workspace verticals. Flagship events include Clerkenwell Design Week (UK's leading independent design festival with 35,000+ visitors and 300+ brands), UK Construction Week (the UK's largest built environment event), Grand Designs Live (featuring Kevin McCloud and twice winner of Best Consumer Show), and the Ideal Home Show (the world's longest-running consumer event at 118 years, which Media 10 grew from near-extinction to 450,000 visitors annually). The company also publishes quarterly magazines ICON (design and architecture), OnOffice (workspace design), and Good Homes.
The company operates a vertically integrated in-house production model — every project runs from concept to completion using Media 10's own teams — and delivers against three concurrent business lines: live events (exhibition space sales, headline and category sponsorships, ticketing), publications (print and digital advertising), and digital/social channel products sold to exhibitors and sponsors under event brand umbrellas. GTM is hybrid: a B2B senior account management team sells exhibition space, sponsorship packages, and lead-capture tools to enterprise exhibitors across home/construction/design verticals, while consumer brands and trade bodies are driven by ATL campaigns, paid digital, PR, partnerships with broadcasters (ITV, Channel 4, BBC, BSkyB), and celebrity-driven content. The company monetizes through six identifiable streams: exhibition space sales (transaction), sponsorship packages (often multi-edition/recurring), digital and social products (recurring), quarterly publishing advertising, general media/advertising, and professional services including stand design and hospitality. Pricing is quote-based and not publicly disclosed.
The customer base spans two distinct markets: B2C consumers purchasing event tickets (1M+ annual visitors across the portfolio) and B2B brands paying for exhibition space and sponsorship (300-600+ exhibiting brands per major event). Media 10's sub-brands target distinct verticals: home/lifestyle consumers (Ideal Home Show, Grand Designs Live, Eat & Drink, Cake & Bake), construction professionals (UKCW, Futurebuild, Concrete Expo, Stone & Surfaces, Construction Summits), and design/architecture professionals (Clerkenwell Design Week, ICON, OnOffice, Design London, Design at Work). Management is founder-led with Lee Newton as Founder & Chairman and Rob Nathan promoted to Managing Director in October 2024.
Media 10 firmographics
Firmographics- Name
- Media 10
- Legal name
- Media 10 Limited
- Website
- https://media-ten.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Media 10 is a UK independent media and events company that produces trade and consumer exhibitions (Clerkenwell Design Week, UK Construction Week, Grand Designs Live, Ideal Home Show), quarterly design publications, and digital platforms, serving home/design enthusiasts, construction professionals, and exhibitor/sponsor brands across the UK and select international markets.
- Ownership category
- akta.pro rank
Media 10 industry classification
Industry- Product category
- Live Events and Media Services
- NAICS
- Arts, Entertainment, and Recreation (71), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Local Community & Multi-Category Fairs (MPAGAFAO)
- akta.pro secondary industries
- Home, Garden & DIY Magazines (MPAJAEAG), Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Media 10 is headquartered
LocationHeadquarters
- HQ city
- Essex
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Media 10 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Exhibition Space Sales: Selling exhibition space to brands and exhibitors at consumer and trade events including Ideal Home Show, Grand Designs Live, UK Construction Week, and design festivals.
- Sponsorship Packages: Comprehensive sponsorship packages including headline sponsorship (Daikin for Grand Designs Live), stage sponsorships (Howdens for Kitchen and Bedroom Hub), and category sponsorships across events.
- Digital and Social Products: Digital and social channel products under event brand umbrellas, including website presence, email marketing, and social media promotion for exhibitors and sponsors.
- Publishing (ICON, OnOffice, Good Homes Magazine): Quarterly magazines serving design, architecture, and lifestyle audiences. ICON covers international design and architecture. OnOffice focuses on workspace design. Good Homes serves home decorating enthusiasts.
- Media and Advertising: Advertising opportunities across event websites, publications, and digital platforms reaching millions of visitors and readers annually.
