Benestar

What Benestar does

Benestar, headquartered in Sydney and founded in 1988, is an employee assistance program (EAP) and corporate wellness provider operating with 501-1,000 employees across the Australia and New Zealand markets. As of 2024 the business has been consolidated under the TELUS Health brand, the health division of Canadian telecommunications company TELUS Corporation (TSX: T), and is now distributed alongside TELUS Health's broader portfolio across more than 20 countries spanning APAC, North America, LATAM, and Europe.

The product surface is organized around five core solutions — Incident Management, Mental Health & Wellbeing (the core EAP), Physical Health Services, Risk & Safety, and Training & Development — structured around an Anticipate (preventive programs), Empower (digital-first engagement), and Respond (clinical intervention) care continuum. Delivery is supported by two digital platforms: TELUS Health One, a unified authentication hub for all TELUS Health services, and TELUS Health Wellbeing, a digital-first engagement platform offering personalized programs, guided challenges, and goal-setting. Clinical intervention, short-term counselling, crisis support, and manager tools for safe return-to-work form the responsive end of the offering, while training programs (including Mental Health First Aid) and a Mental Health Index research publication drive thought leadership and demand generation.

Revenue is generated through enterprise subscription contracts for EAP and wellness services, sold via direct enterprise field sales on a quote-based, annually billed model with pricing customized by organization size and requirements. The go-to-market targets enterprise organizations in transformation, talent-focused organizations, and large employers managing complex workforce challenges including hybrid work fatigue, manager strain, and burnout. As a subsidiary of TELUS Corporation, Benestar has no independent funding history and operates within the financial and strategic remit of TELUS Health rather than as a standalone capital-raising entity.

Name

Benestar

Legal name

TELUS Health

Website

https://benestar.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Benestar is an Australian employee assistance program (EAP) and corporate wellness provider, founded in 1988 and now operating under the TELUS Health brand. It delivers mental health, physical health, incident management, risk, and training services to enterprise clients via subscription-based, direct enterprise sales.

Ownership category

akta.pro rank

Product category

Employee Assistance Program and Corporate Wellness Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)

akta.pro secondary industries

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO), Employee Assistance Programs (EAP) Management (HLAEAHAB)

Keywords

• Employee assistance programs
• Mental health services
• Workplace wellness
• Critical incident response
• Corporate health benefits

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employee Assistance Program (EAP) Services: Core EAP subscription services providing mental health, wellbeing, and support programs to enterprise clients on a recurring subscription basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Benestar provides corporate employee assistance programs (EAP) and workplace wellness services to enterprise clients, spanning incident management, mental health and wellbeing counselling, physical health services, risk and safety programmes, and training and development. Solutions are delivered through a digital-first engagement platform combined with clinical intervention, short-term counselling, and crisis support, structured as an end-to-end ecosystem of care (Anticipate, Empower, Respond).

Product overview

Benestar, now part of TELUS Health, offers a unified corporate health and employee wellness platform with a full ecosystem of care. The portfolio comprises five core solution areas: Incident Management, Mental Health & Wellbeing (EAP), Physical Health Services, Risk & Safety, and Training & Development. These are supported by the TELUS Health One and TELUS Health Wellbeing digital platforms, and complemented by the Mental Health Index research tool. The architecture follows a preventive-to-responsive continuum of care model: Anticipate (preventive health programs), Empower (digital-first engagement), and Respond (clinical intervention and crisis support). The solution supports over 30 years of experience in workplace mental health.

Differentiator

Problem solved

Functional benefit

Products and services

• Incident Management Expert clinical support services that reduce trauma, restore safety and strengthen workplace resilience following critical workplace incidents. For enterprise HR, People & Culture and safety leaders needing post-incident response and recovery.
• Mental Health & Wellbeing (Employee Assistance Programme) Comprehensive Employee Assistance Programme (EAP) covering crisis counselling, short-term counselling and preventative wellbeing programmes, providing a seamless, expert-led solution adapted to organisational needs. For enterprise HR and wellbeing buyers.
• Physical Health Services Expert care services including Health Check, Skin Check, Flu Vaccination, Massage, Ergonomics, and Health Expos designed to reduce risk, increase engagement and demonstrate commitment to employee wellbeing. For enterprise occupational health and HR buyers.
• Risk & Safety Proactive services including Embedded Workplace Support, Wellbeing Check, Mediation, and Assessment Services that foster wellbeing, reduce psychosocial risk and strengthen organisational culture. For enterprise HR, WHS and risk leaders.
• Training & Development Comprehensive evidence-based programmes including Facilitated Training, Supervision Program, Mental Health First Aid Training, and Career Transition to develop a culture of growth. For enterprise learning, HR and L&D buyers.
• TELUS Health One Central login hub providing access to every TELUS Health service with unified authentication. For enterprise client administrators and employees of subscribing organisations.
• TELUS Health Wellbeing Digital-first wellbeing platform that engages employees with personalised programmes, guided challenges and goals. For employees of enterprise customers subscribed to the Benestar/TELUS Health EAP and wellness offering.
• Mental Health Index Research and benchmarking tool providing insights into workplace mental health trends and employee wellbeing metrics. For HR, wellbeing and people-analytics leaders benchmarking organisational mental health.

Quantifiable outcome

• 34% of Australian employees find it more difficult to be motivated at work - highlighting need for wellness support
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ComPsych: ComPsych is one of the world's largest traditional EAP providers, serving thousands of employers globally. Closely aligned with Benestar's legacy EAP service model, with comparable enterprise focus and clinical intervention offerings.
• Spring Health: Spring Health provides employer-sponsored mental health benefits including therapy, coaching, medication management, and EAP functionality. A direct competitor across the same buyer persona and similar full-stack mental health positioning.
• Lyra Health: Lyra Health is a leading employer-sponsored mental health platform providing EAP-style services, teletherapy, and coaching to enterprise clients. Directly comparable to Benestar in target market (large employers), service scope (mental health and wellbeing), and B2B enterprise GTM.
• CuraLinc Healthcare: CuraLinc Healthcare is a traditional EAP provider offering mental health, work-life, and wellness services to employers. Closely mirrors Benestar's core EAP service model and enterprise customer base.
• Modern Health: Modern Health is a global mental health platform for employers offering therapy, coaching, and digital self-service. Competes head-to-head with Benestar for the same enterprise HR buyers with a more technology-led delivery model.
• Workplace Options: Workplace Options is a global EAP and wellbeing provider operating across more than 70 countries. Directly comparable to Benestar in service breadth (EAP, mental health, work-life services) and international enterprise footprint.
• Headspace Health: Headspace Health (combining Headspace and Ginger) offers mental health services including therapy, coaching, and self-guided content to employers and health plans. Competes with Benestar in the same employer-sponsored mental health category with a strong consumer brand.

Emerging players

• Calm Health: Calm Business provides digital mental wellness (meditation, sleep, mindfulness) to employers as a complement or alternative to traditional EAPs. Partial overlap with Benestar's Empower digital engagement layer, primarily serving as a point-solution complement.

Broad incumbents

• Optum Behavioral Health: Optum (UnitedHealth Group) offers EAP and behavioral health services as part of its broader health benefits and care delivery portfolio. A broad incumbent with overlapping capabilities but operating across a much wider healthcare services footprint.
• Telus Health (LifeWorks): Telus Health acquired LifeWorks in 2022 to become one of the largest EAP and wellbeing providers globally. As the direct parent platform that Benestar has been consolidated into, it is the most direct comparable entity in terms of full-service EAP delivery at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/benestar_group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benestar