- Professional Services: Additional services including exhibition stand design and build, exhibitor portal access, lead capture tools, and hospitality packages.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
Media 10 product offering
Product offeringCore offering
Media 10 is an independent UK media and events company that produces live exhibitions, magazines, and digital platforms. Its portfolio spans flagship consumer shows (Ideal Home Show, Grand Designs Live, The Cake & Bake Show, Eat and Drink Festival) and trade events (UK Construction Week, Clerkenwell Design Week, Stone & Surfaces Show, Futurebuild), alongside quarterly publications (ICON, OnOffice, Good Homes, Grand Designs Magazine). The company delivers every project in-house from concept to completion and monetises primarily through exhibition space sales, sponsorship packages, digital/social media products, and magazine advertising.
Product overview
Media 10 is an independent media and events company that creates live events, magazines, and digital platforms. The portfolio consists of two main categories: (1) Live Events including major trade and consumer shows such as Clerkenwell Design Week, UK Construction Week, Grand Designs Live, Ideal Home Show (the world's longest-running consumer event at 118 years), Eat and Drink Festival, The Cake & Bake Show, and the Stone & Surfaces Show; and (2) Publications including ICON (quarterly design and architecture magazine), OnOffice Magazine (workspace design), Good Homes Magazine (home interest), and Grand Designs Magazine. The company also operates events internationally including Design at Work New York (launching 2027), Design London, Design Helsinki, and formerly operated Design Shanghai and Design Joburg. Media 10 produces content in-house from concept to completion, working with partners including ITV, CBS, Channel 4, and the BBC.
Differentiator
Problem solved
Functional benefit
Brands
- Clerkenwell Design Week: UK's leading independent design festival with over 35,000 visitors and 300 participating brands
- UK Construction Week
- Ideal Home Show
- Grand Designs Live
- Eat and Drink Festival
- The Cake & Bake Show
- Stone & Surfaces Show
- ICON Magazine
- OnOffice Magazine
- Good Homes Magazine
- Futurebuild
- Design at Work New York
Products and services
- Ideal Home Show The world's longest-running consumer event (118 years), held across multiple editions in London, Scotland and China, featuring home innovation, interior design, gardens, food and lifestyle content aimed at homeowners, renovators and families.
- Grand Designs Live UK premier home and design exhibition held at ExCeL London and NEC Birmingham, hosted by Kevin McCloud, featuring sustainability content, expert consultations, immersive show homes and innovative home products for consumers and renovators.
- UK Construction Week The UK's largest built environment event, held in London (ExCeL) and Birmingham (NEC), comprising eight core sections (BuildX, Roofing, Cladding and Insulation, Offsite Show, etc.) and CPD-certified conferences serving construction industry professionals.
- Clerkenwell Design Week UK's leading independent design festival held in London's Clerkenwell district, showcasing design, architecture and interior brands through showroom events, exhibitions and installations, attracting 35,000+ visitors and 300+ brands.
- Eat and Drink Festival Culinary festival featuring international cuisines, wine matching, cocktail mixing and baking masterclasses, held at London's Olympia and Glasgow's SEC, with Christmas editions at Olympia London.
- The Cake & Bake Show The UK's biggest experiential baking show featuring live demonstrations from celebrity chefs, sugarcraft workshops, cake competitions, and 500+ exhibitors, with celebrity bakers and baking personalities.
- Stone & Surfaces Show The UK's only trade exhibition with a section devoted entirely to natural stone and surfaces, showcasing the latest in stone, surfaces, materials, tools and technology at ExCeL London.
- ICON Magazine Quarterly magazine for design and architecture featuring fearless criticism, international design coverage, landmark building news, exhibition and book reviews, and industry profiles, described by Monocle as 'the magazine that always gets it right'.
- OnOffice Magazine Quarterly magazine showcasing international workspace design, featuring groundbreaking spaces, industry profiles and the latest in workspace innovation; awarded Best Non-Weekly Magazine in 2016.
- Good Homes Magazine Home interest publication featuring decorating ideas, shopping buys, real home tours and before-and-after makeovers, serving as the official magazine partner of the Ideal Home Show.
- Grand Designs Magazine The official publication of Grand Designs Live, providing inspiration and editorial content related to home design and architecture for design-conscious consumers.
- Futurebuild The UK's leading built environment exhibition, acquired by Media 10 from Easyfairs in January 2026 and co-located with UK Construction Week London to create a built environment super-event.
- Design London The biggest event of the London Design Festival and its commercial heartbeat since 1995, held at Magazine London, featuring international design brands, installations and talks.
- Design Helsinki Finland's first b2b international contemporary design festival, showcasing Scandinavian design through showroom events, exhibitions and installations.
- Construction Summits CPD-certified conferences launched in 2018 in London and Watford, exploring topics like BIM, quality assurance and flood resilience for construction professionals.
- Concrete Expo Dedicated trade event for the UK's concrete industry, launched in 2019 and co-located with UK Construction Week at ExCeL London.
- Design London Shoreditch Annual design event held as part of the London Design Festival (formerly Shoreditch Design Week), featuring workshops, product launches, showroom tours and curated exhibitions covering architecture, design and culture.
- Best of British Luxury lifestyle event celebrating British heritage, craftsmanship and innovation, bringing British brands to the China market through strategic partnerships.
- Clerkenwell Design Trail Two-day autumn event launched in 2023 to build on Clerkenwell Design Week's success, bringing together top designers, architects and showrooms in the Clerkenwell area.
Quantifiable outcome
- Ideal Home Show grew from near extinction to 450,000 visitors annually
- +5 more outcomes
Companies that use Media 10
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles4 records
Media 10 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Media 10 partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered major, minor and core.
- EasyfairsmajorMedia 10 acquired Futurebuild from Easyfairs, bringing together two of the UK's most influential built environment exhibitions.
- Royal Bank of ScotlandmajorRoyal Bank of Scotland partnered with Ideal Home Show Scotland 2026 for the launch of Money Village, providing trusted financial guidance through expert-led talks, one-to-one consultations, and a new content hub.
- MoneyMatiXmajorMoneyMatiX partnered with Ideal Home Show Scotland 2026 for Money Village, delivering financial content and guidance to homeowners.
- Tomorrow EnergymajorTomorrow Energy powered Ideal Home Show Scotland 2026, underlining the show's commitment to innovation and sustainability.
- Dogs TrustminorDogs Trust partnered with Ideal Home Show Scotland for The Bark Yard feature, showcasing pet-friendly outdoor living.
- Erskine Veterans CharityminorErskine Veterans Charity was official charity partner of Ideal Home Show Scotland 2026, celebrating its 110th anniversary with engaging displays and activities.
- QMJ GroupcoreMedia 10 and QMJ Group struck strategic partnership agreement for Surfaces and Concrete sectors, combining expertise in these industry segments.
- ITV StudioscoreMedia 10 partnered with ITV Studios to launch This Morning Live in 2017, transforming the daytime TV show into a dynamic four-day live event at Birmingham's NEC. The show brought the programme's signature blend of lifestyle, fashion, beauty, and entertainment to life.
- CBS Consumer ProductscoreMedia 10 partnered with CBS Consumer Products to launch Destination Star Trek in 2012, bringing the official Star Trek convention to Europe. The inaugural event set a Guinness World Record for largest gathering of people dressed as Star Trek characters.
- Digido MediaminorListed as a partner of Media 10 with logo displayed on website.
- BlahBlahDigitalminorListed as a partner of Media 10 with logo displayed on website.
- SageminorSponsor of UKCW London 2026.
- WyreminorSponsor of UKCW London 2026.
- HotelPlannerminorSponsor of UKCW London 2026.
- Zurich Resilience SolutionsminorSponsor of UKCW London 2026.
- Build WarrantyminorSponsor of UKCW London 2026.
- SolarEdgeminorSponsor of UKCW London 2026.
- HRT SpeditionminorSponsor of UKCW London 2026.
Scale indicators19 records
Recent moves10 records
Expansion highlights5 records
Media 10 competitors and assessment
Company assessmentDirect peers
- Clarion Events: Global B2B and consumer exhibition organiser headquartered in the UK. Acquired Media 10's Design Shanghai and Design China Beijing in 2019, making it a direct competitor across overlapping design and consumer event verticals.
- CloserStill Media: London-headquartered trade exhibition organiser focused on healthcare, technology and professional sectors. Acquired Media 10's 100% Optical event in October 2024 and operates in directly adjacent exhibition verticals.
- Hyve Group: UK-listed international exhibition organiser running trade and consumer shows across fashion, design and home. Closely comparable in business model and event portfolio mix to Media 10.
- Easyfairs: Belgian-headquartered international trade show organiser. Sold Futurebuild to Media 10 in January 2026 and competes across European built environment and design exhibitions.
- Haymarket Media Group: Private UK media company combining consumer and B2B publishing with live events. Operates overlapping categories (motoring, design, medical) with a similar media-plus-events model to Media 10.
- Immediate Media: UK-based special interest media and events company behind titles such as Radio Times and BBC Good Food. Comparable through its magazine-plus-live-events model targeting enthusiast consumer audiences in the UK.
Broad incumbents
- Informa Markets (Informa plc): World's largest exhibitions organiser and a division of FTSE 100 Informa plc. Operates hundreds of B2B trade shows globally, including design and construction events directly overlapping Media 10's portfolio.
- RX Global (Reed Exhibitions): Subsidiary of RELX, one of the world's largest exhibition organisers running events across design, construction and lifestyle sectors. Directly comparable in scale and category breadth to Media 10.
- dmg events: Major international exhibition organiser owned by the Daily Mail and General Trust. Runs large-scale trade and consumer events including in design and construction, comparable to Media 10's portfolio categories.
- Future plc: FTSE 250 UK-listed media company operating specialist consumer magazines and events globally. Comparable through its magazine-plus-events flywheel and consumer enthusiast audiences similar to Media 10's home and lifestyle verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Media 10 social profiles
Digital presenceMedia 10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media 10 leadership team
Management profileNumber of profiles
Profiles10 records
Media 10 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media 10 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media 10
What does Media 10 do?
Media 10 is an independent UK media and events company that produces live exhibitions, magazines, and digital platforms. Its portfolio spans flagship consumer shows (Ideal Home Show, Grand Designs Live, The Cake & Bake Show, Eat and Drink Festival) and trade events (UK Construction Week, Clerkenwell Design Week, Stone & Surfaces Show, Futurebuild), alongside quarterly publications (ICON, OnOffice, Good Homes, Grand Designs Magazine). The company delivers every project in-house from concept to completion and monetises primarily through exhibition space sales, sponsorship packages, digital/social media products, and magazine advertising.
Is Media 10 a public or private company?
Media 10 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Media 10 founded?
Media 10 was founded in 2003. It employs 251 to 500 people.
Where is Media 10 based?
Media 10 is headquartered in Essex, United States, in the North America region.
How does Media 10 make money?
Six revenue lines are on record. Exhibition Space Sales are the primary driver. The others are sponsorship Packages, digital and Social Products, publishing (ICON, OnOffice, Good Homes Magazine), media and Advertising and professional Services.
Who are Media 10's main competitors?
Direct peers on record are Clarion Events, CloserStill Media, Hyve Group, Easyfairs, Haymarket Media Group and Immediate Media. Broad incumbents are Informa Markets (Informa plc), RX Global (Reed Exhibitions), dmg events and Future plc.
Does Media 10 have an API?
No public API is recorded for Media 10.
What industry is Media 10 in?
Media 10's product category is Live Events and Media Services. Its primary akta.pro industry code is MPAGAFAO, Local Community & Multi-Category Fairs, with a secondary code of MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 71 and its SIC code is 2721.